Graphic Design Atlanta
Great Graphics To Help Distinguish Your Brand
Great Graphics To Help Distinguish Your Brand
Digital marketing is exploding. Most people are now connected online in some form or another. That dependence on the internet is only going to continue increasing in the years to come. This means that digital marketing will become even more important.
Graphic design plays a very important part in digital marketing. Graphic design is essential in content marketing because images are more effective at attracting and engaging people than written content in most cases.
Great Graphics To Help Distinguish Your Brand
Digital marketing is exploding. Most people are now connected online in some form or another. That dependence on the internet is only going to continue increasing in the years to come. This means that digital marketing will become even more important.
Graphic design plays a very important part in digital marketing. Graphic design is essential in content marketing because images are more effective at attracting and engaging people than written content in most cases.
Because of this, marketers consider graphic design to be a powerful way of building a brand image. Just think of the more popular logos in use today. Just by seeing those logos, you can tell immediately what brand they represent. That’s an example of strong brand recognition using graphic design.
Images can influence the decision of consumers to purchase. Here are additional reasons why graphic design is so important for businesses in general:
It creates a strong impression
Graphic design can help a brand in making a strong impression on consumers. People are attracted to appealing images. And when given a choice between a colorful image and a long piece of text, most people would choose to look at the colorful image. That can be useful in digital marketing and capitalized on to generate shorter bounce rates on your website and social media platforms! According to research, websites that are filled with visuals get 94% more engagement compared to plain websites.
It carries the brand message
There are cases when words are not going to be enough to convey the message that you want your brand to carry. In those cases, you have to use images. Graphic designers are skilled in creating the right images that can convey your message. Graphic designers understand the ideal way of combining colors, drawings, photos, and fonts to deliver a specific message.
It helps in maintaining consumer trust
Everything can be found on the internet now. When people are searching for your brand, product, or business online, what they see must be impressive. If you publish poor-looking content and graphics, consumers are not going to trust you- or at least they are going to have a hard time trusting you. The reason is that your graphics, your design, and overall online presence is a direct reflection of your brand and credibility. How can a brand be trusted to deliver the right products or services if their graphics, content, and more are unprofessional, outdated, or nonexistent?
It helps in building an identity
Does your business have a brand? You might think that you have one already, but do other people recognize your brand? That’s the bigger question. Like we mentioned earlier, graphic design can help in building a robust identity for your brand. Brand identity leads to brand loyalty, which leads to higher ROI.
It increases website traffic
Which website design do you prefer? One that has great images and graphics or one that is all text? For sure, you are going to choose the one with images. Great graphic design can enhance the engagement on your site, decrease your bounce rate and increase session times. The longer someone stays on your website, the more likely they are to convert into a customer.
It facilitates giving solutions
Ultimately, your business exists to provide solutions to the problems of consumers. You can explain this to your customers using text but it might not be the most effective means. In some cases, infographics are the best option for providing information and solutions to consumers.
These are just a few of the reasons why graphic design is so vital for digital marketing.
Responsive Designs
2 billion people currently access the internet exclusively via their smartphone. More and more people are using mobile devices to get online, so it’s important that your logo, website, content, and more are all responsive. Responsive content refers to content that is going to look the same whether it is viewed using mobile devices or desktop computers.
Videos
Graphic design also extends to the look and design of your videos. Are they unified under your brand? Videos generate the most engagement when it comes to content, so you want to make sure yours are designed well.
Minimalist Landing Pages
There is also a shift now in the landing pages, with designers using minimalist design now. The simplified pages can deliver a more focused message. These pages are also being referred to as “squeeze pages.” The goal here is to send traffic to a page with one call to action (as opposed to your website which has multiple pages they can click around to).
Our graphic design Atlanta agency can help you in creating graphics to build your brand and drive more traffic to your site. We can help you to take advantage of these latest design trends so that you are ahead of your competition.
