Home Improvement Lead Generation Companies

Drive More Qualified Leads And Customers

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INCREASE THE NUMBER OF YOUR QUALITY LEADS WITH

HOME IMPROVEMENT LEAD GENERATION COMPANIES

Are you looking for ways on how to grow your clientele and increase your home improvement business’ revenue? Home improvement lead generation is the perfect solution for that! Attract qualified traffic and increase your leads with better marketing & an improved sales funnel. Generate traffic and qualified leads. Convert your contractor leads. Boost your sales.

What Is Lead Generation And How Can It Benefit Your Home Improvement Business?

What is lead generation and why is it important for a company like yours in the home improvement industry?

To put it simply, lead generation is the process of stimulating interest in a product or service with the aim of increasing sales. When enough interest is generated, that new lead will give you their contact information to follow up with.

Because of the internet and the development of digital marketing, lead generation has undergone major changes in the last few years. The availability of information has created a necessity for connecting with potential customers. Business owners are now focusing on getting found by their audience. That means publishing relevant, informative and high-quality content that people are looking for.

The Abundance Of Information Means Scarcity Of Attention

The world is flooded with information right now. It has not always been like that. According to Google’s Eric Schmidt, from the dawn of human civilization up to 2003, 5 Exabytes of information has been created. Today, that amount of new information is generated within just two days and the rate is increasing.

While the increase in the amount of availability of information is generally a good thing, it is also causing a scarcity of attention. And what does this have to do with lead generation? Basically, this has changed the whole buying process.

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The Abundance Of Information Means Scarcity Of Attention

The world is flooded with information right now. It has not always been like that. According to Google’s Eric Schmidt, from the dawn of human civilization up to 2003, 5 Exabytes of information has been created. Today, that amount of new information is generated within just two days and the rate is increasing.

While the increase in the amount of availability of information is generally a good thing, it is also causing a scarcity of attention. And what does this have to do with lead generation? Basically, this has changed the whole buying process.

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With everything the internet offers via text, videos, advertisements and more, consumers can easily ignore the things they do not find interesting. Some may even see these marketing campaigns as too salesy and spammy. And this can include promotions from home improvement contractors like you.

However, by using strong lead generation services, your brand can capture their attention, stand out and drive qualified leads to your website despite the influx of information available on the internet. But how does it work? How do you implement an effective lead generation strategy that fits specifically to your brand? Don’t fret, our lead generation company is here to help you. We can make your brand get noticed by your target audience, therefore increasing the number of qualified leads you get.

The Digital Buying Process

Prior to the world of internet and digital marketing, the process new business owners and sole home service providers would take to capture lead information was quite different! Many traditional marketing methods were used such as giving their leads a phone call, creating TV commercials, handing out flyers, and more. However, the measurement of success of those marketing methods was not always accurate or available to review.

That process has changed in the last decade with the advancement of technology. Unlike before, they don’t trust word of mouth immediately. Consumers can (and do) perform extensive research on their own before buying anything or getting the services of a business.

LYFE Marketing Team
LYFE Marketing Team

The Digital Buying Process

Prior to the world of internet and digital marketing, the process new business owners and sole home service providers would take to capture lead information was quite different! Many traditional marketing methods were used such as giving their leads a phone call, creating TV commercials, handing out flyers, and more. However, the measurement of success of those marketing methods was not always accurate or available to review.

That process has changed in the last decade with the advancement of technology. Unlike before, they don’t trust word of mouth immediately. Consumers can (and do) perform extensive research on their own before buying anything or getting the services of a business.

Between search engines like Google, social media platforms like Facebook and Instagram, email, business listing sites like Google My Business, Angie’s List, Yelp, and more, consumers have instantaneous resources to consider when they have questions about a home improvement or roofing service. And the good thing about digital marketing is that the marketing metrics or KPIs can be measured accurately and instantly.

In fact, many consumers are done with 90% of the buying process by the time that they get in touch with a vendor or a sales representative. By having a good lead generation strategy, you can earn the trust of consumers in the home improvement industry to capture qualified leads and convert them into customers.

Lead Nurturing

It doesn’t (and shouldn’t) stop with lead generation. Lead nurturing is also important in your home improvement industry. Leads should be engaged with relevant, high-quality content. How can you do this? The fastest and most effective way is to find one of the best lead generation companies and work with them.

There are several proven lead nurturing tactics that we can use. But, it still all depends on your business and the level of interest of a lead. Personalized emails, for example, are effective in moving a warm lead further down the sales funnel. They have been proven to boost conversion rates up to 6 times more than non personalized ones. In getting our lead generation services, we can also use lead scoring which many marketers claim is the most effective lead nurturing tactic.

