Healthcare Content Marketing
Inform Your Patients
Healthcare Content Marketing
Inform Your Patients
- GOOD PLAN$500/ month
- 2 Blogs
- 500 words each
- WordPress Publishing
- BETTER PLAN$800/ month
- 4 Blogs
- 500 words each
- WordPress Publishing
- BEST PLAN$1400/ month
- 8 Blogs
- 500 words each
- WordPress Publishing
Help more people with healthcare content marketing.
Our experienced specialists will develop a plan for your facility and deliver the content your target audience wants to see when choosing their healthcare provider.
Be an Industry Leader
Position your facility as a leader in healthcare by publishing content that reflects your professionalism, training, knowledge, and expertise.
Nurture to Appointment Booking
Inform your potential patients with the answers they need to their questions before choosing their healthcare facility.
Increase ROI
It doesn’t cost anything to publish content on your website, and it’s yours forever. See a higher ROI year after year with healthcare content marketing.
Breaking It Down: Healthcare Content Marketing
Healthcare is the 2nd most searched service on the internet because people are always wanting to know more about healthcare, health systems, and how they can better themselves. The more content people read from a provider, the more likely they are to eventually book an appointment or buy from you.
Healthcare content marketing is one of the most inexpensive forms of digital marketing for medical service providers and generally offers a return of 3 times more leads, appointments booked, or emails gathered through downloads.
How is this possible?
That’s because medical content marketing is continuously working. It is the staff member that always works and never quits, a golden employee. You can offer your expertise through medical content marketing on topics your patients want to know more about 24 hours a day, 7 days a week.
How much does content marketing cost?
Start creating smart content that drives connection and value for your audience. See our simple content marketing pricing below:
| FEATURES | GOOD | BETTER | BEST | CUSTOM |
|---|---|---|---|---|
| Monthly Content Creation | 2 Blogs | 4 Blogs | 8 Blogs | Contact Us |
| 500 Words Each | Contact Us | |||
| Featured Image Selection | ||||
| Wordpress Publishing | ||||
| Analyze Performance/Reports | ||||
| Initial Campaign Strategy | ||||
| Email Drip Campaign | Add-On | Add-On | Add-On | Add-On |
| Dedicated Account Rep | ||||
| Video Content (Provide Video or Purchase a LYFE Video Plan) | ||||
| Up to two hours of consultation per month | ||||
| Account Setup Fee | $300 (Call us to waive) | $300 (Call us to waive) | $300 (Call us to waive) | $300 (Call us to waive) |
| Need more information? Contact Us | SCHEDULE MEETING | SCHEDULE MEETING | SCHEDULE MEETING | SCHEDULE MEETING |
Looking for something different? Reach out to our team to learn how we can craft a package that fits your needs. Also, see below some of our popular add-ons for our blogging and content marketing pricing:
| ADD-ON FEATURES | PRICE |
|---|---|
| Landing Pages or Funnel | $150 per page |
| Video Production | GET A QUOTE |
| Photography or Graphic Design | GET A QUOTE |
| Need more information? Contact Us | GET A QUOTE |
Custom Pricing. Value Packed Pricing.
Flexible pricing so you get exactly what you need.
