Graphic Design Atlanta

Great Graphics To Help Distinguish Your Brand

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The Role Of Graphic Design In Digital Marketing

Digital marketing is exploding. Most people are now connected online in some form or another. That dependence on the internet is only going to continue increasing in the years to come. This means that digital marketing will become even more important.

Graphic design plays a very important part of digital marketing. Graphic design is essential in content marketing because images are more effective at attracting and engaging people than written content in most cases. 

Because of this, marketers consider graphic design to be a powerful way of building a brand image. Just think of the more popular logos in use today. Just by seeing those logos, you can tell immediately what brand they represent. That’s an example of strong brand recognition using graphic design.

Images can influence the decision of consumers to purchase. Here are additional reasons why graphic design is so important for businesses in general:

Digital Marketing Specialist

It creates a strong impression

Graphic design can help a brand in making a strong impression on consumers. People are attracted to appealing images. And when given a choice between a colorful image and a long piece of text, most people would choose to look at the colorful image. That can be useful in digital marketing and capitalized on to generate shorter bounce rates on your website and social media platforms! According to research, websites that are filled with visuals get 94% more engagement compared to plain websites.

It carries the brand message

There are cases when words are not going to be enough to convey the message that you want your brand to carry. In those cases, you have to use images. Graphic designers are skilled in creating the right images that can convey your message. Graphic designers understand the ideal way of combining colors, drawings, photos, and fonts to deliver a specific message.

It helps in maintaining consumer trust

Everything can be found on the internet now. When people are searching for your brand, product, or business online, what they see must be impressive. If you publish poor-looking content and graphics, consumers are not going to trust you- or at least they are going to have a hard time trusting you. The reason is because your graphics, your design and overall online presence is a direct reflection of your brand and credibility. How can a brand be trusted to deliver the right products or services if their graphics, content and more are unprofessional, outdated or nonexistent?

It helps in building an identity

Does your business have a brand? You might think that you have one already, but do other people recognize your brand? That’s the bigger question. Like we mentioned earlier, graphic design can help in building a robust identity for your brand. Brand identity, leads to brand loyalty, which leads to higher ROI.

It increases website traffic

Which site do you prefer? One that has great images and graphics or one that is all text? For sure, you are going to choose the one with images. Great graphic design can enhance the engagement on your site, decrease your bounce rate and increase session times. The longer someone stays on your website, the more likely they are to convert into a customer.

It facilitates giving solutions

Ultimately, your business exists to provide solutions to the problems of consumers. You can explain this to your customers using text but it might not be the most effective means. In some cases, infographics are the best option for providing information and solutions to consumers.

These are just a few of the reasons as to why graphic design is so vital for digital marketing.

Graphic design, just like digital marketing, is a very dynamic field. It is constantly changing and developing. There are certain graphic design trends that are really worth investing in and here are some of those:

Videos

Videos

Graphic design also extends to the look and design of your videos. Are they unified under your brand? Videos generate the most engagement when it comes to content, so you want to make sure yours are designed well.

Responsive Designs

Responsive Designs

2 billion people currently access the internet exclusively via their smartphone. More and more people are using mobile devices to get online, so it’s important that your logo, website, content and more are all responsive. Responsive content refers to content that is going to look the same whether it is viewed using mobile devices or desktop computers.

Minimalist Landing Pages

Minimalist Landing Pages

There is also a shift now in the landing pages, with designers using minimalist design now. The simplified pages can deliver a more focused message. These pages are also being referred to as “squeeze pages.” The goal here is to send traffic to a page with one call to action (as opposed to your website which has multiple pages they can click around to).

Our graphic design Atlanta agency can help you in creating graphics to build your brand and drive more traffic to your site. We can help you to take advantage of these latest design trends so that you are ahead of your competition.

How Our Graphic Design Agency Atlanta Can Aid Your Business

We have just outlined a few of the reasons why graphic design is so important for digital marketing today. Without good images and graphics, your brand is going to be seriously affected. If you are looking to improve the graphics and images of your brand and you need graphic design services Atlanta, then LYFE Marketing is the right agency for you.

