Law Firm Digital Marketing

Close More Leads & More Cases

Law Firm Digital Marketing

Close More Leads & More Cases

law firm digital marketing

The #1 Law Firm Digital Marketing Agency

Capture more leads with the top law firm digital marketing agency in the country. There’s a reason we’ve been able to generate over 3 million leads and counting for our clients. We understand how to leverage digital marketing effectively for small business law firms like yours, giving you the time you need to focus on your clients and cases. If you’re ready for more qualified leads, schedule a call with us today to get a free, custom proposal and quote.

Our Law Firm Digital Marketing Services

Our law firm digital marketing services are executed with one goal in mind: to drive leads and clients for your law firm. We know how hard you work for your clients; let us work just as hard for you. We are a full-service digital marketing agency, and while all of our services are made to drive results for your business, they each have specific purposes. So, let’s figure out which service(s) best reflect the results you’re looking for:

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Social Media Management

TOP BENEFITS OF SOCIAL MEDIA MANAGEMENT FOR LAW FIRMS:

Feed the top of your law firm marketing funnel:

New Followers

Increased Post Engagement

Higher Volume of Videos Views

Conversational Direct Messages

The goal of social media management is to create a following of potential leads for your law firm. The more that they see your posts, watch your content and engage with your brand, the more likely they are to call on you when in need of a lawyer. Our law firm social media management services include organic marketing efforts to drive new followers, post engagement and DMs (direct messages).

Social Media Advertising

TOP BENEFITS OF SOCIAL MEDIA ADVERTISING FOR LAW FIRMS:

Feed the top, middle and bottom of your law firm marketing funnel:

More Website Traffic

Higher Quality and Quantity of Leads

Increased Revenue

The goal of social media advertising is to put ads in front of your specific target market that convert them into customers. This is the biggest difference between social media advertising and social media management; you have more control over who sees your ads because this service includes a paid social media approach. You can leverage social media ads to drive traffic to any part of your marketing funnel, be it driving new traffic to your site or retargeted, warm traffic. Ultimately, social media ads are meant to drive quality leads for your business.

PPC Advertising

TOP BENEFITS OF PAY-PER CLICK ADVERTISING FOR LAW FIRMS:

Feed the top, middle and bottom of your law firm marketing funnel:

Qualified Website Traffic

Increased Leads

Higher ROI

When someone searches on Google for the type of law firm services you offer, you want your website to appear, right? That’s what PPC advertising accomplishes for you. We make sure that your website appears at the top of the search results for specific keywords that are relevant to your law firm. This results in qualified traffic and leads for your business.

Email Marketing

TOP BENEFITS OF EMAIL MARKETING FOR LAW FIRMS:

Develop the top, middle and bottom of your law firm marketing funnel:

Increased lead interaction

Increased client engagement

Strengthen brand recall

Advertisements are used to increase your leads, but email marketing is used to then nurture those leads and convert them into clients. You can use email marketing logistically, such as to send meeting confirmation emails, and you can use it to show your expertise. You want to build trust and keep in close communication with your leads, and email marketing allows you to do that in an automated way. Automated email marketing campaigns mean you’re not dedicating precious time and manpower to send the emails. The automations do it for you after our initial set up and our team manages any and everything needed with those automations.

Short Video Management

TOP BENEFITS OF SHORT VIDEO MANAGEMENT FOR LAW FIRMS:

Feed the top of your law firm marketing funnel:

Increased Followers

Engaged Followers

More Videos Views

Increased Direct Messages

Short videos, such as TikToks, Instagram and Facebook Reels and YouTube Shorts are the most engaging media type on social media right now. The short videos that tend to perform the best are the ones that are a combination of educational and entertaining called “edutainment.” These are the types of short videos that law firms can find success with. Provide value and helpful advice that establish your authority in the legal industry and trust with your audience all while keeping them entertained and watching. This service is included with our social media management services!

Short Video Advertising

TOP BENEFITS OF SHORT VIDEO ADVERTISING FOR LAW FIRMS:

Feed the top, middle and bottom of your law firm marketing funnel:

Targeted Video Views

More Video Engagement

Increased Website Traffic

Increased Leads

With short video advertising, you can take your engaging short videos and put advertising dollars behind them. This increases the reach of those videos and focuses them on a specific advertising goal, such as increased leads, increased views or post engagement etc. This service is included with our social media advertising packages!

