General Contractor Marketing

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ACHIEVE MORE TRAFFIC AND LEADS THROUGH

Digital Marketing For Contractors

Most general contractors miss out on the opportunities that the online world has made available, particularly digital marketing. But that doesn’t have to include you! Your business can start benefiting from everything that our general contractor marketing services offer today.
Want to edge out the competition? We can help.

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Social Media

Our social media managers will make sure that you maintain a strong presence on the social platforms that make the most sense for your brand. We will do this first by creating great content that captivates and engages your audience. Our specialists can also perform social media advertising if it makes sense for your business goals. These ads will encourage additional traffic to your website for more leads and conversions.

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PPC & Google Ads

Pay-per-click (PPC) search ads are placed on Google to attract qualified traffic. PPC ads target people who are searching for services similar to what you provide. Previous website visitors will also be targeted but with the use of display ads. These ads are meant to increase touch points and conversion rates for your campaign. Search engine marketing will help you make the most out of people actively searching for contracting services.

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Email Newsletters

You want to make sure that even your current subscribers remain engaged. Customized newsletters and automations are the best solutions for that. Our specialists will create the emails by writing about topics that are relevant to your brand and your target audience. It will keep potential customers interested and engaged. Our email marketing services include newsletter design, list management, reporting and more.

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Content Marketing

Our content marketing services range from topic development, research, writing, and publishing. Our content specialists will create great content that will be published on your website. This high quality content will surely keep your potential customers engaged. It also nurtures them so they become paying customers. They’ll become believers once they see that your business has the solutions to their problems.

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Web Design

We can say that your website is the face of your business and it serves as your representative to everyone that visits it. It’s often the first major impression your brand has on potential customers. So you need a great website design. Our website designers will provide you with a design that invites customers to visit, click around your site and ultimately convert. To do this, we need to know your website preferences. Then we will develop and create a draft. Finally, we will publish your website once you approve.

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SEO – Organic Traffic

Guess where the people that need the services of a contractor go to look for one? Yes, the Internet. We can help you appear as the top search result when someone searches for a general contractor online. Our SEO specialist will perform an audit of your website to make sure that you follow Google’s best practices. People will see that you are the solution to their problems and the answer to their questions. Your campaign will help you end up at the top.

THE IMPORTANCE OF GENERAL CONTRACTOR MARKETING FOR YOUR BUSINESS

A general contractor is used to complexity. All the paperwork, coordination, legal requirements, and management involved, makes it true, especially when a contractor is handling several ongoing projects.

 

As your digital marketing for contractors team, we want to give you as many ongoing projects as you can handle! Digital marketing for contractors can help establish your brand and grow your business.

General Contractor Marketing

To further stress just how much you need contractor marketing services, let’s consider a certain statistic: At least 700,000 searches are made for general contractor, electrical, HVAC, and plumbing services on the Internet.

 

That’s where your potential customers are going to find services like yours. And using digital marketing is your best chance of reaching them and persuading them to become actual clients.

 

Don’t feel like you have the experience, knowledge or time to perform your own digital marketing? No worries! All you need to do is find a capable digital marketing agency to provide general contractor marketing services for you. We offer our services as an experienced and capable digital marketing team that can take your contractor company to the next level.

Schedule a FREE Consultation Today.

How Does Internet Marketing Affect Your Business?

Internet marketing is not a “one-size-fits-all” kind of marketing strategy. It differs, adapts and yields different results for every business. Now if you’re thinking, “If that’s the case, then how about for general contractor businesses? Will it work for my business type too?”

 

Well that’s a good question! Come and let’s look at some internet marketing statistics that directly involve your industry.

General Contractor Marketing

40% of people

say that they only have one local contractor that they consider before coming up with a decision.

Over 1.7 million

monthly online searches are done by US consumers to look for general contractors.

40% of users

conduct online research first using online directories.

More than 4.2 million

monthly online searches are made for home and design build companies.

Over 2.8 million

online searches per month are conducted to look for plumbers.

More than 1.2 million

monthly online searches go to roofing service companies.

71% of commercial buyers

start their search by using search engines like Google.

57% of B2B contractor companies

state that SEO yields more leads than other types of traditional and online marketing.

The numbers say it all! Internet marketing really works for general contractor companies. So if you’re not already implementing digital marketing for your business, then how can you compete with your rivals in the industry? We’d say don’t fret, we’re here to help you!

Benefits Of Using Our General Contractor Marketing Services

General contractor marketing is your chance to use a strategy that can give you an edge over the rest of the industry. Working with a digital marketing team like LYFE Marketing allows you to start enjoying the following benefits and more in no time at all:

Build Brand Awareness

To stand out from other general contractors, you need to boost people’s awareness about your brand. If they are aware of what you offer, they are more likely to be clients.

