Higher Education Marketing
Build Your Brand & Drive Results
Are You Managing A Higher Education Institution?
Over the years, the demand for higher education has continuously grown. So it’s actually not surprising that the number of new universities, colleges and institutions being established is also increasing. With this in mind, now is the best time for you to showcase what your institution can offer.
How are you different from your competitors? Why should students and parents choose you over the rest? How does it feel for a new student to be a part of your institution? What can you offer to them?
Are You Managing A Higher Education Institution?
Over the years, the demand for higher education has continuously grown. So it’s actually not surprising that the number of new universities, colleges and institutions being established is also increasing. With this in mind, now is the best time for you to showcase what your institution can offer.
How are you different from your competitors? Why should students and parents choose you over the rest? How does it feel for a new student to be a part of your institution? What can you offer to them?
These questions and more are what incoming students probably have in mind. And in this era where most people (including millennials and generation Z) use the internet when searching for universities and colleges, you can’t afford to get left behind by your competitors.
You need to be in the loop.
Your business should be present when people search for educational institutions like yours. Whether it’s through social media or search engines, you need to ensure that they will be able to find you.
And you can achieve that by using an effective higher education marketing plan.
SPREAD MORE KNOWLEDGE WITH HIGHER EDUCATION MARKETING
Our digital marketing agency will help you reach out and engage with more students through our higher education digital marketing strategies. Want to grow your number of current students? We can help.
Social Media Marketing
Social media platforms such as Facebook, Instagram, Twitter, Pinterest and Snapchat are everywhere. Our agency’s social media managers will create and develop a social media presence for your learning institution. Only those platforms that make the most sense for your university marketing campaign will be used. Even in social media, we understand that it all starts with great content, so we provide you with that. And we can also provide you with social media advertising should your business goals call for that.
SEM & Google Advertising
Pay-per-click search ads will be placed on Google as a major part of your higher education digital marketing campaign. These PPC ads will target those people who are searching online for similar services such as yours. Your previous website visitors will also be retargeted using display ads. The ads will run on different websites to help in increasing touch points. Ultimately, they will help in getting better conversion rates for your campaign.
Email Marketing
Our marketing team will create newsletters and drip campaigns with personalization to send to your current subscribers. They will contain topics that are close to the heart of every student and prospective student. Your digital marketing efforts to increase enrollment and more can count on the many email marketing automation services that we offer. These include customized newsletter design and sending, reporting KPIs, and more. And if you want better relationships with incoming students, then our personalized emails can do that for you.
Short Video Management
Everyone seems to always be present on social media, particularly students. They are one of the most active users on every social media platform. In fact, studies show that the largest demographic on social media are people between 18-29 years old. So if you want more eyeballs on your university, you have to be where your potential students are hanging out. Social media videos are a creative and effective way to reach your target audience. We create short-form videos that showcase your student experiences, campus life, and academic programs to attract more enrollees to your university.
Why You Need Higher Education Marketing Services
The use of digital marketing tactics has seen massive growth and has been a major influencer in recent years. From purely commercial ventures to non-profit entities, various digital marketing trends have managed to make an impact.
And now you can even feel its presence in education—higher education.
A lot of learning institutions use higher education marketing today to establish branding and grow their student body. After all, most students are on social media now. And you can expect the same from their parents who most of the time prefer the convenience of searching online.
So you see, universities tap into the power of higher education digital marketing to engage their students, and they take advantage of its reach to contact new potential students.
This leads us to take a look at some higher ed marketing strategies that provide the best results.
Higher Education Marketing Strategies
In today’s generation, if you are a student looking for your next school or a parent searching for the best university for your child, which action are you most likely to take? Drive around town or nearby places to check each of the universities and colleges that you are considering? Or simply sit back and browse online to search for possible higher education institutions before actually visiting your top choices? It’s probably the latter.
You see, prospective students and their families are always looking for information about possible schools to attend to. And this also includes institutions offering online learning classes. Additionally, students are looking for information about courses along with every other aspect of a student’s life on campus. And they are searching for all of these answers online. So the question now is, how do you utilize higher education digital marketing to position your brand in front of this online audience?
Social Media Presence
Marketing through social media is one of the fastest marketing tools available to tell your prospective students about your product or service. You can reach thousands of people within moments and without spending a fortune. The people you reach are also relevant and targeted; we make sure your ads, even your hashtags, are being presented to your target audience.
Awesome Visuals
Attract potential students using awesome visuals of your university. After all, people remember 80% of what they see, which has an impact on their purchasing decision. Use visuals to your advantage in higher education marketing. This may include a virtual tour of your campus, photos of your facilities, short videos of your school events or even some interesting infographics.
Live Streams
Going on live broadcasts on social media channels like Instagram or Facebook can help boost your brand awareness and build trust between your brand and target audience. Using the channel of your choice, you can “go live” to tell people about everything that your university offers and what advantages they could get from going there.
Audience Specific Content
Identify your target audience and create content that is specifically made for them with content marketing. When you provide content that gives value, your potential customers will start to think of your brand as an authority or leader in your industry among competitors.
Schedule A Free Consultation Today
Are you ready to graduate from using traditional marketing methods that don’t work? Learn how to excel with a higher education marketing company!
LYFE Marketing has worked with many educational institutions to increase their brand awareness and student enrollment. Want better results? Schedule a meeting by clicking the button below! You can also check out our case studies here and find out why our clients love working with us.
WHY CHOOSE LYFE MARKETING FOR YOUR HIGHER EDUCATION MARKETING
Because We Are True Specialists
Because We Are Constantly Aware Of Changing Trends
Because We Are Familiar With Marketing Educational Institutions
Proven Strategies For Higher Services
LYFE Marketing prioritizes your success. That is why we always consider these factors when we create your higher education marketing campaign:
Schedule A Free Consultation Today.
How To Conduct Digital Marketing For Higher Education Marketing
As a digital marketing agency, we first need to look at your current online presence. To do that, we need to perform an audit. We will see what’s currently being done, what’s working well or what may need improvement. From there we can map out a marketing plan to help you achieve your goals!
We will conduct a competitor analysis. This shows us what your competitors’ online strengths and weaknesses are. All of this information will help us create a higher education marketing strategy that positions you as one of the leaders of your industry.
In crafting our custom marketing strategy for your business, we’ll create a buyer persona. This means we’ll take a deeper look at who your ideal student is, what their interests are and how to create content that resonates with them.
This is the exciting part of the process where we execute the strategy we’ve planned out for your educational institution. This is when we’ll start seeing results.
Once your marketing campaign launches, we will take charge of monitoring it. We will check on what kind of progress your campaign makes, and we will see what adjustments need to be made to help improve it along the way. Aside from real-time monitoring, we will be thorough in optimizing your campaign as well.
The great thing about higher education digital marketing is that success is measurable. All of our efforts are tracked and measured with metrics and our reporting software. We give reports on a monthly basis that detail the results measured by the most important metrics.
Talk to an expert right now!
Get More Students Through Higher Education Marketing Services
Do you want more graduating high school students to enroll in your educational facility? Increase the brand awareness of your institution and share what you offer with digital marketing!
We can help you with your higher education marketing campaign. We have experts on all aspects ready to make it happen for you. Click the button below to schedule a meeting.
Schedule A Free Consultation Today.
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