By having a strong lead generation strategy, your brand can capture their attention, stand out and drive and qualified leads to your website despite the influx of information available on the internet. We can help your brand get noticed by your target audience.

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It doesn’t (and shouldn’t) stop with lead generation. Lead nurturing is also important in your home improvement industry. Leads should be engaged with relevant, high-quality content. How can you do this? The fastest and most effective way is to find one of the best lead generation companies and work with them.

There are several proven lead nurturing tactics that we can use. But, it still all depends on your business and the level of interest of a lead. Personalized emails, for example, are effective in moving a warm lead further down the sales funnel. They have been proven to boost conversion rates up to 6 times more than non personalized ones. In getting our lead generation services, we can also use lead scoring which many marketers claim is the most effective lead nurturing tactic.

By having a strong lead generation strategy, your brand can capture their attention, stand out and drive and qualified leads to your website despite the influx of information available on the internet. We can help your brand get noticed by your target audience.

Benefits Of An Effective Lead Generation Strategy

There are several important lead generation statistics that you should be aware of. For example, organizations that utilized marketing automation with prospective clients saw an increase of more than 450% in the qualified leads that they were getting. Also significant is that lead-nurturing emails are supposed to get as much as 10X more responses when compared to emails that are standalone.

And what do these numbers point out? With the right lead generation process, the results can be outstanding!

We can help you when it comes to lead generation for your home improvement company. We are specialists in this field.

Get in touch with one of our specialists now.

This Is How Our Lead Generation Process Works

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Research About Your Business

As your lead generation company, we need to learn as much as we can about your business or home improvement project before we can start generating leads for you. We have years of experience working with companies from various industries and we have worked with home improvement companies too. So while we may be familiar with your industry, we’ll take the time to understand your specific business and goals. You can check out our previous works here and find out why our clients love our work.

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Making It Easy For Your Target Audience To Discover You

We make it easy for your target audience to find your business through various lead generation sites. We can use blogs, social media, email, PPC ads, video, and other forms of content so your target audience finds you and not your competitors. As we mentioned earlier, our marketing team can help you decide which channel(s) may be best for your business to market through, but regardless of which channel you utilize, we’ll make it easier for leads to find you and your website!

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Creating Powerful Landing Pages

The landing page we drive traffic to can be the determining factor as to whether a lead converts as an actual client or not. This is why we’ve made it a point to implement all of the best practices for our clients when it comes to building effective landing pages.

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Completing Forms

Once visitors get to a landing page, they will be asked to complete a form (sometimes in exchange for a free offer like an ebook, special offer coupons, etc. These are called lead magnets). On the form, they will be asked to provide contact details, usually their name and email address at minimum. After they submit, you now have a lead! That’s why a lot will depend on the quality of the landing pages and even the form itself. We have a lot of experience in crafting both.

Schedule A Free Consultation Today.

Best Practices Of Home Improvement Lead Generation Companies

We have listed here some of the best lead generation practices that our digital marketing agency follows for the various channels that we use. Keep in mind, the aim in modern lead generation now is to create relevant content that provides real value and establishes the authority of the brand. These goals are reflected in our best practices.

Keyword-Focused Headers.

We make sure to use relevant keywords in the header of any landing page or website we build. This is a minor SEO practice that helps your website be found across search engines.

Drive Qualified Traffic.

We use specific targeting methods so that we’re driving people that fall within your specific target market requirements. This prevents unqualified traffic and therefore unqualified leads from getting to your channels.

Clear CTAs

We cannot overemphasize the importance of an effective CTA (call-to-action) for lead generation. We always make sure that we use effective, clear CTAs that always point your lead towards form submission.

What Makes Our Lead Generation Effective

We Can Help With Content Creation

An important part of lead generation marketing is creating and publishing content that can attract and impress your audience. At LYFE Marketing, we have talented specialists who can craft excellent content for your brand that can gain the trust of your consumers.

Years Of Experience

LYFE Marketing has been around for several years and in the highly dynamic digital marketing world, that’s a long time already. It’s not just experience that we have, we also have the results to prove how effective our services have been. Just check the online reviews that our clients have made on Google, Clutch and elsewhere.

Making Lead Generation Work For You

You can count on LYFE Marketing to make lead generation work for you. We will focus on identifying your market. We will then work towards coming up with the right strategy for your business.

Get ready for an increase in monthly leads and revenue. Contact us today!

We’ve driven over 2,137,349 leads for clients through digital marketing.

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