| FEATURES | GOOD |
|---|---|
| Monthly Content Creation | 2 Blogs |
| 500 Words Each | |
| Featured Image Selection | |
| Wordpress Publishing | |
| Analyze Performance/Reports | |
| Initial Campaign Strategy | |
| Email Drip Campaign | Add-On |
| Dedicated Account Rep | |
| Video Content (Provide Video or Purchase a LYFE Video Plan) | |
| Up to two hours of consultation per month | |
| Account Setup Fee | $300 (Call us to waive) |
| Need more information? Contact Us | SCHEDULE MEETING |
| FEATURES | BEST |
|---|---|
| Monthly Content Creation | 4 Blogs |
| 500 Words Each | |
| Featured Image Selection | |
| Wordpress Publishing | |
| Analyze Performance/Reports | |
| Initial Campaign Strategy | |
| Email Drip Campaign | Add-On |
| Dedicated Account Rep | |
| Video Content (Provide Video or Purchase a LYFE Video Plan) | |
| Up to two hours of consultation per month | |
| Account Setup Fee | $300 (Call us to waive) |
| Need more information? Contact Us | SCHEDULE MEETING |
| FEATURES | BETTER |
|---|---|
| Monthly Content Creation | 8 Blogs |
| 500 Words Each | |
| Featured Image Selection | |
| Wordpress Publishing | |
| Analyze Performance/Reports | |
| Initial Campaign Strategy | |
| Email Drip Campaign | Add-On |
| Dedicated Account Rep | |
| Video Content (Provide Video or Purchase a LYFE Video Plan) | |
| Up to two hours of consultation per month | |
| Account Setup Fee | $300 (Call us to waive) |
| Need more information? Contact Us | SCHEDULE MEETING |
| FEATURES | CUSTOM |
|---|---|
| Monthly Content Creation | Contact Us |
| Word Count | Contact Us |
| Featured Image Selection | |
| Wordpress Publishing | |
| Analyze Performance/Reports | |
| Initial Campaign Strategy | |
| Email Drip Campaign | Add-On |
| Dedicated Account Rep | |
| Video Content (Provide Video or Purchase a LYFE Video Plan) | |
| Up to two hours of consultation per month | |
| Account Setup Fee | $300 (Call us to waive) |
| Need more information? Contact Us | SCHEDULE MEETING |
Looking for something different? Reach out to our team to learn how we can craft a package that fits your needs. Also, see below some of our popular add-ons for our blogging and content marketing pricing:
| ADD-ON FEATURES | PRICE |
|---|---|
| Landing Pages or Funnel | $150 per page |
| Video Production | GET A QUOTE |
| Photography or Graphic Design | GET A QUOTE |
| Need more information? Contact Us | GET A QUOTE |
Why Your Facility Needs
Healthcare Content Marketing
Healthcare Content Marketing
Traffic Increase
Statistics show businesses that employ a content marketing strategy see 8x more traffic to their website than those that don’t. Medical content marketing drives greater exposure to your brand, your facility, your staff, and everything you have to offer to patients and consumers.
Eternal Promotion
Content marketing supports all digital marketing efforts by drawing in traffic from other channels to your website for patients to book appointments, sign up for a free consultation, or learn more about your next event. It’s the digital marketing gift that keeps on giving and continues to build up your brand.
Builds Trust
Publishing quality content provides patients with an online education about the healthcare industry. People are looking for sites like yours to get professional answers to their medical questions. They trust your recommendations.
Humanizes Your Brand
Healthcare content marketing allows you, as a business, to humanize your brand and connect with patients on a personal level. This is especially important in the healthcare industry where there can be subject sensitivity. This approach will help you build a positive rapport & strengthen patient relationships.
How we nearly doubled traffic for a client in just 6 months with healthcare content marketing!
Things in the healthcare industry can become very niche, which can make reaching the right target audience difficult. That’s the issue one of our clients was having because they specifically deal with selling bariatric supplements, meals, diets, and vitamins. They came to us for help, and we had a solution: healthcare content marketing. They had a great brand & products, but no one knew about them. They best way to do that? Tell them using content marketing! In just 6 months of our writers producing blogs, our client saw an increase in traffic from 1,991 visitors per month to over 3,500 visitors a month. During this time, there was no paid traffic! This was all organic because of their content marketing efforts. This kind of traffic would typically cost around $10k in paid ads per month, but we did it for just the cost of our services. Check out our pricing here: Content Marketing Pricing.
WHAT’S MOST IMPORTANT FOR CONTENT MARKETING SUCCESS IN HEALTHCARE
Audience
In all digital marketing, especially medical content marketing, you have to know who you’re speaking to, digitally of course. We do this research before crafting your healthcare content marketing plan or writing any content articles for your site. We learn your customers’ interests and behaviors. We learn their pain points and their struggles. We then take this information and use it to formulate a healthcare content marketing plan that will not only inform your website visitors but also entertain and nurture them toward conversion and becoming a patient.
Consistency
Publishing content on a consistent basis is the #1 component to a successful healthcare content marketing strategy. The best way to be consistent is by publishing articles on your healthcare blog. Keeping up with the latest news and treatments in the medical industry and reporting them to your audience is one of the easiest ways to remain consistent considering the ever changing nature of medical information. Our content marketers are experienced in the healthcare industry and stay up to date on the newest developments.
