Inbound Marketing Services

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DOES MY BUSINESS NEED INBOUND MARKETING?

Digital marketing is complex. There’s no denying this fact. From the algorithms launched by Google, to the latest trends in social media, to the updates in PPC ads, and even the new data policy regulations – everything about digital marketing spells out complexity.

So it’s really understandable if you are tired of trying various marketing strategies in promoting your business. After all, the feeling is almost like a never ending chase-to-sell cycle, right?

But what if there’s a way to stop this cycle? What if there’s a technique that you can do to make your customers come to you instead? Yes, you can end this chase – it’s possible. And that is with the help of inbound marketing.

DOES MY BUSINESS NEED INBOUND MARKETING?

If you stumbled upon these two brands, which one would you choose: a brand that is overly pushy with their products and services to you? Or a brand who offers real solutions while providing valuable information regarding your problem or situation and their product?

Let’s see: clearly, the winner is the latter.

This is what inbound marketing is all about. Inbound marketing is a marketing method wherein you attract, engage and delight customers to grow your business into a credible, valuable brand.

But what really sets inbound marketing apart from outbound marketing? Outbound marketing is what used to be known as traditional marketing. It is most of the time interruptive to the audience whether they like it or not. A few examples are TV and radio ads, cold calling or telemarketing, billboards, newspaper and magazine ads, and etc.

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If you stumbled upon these two brands, which one would you choose? A brand that is overly pushy with their products and services to you? Or a brand who offers real solutions while providing valuable information regarding your problem or situation and their product?

Let’s see: Clearly, the winner is the latter.

This is what inbound marketing is all about. Inbound marketing is a marketing method wherein you attract, engage and delight customers to grow your business into a credible, valuable brand.

But what really sets inbound marketing apart from outbound marketing? Outbound marketing is what used to be known as traditional marketing. It is most of the time interruptive to the audience whether they like it or not. A few examples are TV and radio ads, cold calling or telemarketing, billboards, newspaper and magazine ads, and etc.

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On the other hand, with inbound marketing, your marketing efforts are more on being naturally found by your target audience rather than pursuing them aggressively.

To simply put it, you create valuable content that your customers can find while at the same time ensuring that they have a great experience in being exposed to your brand. In today’s world, people are aware of “sales-y” pushy language and advertisements. Inbound marketing allows them to come to you and feel a positive experience with your brand during their buyer’s journey.

The idea behind inbound marketing is that a brand will not stop with simply attracting new customers and qualified leads, but instead they will continue to provide support and help these leads even after they convert into a customer.

Is Inbound Marketing Really Effective?

If you haven’t tried implementing an inbound strategy for your business, then you may have questions on how it works or how it will help your brand. After all, you would never want to waste your time and energy on an ineffective marketing plan, right? We know how you feel, so take a look at some of the most recent statistics about inbound marketing from HubSpot.

74% of companies globally depend in inbound marketing

53% of online marketing teams state that this type of marketing increases their ROI

47% of customers check out at least 3 content (article, review, video or post) about a product or service before they reach out to the sales team

45% of customers say that they want to receive emails about discounts from the brands they follow

75% of businesses who use an inbound marketing program believe that their marketing campaign is effective

So, are these numbers enough to encourage you to try inbound marketing? Let’s dive more into how inbound marketing can be incorporated into each of your marketing methods.

ATTRACT LEADS AND INCREASE CONVERSIONS THROUGH INBOUND MARKETING SERVICES

Being an inbound marketing company ourselves, we understand the ins and outs of inbound marketing services like no other. Let us help you grow as a top inbound marketing firm.

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Online Store Appearance

What’s great in using social media for your business is that it lets you talk to millions of potential customers. It’s a great way to put your brand under people’s noses. And when incorporating social media in your inbound marketing, you need to build your brand into a credible one. Our expert social media managers will create and develop the best social media strategy full of quality content for your brand to help you engage with your target audience.

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SEO – Organic Traffic

Search Engine Optimization (SEO) definitely plays a big role in inbound marketing. It is what helps users to find your brand naturally in search engines. While blogging is indeed one of the most effective ways to attract and engage your audience, it is also imperative for you to optimize your website. We will have our team of SEO specialists audit your website and optimize it to get the best results in the SEO field.

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Email Newsletters

Inbound marketing is not just about acquiring new leads through your landing pages. It also involves lead nurturing. And this is where email marketing will help you. With inbound marketing, you will acquire new leads to add to your email list, and email marketing will increase your chances of nurturing them until they convert into customers. Customized email newsletters and strategic marketing automations with enticing CTAs will be developed for your brand to increase your conversions and generate quality leads.

