Your website is your golf club’s online presence. So, you need a top-quality website design. Evaluate your existing site design. Ask yourself: Is your website actually serving your revenue-generating goals well? Is the site projecting the image you want for your brand? Is your home page dull? Are the internal pages cluttered? Is it mobile-friendly? Is the Contact Us page working properly? Is the site operating too slowly? Does it have broken links, malfunctioning forms?

Your website needs to inspire visitors’ interest in your golf course. We’ll enhance your site with golf marketing ideas that build a top quality online presence for your clubhouse, that will engage your visitors and better help stimulate interest in your golf club.

As the world’s biggest search engine, Google receives a staggering 60% of all internet searches. So, naturally, Google AdWords (Google’s advertising system) provides a much wider online advertising reach than any other search engine. Featuring your ads on Google can be expected to generate strong potential customers, if managed properly. That’s where a professional agency like LYFE comes in.

We help eliminate wasted time and money from common mistakes that can be very costly. We manage high-cost search terms with precision. We will work with you to develop winning golf course marketing ideas. We’ll manage your site’s performance metrics. We’ll also ensure proper setups that help Google advertising generate excellent returns for your golf club.

While Google is the most-used search engine, Bing and Yahoo have 30% of the internet ad market. The cost per click on their platform can be 70% lower than on AdWords. Plus, they have other massive connected advertising outlets, including Amazon, Monster, and others. We’ll make sure you have all the exposure your golf club needs in order to sustain steady visitor traffic and lead generation.

Pay-Per-Click (PPC) advertising is a good solution for immediately generating traffic to your golf course’s website through a search engine like Google, Yahoo, Bing, Amazon, etc. It’s one of the simplest and most economical ways to draw in the most qualified visitor traffic to your site. PPC allows you to pay only when you receive a click from a prospect you’ve targeted. This means that the visitors who click to arrive at your website are relatively likely to reach out for more information about your golf club. You can also use remarketing methods to retarget those people who have previously visited your website and have shown interest in your golf course.

Even the best golf club marketing ideas can’t lead to new membership sales if people can’t find your location. Proper search engine optimization (SEO) makes it possible for web users to find your website. It helps trigger the Google algorithm to recognize your site as one rich in information about the topic the user is searching for. This causes Google to rank your site and place it on the first search engine results page (SERP).

LYFE’s industry-leading SEO experts use state-of-the-art SEO tools to optimize your website content, to ensure that your site is consistently ranked to appear to your prospective visitor on the first SERP.

Another important SEO method we will use is cultivating valuable organic backlinks for your website with other high-quality sites that are highly relevant for your visitors too. This helps build your golf club’s credibility.

Our SEO team will also identify and organically weave in keywords and phrases that people use for search criteria throughout your site’s content. Combined with other methods of strengthening content for SEO purposes, this gives your business a major competitive advantage online.

One of the highest quality golf course marketing ideas is providing valuable knowledge to avid golfers, novices, would-be golfers, and even to golf pros, caddies and instructors. There’s something special about sharing knowledge with people who will appreciate learning from your organization. The bonus is that providing such useful content like articles, podcasts, videos and etc. can drive a steady flow of qualified traffic to your website. These topics should give valuable information on topics relevant to the golf industry and special events related to it such as golf tournaments, gold charity events, and more.

Providing valuable blog content establishes you as an authority in your field. That presents a compelling learning opportunity to prospective golf club members. Adding some great photos creates an appealing, professionally polished resource for your audience.

On Facebook, Twitter and other popular social platforms, your golf club members and prospects are connecting with their business acquaintances, friends and family. People now look to their online social circles for advice on what to buy, where to join, etc. So, since people are routinely spending time there, including social media in your marketing plan is a great way to promote your golf club too.

Maintaining an active presence on social media cultivates your organization’s image as a trusted and friendly establishment that freely shares valuable knowledge, and maybe even openly share some highlights of your club management’s charitable, civic, and even personal events and activities. It helps you become one of the influencers in the golf industry.

So, engagement on social media platforms like Facebook, Twitter, LinkedIn, Instagram and others is one of the great modern golf course promotion ideas.

Running paid social media ads such as Facebook ads, Twitter ads, Instagram ads, and etc. is a well-proven way to generate traffic to a business’s website. Paid social platform ads can deliver your business the benefits of a real advertising campaign that reaches your audience through social media. It’s an ideal approach to amplifying your site’s marketing content with the frequency that is often only possible with well-located paid ads. Social media advertising allows you to target by interest, behavior, demographic and so much more.

One of today’s stellar country club marketing ideas is email marketing. In fact, it has become one of the most productive ways (even more productive than direct mail) to stay in contact with current and prospective customers for any type of business. Email marketing tools can integrate special emailing software with your club’s website, for very little cost.

An email marketing software program automatically collects lead data from your website and email contacts into its email marketing management database. This enables the system to merge contact information with emails about your golf club’s promotions, special loyalty program offers, golf events, special free round of golf offers, etc.

The email marketing system can also be used simply to share information with members. It’s also ideal for customizing offers and building individual relationships with people through more personalized marketing efforts. This works well for “Welcome” emails for new members, inviting back former members, thanking visitors for touring the facility, etc.

If your golf club’s members receive regular email push notifications, it will help them to stay engaged and it keeps the club fresh in members’ and prospective members’ minds.