Relevance
We craft your custom content in a manner that aims to answer patient questions and solve problems they are experiencing. Relevant content is the difference between a customer staying engaged on your site or leaving to look at what a competitor has to say. Depending on your facility and how it relates to your patients, we can craft content from medical updates, disease outbreaks, new treatments, office updates and services offerings, to informational eBooks, and more.
Data
We track and measure the performance of your medical content marketing efforts to see what interests consumers most and where they are taking action on your website. Tracking this data against the goals we set with you at the beginning of our journey will help us deliver and optimize content to achieve and exceed those goals. We keep you informed every step of the way and send you monthly healthcare content marketing reports with this data and discuss any changes we make with you.
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KEY ELEMENTS: MEDICAL CONTENT MARKETING
As you build up your content portfolio, it’s import to remember these elements:
Lead Magnets
Use your content to incorporate opportunities to further connect with visitors.
Call-to-Action
Make sure you have CTAs on your site and within your content to let visitors know what you want them to do next.
Site Monitoring
Pay attention to the actions visitors take on your site for more insight on their preferences.
Track Metrics
Know what’s working and what isn’t. Then optimize and adjust accordingly.
The Content Marketing Services We Provide
Now that you can see how important content marketing is for healthcare brands, you may be wondering what goes into a content marketing campaign. There are several steps involved in the process, but luckily, we’ve got your back. To put it simply, we have the strongest methods and the most cohesive approach to content marketing. When you work with us, we’ll handle all of the following services:
Healthcare evokes a lot of questions from people. How do I treat this condition? What are some symptoms? How do I know what procedure is right for me? And as a healthcare organization, these patients will more readily listen to what you have to say. But to get prospective patients to read your content, you have to make sure it’s relevant to them. Our team will help you brainstorm topic ideas and determine which subjects your target patients would find the most useful.
Once we decide on blog topics, we take the time to perform diligent research on the subject matter. Health information is extremely useful for people to know, so we make sure that all of the information we relay is relevant and correct. There’s no room for error when it comes to treating sick patients, and the same idea goes when publishing health information for many people to see.
Once the planning stages are complete, we’ll get into the writing portion of our healthcare marketing process. We’ll take the topic ideas that we decided on, match them with the research notes we took, and draft a cohesive blog post for you. We’ll focus on using clear, professional language to explain the topic in a way readers can understand. Our goal is to make the information in each blog easy for your web visitors to read and understand, so that they can feel more comfortable with your healthcare facility.
After each blog is written and approved by you, we’ll take care of publishing it to your website. Your content will be publicly visible, and optimized to generate the most patient engagement possible.
But these aren’t the only services we provide! While one of our main specialties is blogging, we also offer other content creation services, such as graphic design, social media posts, advertisements, videos, and more. We can handle any form of content marketing you need, and we’ll make sure to carry out your content strategy to its fullest extent.
Talk to an expert right now!
WHAT MAKES OUR HEALTHCARE CONTENT MARKETING SERVICES THE BEST
Content Specialists
You will have a team of content specialists dedicated to your account. They have the same like-minded goals as you and keep your patient focused values at top of mind when creating your content.
Industry Experience
We have worked with doctors, urgent care units, therapy facilities, and more and have seen them all grow. Our industry experience guarantees that you have a team working with you that has an in-depth understanding of both your business and your customers and knows the right content to deliver at the right times.
Full Service Team
All digital marketing efforts work hand-in-hand with each other, and content marketing is not excluded from this. Content marketing significantly enhances your social media and email marketing efforts, so it is best to work with a full service digital marketing firms like ours that can manage all of your digital marketing efforts and become an extension of your marketing team.
If you want to improve your business and meet your marketing goals, then you’ve come to the right place. Our healthcare marketers are specialized in content creation, and we can help you heighten your brand awareness, improve lead generation, increase resulting search traffic, and generate more overall business for your healthcare company. The state of healthcare content marketing is getting more competitive by the day, so make sure that your services don’t get left behind. With the help of LYFE Marketing, you can stand out from the crowd.
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