Healthcare Email Marketing

How much does healthcare email marketing cost? Healthcare email marketing costs anywhere from $500-$1,400+ per month.

Use healthcare email newsletters, appointment reminders, industry news, and other types of emails to keep subscribers engaged and up-to-date about everything occurring at your facility.

Because of shifts in patient preferences, healthcare providers have had to change their forms of communication in regards to patient updates, appointment status, prescription refills, and other notifications. Patients rarely answer the phone, and regulations do not allow for medical records or other sensitive information to be related via voicemail. So what do you do? You turn to where your patients spend a great portion of their day – checking their email.

The use of healthcare email as a form of digital marketing has grown exponentially.

The average open rate for healthcare emails is 22.43% – That’s actually one of the highest open rates among industries! This statistic shows that about 20% of your emails will be opened by your patients. So why wouldn’t you want to implement email marketing for your healthcare facility?

Our email services can help you speed up your sales cycle. We help you move email marketing lads from one stage to the next. Skyrocket your engagement, email opens, and click-through rates with our email marketing today. Check out our pricing below:

Healthcare email marketing serves as an information hub while also increasing engagement and patients.

Healthcare emails can increase traffic to both your social profiles and your website. Patients may want to share your healthcare tips or even your latest blog post. Social shares and website traffic increase brand awareness, credibility, and more. All of this together then helps you stand out from your competitors.

Good email content provides valuable information to users who may navigate different healthcare options. Healthcare email marketing gives these potential patients the encouragement they need to choose your facility for their medical needs. With a strong healthcare email marketing campaign, you can provide your patients with online referral forms for future patients. Since your business runs greatly on word-of-mouth referrals, you can also use email as a space for patients to leave you reviews.

Think of healthcare email marketing as an information hub for your patients. It’s their go-to place for all other communication, so it might as well be for your facility too. You can also utilize email marketing to share announcements, holiday office hours, and appointment reminders with patients.

Contrary to what some entrepreneurs may think, email marketing is very much alive and thriving. In fact, it’s a necessity. Studies show 47% of Internet users search for information about doctors or other health professionals. They wouldn’t need to search if you were sending emails straight to their inbox. Additionally, 73% of people that receive online news through email are more likely to perform a follow-up action.

We highly suggest that you avoid purchasing email lists. You want the people in your list to already be interested in your brand and/or receiving treatment from your facility. To make sure you have members of your target audience in your healthcare email lists, we will place lead magnets on your website. Lead magnets will encourage patients to give you their email address and contact information, and opt-in to receive newsletters from you. We can do this in many ways, including offering discounts, free consultations, additional treatments at a reduced cost, or anything else that best fits both your patients’ desires and your brand’s image. We also manage your lists to keep them up to date, as well as prevent your metrics and measurements from being skewed.

The key tips include engaging subject Iines, a clear and concise message, and consistent tracking of your results.

When you work with us, a digital marketing specialist will be assigned to your account. This person is dedicated to developing your healthcare email marketing strategy and building up your campaign. Their role is to help you successfully meet your email marketing goals.

We have a background in healthcare, just like you. We have worked with many healthcare clients – from small town doctors to large medical facilities – so we know how to communicate with your target audience. Let us handle your email marketing, so your healthcare professionals can focus on providing the best care for your patients.

Email marketing is great on its own, but it can also support other aspects of your digital marketing efforts too. At LYFE Marketing, we have specialized departments in not only healthcare email marketing, but also social media, PPC, and short video management. This means that we can create great email campaigns with a cohesive approach in mind.