Higher Education Marketing

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Are You Managing A Higher Education Institution?

Over the years, the demand for higher education has continuously grown. So it’s actually not surprising that the number of new universities, colleges and institutions being established is also increasing. With this in mind, now is the best time for you to showcase what your institution can offer.

How are you different from your competitors? Why should students and parents choose you over the rest? How does it feel for a new student to be a part of your institution? What can you offer to them?

Are You Managing A Higher Education Institution?

Over the years, the demand for higher education has continuously grown. So it’s actually not surprising that the number of new universities, colleges and institutions being established is also increasing. With this in mind, now is the best time for you to showcase what your institution can offer.

How are you different from your competitors? Why should students and parents choose you over the rest? How does it feel for a new student to be a part of your institution? What can you offer to them?

These questions and more are what incoming students probably have in mind. And in this era where most people (including millennials and generation Z) use the internet when searching for universities and colleges, you can’t afford to get left behind by your competitors.

You need to be in the loop.

Your business should be present when people search for educational institutions like yours. Whether it’s through social media or search engines, you need to ensure that they will be able to find you.

And you can achieve that by using an effective higher education marketing plan.

SPREAD MORE KNOWLEDGE WITH HIGHER EDUCATION MARKETING

Our digital marketing agency will help you reach out and engage with more students through our higher education digital marketing strategies. Want to grow your number of current students? We can help.

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Social Media Marketing

Social media platforms such as Facebook, Instagram, Twitter, Pinterest and Snapchat are everywhere. Our agency’s social media managers will create and develop a social media presence for your learning institution. Only those platforms that make the most sense for your university marketing campaign will be used. Even in social media, we understand that it all starts with great content, so we provide you with that. And we can also provide you with social media advertising should your business goals call for that.

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SEM & Google Advertising

Pay-per-click search ads will be placed on Google as a major part of your higher education digital marketing campaign. These PPC ads will target those people who are searching online for similar services such as yours. Your previous website visitors will also be retargeted using display ads. The ads will run on different websites to help in increasing touch points. Ultimately, they will help in getting better conversion rates for your campaign.

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Email Marketing

Our marketing team will create newsletters and drip campaigns with personalization to send to your current subscribers. They will contain topics that are close to the heart of every student and prospective student. Your digital marketing efforts to increase enrollment and more can count on the many email marketing automation services that we offer. These include customized newsletter design and sending, reporting KPIs, and more. And if you want better relationships with incoming students, then our personalized emails can do that for you.

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Content Marketing

Content is the foundation of your digital marketing efforts so it needs to be great. You don’t need to worry about it though as our content creators will provide what your campaign really requires. Enjoy our content creation services that include research, writing, and publishing to your website. Great content engages potential students. Our content helps answer their questions about school and student life, thus assisting them in the decision-making process.

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Website Design

You usually make your first contact with your prospective students through your website. So it is important that it not only looks good but also is highly functional on both desktop and mobile devices. With the help of our website designers, you will have a website that will satisfy the needs of your current and new students. Your website will be informative and easy to use and will help prepare them for campus life by showcasing how it is to be there at your campus.

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SEO – Organic Traffic

Nowadays, students and families looking for the right higher education institution will simply open their laptop or smartphones and go to the Internet for answers. When they do, you want your university to appear as one of the top answers, if not the #1 result. We will have our SEO team conduct an audit of your website and get it up to Google’s standards. Then we will create a digital marketing campaign that will bump up your website in the search rankings.

Why You Need Higher Education Marketing Services

The use of digital marketing tactics has seen massive growth and has been a major influencer in recent years. From purely commercial ventures to non-profit entities, various digital marketing trends have managed to make an impact.

And now you can even feel its presence in education—higher education.

A lot of learning institutions use higher education marketing today to establish branding and grow their student body. After all, most students are on social media now. And you can expect the same from their parents who most of the time prefer the convenience of searching online.

So you see, universities tap into the power of higher education digital marketing to engage their students, and they take advantage of its reach to contact new potential students.

This leads us to take a look at some higher ed marketing strategies that provide the best results.

Higher Education Marketing

Higher Education Marketing Strategies

In today’s generation, if you are a student looking for your next school or a parent searching for the best university for your child, which action are you most likely to take? Drive around town or nearby places to check each of the universities and colleges that you are considering? Or simply sit back and browse online to search for possible higher education institutions before actually visiting your top choices? It’s probably the latter.

You see, prospective students and their families are always looking for information about possible schools to attend to. And this also includes institutions offering online learning classes. Additionally, students are looking for information about courses along with every other aspect of a student’s life on campus. And they are searching for all of these answers online. So the question now is, how do you utilize higher education digital marketing to position your brand in front of this online audience?

Social Media Presence

Marketing through social media is one of the fastest marketing tools available to tell your prospective students about your product or service. You can reach thousands of people within moments and without spending a fortune. The people you reach are also relevant and targeted; we make sure your ads, even your hashtags, are being presented to your target audience.

Awesome Visuals

Attract potential students using awesome visuals of your university. After all, people remember 80% of what they see, which has an impact on their purchasing decision. Use visuals to your advantage in higher education marketing. This may include a virtual tour of your campus, photos of your facilities, short videos of your school events or even some interesting infographics.

Live Streams

Going on live broadcasts on social media channels like Instagram or Facebook can help boost your brand awareness and build trust between your brand and target audience. Using the channel of your choice, you can “go live” to tell people about everything that your university offers and what advantages they could get from going there.

