As the world’s biggest search engine, Google receives a staggering 60% of all internet searches. So, naturally, Google AdWords (Google’s advertising system) provides a much wider online advertising reach than any other search engine. Featuring your ads on Google can be expected to generate strong potential customers, if managed properly. That’s where a professional agency like LYFE comes in.

We help eliminate wasted time and money from common mistakes that can be very costly. We manage high-cost search terms with precision. We will work with you to develop winning golf course marketing ideas. We’ll manage your site’s performance metrics. We’ll also ensure proper setups that help Google advertising generate excellent returns for your golf club.

While Google is the most-used search engine, Bing and Yahoo have 30% of the internet ad market. The cost per click on their platform can be 70% lower than on AdWords. Plus, they have other massive connected advertising outlets, including Amazon, Monster, and others. We’ll make sure you have all the exposure your golf club needs in order to sustain steady visitor traffic and lead generation.

Pay-Per-Click (PPC) advertising is a good solution for immediately generating traffic to your golf course’s website through a search engine like Google, Yahoo, Bing, Amazon, etc. It’s one of the simplest and most economical ways to draw in the most qualified visitor traffic to your site. PPC allows you to pay only when you receive a click from a prospect you’ve targeted. This means that the visitors who click to arrive at your website are relatively likely to reach out for more information about your golf club. You can also use remarketing methods to retarget those people who have previously visited your website and have shown interest in your golf course.

Visual content in social media like videos is an effective yet affordable tool to attract, engage, and acquire new customers. Studies show that 85% of marketers say video is an effective way to get attention online and that it is the number one medium for keeping brands top of mind. Show off how amazing your golf course is by posting videos that highlight your facility’s best features. Take it to a whole new level and create drone video footage so potential customers will have a feel of what your course looks like. You can also use short videos to feature other amenities in your golf club and help you get new members. If you need help creating videos, check out our expert short video management services today to get started.

On Facebook, Twitter and other popular social platforms, your golf club members and prospects are connecting with their business acquaintances, friends and family. People now look to their online social circles for advice on what to buy, where to join, etc. So, since people are routinely spending time there, including social media in your marketing plan is a great way to promote your golf club too.

Maintaining an active presence on social media cultivates your organization’s image as a trusted and friendly establishment that freely shares valuable knowledge, and maybe even openly share some highlights of your club management’s charitable, civic, and even personal events and activities. It helps you become one of the influencers in the golf industry.

So, engagement on social media platforms like Facebook, Twitter, LinkedIn, Instagram and others is one of the great modern golf course promotion ideas.

Running paid social media ads such as Facebook ads, Twitter ads, Instagram ads, and etc. is a well-proven way to generate traffic to a business’s website. Paid social platform ads can deliver your business the benefits of a real advertising campaign that reaches your audience through social media. It’s an ideal approach to amplifying your site’s marketing content with the frequency that is often only possible with well-located paid ads. Social media advertising allows you to target by interest, behavior, demographic and so much more.

One of today’s stellar country club marketing ideas is email marketing. In fact, it has become one of the most productive ways (even more productive than direct mail) to stay in contact with current and prospective customers for any type of business. Email marketing tools can integrate special emailing software with your club’s website, for very little cost.

An email marketing software program automatically collects lead data from your website and email contacts into its email marketing management database. This enables the system to merge contact information with emails about your golf club’s promotions, special loyalty program offers, golf events, special free round of golf offers, etc.

The email marketing system can also be used simply to share information with members. It’s also ideal for customizing offers and building individual relationships with people through more personalized marketing efforts. This works well for “Welcome” emails for new members, inviting back former members, thanking visitors for touring the facility, etc.

If your golf club’s members receive regular email push notifications, it will help them to stay engaged and it keeps the club fresh in members’ and prospective members’ minds.