Higher Education Marketing Agency

Recruit More Students

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Reach More Potential Students With A Higher Education Marketing Agency

You can aim to double or even triple your number of students this year. It’s possible! As a higher education marketing agency, we will help you increase enrollment and student retention through a cohesive digital strategy. Want to reach more students?

Click the button below to contact us today.

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Social Media

Our social media managers will take on the task of creating and developing a solid social media presence for you. We will help you select which social media channels are best fit for your institution and your target audience, and we will then create content to publish on those channels accordingly. We can also take care of your social media advertising needs to increase followers, grow engagement and increase website traffic.

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PPC & Google Ads

Pay-per-click (PPC) search ads are placed on Google so as to capture students and parents who are actively searching for higher education related queries. These ads are meant to target users who are looking for student services that you provide. Additionally, display ads will be used to retarget previous website visitors. As your higher education marketing agency, we can ensure that your PPC ads send relevant traffic to your site.

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Email Marketing

As your higher education marketing agency, we recommend the use of customized newsletters and drip campaigns, which can be sent to your current email list and new subscribers alike. It’s important to discuss topics that your audience finds valuable so that they keep opening emails from you in the future and build trust in your brand and institution. We also offer other email marketing services including newsletter design, sending, and reporting.

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Content Marketing

Most marketers would say that content is king- and we couldn’t agree more. Great content really drives your every digital marketing campaign. So if you want to have content that converts, our content specialists will provide whatever content you need- starting from research and writing to publishing to your website. And rest assured that the content we produce for you will engage prospective students by answering most of their questions- be it about education or life on campus.

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Website Design

Your website is often people’s first major interaction with your educational institution. They usually interact with your website long before visiting your actual campus. Therefore, you need to do everything you can to make sure that the best version of your website is what your potential students are seeing. This includes tablets and mobile devices that they might be using. If you choose us as your higher education marketing agency, you are assured of getting an interactive and easy-to-navigate website that anticipates and answers your prospects’ questions.

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SEO – Organic Traffic

When people want to know more about something, they usually turn to search engines like Google. And when it comes to higher education, it is no different. Students and parents alike turn to Google when researching education institutions to attend or send their kids to. You want to be at the top of the search results people see when making those searches, and our SEO services can help make that happen. What’s the difference between SEO and PPC? PPC are paid advertisments and are marked as such in the search results. SEO helps you rank at the top of the organic results!

The Impact Of Digital Marketing On Higher Education

Competition is inherent in higher education. In the same way that students have to compete with their peers to get into their top college or university, universities and colleges compete for the attention and interest of prospective students.

These days, the competition is a little tougher because a university or a college’s reputation is no longer a guarantee that potential students will come running. Word of mouth alone will not suffice. This is because students now have more options, thanks to the advent of technology and the Internet. A student can simply go online and check out dozens, if not hundreds, of potential schools in a matter of minutes.

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The Impact Of Digital Marketing On Higher Education

Competition is inherent in higher education. In the same way that students have to compete with their peers to get into their top college or university, universities and colleges compete for the attention and interest of prospective students.

These days, the competition is a little tougher because a university or a college’s reputation is no longer a guarantee that potential students will come running. Word of mouth alone will not suffice. This is because students now have more options, thanks to the advent of technology and the Internet. A student can simply go online and check out dozens, if not hundreds, of potential schools in a matter of minutes.

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Therefore, the challenge for higher education institutions is to be noticed, given that small window of opportunity, and the answer can be found in that same technology that helped create the new challenge in the first place. That is digital marketing.

We are a higher education marketing agency that provides various digital marketing services like the six mentioned above. We’ve seen how relying solely on traditional marketing methods fail businesses in today’s digital landscape, so we help business owners utilize digital marketing tools that can help their business grow. Our team at LYFE Marketing can help you develop effective marketing solutions that will improve your lead generation efforts, increase your conversion rate, and help you meet your enrollment goals.

Schedule A Free Consultation Today.

Digital Marketing Statistics For Higher Educational Institutions

One of the reasons why promoting an educational institution now is much easier than before is because of digital marketing. As we mentioned above, universities and colleges are no longer confined to traditional marketing efforts. Institutions no longer have to depend on giving away flyers around their local area or paying a lot of money for print advertisements.

Digital marketing has made a huge impact on how educational institutions like yours compete in the market. It opened new ways to reach potential students more effectively. Here are some figures to depict what we’re talking about:

Digital Marketing Statistics For Higher Educational Institutions

One of the reasons why promoting an educational institution now is much easier than before is because of digital marketing. As we mentioned above, universities and colleges are no longer confined to traditional marketing efforts. Institutions no longer have to depend on giving away flyers around their local area or paying a lot of money for print advertisements.

Digital marketing has made a huge impact on how educational institutions like yours compete in the market. It opened new ways to reach potential students more effectively. Here are some figures to depict what we’re talking about:

Higher Education Marketing Agency

1 in every 2 student applicants

use more than 5 social media platforms for their college research.

77% of millennials

follow a higher education institution on social media.

Up to 60% of students

are more likely to consider a university or college that uses email and social media channels to communicate with them.

67% of students

use search engines as their first source of information when looking for higher education institutions.

64.6% of users

click on paid ads when they are searching for higher education information.

70% of millennials

check their email every day and use it for about 30 minutes on average.

These numbers prove how much your potential market is using online marketing channels to connect with educational facilities like yours. How you utilize each of these channels to get the best results will depend on you! If you aren’t sure where to start, then you’re in the right place. Check out how we can help you get started with digital marketing in the section below.