Outrank the Competition

With our digital marketing strategies, you can climb up Google’s search engine rankings. We will also check on what the competition is doing so you can consistently outrank them.

Earn More Traffic & Leads

Our proven strategy will engage and capture the interest of the right audience for your services. This helps you acquire more traffic and leads for your business.

Improve Customer Service

Valuable content means a lot for businesses. We will help you create informative content to publish on your website and social media pages to provide information for your potential clients’ inquiries. This will spare you from answering repeat questions via phone call or messages, thus improving your customer care too.

Fast Results

One awesome benefit of using our general contractor marketing services is being assured of getting fast results. Digital marketing as a whole is an instantaneous field where you can begin advertising and marketing right away.

Build A Professional Image

Did you know that 97% of users search online to find services like yours? If they use Google and are not able to find your business in the results, it might make them question your competency and professionalism. But with our contractor marketing services, we will help you strengthen your online presence in every channel. Doing so will build your credibility in the long run.

Are You Ready To Increase Your Monthly Number Of Qualified Leads With General Contractor Marketing?

LYFE Marketing has been helping businesses with their marketing and overseeing their growth for years! Specifically, we’ve partnered with general contractors to help improve their conversion rates, and we can do the same for you. Click the button below to get started!

Digital Marketing Expert

Why Choose LYFE Marketing For Your General Contractor Marketing Services

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Because We Are Industry Experienced

The only kind of experience that matters here is industry specific experience. That is exactly what you get when you work with our agency. We have extensive experience with working with different types of contractors. From general contractors, to electrical specialists, to HVAC firms. We developed and implemented successful strategies for each one of them. This coupled with our existing experience as an award-winning digital marketing agency!

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Because We’re True Specialists

You only want to work with true specialists and that makes perfect sense. Any given specialist on our team is someone who excels in the service that they provide and can help your digital marketing strategy & results immensely. This is our way of guaranteeing that you will get nothing but the best quality of service that we are capable of giving.

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Because We are the Best For Your Business

As a contractor, you are unique from your competitors. Though you may offer the same or similar services, there are unique selling points about your business that set you apart. You have a set of goals that are unique to your company. This is why we make it a point to create a custom digital marketing strategy for you. The strategies we create for our general contractor marketing services is tailored to the needs of each of our clients.

Proven Strategies For Every General Contractor

LYFE Marketing’s main goal is to be instrumental in the process of making you a real success. The following strategies have proven to be quite effective:

General Contractor Marketing

Knowledge Is Power

Helpful content is what people are looking for and is what keeps them interested. Our creators will help you produce this valuable type of content.

Build Trust

People are more likely to work with a contractor if they trust them. Regardless of whether you target B2C or B2B, people always want to feel good about who they’ve hired as their contractor. Our strategy will help you create and build that trust.

Provide Value

Always aim to provide more value to your clients. The first step in accomplishing this is by putting your target audience and company goals first in everything that you do.

Crucial Components For Results In General Contractor Marketing Services

Audit

1 The creation of an awesome and effective marketing strategy always starts with an audit of your current online presence. Knowing your present status is a huge help as we guide you along your digital marketing for contractors journey.

Analyze

2 The second step in the process is analyzing your competitors. If you plan on being one of the top contractors in your industry, then you should at least know the other members of that industry. We will research and then analyze the competition so you will know what you need to do to be an industry leader.

Define

3 In marketing, you first need to know who you are marketing to. That’s the only way for it to be effective. So your campaign should be based on your ideal customer. You need to define your target audience, which we will do through our research in the early stages of your campaign. We will create a buyer persona that will serve to represent your target market.

Launch

4 Launching your campaign is always an exciting to step to take after all of the careful planning, goal computation, and industry research have already been done. Once our specialists launch your campaign, you can start expecting results.

Monitor

5 After your campaign starts and as it progresses, you would naturally want to know how it is doing. Is it bringing in more traffic and quality leads? Those are just some of the metrics that we are going to measure and monitor for you in the form of daily optimization.

Measure

6 You can’t have a digital marketing campaign going and not know which metrics to measure. And what those metrics actually mean. We will help you by tracking, monitoring, optimizing, and measuring your campaigns. We detail our findings as well as our suggestions in the form of monthly reports.

Does General Contractor Marketing Really Work?

The simple fact that most of your potential customers can now be found online and are actively searching for contractors is proof enough that general contractor marketing works. Create a strong online presence and capitalize on that to grow your brand and business moving forward.

 

If you want to succeed, having a digital marketing strategy in place is your best option. Contact us to see how we can help you on your way to success with our general contractor marketing services!

LYFE Marketing team

We’ve driven over 2,137,349 leads for clients through digital marketing.

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Don’t Believe Us? Here’s What Our Clients Say About LYFE Marketing!

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

– David