Our Law Firm Digital Marketing Agency Pricing

How much does law firm marketing cost? On average, law firm marketing costs anywhere from $650-$15,000 a month or more. Our law firm marketing pricing includes a range so as to meet the small business owner’s needs. Schedule a call with us to get a custom quote based on your specific goals and budget!

SERVICES GOOD PLAN BETTER PLAN BEST PLAN
SOCIAL MEDIA MANAGEMENT PRICING
  • Image Post
  • Facebook & Instagram
  • 12 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
  • Vertical Videos
  • Instagram and TikTok
  • 12 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
  • Vertical Videos
  • Instagram and TikTok
  • 20 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
SOCIAL MEDIA ADVERTISING PRICING
  • Image Ads
  • Custom Graphics and Branded Images
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
  • Video Ads
  • 2 Vertical Videos, 1 Actor per Quarter
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
  • Video + Image Ads
  • 2 Vertical Videos, 1 Actor per Quarter
  • Custom Graphics and Branded Image Ads
  • Advertising creation
  • Bid Management & Optimization
PPC MANAGEMENT PRICING
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
EMAIL MARKETING PRICING
  • 2 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
  • 4 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
  • 8 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
SHORT VIDEO MANAGEMENT PRICING
  • Vertical Videos
  • Instagram & TikTok
  • 12 Posts Per Month (3x per week)
  • Page Monitoring & Responding to Activity
  • Best Practice: $150 Ad Spend Per Platform
  • Vertical Videos
  • Instagram & TikTok
  • 20 Posts Per Month (5x per week)
  • Page Monitoring & Responding to Activity
  • Best Practice: $150 Ad Spend Per Platform
  • Vertical Videos
  • Instagram & TikTok
  • Custom
  • Page Monitoring & Responding to Activity
  • Best Practice: Custom
SHORT VIDEO ADVERTISING PRICING
  • 2 Vertical Videos, 1 Actor per Quarter
  • Max Ad Campaigns: 3, Max Ads: 12
  • Ad Creation
  • Ad Optimization
  • 1 Platform: TikTok, Facebook/Instagram Reels
  • 4 Vertical Videos, 2 Actors per Quarter
  • Max Ad Campaigns: 6, Max Ads: 24
  • Ad Creation
  • Ad Optimization
  • 2 Platforms: TikTok, Facebook/Instagram Reels
  • Vertical Videos & Actors: Custom
  • Max Ad Campaigns: Custom, Max Ads: Custom
  • Ad Creation
  • Ad Optimization
  • Platforms: Custom
SERVICES GOOD PLAN
SOCIAL MEDIA MANAGEMENT PRICING
  • Image Post
  • Facebook & Instagram
  • 12 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
SOCIAL MEDIA ADVERTISING PRICING
  • Image Ads
  • Custom Graphics and Branded Images
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
PPC MANAGEMENT PRICING
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
EMAIL MARKETING PRICING
  • 2 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
SHORT VIDEO MANAGEMENT PRICING
  • Vertical Videos
  • Instagram & TikTok
  • 12 Posts Per Month (3x per week)
  • Page Monitoring & Responding to Activity
  • Best Practice: $150 Ad Spend Per Platform
SHORT VIDEO ADVERTISING PRICING
  • 2 Vertical Videos, 1 Actor per Quarter
  • Max Ad Campaigns: 3, Max Ads: 12
  • Ad Creation
  • Ad Optimization
  • 1 Platform: TikTok, Facebook/Instagram Reels
SERVICES BETTER PLAN
SOCIAL MEDIA MANAGEMENT PRICING
  • Vertical Videos
  • Instagram and TikTok
  • 12 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
SOCIAL MEDIA ADVERTISING PRICING
  • Video Ads
  • 2 Vertical Videos, 1 Actor per Quarter
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
PPC MANAGEMENT PRICING
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
EMAIL MARKETING PRICING
  • 4 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
SHORT VIDEO MANAGEMENT PRICING
  • Vertical Videos
  • Instagram & TikTok
  • 20 Posts Per Month (5x per week)
  • Page Monitoring & Responding to Activity
  • Best Practice: $150 Ad Spend Per Platform
SHORT VIDEO ADVERTISING PRICING
  • 4 Vertical Videos, 2 Actors per Quarter
  • Max Ad Campaigns: 6, Max Ads: 24
  • Ad Creation
  • Ad Optimization
  • 2 Platforms: TikTok, Facebook/Instagram Reels
SERVICES BEST PLAN
SOCIAL MEDIA MANAGEMENT PRICING
  • Vertical Videos
  • Instagram and TikTok
  • 20 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
SOCIAL MEDIA ADVERTISING PRICING
  • Video + Image Ads
  • 2 Vertical Videos, 1 Actor per Quarter
  • Custom Graphics and Branded Image Ads
  • Advertising creation
  • Bid Management & Optimization
PPC MANAGEMENT PRICING
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
EMAIL MARKETING PRICING
  • 8 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
SHORT VIDEO MANAGEMENT PRICING
  • Vertical Videos
  • Instagram & TikTok
  • Custom
  • Page Monitoring & Responding to Activity
  • Best Practice: Custom
SHORT VIDEO ADVERTISING PRICING
  • Vertical Videos & Actors: Custom
  • Max Ad Campaigns: Custom, Max Ads: Custom
  • Ad Creation
  • Ad Optimization
  • Platforms: Custom

