Google Ads Geofencing Services

Market Your Business Where It Matters Most

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Better Location Targeting Through Google Ads Geofencing

Drives More Traffic To Your Website

Drives More Traffic To Your Website

Geofencing allows you to localize your targeting efforts so that your ads show up for the people who are most likely to use your products or services. Instead of marketing to a large audience with a small chance of them going to your website, you focus on a much more reliable network of people.

Attracts Your Target Audience

Attracts Your Target Audience

Attracting completely new customers can be difficult without the proper strategy. The key is to make sure they are qualified or even fall within your target audience to begin with! When you use geofencing to specify where your ads will be shown, you can guarantee better results from the consumers there.

Enhance Your Sales Growth

Enhance Your Sales Growth

Marketing towards smaller populations may seem risky, but with geofencing, you significantly improve your chances of gaining new and loyal customers. Geofencing display ads reduce the risk involved with marketing to large audiences. When more people have a reason to visit your website, they’re more likely to follow through and do business with you.

Google Ads Geofencing And Why It’s Useful For Your Business

Geofencing is an advertising tool that allows businesses to market their ads around certain locations. With the use of GPS IP address locating, you are able to set virtual boundaries that, when crossed by consumers, will display your ads to them. This tool has become increasingly useful, as it is an easy way to market around both location and consumer behaviors. 

The difference between geofencing and regular location targeting is the specificity of boundaries. Regular location targeting is usually based around cities, states, or countries as a whole. This does allow for marketing on a large scale, but the effort is generic and doesn’t always influence very many people. Geofencing gives you much more freedom to choose where you want to market your business. Your digital boundary can focus on a radius around your business, your competitors’ businesses, and even venue spaces. With geofencing, you have the opportunity to combine location targeting with practical consumer behavior. If there are certain places that your target audience visit the most, then you have a much greater chance of getting their business when you take your advertisements to them.

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Geofencing Google Ads For Maximum Effectiveness

Since Google is the most popular search engine, it’s vital to your business to promote your brand well on the platform. But with billions of users, it can be tricky to narrow down your intended ad reach in a way that minimizes your budget and maximizes your sales. Google Ads’ geofencing feature allows businesses to market their ads in areas where their target audience spends a lot of time. When you focus on marketing to people who already have an interest in the work you do, you prioritize qualified leads and increase your chances of conversion. 

If you’re not familiar with some of the more intricate features that Google Ads offers, then we’re to help. Geofencing isn’t a hard tool to work with, and using it properly can significantly improve your company’s sales. There are many places you could market your services, but here are just a few examples of where and how you can tailor your geofencing perimeter to meet the needs of your business and your audience:

Venues And Events

Another great option is to market your business based on consumer behaviors. If the products or services you offer relate to any sort of venue, conference, convention, or other type of event, you can geofence around the spaces in which those take place. When a large group of likeminded people gather in one place, that’s a perfect opportunity to mass-market and get greater results.

Businesses

The most popular place to base your geofencing radius is around your own business. If any consumers come within range of your business, you want to make sure they know you’re there and ready to work with them. You can geofence around your competitors’ business locations, to show consumers that they’re not the only local business that specializes in your products or services. This is a great opportunity to show off why your business is the best and why customers should choose you over them.

Excluded Locations

Just like there are places you want to focus on, there may be places you want to avoid marketing to. The great thing about Google’s geofencing feature is that you can block off certain locations from seeing your ads. You no longer need to waste time and resources on areas that aren’t likely to do business with you, and with this process, you’ll increase the number of qualified leads you market to.

How Geofencing Google Ads Benefit Your Business

Keeping Consistency With Your Ads

Keeping Consistency With Your Ads

One of the best qualities of Google’s geofencing services is that you don’t have to alter the content of your ads. Those ads you spent a lot of time and resources perfecting? You can now showcase them to more people who actually want to see them without having to revise anything. This will give you more opportunity to hone in on your geofence locations, promote your brand, and generate results, without worrying about having to go back a step in your marketing process.

Marketing Towards Specialized Audiences

Marketing Towards Specialized Audiences

Instead of marketing your business to larger audiences with a smaller chance of conversions, geofencing gives you the opportunity to market to smaller audiences with a much higher chance of conversions. We know that promoting your brand to smaller audiences might not seem ideal, but geofencing lets you prioritize the groups that are more likely to do business with you. This means that you’ll attract more qualified leads and higher conversion rates than you would with larger, less specialized audiences. Why make advertising a guessing game? If you know certain groups will enjoy your business, then you should focus on building relationships with them.

Minimizing Your Budget

Minimizing Your Budget

Geofencing display ads are the best way to get the most out of your money. You’ve already spent part of your budget on content creation and promotion, so why would you want to spend even more on just one implementation feature? With Google Ads you don’t have to worry about that – geofencing through this platform gets better results without breaking the bank. You don’t pay for the geofencing tools, just for the resulting clicks. This is the same process you’ve been using for your ads before, so why not give yourself more of an advantage.

How Can Hiring A Digital Marketing Agency Help With Your Google Ads Geofencing Efforts?

