Marketing for Accountants
Acquire More Clients
Marketing for Accountants
Acquire More Clients
Attract More Clients With
Digital Marketing For Accountants
If you want to maximize your online presence, you can surely benefit from our digital marketing for accountants. Keep reading if you’re ready to drive more clients for your accounting firm.
Social Media Growth
We have a team of specialists who are ready to build a social media presence for your accounting services. This will be on platforms that will benefit your business the most. We will start by creating great content for you that aims to engage your target audience. Our ad specialists will also provide you with social media advertising so that your firm can place targeted Facebook ads. These ads will help with direct traffic for you to get more leads and conversions.
SEM & Google Ads
Our agency will place pay-per-click (PPC) ads on Google for your digital marketing for accountants campaign. These PPC ads will target those people who are looking for similar services. To help out these search ads, we will also target your previous website visitors. Display ads will be used for this purpose, and they will be placed on different websites to increase conversion rates. Think of your digital marketing efforts as an investment that will pay off big-time.
Customized newsletters are the best way to engage your present subscribers. We will have our e-mail marketing specialists create these newsletters for you. The list of e-mail marketing services that we offer include list management, design, reporting, and sending. You can also add personalized e-mails to the list of services we offer. This is meant to improve the relationship between you and your clients. E-mail automation will be used to lessen the sales time cycle.
Short Video Management
The thing about marketing a business now is that people no longer solely rely on search engines when they are looking for something. Today, social media also plays a big role in how people decide whether to buy a product or use a service. As an accountant, take advantage of this with the most popular form of content, videos. You can create short videos to provide quick tips and financial advice. You can also feature your team to build connections with your viewers. Humanize your brand to make your potential clients trust you with their financial reports.
Why Your Accounting Firm Needs Digital Marketing
If a potential customer was in need of accounting services, would they be able to find your firm from a quick Google search? If they wanted to scope out your social media reviews, could they do it easily? Digital marketing for accountants helps expand the visibility, reach and eventually sales of your firm!
A good digital marketing agency will make sure that you stand out from your competitors. We map out a marketing strategy for our accountant clients to attract new customers and retain current ones.
We will get into the different marketing tactics that can benefit you, but before that, we will look at some of the many benefits of marketing for accountants.
Benefits of Digital Marketing for Accountants
The following benefits drive home the point of just how important digital marketing has become for accountants.
Simply being an accomplished accountant will not guarantee leads for you. The first step towards effective lead generation is having an online presence that allows you to be found.
Digital marketing provides you with a clear strategy that helps you capitalize on that online presence. This strategy includes determining the right target audience and message.
The key to closing leads is to earn people’s trust so they will do business with you over competitors. The best way to do that is by establishing your credibility.
Marketing for accountants will help you build that credibility. A comprehensive plan and strategy will be laid out to showcase what you are capable of.
Your accounting practice is your brand, and your goal is to make more people aware of your brand.
A competent digital marketing agency can help you create the right campaign by addressing the goals and pain points of your target audience. This will grab their attention and help them see you as a thought-leader in your industry.
Spreading awareness of your brand is crucial in acquiring new clients.
If you choose to work with us, we can help you set up the right ads to increase your brand awareness and appeal to more prospective clients.
How We Helped A Client Increase Their Followers By Thousands And Get A Significant Number Of New Leads!
We work with all types of financial clients, whether they are trying to obtain more clients for their firm or simply grow brand awareness to make themselves known in their communities. Our clients offer services in personal loans, lending solutions, financial planning, debt relief, and more. We’ve worked with them all and truly understand their target market, which is why we were able to help Payficiency grow their presence on social media and gain more leads. They saw a 26,000% increase in Facebook alone and in a matter of a few months. With our team’s skills and your quality services, you too can see similar results.
Why Choose Us To Handle Your Digital Marketing For Accountants Campaign?
Our founder is a CPA!
When working with a digital marketing agency, you want one that has industry-specific experience. In the case of working with an accounting firm, we understand and can preemptively prepare for the issues that accountants face in digital marketing. One of our founders is a CPA, and we have other digital marketing team members who are equally familiar with the accounting industry.
We Have The Experience Needed in Digital Marketing & In Accounting To Perform Wonders For Your Campaign
Our specialists bring years’ worth of experience to the table. We have specialists in every area of digital marketing, and we can provide you with the industry know-how and marketing tools that can take your business to the next level. You can entrust your digital marketing campaign with us and expect to see real, measurable growth.
We Stay Familiar With All Of The Changes Happening In Digital Marketing
Digital marketing is always changing, so we stay up-to-date and change with it! If you work with us, you can expect your campaign to utilize new tools & trends and abide by any new policies that may occur.
Proven Strategies for Accounting Firms
LYFE Marketing wants you to succeed, and we are equipped to help you do it. We will use the following factors in your digital marketing for accountants campaign:
We will help your customers find trust in your brand over competitors. Professional web pages, engaging social media platforms, and positive online reviews or client referrals all work to establish credibility for your firm. This helps them choose your firm over others when they need your services.
Knowledge is Power
We create strong content for your firm that gives valuable information to you, your customers, and your followers! When they appreciate the content you produce and feel that they are well-informed, it will help build the relationship between them and your brand.
We are always aiming to provide value to our clients. Our marketing plans make this a reality by producing quality work through expert specialists.
Keys To Success In Digital Marketing For Accountants
The first step for us is to perform an audit. Once we see what’s currently being done or has been done in the past with your digital marketing platforms, we can determine what needs to happen differently from there.
Once we complete our audit, we will analyze all of the moving parts of your digital marketing campaign. This includes your past marketing efforts, current marketing efforts, a competitor analysis and more. This helps us to see what is working well and what needs improvement.
Before we can put together a strategy, we have to define a few things including your goals, who your target audience is, and your advertising budget. We will take these factors into account when creating your strategy.
Once we’ve researched and developed an in-depth strategy that aligns with your goals, we can launch! Once we launch, you’ll start seeing the reach and results of your content grow.
The only way to successfully and continuously grow is to measure your results. We produce monthly reports to help gauge what efforts are paying off and what needs to be improved upon.
After we’ve launched your marketing campaign, we take care of monitoring its ongoing process. We do not follow “set it & forget it” practices. We actively monitor your campaigns to ensure continuous growth.
Serve More Clients With Digital Marketing for Accountants
Digital marketing for accountants is a great way to get more accounting clients and serve them well. We have worked with many CPA firms and other financial businesses to help generate new leads for their business, and we can do the same for you.
Our agency is more than ready and equipped to develop a strong digital marketing strategy for you, as well as to generate the success your accounting marketing campaign deserves.