One Law Firm’s Success: A&S Personal Injury Attorneys Saw Over 25K+ New Followers

A&S Personal Injury Attorneys gained 25,645 new followers across Facebook, Instagram and Twitter (X). Since A&S focuses on personal injury, we targeted people who owned cars to hone in on their target audience. Our team launched several ad campaigns to fill their follower base (and therefore marketing funnel) with people who could potentially need their service.

Law Firm Digital Marketing FAQs

What are effective strategies for digital marketing for law firms?

Effective digital marketing strategies for law firms include Search Engine Optimization (SEO) to improve the visibility of your website on search engines, content marketing to establish your firm as a thought leader in the industry, social media marketing to engage with potential clients, and leveraging online reviews to build credibility. Also, consider implementing pay-per-click (PPC) advertising to generate leads quickly.

What is the average budget for digital marketing in the legal sector?

The budget for digital marketing in the legal sector varies widely depending on the size of the firm and its goals. As a general rule of thumb, allocate around 2-10% of your firm’s annual revenue to digital marketing.

Which digital marketing techniques are most beneficial for attorneys?

Attorneys can benefit greatly from SEO, content marketing, reputation management, and email marketing. These techniques help improve online visibility, engage with potential clients, and manage your law firm’s reputation. Additionally, social media advertising and PPC can be useful for generating leads and reaching a broader audience.

How can video marketing be integrated into a law firm’s marketing plan?

Video content is highly engaging and can help you showcase your expertise, share client testimonials, or answer frequently asked questions. Promote your video content on your website, social media channels, and video-sharing platforms like YouTube. You can also create webinars to discuss specific legal topics or use videos in your email marketing campaigns.

What should law firms look for when selecting a digital marketing agency?

When selecting a digital marketing agency, consider their experience in the legal sector, the services they offer, and their portfolio. It’s essential to select an agency that understands your specific needs, has a proven track record of success in the industry, and can provide tailored solutions that align with your firm’s goals.

How can law firms measure the success of their digital marketing efforts?

To measure the success of your digital marketing efforts, focus on Key Performance Indicators (KPIs) that matter to your law firm. These may include website traffic, leads generated, client conversions, social media engagement, and email open rates. Regularly monitor and analyze your KPIs to make data-driven decisions and adjust your strategies accordingly.

Do law firms need digital marketing?

Yes, law firms need digital marketing to establish their presence online, garner brand awareness and capture qualified leads for their firm.

How do you do marketing for a law firm?

Different marketing services accomplish different goals.. So, in order to execute marketing for a law firm, you need to assess your existing presence and your business goals, and fill in the gaps with the appropriate marketing efforts, be it social media marketing, Google advertising, SEO or email marketing.

How do I market my law firm on the Internet?

To market your law firm on the Internet, you’ll want to establish a social media presence on the platforms your audience spends the most time on, optimize your website for SEO and set up PPC ads so the right people find your firm, and set up email marketing automations to nurture leads.

What is SEO for law firms?

SEO stands for search engine optimization, and it’s the process of optimizing your website to please both Google and website visitors so that your website appears on page 1 of Google search result pages for relevant search queries. You want to implement law firm SEO so that the right leads find your firm when they need you.