Franchise Marketing

Build A More Impactful Brand

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Do you want to grow your own franchise business?

Establishing your own business is surely not as easy as it sounds. And that is probably one of the reasons why franchise opportunities have been a hit in the past several years. After all, wouldn’t it be easier to sell a brand that already has a following than starting from scratch?

Do you want to grow your own franchise business?

Establishing your own business is surely not as easy as it sounds. And that is probably one of the reasons why franchise opportunities have been a hit in the past several years. After all, wouldn’t it be easier to sell a brand that already has a following than starting from scratch?

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Well, that’s a yes. In fact, according to a recent study, the success rate of franchise businesses is 8% higher than individual start-up businesses.

BUT, if you think franchise businesses can depend solely on the franchisor’s marketing strategy, you may want to reevaluate your plan. And vice versa, if you want your franchise brand to start offering franchises, then you have to build a strong brand and attract the right market.

While it may sound tricky to do, it is not impossible. Whether you’re a franchisor or franchisee, you can grow your business by using a sound franchise marketing strategy. We can help you with that.

EARN MORE CUSTOMER THROUGH

DIGITAL MARKETING FOR FRANCHISES

To sell your franchise, you need a sound franchise marketing plan. Our digital marketing agency can help you grow your brand identity to capture the attention of your audience. Start growing your franchise development today.

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Social Media Growth

Our team of social media managers will take on the task of creating and developing a social media presence for your institution. We will use the marketing channels that we think can help you the most and that make the most sense for your brand and vision. To get things right from the start, we will take the time to understand your specific market, and create marketing materials accordingly. We can also run social media ads to drive traffic to your site.

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SEM & Google Ads

Our specialists will place pay-per-click (PPC) search ads on Google to help push your marketing campaign. The search ads are meant for those people who have been searching online for products or services that are similar to what you offer. Meanwhile, display ads will be used to target people who have already made visits to your website in the past. These ads are super targeted to make sure that they reach the intended audience faster.

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Email Marketing

An efficient email marketing strategy can help you retain existing customers and nurture potential ones. Our email marketing services include creating email newsletters and/or drip campaigns and ensuring that each one is engaging and interesting to your audience. To achieve this, each email will be filled with topics that your subscribers like to talk about. We study your target audience’s goals and pain points to foster better relationships with your audience.

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Content Marketing

They say ‘content is king’ for a reason. Content is the foundation of an effective digital marketing strategy. And because of that, we offer different content services, including topic development, research, writing, and publishing to your website. We understand that great content is the best way to engage and nurture your potential customers. Through useful content, they will eventually become actual customers.

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Website Design

Your website is the face of your franchise. It will be the first thing that your audience sees and encounters about your business. Therefore, our website designers will start working to create the best-looking website for you: a website that looks great, provides brand consistency, and is practical and easy to use. In addition, your website needs to lead your audience to buy your products or use your services.

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SEO – Organic Traffic

The Internet is the one place that people go to when they are looking for similar services or products. So anytime they search online, you want to be at the top or at least be among the top search results. This is especially helpful for local individual franchise owners wanting to dominate the local search results. Our SEO specialists will work to help your website get a better ranking- for both national marketing and local marketing. We will accomplish this by using our proven SEO methods, which include an audit of your website and an improvement of its architecture.

The Reason You Need to Use Franchise Marketing Services

A strong brand sells.

This is the basis of the franchise system and the reason why anyone or any company gets into franchising in the first place.

All franchise business owners have two main goals, regardless of the nature of the business.

  • The first is to build a strong brand.
  • The second is to attract the right customers.

The first goal is the responsibility of the franchisor. The second goal, on the other hand, is more of a collaboration between the franchisor and the franchisee. The franchisee needs to help maintain the strength of the brand so that its value can be retained and strengthened.

A strong brand sells.

This is the basis of the franchise system and the reason why anyone or any company gets into franchising in the first place.

All franchise business owners have two main goals, regardless of the nature of the business.

  • The first is to build a strong brand.
  • The second is to attract the right customers.

The first goal is the responsibility of the franchisor. The second goal, on the other hand, is more of a collaboration between the franchisor and the franchisee. The franchisee needs to help maintain the strength of the brand so that its value can be retained and strengthened.

If you are a franchisee, then you need to let your potential customers know about your brand. This is a major challenge, especially since 4 out of 10 franchise experts believe that traditional marketing, mail promotions and public relations can no longer help. They think it is a far greater risk than reward and they need to direct their marketing budget elsewhere.

Digital marketing for franchises is the answer that will help you hit all your goals for your brand. From creating content to managing your social media channels, franchise marketing is what you need.

Schedule A Free Consultation Today.

Benefits of Using Franchise Marketing Services

Aside from the two goals mentioned above, here are some of the best and most common benefits of franchise marketing, which both franchisors and franchisees can enjoy:

Increased Franchise Leads

Franchise marketing is instrumental in helping you boost your franchise lead generation. If you are a franchisor, you can get the attention of potential franchisees. Your brand will get maximum exposure. It will also allow for a better flow of communication between you and potential franchisees. Franchisees will increase exposure to potential clients, which generates quality leads.