Audience Specific Content

Identify your target audience and create content that is specifically made for them with content marketing. When you provide content that gives value, your potential customers will start to think of your brand as an authority or leader in your industry among competitors.

Schedule A Free Consultation Today

Are you ready to graduate from using traditional marketing methods that don’t work? Learn how to excel with a higher education marketing company!

LYFE Marketing has worked with many educational institutions to increase their brand awareness and student enrollment. Want better results? Schedule a meeting by clicking the button below! You can also check out our case studies here and find out why our clients love working with us.

WHY CHOOSE LYFE MARKETING FOR YOUR HIGHER EDUCATION MARKETING

Because We Are True Specialists

Because We Are True Specialists

When you work with our marketing agency, you’re getting more than just a specialist. You’re getting a TEAM of experts that each specialize in a unique component of your strategy. That’s an advantage compared to getting a freelance marketer to do the job for you. By doing so, you will only depend on an individual’s skills. But with us, our team members care about the success of your higher education digital marketing campaign and have the expertise to see it through.

Because We Are Constantly Aware Of Changing Trends

Because We Are Constantly Aware Of Changing Trends

Digital marketing is always changing. Every marketer knows that. Best practices, ad policies, trends and more never stay the same. What worked this year may not work in the coming years. Take it from Google and social media platforms with all of their algorithm updates. At LYFE Marketing, we stay on top of those changes so you don’t have to! We stay on top of trends in higher education marketing so that you can focus on what you do best.

Because We Are Familiar With Marketing Educational Institutions

Because We Are Familiar With Marketing Educational Institutions

Not only do we have years of experience in digital marketing, but we’ve specifically worked with higher education institutions. You probably already know that in marketing, each business is unique and requires a personalized approach. Here at LYFE Marketing, rest assured that we are familiar with your specific industry, allowing us to anticipate what your marketing campaigns will need (sometimes before you do!).

Proven Strategies For Higher Services

LYFE Marketing prioritizes your success. That is why we always consider these factors when we create your higher education marketing campaign:

CUSTOM-TAILORED WORK

As a customer, how do you feel when your interaction with a brand seems like it was tailored just for you and not just an automated chatbot? Surely, that would bring you closer to that brand, right? You will see it as a trustworthy business. We want your potential students to trust your brand so that they will choose you over your competitors. To make that happen, we will strategically create your content to establish a trusting relationship with your customers.

GIVE YOUR CUSTOMERS WHAT THEY WANT: INFORMATION

When people search online, it’s usually because they are looking for something. They want valuable answers. Useful content is what people are looking for to help solve their problems, and we are here to help you provide that to your prospective students.

GIVE PARENTS & STUDENTS VALUE IN WHAT YOU OFFER

Providing value to your student body is one of the things that we will help you with so you can increase your enrollment semester over semester.

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CUSTOM-TAILORED WORK

As a customer, how do you feel when your interaction with a brand seems like it was tailored just for you and not just an automated chatbot? Surely, that would bring you closer to that brand, right? You will see it as a trustworthy business. We want your potential students to trust your brand so that they will choose you over your competitors. To make that happen, we will strategically create your content to establish a trusting relationship with your customers.

GIVE YOUR CUSTOMERS WHAT THEY WANT: INFORMATION

When people search online, it’s usually because they are looking for something. They want valuable answers. Useful content is what people are looking for to help solve their problems, and we are here to help you provide that to your prospective students.

GIVE PARENTS & STUDENTS VALUE IN WHAT YOU OFFER

Providing value to your student body is one of the things that we will help you with so you can increase your enrollment semester over semester.

Schedule A Free Consultation Today.

How To Conduct Digital Marketing For Higher Education Marketing

Phase 1: Assess

As a digital marketing agency, we first need to look at your current online presence. To do that, we need to perform an audit. We will see what’s currently being done, what’s working well or what may need improvement. From there we can map out a marketing plan to help you achieve your goals!

Phase 2: Competitor Analysis

We will conduct a competitor analysis. This shows us what your competitors’ online strengths and weaknesses are. All of this information will help us create a higher education marketing strategy that positions you as one of the leaders of your industry.

Phase 3: Identify Target Market

In crafting our custom marketing strategy for your business, we’ll create a buyer persona. This means we’ll take a deeper look at who your ideal student is, what their interests are and how to create content that resonates with them.

Phase 4: Implementation

This is the exciting part of the process where we execute the strategy we’ve planned out for your educational institution. This is when we’ll start seeing results.

Phase 5: Monitor & Measure

Once your marketing campaign launches, we will take charge of monitoring it. We will check on what kind of progress your campaign makes, and we will see what adjustments need to be made to help improve it along the way. Aside from real-time monitoring, we will be thorough in optimizing your campaign as well.

The great thing about higher education digital marketing is that success is measurable. All of our efforts are tracked and measured with metrics and our reporting software. We give reports on a monthly basis that detail the results measured by the most important metrics.

Get More Students Through Higher Education Marketing Services

Do you want more graduating high school students to enroll in your educational facility? Increase the brand awareness of your institution and share what you offer with digital marketing!

We can help you with your higher education marketing campaign. We have experts on all aspects ready to make it happen for you. Click the button below to schedule a meeting.

Schedule A Free Consultation Today.

We’ve driven over 2,137,349 leads for clients through digital marketing.

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