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Content Marketing

Customers nowadays are becoming wiser when it comes to purchasing products or services. They like to educate themselves about what they’re buying, so they’re more keen on reading content about a brand first before making a purchase. High quality content creation is what we do best. Our content marketing experts will help you provide valuable information that will surely attract potential customers and eventually persuade them to purchase from you.

Why You Need Inbound Marketing

To have a successful business, you need a sound marketing strategy. Having one in place will help you reach the right people and build up interest in your brand.

Inbound marketing is the perfect strategy for you. Use it to help you get ahead in the holy trinity of marketing: awareness, leads and conversions.

The beauty of using inbound marketing services is that it attracts qualified leads and consumers. They are attracted to your brand because they see information that is helpful and useful.

Inbound marketing is made up of several individual components, and you need the help of experts to weave them all together. This is where our inbound marketing services can help!

To have a successful business, you need a sound marketing strategy. Having one in place will help you reach the right people and build up interest in your brand.

Inbound marketing is the perfect strategy for you. Use it to help you get ahead in the holy trinity of marketing: awareness, leads and conversions.

The beauty of using inbound marketing services is that it attracts qualified leads and consumers. They are attracted to your brand because they see information that is helpful and useful.

Inbound marketing is made up of several individual components, and you need the help of experts to weave them all together. This is where our inbound marketing services can help!

Will Inbound Marketing Work For My Business?

As a business owner, you know that not all digital marketing strategies work for every type of business. After all, every business has specific needs, right? So if you want to know if inbound marketing will work for the type of business you have, then keep reading.

You offer “considered” products/services

What do we mean by “considered” products/services here? If your product doesn’t need to be researched first by potential customers for them to purchase it, then it is not a “considered” product. But if you think your potential customers would want to read blog posts, eBooks, white papers or reviews about your product or service beforehand, then it is a “considered” product.

You are not bound to sell locally

Once you begin performing online marketing, be prepared for your access to potential customers to expand. You can have a global audience with online marketing. If you offer products or services that are available for shipping worldwide, then you can take advantage of inbound marketing. It will help you reach a wider market thus increasing your revenue.

You rely heavily on lead generation

Did you know that inbound marketing can lessen the average cost of your qualified warm leads by up to 60%? Yes, that’s huge. That is in comparison to the old traditional techniques such as cold calling, cold emails and trade shows. So, if your business depends on a series of sales funnels, then inbound marketing will work for you.

It doesn’t matter whether you are running a B2B or B2C type of business – inbound marketing can help either. Inbound marketing is so versatile that businesses from ecommerce stores to professionals, start-ups, agencies and many other types of businesses are all using inbound marketing. And they are proving to see great results.

That’s why if you are looking for an effective way to increase your web traffic, customer retention, conversion rate, and of course, sales, then you should definitely try inbound marketing. Let us, LYFE Marketing, help you with that.

Benefits of Using Inbound Marketing Services

Attract customers organically through content, social media engagement, and the right SEO practices—this is the driving principle behind every inbound marketing campaign. These components work hand in hand to fuel your inbound marketing strategy and get you the best possible results.

Work with our team of marketing experts and we will help you produce high-quality blogs, emails, videos, social media posts, and more. Here are some of the benefits of using the inbound marketing services that our team offers.

Get Relevant Content

Get Relevant Content

People will always appreciate something that has value. They don’t search for something just because they are bored. There is always a reason behind their online search. And when they click on your link, they are expecting to get some information or answers from you. Inbound marketing prioritizes relevant, quality content that will prove valuable to your audience. That kind of content helps improve people’s lives or teaches them something useful, allowing them to build trust in your brand and think of your company as a thought-leader in the industry.

Understand Your Audience More

Understand Your Audience More

As a marketer, we can’t always assume that we know everything about our target market. Our market’s needs and wants in connection with our products will constantly change. You get to understand your audience more with the help of inbound marketing. Extensive research as well as relevant buyer personas make that possible. Once you have a more targeted approach, you can expect prospects to be more engaged and responsive with the content offered to them.

Drive More Visitors to Your Website

Drive More Visitors to Your Website

It goes without saying that driving visitors to your website is one of your main goals. Who wants to build a website that nobody visits? The less web traffic you have, the less your chances are of generating revenue. So with the help of inbound marketing strategies, you can drive qualified traffic that eventually converts into sales.

We Are More Than Capable of Helping Your Company Expand Its Online Presence

Generating brand awareness, leads and sales for your business can be difficult! That’s where we can help. We recently helped one of our business solution clients increase their engagement with businesses by 80,000% on LinkedIn and their fan growth by 400% on Facebook. That was in just the first few months of working with us! That same client continues to work with us today and is seeing nothing but positive results. Check out our case studies here and find out why our clients love us!