What Our Higher Education Marketing Agency Can Do For You

With higher education marketing, the goal is to increase student enrollment as well as maintain current student retention. Let us take a look at a few of the strategies that can make that happen, and remember that the right higher education marketing agency can implement these for you:

Build A World-Class Website

This is an important requirement. No amount of planning or strategizing can help your institution if you do not have a quality website. Your website is often the main resource for your target audience to learn about you. It needs to give value, be easy to navigate, be mobile-friendly and strategic in design.

Send Traffic To Your Site

Now that you have a beautiful, functional and effective website, you want to make sure people are seeing it! There are several ways to send targeted traffic to your site. Social media ads allow you to target people by their interests, demographic and behaviors. Google ads (PPC, which is paid) and Search Engine Optimization (SEO, which is organic) both allow you to target people by keywords, or by what they search on Google.

Increase Social Media Engagement

While social media advertising (mentioned previously) is focused on website traffic and conversions, social media management is centered around followers and engagement. Why is social engagement important? Social media platforms are where you can find your target audience of students and gain positive exposure for your institution. Getting likes, comments, follows, and shares is the new language of building trust between educational brands and students.

Take Advantage Of Multiple Channels

The beauty of digital marketing is that while you can operate on different channels, you can use them to work together to your advantage. For instance, you can use social media advertising to build your email list, which then fuels your email marketing campaign! The right higher education marketing agency will put together a strategy that utilizes multiple channels and weaves them together for your benefit.

Schedule A Free Consultation Today

Enjoy The Awesome Benefits Of An Effective Higher Education Marketing Campaign!

We have been in this business for years now. LYFE Marketing is responsible for helping hundreds of companies reach their goals- and that includes educational institutions like yours! Our higher education marketing agency combines experience and skills to make sure that your business enjoys the level of success it deserves. So, do you want to generate a higher enrollment rate? Contact us to schedule a meeting!

Why Choose Us As Your Higher Education Marketing Agency

Experience In The Education Industry

Experience In The Education Industry

Digital marketing for higher education can be overwhelming without the proper tools and experience to navigate it. Being the higher education marketing agency of your choice, we will provide all that your campaign needs, from building a digital marketing plan from the ground up to managing its various areas. We know the competitive nature of the higher education industry and how to navigate the way toward success.

Professional & True Specialists

Professional & True Specialists

We have expert specialists in every area of digital marketing. This means that no matter which service(s) you sign up for, you’re guaranteed to have a team of professionals with industry experience working on your campaign.

Always Up To Date With The Trends

Always Up To Date With The Trends

Digital marketing is new and changing all of the time! You want a higher education marketing agency that keeps up with those trends. We continuously are testing out new campaigns, content and more to achieve the most results at the lowest cost per result for our clients.

PROVEN STRATEGIES FOR HIGHER EDUCATION MARKETING AGENCY

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LYFE Marketing wants to see your success. For us to do that, we always consider the following factors into every digital marketing campaign that we create:

Personalized Branding

The only real guarantee that people will want to choose you over the competition is if they trust you enough. To help you establish that trust, we use digital marketing to create a relationship between your brand and your audience.

Informative Content

Being an institution that is centered around education & knowledge, you’ll need to have valuable content that answers people’s questions about their education and your institution.

Credibility & Trust

Provide more value to your customers and they will consider you a thought-leader over others in your industry. It also helps establish that trust we mentioned that is necessary for them to enroll.

Steps To Success For A Higher Education Marketing Agency

Audit

The initial audit is where the ball starts rolling for your digital marketing campaign. The audit will show us what your online presence is like at the moment. Once we see where your strengths and weaknesses are, we can plan your digital marketing strategy from there.

Analyze

Next, we will analyze your direct competitors. Knowing the competition means knowing what to do to get ahead of them. We will perform that analysis for you. Learning what others in your industry are doing well (or not so well) will help us make adjustments in your campaign.

Define

Do you know who you are marketing to? You need to know your ideal customer and what they look like online. For you to define that, we will create a buyer persona for you. We will include all of the information that our comprehensive research has yielded up to this point to create a credible buyer persona for your digital marketing campaigns.

Launch

Our process is made up of careful planning, goal computation, and industry research. Once we complete each component within our process, we will proceed with launching your digital marketing campaign. After the launch, you can expect results right away, such as engagement, higher traffic and more leads.

Monitor

As you start getting results, we will continuously monitor your campaign. We monitor daily for you to have an accurate picture of what is going on with the campaign. This also allows us to catch opportunities to grow your campaign along the way!

Measure

The last ongoing step we include in our process is measuring and reporting. We measure our efforts and share them with you in a monthly report. This allows us to see what’s working well and what needs improvement!

Recruit More Students Through A Higher Education Marketing Agency!

If you want to reach more potential students, you should be where they are- and that is online! With the help of digital marketing channels, it’s now easier for people to gather information and connect with businesses. That’s exactly why you need to ensure that your potential students can find and connect with your educational facility on whatever platform they’re using.

So now our question is this: are you ready to jumpstart the brand awareness and student enrollment of your institution? If you answered yes, then that’s great! We have the experience and the specialists needed to take your marketing campaign to the next level. Talk to us today.

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If you want to reach more potential students, you should be where they are- and that is online! With the help of digital marketing channels, it’s now easier for people to gather information and connect with businesses. That’s exactly why you need to ensure that your potential students can find and connect with your educational facility on whatever platform they’re using.

So now our question is this: are you ready to jumpstart the brand awareness and student enrollment of your institution? If you answered yes, then that’s great! We have the experience and the specialists needed to take your marketing campaign to the next level. Talk to us today.

Schedule A Free Consultation Today.

We’ve driven over 2,137,349 leads for clients through digital marketing.

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