Properly monitoring and maintaining a Google Ads campaign takes a lot of time and energy. And we know that as a small business owner, you’re already handling many different aspects of your business. That’s where digital marketing agencies come in. Agencies like LYFE Marketing can provide you with a lot of support while you’re running your facilities, so don’t hesitate to put your advertisements in the hands of professionals. We can guarantee great results, and here’s how we achieve that:

  • Driving up engagement with your Google ads
  • Directing more customers to your website
  • Growing your conversion rate
  • Promoting your services better through geofencing
  • Spreading awareness of your business
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Properly monitoring and maintaining a Google Ads campaign takes a lot of time and energy. And we know that as a small business owner, you’re already handling many different aspects of your business. That’s where digital marketing agencies come in. Agencies like LYFE Marketing can provide you with a lot of support while you’re running your facilities, so don’t hesitate to put your advertisements in the hands of professionals. We can guarantee great results, and here’s how we achieve that:

  • Driving up engagement with your Google ads
  • Directing more customers to your website
  • Growing your conversion rate
  • Promoting your services better through geofencing
  • Spreading awareness of your business

There are a lot of small details that go into effective ad campaigns, and with LYFE Marketing’s services, we can make sure every part of your campaign runs smoothly. We take things step by step to make sure your ads are optimized for maximum success. Our methods are proven to generate greater results, as compared to running your campaign yourself, or through the help of other digital marketing agencies. There’s no better agency to work with than LYFE Marketing.

Our Proven Plan Of Action

Implementing Your Strategy

Implementing Your Strategy

Once we perform preliminary research, we’ll put together a geofencing marketing strategy. This plan will reflect prominent consumer behaviors, their interests, and how that includes your business. We’ll help you implement your geofencing, which will include the locations of interest that we determined before, as well as exclude any locations that wouldn’t benefit your sales efforts.

Researching Consumer Behavior

Researching Consumer Behavior

In order to get the most out of geofencing, you want to make sure you know what audiences you want to prioritize and what places they’re likely to be at. The first step in our marketing process is comprehensive research that properly identifies consumer behaviors and locations of interests. We’ll get to know your brand, its influence on customers, and where they do most of their business. Our team will help you determine which areas your business should geofence so that you get the highest return on investment possible.

Reporting Your Progress

Reporting Your Progress

We want you to be completely satisfied with the work we do, so we aim to provide ample communication between you and us. Our goal is to keep you up-to-date with the progress of your campaign, and we have two main methods of doing that. We’ll send you monthly reports that navigate your results and what they mean for your business. We also offer phone call discussions on a biweekly or monthly basis. We want to stay on the same page, so that we can do the absolute best work for your business.

Monitoring Your Assets

Monitoring Your Assets

We know that running a small business is difficult, so we offer our Google Ad services as a way to support you. We can take your Google advertising efforts off your hands, so that you can focus on day-to-day maintenance of your business. Our team specializes in handling metric management, budget supervision, and error correction. We can help you with any and all aspects of your ad campaign.

Optimizing Your Campaign

Optimizing Your Campaign

Sometimes consumer behaviors change, or local locations might come and go, but that’s okay. We anticipate the need to change your geofencing strategy according to how the consumer landscape is altered. We keep current on marketing and consumer trends, so that your ad campaign can always reflect what your customers need or want the most. If there’s anything that needs to be adjusted, we can take care of it.

Get in touch with one of our specialists now.

Talk to An Expert

Generating Success Through Google Ads Geofencing

We Know The Industry

Your Google Ads campaign is crucial to your business, so you wouldn’t trust it with just anybody. At LYFE Marketing, all of our team members are thoroughly experienced in different areas of digital marketing. We have years of experience and hundreds of happy clients who reflect that. We can help you no matter what industry you’re in – our knowledge works across the board, but we can even specialize our services to your particular needs too.

We Are Reliable

We want to see your business succeed, and we have your best interests at heart. We know that your business requires unique service, and we are fully prepared to adapt to you. No matter what type of service you need from us, we can work with you to generate success. All of our plans are flexible and proven effective.

We Provide Many Services

We stand out from other agencies because we’re full-service. We manage much more than just Google Ads marketing, and we can help you in any area of digital marketing. Because we’re experienced with all of this, we take the best marketing tips and craft your campaign strategies with those in mind. We take pride in developing ad campaigns that are comprehensive and optimized for peak effectiveness.

LYFE Marketing – The Best Agency To Work With

We know better than anyone what it’s like to run a small business. It’s an exciting venture, but it can also be really hard at times. LYFE Marketing started as a small agency, and we worked really hard to get to where we are now. Because of our roots, we’re even more dedicated to serving small businesses and helping them achieve the success they deserve. With us, you get high quality services and great results. You can’t get the same level of expertise and success anywhere else, so don’t hesitate to get in contact with us about how we can help you.

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LYFE Marketing – The Best Agency To Work With

We know better than anyone what it’s like to run a small business. It’s an exciting venture, but it can also be really hard at times. LYFE Marketing started as a small agency, and we worked really hard to get to where we are now. Because of our roots, we’re even more dedicated to serving small businesses and helping them achieve the success they deserve. With us, you get high quality services and great results. You can’t get the same level of expertise and success anywhere else, so don’t hesitate to get in contact with us about how we can help you.

We’ve driven over 983,287 leads for clients through digital marketing.

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“In short, LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. So, definitely one of the best agencies I’ve worked with and I highly recommend them for your online presence”

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Subsequently, LYFE Marketing is ranked #299 on Inc’s fastest-growing companies list.