Healthcare Content Marketing
Inform Your Patients
Help more people with healthcare content marketing.
Our experienced specialists will develop a plan for your facility and deliver the content your target audience wants to see when choosing their healthcare provider.
Be an Industry Leader
Position your facility as a leader in healthcare by publishing content that reflects your professionalism, training, knowledge, and expertise.
Nurture to Appointment Booking
Inform your potential patients with the answers they need to their questions before choosing their healthcare facility.
It doesn’t cost anything to publish content on your website, and it’s yours forever. See a higher ROI year after year with healthcare content marketing.
Breaking it down: Healthcare Content Marketing
Healthcare is the 2nd most searched service on the internet because people are always wanting to know more about healthcare and how they can better themselves. The more content people read from a provider, the more likely they are to eventually book an appointment or buy from you.
Healthcare content marketing is one of the most inexpensive forms of digital marketing for medical service providers and generally offers a return of 3 times more leads, appointments booked, or emails gathered through downloads.
How is this possible?
Thats because medical content marketing is continuously working. It is the staff member that always works and never quits, a golden employee. You can offer your expertise through medical content marketing on topics your patients want to know more about 24 hours a day, 7 days a week.
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Why Your Facility Needs Healthcare Content Marketing
Traffic Increase: Statistics show businesses that employ a content marketing strategy see 8x more traffic to their website than those that dont. Medical content marketing drives greater exposure to your brand, your facility, your staff, and everything you have to offer to patients and consumers.
Eternal Promotion: Content marketing supports all digital marketing efforts by drawing in traffic from other channels to your website for patients to book appointments, sign up for a free consultation, or learn more about your next event. Its the digital marketing gift that keeps on giving and continues to build up your brand.
Builds Trust: Publishing quality content provides patients with an online education about the healthcare industry. People are looking for sites like yours to get professional answers to their medical questions. They trust your recommendations.
Humanizes Your Brand: Healthcare content marketing allows you, as a business, to humanize your brand and connect with patients on a personal level. This is especially important in the healthcare industry where there can be subject sensitivity. This approach will help you build a positive rapport & strengthen patient relationships.
How we nearly doubled traffic for a client in just 6 months with healthcare content marketing!
WHAT’S MOST IMPORTANT FOR CONTENT MARKETING SUCCESS IN HEALTHCARE
In all digital marketing, especially medical content marketing, you have to know who youre speaking to, digitally of course. We do this research before crafting your healthcare content marketing plan or writing any content articles for your site. We learn your customers interests and behaviors. We learn their pain points and their struggles. We then take this information and use it to formulate a healthcare content marketing plan that will not only inform your website visitors but also entertain and nurture them toward conversion and becoming a patient.
Publishing content on a consistent basis is the #1 component to a successful healthcare content marketing strategy. The best way to be consistent is by publishing articles on your healthcare blog. Keeping up with the latest news and treatments in the medical industry and reporting them to your audience is one of the easiest ways to remain consistent considering the ever changing nature of medical information. Our content marketers are experienced in the healthcare industry and stay up to date on the newest developments.
We craft your custom content in a manner that aims to answer patient questions and solve problems they are experiencing. Relevant content is the difference between a customer staying engaged on your site or leaving to look at what a competitor has to say. Depending on your facility and how it relates to your patients, we can craft content from medical updates, disease outbreaks, new treatments, office updates and services offerings, to informational eBooks, and more.
We track and measure the performance of your medical content marketing efforts to see what interests consumers most and where they are taking action on your website. Tracking this data against the goals we set with you at the beginning of our journey will help us deliver and optimize content to achieve and exceed those goals. We keep you informed every step of the way and send you monthly reports with this data and discuss any changes we make with you.
KEY ELEMENTS: MEDICAL CONTENT MARKETING
As you build up your content portfolio, it’s import to remember these elements:
- Lead Magnets. Use your content to incorporate opportunities to further connect with visitors.
- Call-to-Action. Make sure you have CTAs on your site and within your content to let visitors know what you want them to do next.
- Site Monitoring. Pay attention to the actions visitors take your site for more insight on their preferences.
- Track Metrics. Know what’s working and what isn’t. Then optimize and adjust accordingly.
WHAT MAKES OUR HEALTHCARE CONTENT MARKETING SERVICES THE BEST
You will have a team of content specialists and directors dedicated to your account. They have the same like minded goals as you and keep your patient focused values at top of mind when creating your content.
We have worked with doctors, urgent care units, therapy facilities, and more and have all seen them grow. Our industry experience guarantees that you have a team working with you that has an in-depth understanding of both your business and your customers and knows the right content to deliver at the right times.
All digital marketing efforts work hand-in-hand with each other, and content marketing is not excluded from this. Content marketing significantly enhances your social media and email marketing efforts, so it is best to work with a full service digital marketing firms like ours that can manage all of your digital marketing efforts and become an extension of your marketing team.
We’ve driven over 983,287 leads for clients through digital marketing.
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