Benefits of Using Franchise Marketing Services

Aside from the two goals mentioned above, here are some of the best and most common benefits of franchise marketing, which both franchisors and franchisees can enjoy:

Increased Franchise Leads

Franchise marketing is instrumental in helping you boost your franchise lead generation. If you are a franchisor, you can get the attention of potential franchisees. Your brand will get maximum exposure. It will also allow for a better flow of communication between you and potential franchisees. Franchisees will increase exposure to potential clients, which generates quality leads.

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Use of Social Media to Attract Franchisees

Social media is the perfect platform to promote any brand. The great thing about it is that not just one channel can be used to create awareness. You can choose from top performing social media platforms such as Facebook, Twitter, Instagram, LinkedIn and Pinterest. A franchisor will see the value of their brand go up by simply featuring it on social media. Franchise marketing on social media will increase your brand exposure and give you direct access to your market.

Accurate and Measurable

One more benefit of using digital marketing for franchises is that everything is accurate and measurable. This is important because you want to know if you are making any progress in franchising. Through the use of analytics, our specialists will be able to see the strengths and weaknesses of your campaign.

Build Your Brand & Increase Your Leads With Franchise Marketing!

So, you know LYFE Marketing helps small businesses grow. But, did you know that we have specifically worked with different franchises to help grow and establish more franchise locations? We’ve worked with Domino’s, CRUNCH gym, Hilton hotels and others. We have the experience you need. Click the button below to get started!

WHY CHOOSE LYFE MARKETING FOR YOUR FRANCHISE MARKETING SERVICES

Because We Are Industry Experienced

Because We Are Industry Experienced

Franchising demands consistency. This goes for everyone involved in the franchise system, from the franchisor to the franchisee, to the digital marketing agency. With our industry-specific experience that comes from working with numerous franchisors and franchisees in the past, we understand the issues in the franchising industry that can hinder a brand from succeeding and know what needs to be done to overcome them.

Because We Are True Specialists

Because We Are True Specialists

Our digital marketing agency has true specialists for each of the services that we provide. This ensures that the work we do is of high quality. We cannot speak for other agencies, but we will never compromise the quality of our services. You will never hear us say that we have specialists who can do everything. That is not realistic, so we only employ real experts to do the job.

Because We Are The Best For Your Business

Because We Are The Best For Your Business

Franchising covers a wide array of businesses. Because it is so diverse, you can expect that the needs and expectations of each franchise is different from the next. We understand this, so we will create a custom digital marketing campaign for you that will be built on the specific needs of your business.

Proven Strategies in Franchise Marketing

LYFE believes in you and in your capacity to succeed. To help you realize that, we are going to take the following strategies into account when creating and launching your campaign:

ESTABLISHING TRUST

Trust is essential in franchising. The franchisors and franchisees need to trust each other, and the customers need to trust the brand. This is why we will help you establish that trust by building a personal relationship with your customers.

KNOWLEDGE IS POWER

A proven strategy in franchise marketing should be armed with the type of knowledge that your audience seeks. You can do this by answering their most common questions to make them trust your brand and return in the future.

GIVE BACK TO YOUR AUDIENCE

Providing true value to your customers should be one of your main goals. We will help you provide more value through various digital marketing outlets.

Schedule a Free Consultation Today.

How To Thrive In Business With Franchise Marketing

Phase 1: Study Your Marketing Efforts To Date

The first thing that we will do for you is to perform an audit of your online presence. We have to know what your status is so we can craft the perfect digital marketing strategy for your franchise. This is how we can guide you toward accomplishing your goals better.

Phase 2: Learn From Your Competitors

Your aim is to be among the leaders of your industry. In franchising, that can be tough to achieve because of the number of competitors. To help you, we will analyze your competition for you. We will research and analyze each of them so we can determine the best method to put you in front.

Phase 3: Create A Buyer Persona

A successful franchise marketing plan is the result of several factors. One of them is knowing whom you will market to. If you know your ideal customer, then everything else will be a little easier. We will do our research to create a buyer persona for you. Your buyer persona will serve as the representative of your target market.

Phase 4: Set Our Strategy In Motion

Launching your marketing campaigns come after we have planned, set goals, researched, and set the entire strategy up carefully. Once everything is set in place, your campaign will be launched. When it is up and running, you can expect an increase in website traffic and in the quality of your leads.

Phase 5: Monitor & Measure

After its launch, your campaign will soon start bringing in leads. You will want to monitor it at this time and see if the results are what you expect them to be. That task will be taken on by our specialists, and we will also optimize your campaign daily. It should give you a clear picture of what is going on as your campaign rolls along.

We do not stop at monitoring your campaign. Metrics are available and are used for measuring your campaign’s success. After measuring the data of your campaign, our specialists will interpret what the data means and will make adjustments if needed. A detailed report that explains each metric will be sent to you every month.

Take Your Brand to the Next Level With Our Franchise Marketing Services

Franchise marketing

Our franchise marketing services are effective in helping businesses reach their goals. We have worked with various franchise brands in different industries, and the results have been nothing short of stellar. We understand the complexities of the franchise system and how challenging it is to attract customers and promote your brand. Thus, we offer our expert services to help you deal with the challenges of the franchise system.

So whether you are a franchisor or franchisee, you can expect to benefit from our franchise marketing services. Let us execute your online marketing campaign from start to finish and see the difference that only true expert specialists can make.

Schedule A Free Consultation Today.

We’ve driven over 6,437,349 leads for clients through digital marketing.

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Don’t Believe Us? Here’s What Our Clients Say About LYFE Marketing!

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

– David