How Our Graphic Design Agency Atlanta Can Aid Your Business
We have just outlined a few of the reasons why graphic design is so important for digital marketing today. Without good images and graphics for your marketing materials, your brand is going to be seriously affected. If you are looking to improve the graphics and images of your brand and you need graphic design services in Atlanta, then LYFE Marketing is the right agency for you.
We can create logos, posters, business cards, post-cards, presentations, book covers, and so much more for your business.
Give us a call now to learn more about what graphic design services we offer and how they can help your business grow.
We have just outlined a few of the reasons why graphic design is so important for digital marketing today. Without good images and graphics for your marketing materials, your brand is going to be seriously affected. If you are looking to improve the graphics and images of your brand and you need graphic design services in Atlanta, then LYFE Marketing is the right agency for you.
We can create logos, posters, business cards, post-cards, presentations, book covers, and so much more for your business.
Give us a call now to learn more about what graphic design services we offer and how they can help your business grow.
Graphic Design Stats You Shouldn’t Ignore
There is definitely power in graphic design, but don’t just take our word for it! Here are some graphic design stats which should be food for thought:
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Graphic Design Atlanta Services
Whatever your design needs are, we can meet them. These are the graphic design services that we can execute for you:
Give your brand that one image that people will instantly recognize. We can help you create an iconic logo that you can use for years.
Do you have a physical product that you want to sell? We can create a package design for it that makes it stand out from the competition. Having aesthetic packaging can also do wonders in creating brand recognition.
We can also create graphic designs for your printed materials. Whether those are books or posters, we know how to create appropriate designs for your business.
Do you want to impress prospective clients with what you have to say? Statistics and numbers might catch their attention but you know what can really make them pay attention to your presentation? Stunning slides for your presentation. That’s right, we can help in creating slides to impress your current and future clients.
Text alone is not going to catch the attention of your audience. Even if you have the most important message, people are not going to pay attention to what you have to say if you deliver it in an uninteresting manner. This is where we can help you. We have years of experience in creating infographics that really capture the attention of your audience and deliver your information or message.
Advertisements are meant to make you money. If they are not designed in the right way, people are not going to look, let alone, take the time to read your ad. We know how to craft ads that can make people click. We draw from our years of experience as a digital marketing agency to create the best ads for our clients.
Graphic design is an integral part of web design. If your site is visually uninteresting, it really does not matter if you are providing the best solution to the problems of consumers. They will not be interested or engaged enough to stay on your site for long. We have designed hundreds of websites to make them more effective, and we can do the same for you.
Most people are going to encounter your brand through social media. You need to make sure that they are going to get the right impression when they land on your social media profiles. Some social media platforms, such as Instagram, are entirely visual. So, you want to make sure you make a great impression! Whether you need a cohesive Instagram feed or professional graphics, we can take care of your social media design needs.
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Our Design Process
As the top Atlanta graphic design agency, we have a lot of experience in the field. From that experience, we have developed a process that is proven to streamline the process of creating great graphics that will engage your target audience. Here is our process:
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Why LYFE Marketing?
At LYFE Marketing, we are dedicated to helping small businesses grow. We have worked with all kinds of businesses in many different industries. We know what great graphic design can do for your business and we want to help benefit your marketing efforts.
We don’t just service businesses in the Atlanta, Georgia area. We have clients nationwide! In addition to our graphic design services, we are a branding agency. That means that we know how to build your business’s brand through the marketing services we provide. Building your brand will help more consumers recognize your business. More brand engagement means more sales and our marketing team is ready to help your business achieve that!
Why LYFE Marketing?
At LYFE Marketing, we are dedicated to helping small businesses grow. We have worked with all kinds of businesses in many different industries. We know what great graphic design can do for your business and we want to help benefit your marketing efforts.
We don’t just service businesses in the Atlanta, Georgia area. We have clients nationwide! In addition to our graphic design services, we are a branding agency. That means that we know how to build your business’s brand through the marketing services we provide. Building your brand will help more consumers recognize your business. More brand engagement means more sales and our marketing team is ready to help your business achieve that!
We’ve driven over 6,437,349 leads for clients through digital marketing.
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