We can create logos, posters, business cards, presentations, book covers and so much more for your business. 

Give us a call now to learn more about what graphic design services we offer and how they can help your business grow.

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How Our Graphic Design Agency Atlanta Can Aid Your Business

We have just outlined a few of the reasons why graphic design is so important for digital marketing today. Without good images and graphics, your brand is going to be seriously affected. If you are looking to improve the graphics and images of your brand and you need graphic design services Atlanta, then LYFE Marketing is the right agency for you.

We can create logos, posters, business cards, presentations, book covers and so much more for your business. 

Give us a call now to learn more about what graphic design services we offer and how they can help your business grow.

Graphic Design Stats You Shouldn’t Ignore

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There is definitely power in graphic design, but don’t just take our word for it! Here are some graphic design stats which should be food for thought:

Almost 50% of all businesses say that graphic design is very important for their success and 31% say that it’s moderately important. 

94% of all consumers say that they are going to leave a website because of bad graphics.

We all know that the average attention span of people is very short now. In fact, it’s just at 6.8 seconds. But the use of great visuals can extend that.

It has been mentioned earlier that great graphic design can help build consumer trust in your brand. That’s because 46% of visitors to a website say that they connect the graphics of a site to its credibility.

WHY OUR GRAPHIC DESIGN ATLANTA SERVICES ARE SPECIAL

Responsive Customer Service

Responsive Customer Service

This might seem like a generic claim, but we really take this seriously. Check out the reviews of some of our clients online and you can see that they are satisfied with the way that we communicated and handled their concerns.

Not Just Graphic Design

Not Just Graphic Design

Our service need not end after we have created your designs. We can also use the graphics which we created for you and come up with a full marketing plan. See, we’re not just a graphic design firm. In fact, we can do everything for you when it comes to digital marketing. This includes social media marketing, Google advertising, SEO, email marketing and more.

An In-House Team

An In-House Team

This is a very important point to us and to many of our clients. We have an in-house team of graphic designers. So when we say that we are going to create designs for your business, we mean that.  We are not going to outsource the work to a third-party company which could seriously affect the quality of the work or cause delays. We proudly do everything in-house.

Graphic Design Atlanta Services

Whatever your design needs are, we can meet them. These are the graphic design services that we can execute for you:

Logo Design

Give your brand that one image that people will instantly recognize. We can help you create an iconic logo that you can use for years.

Package Design

Do you have a physical product that you want to sell? We can create a package design for it that makes it stand out from the competition. Having aesthetic packaging can also do wonders in creating brand recognition.

Print Design Services

We can also create graphic designs for your printed materials. Whether those are books or posters, we know how to create appropriate designs for your business.

Presentation Design

Do you want to impress prospective clients with what you have to say? Statistics and numbers might catch their attention but you know what can really make them pay attention to your presentation?  Stunning slides for your presentation. That’s right, we can help in creating slides to impress your current and future clients.

Infographics Design

Text alone is not going to catch the attention of your audience. Even if you have the most important message, people are not going to pay attention to what you have to say if you deliver it in an uninteresting manner. This is where we can help you. We have years of experience in creating infographics that really capture the attention of your audience and deliver your information or message.

Ad Design

Advertisements are meant to make you money. If they are not designed in the right way, people are not going to look, let alone, take the time to read your ad. We know how to craft ads that can make people click. We draw from our years of experience as a digital marketing agency to create the best ads for our clients.

Web Design

Graphic design is an integral part of web design. If your site is visually uninteresting, it really does not matter if you are providing the best solution to the problems of consumers. They will not be interested or engaged enough to stay on your site for long. We have designed hundreds of websites to make them more effective, and we can do the same for you.

Social Media Design

Most people are going to encounter your brand through social media. You need to make sure that they are going to get the right impression when they land on your social media profiles. Some social media platforms, such as Instagram, are entirely visual. So, you want to make sure you make a great impression! Whether you need a cohesive Instagram feed or professional graphics, we can take care of your social media design needs.

Get in touch with one of our specialists now.

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