WHAT MAKES OUR INBOUND MARKETING SERVICES DIFFERENT

We Know Your Industry

We are experienced in implementing various inbound marketing strategies for different companies. We have helped B2B and B2C companies, and we have enjoyed great success with both! Unlike a freelance marketer, our marketing team already knows what will work with a specific business because we’ve worked with various industries. An experienced and knowledgeable specialist from our team will be assigned to you. Rest assured that you are working with someone who is not only dedicated but also knows the ins and outs of inbound marketing campaigns. The deep knowledge of your specialist will help you reach the top of your industry and stay there for years to come.

We Are Inbound Marketing Specialists

We perform inbound marketing for our own company every day. And this is one of the reasons why we are confident that we can grow your business too. As an inbound marketing agency, we not only know how to do it, but we’ve also experienced its benefits! Our team members are experienced and well-equipped to handle your inbound marketing services. Our specialists bring years’ worth of knowledge and experience to our clients’ campaigns to make sure that you will reap the same benefits as we have.

We Offer Competitive Inbound Marketing Agency Pricing

Having begun as a startup in 2011, we understand the importance of every dollar spent as a small business owner. We created our inbound marketing agency pricing structure with the small business owner in mind! We keep our pricing competitive and over-deliver in value to ensure all of our clients are getting the most bang for their buck.

Inbound Marketing Success Factors

Our inbound marketing services will help you succeed through the following:

Higher conversions. It’s every business owner’s dream, to grow their brand and revenue. All the best practices and methods that we implement result in a higher number of customers and conversions.

Guarantee great content. You are going to offer more than just your products or services. Through your content, you can also provide insights and expert information that has true value for your customers.

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Inbound Marketing Success Factors

Our inbound marketing services will help you succeed through the following:

Higher conversions. It’s every business owner’s dream, to grow their brand and revenue. All the best practices and methods that we implement result in a higher number of customers and conversions.

Guarantee great content. You are going to offer more than just your products or services. Through your content, you can also provide insights and expert information that has true value for your customers.

Attract leads organically. Wouldn’t it be nice to increase your leads without spending money on pay per click ads? The strategies and methods that we use will help you attract leads organically. This is through the type of content we create, social media engagement, and the right SEO practices.

Drive traffic. Do you want your business to be the first one to pop in your customers’ minds when they think of your products or services? Elevate their browsing experience and build a brand that people will talk about. Our methods will help create heightened awareness and interest in your brand, driving more traffic to your website.

Increase social presence. Almost everyone is on social media. With our social media marketing methods, you will have increased presence on the channels that matter. After all, most of your customers and would-be customers can be found there.

Our Inbound Marketing Process

Develop Your Strategy

Develop Your Strategy

Creating your marketing strategy will help set a guideline and plan for us to follow. Your strategy will include researching your competitors and what they’re doing well or poorly as well as your target audience and what resonates well with them. Knowing who to target and how to target them is key.

Create Strong Copy

Create Strong Copy

You know what really drives inbound marketing? Great copywriting. Strong copywriting helps create consumer interest. This copy can be used in content such as blogs, e-books, landing pages and more. Above all you want your copywriting to provide value to your target audience, making you a thought-leader above your competitors.

Mind Your Design

Mind Your Design

We’ve created quality content, now let’s design your content in a way that makes people want to read it! People remember 80% of what they see. Design your visuals in a way that catches the attention of your potential customers! Some graphic ideas include branded infographics, custom illustrations, email templates and more. Our graphic design team will deliver these and more for you. You will get visual content that is striking and purposeful at the same time.

Grow Your Business Using Inbound Marketing Service

What is your goal for your business?

Work with a digital marketing company like us and we will ease you into that process that leads to the realization of your goals. Our proven methods will establish your strategy and develop high level quality content in all the relevant areas. We will help you attract the right customers. Once they see what you have to offer, they will realize that your product or service is what they need.

Let us be your primary solution as you move toward becoming a household name in your own industry.

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Grow Your Business Using Inbound Marketing Service

What is your goal for your business?

Work with a digital marketing company like us and we will ease you into that process that leads to the realization of your goals. Our proven methods will establish your strategy and develop high level quality content in all the relevant areas. We will help you attract the right customers. Once they see what you have to offer, they will realize that your product or service is what they need.

Let us be your primary solution as you move toward becoming a household name in your own industry.

Our inbound marketing services will all but guarantee it!

We’ve driven over 6,437,349 leads for clients through digital marketing.

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Don’t Believe Us? Here’s What Our Clients Say About LYFE Marketing!

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

– David