Facebook Marketing Consultant

Facebook is massive with over 1.5 billion users. That’s almost a fifth of the world’s population. So, when we say that Facebook is massive, that’s not an exaggeration. There is no other social media platform that comes close to that number although others are rising.

Also, it’s not just the number of Facebook users that is significant. The amount of time that the users spend on Facebook is very important too. Users around the world spend almost an hour each day on average using Facebook. That translates to people browsing Facebook 7% of the time that they are awake. 

That really shows learning how to utilize Facebook for your marketing can go a long way, and utilizing Facebook to your benefit is exactly what we can teach you as your consultant.

It’s safe to say that for many users of the internet, Facebook is the totality of what the internet is. That is why for many businesses, Facebook Pages and Facebook marketing in general is key to connecting with so many more customers. Through a Facebook Page, consumers can have constant access to your business. 

 As you might have noticed, the Facebook Page plays a key role in marketing on this social media platform. So, the first step in marketing here is to create your Facebook page, filled out and optimized with helpful and current information about your business. The next question is how can you use the page for marketing and use it effectively. That’s where our expertise can make a difference.

Our team can guide you in creating posts for your Facebook as well as strategic advertisements hosted by your Facebook page. Your Facebook content is what will drive your followers, engagement and ultimately, sales.

Earlier we mentioned that Facebook has extensive reach, but what does that mean for your business? It gives you reach to a wider, targeted audience. People who have never seen or heard about your business before will come across your Facebook Page and learn about what you are offering. It gives you an opportunity to introduce your brand in unique ways to specific people.

Because of the massive user base of Facebook, ads published there have the potential of connecting with a global audience. At the same time, Facebook allows the ads to be targeted to very specific users. Advertising on Facebook is also very cost-effective because of its cost-per-impression model. It allows you to reach a wide audience with low costs.

Outside of the masses you can reach with targeted advertising, word-of-mouth exists on Facebook too. When someone likes your page for example, that action can be viewed by that person’s “Facebook friends” which is a way of telling them to check you out. Imagine just how many people will become interested in your business from one person with 1,000 friends liking your page.

We will also teach you how your Facebook Page can be used for inbound marketing.  For this to work, you must understand the needs of your clients, customers, audience, and potential customers. 

We will teach you how you can do research to understand their pain points and be there to provide them with solutions. Not only that, you must be available where they are so your audience can actually see the solutions that you are providing. 

For inbound marketing to work, you need to have a strong presence on Facebook. When potential customers start scrolling through Facebook, you can be there ready to help.

You can think of your Facebook marketing as a form of PR. If you manage it in the right way, you can build up your brand and create the right kind of image that people will become interested in. 

Facebook is a great platform for your video content. As you know, video is the best form of content right now. One important tool which should never be ignored is Facebook Live. Now, you might think that doing live videos is more for personal use, but there are instances where it can be useful too for a business. It all depends on how it is used. 

You can create live videos that show the life behind the scenes of your business. It’s a great way of creating a personality for your brand. That makes it easier for you to connect with your audience.

This is just one example as to how one of our Facebook marketing consultants could guide you in getting the most use of your Facebook page!

So you can build a Facebook page, you can learn Facebook advertising, but what is it that makes Facebook marketing so effective?

Facebook marketing creates a channel for dialogue and strong interaction between a business and its customers and potential customers. It lets you connect with your audience in such a way that few other channels allow.

In online marketing, customer feedback is very important. Through that feedback, you can understand what they are looking for and it can give you a complete picture of what their buying behavior is. 

By letting your customers communicate with you directly or in post comments, you can generate more interest from other consumers who are looking for the opinions of other people just like them before making a purchase. 

As the number of people following your Facebook page grows, it starts driving significant traffic to your website. Your page should also start appearing in search results. That can draw even more organic traffic.

Overall, a Facebook marketing consultant can help you harness all the tools, audience reach, and targeted advertising that Facebook has to offer for the benefit of your business.