Healthcare Email Marketing

We highly suggest that you avoid purchasing email lists. You want the people in your list to already be interested in your brand and/or receiving treatment from your facility. To make sure you have members of your target audience in your healthcare email lists, we will place lead magnets on your website. Lead magnets will encourage patients to give you their email address and contact information, and opt-in to receive newsletters from you. We can do this in many ways, including offering discounts, free consultations, additional treatments at a reduced cost, or anything else that best fits both your patients’ desires and your brand’s image. We also manage your lists to keep them up to date, as well as prevent your metrics and measurements from being skewed.

Targeting and segmenting allow you to send more relevant emails that your customers want to see. You wouldn’t send children healthcare checkups to a patient that doesn’t have a child, and segmenting keeps things like this from happening. Your customers will receive information tailored for their needs, making them more likely to follow-up with your healthcare practice.

One good thing about email automation is that you can start it right away. When you get a new patient, we can show that your facility cares about them with a personalized welcome email. Then we can develop emails for different groups of patients, based on your segmented lists. Whether the new contact is a future patient or new patient, both require extended nurturing before they will choose one facility over another. Automation can help you convince these patients into choosing your facility, without you having to lift a finger. The automated emails can do all the customer service work for you, even when you can’t be there.

The key to keeping a reader’s attention is design. Our email specialists craft professionally designed emails that align with your brand identity. We’ll make sure your designs are original, and represent your healthcare facility in a positive light.

Lead scoring, site tracking, engagement reports, and other metrics show the behavior of patients in your email lists. We see what they like and don’t like by how they respond to your emails. We take this data and edit your healthcare email marketing campaign accordingly. This type of optimization can turn any average healthcare email service into a successful healthcare email service.