Insurance Marketing Services

Find and Generate More Insurance Sales

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Are you in the insurance industry?

Insurance policy is probably one of the hardest products to sell. Let’s face it, not everyone likes the idea of discussing unfortunate events such as death, sickness, loss and accidents. Why? Because it forces us to face the things that we don’t have control over. And when talking about insurance, one can’t avoid discussing these types of events.

Are you in the insurance industry?

Insurance policy is probably one of the hardest products to sell. Let’s face it, not everyone likes the idea of discussing unfortunate events such as death, sickness, loss and accidents. Why? Because it forces us to face the things that we don’t have control over. And when talking about insurance, one can’t avoid discussing these types of events.

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Fear – this is what often holds people back from buying insurance policies. It’s what makes selling difficult sometimes for insurance agents and even established insurance agencies. And with tons of competitors out there, if you want potential customers to work with you, you need to be trustworthy. After all, clients will be entrusting you with their hard earned money and more.

So as you know, it takes a lot of hard work, motivation and marketing skills for your insurance business to succeed in this industry. And when it comes to the marketing part, you can no longer depend solely on traditional marketing. Today, digital marketing is the way to go.

Get in touch with one of our specialists now.

INSURANCE MARKETING SERVICES

Are you looking to grow your insurance local business? And by “grow”, we mean increase your brand awareness and current clients? If so, an insurance marketing agency has the tools to help you accomplish just that. Take a look at some of the most effective insurance agency marketing services below!

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Social Media Marketing

Our social media experts will craft an online presence and build a local community for your insurance company on the platforms that are ideal for your business. Our strategy includes growing the number of your social media followers and engaging them to drive traffic to your site and thereby drive more conversions. With our experience in social media marketing, we will achieve all of these goals and work towards your success.

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SEM & Google AdWords Advertising

With our extensive experience in digital insurance marketing, we know the importance of Google Ads and of Search Engine Marketing in general. We will create Google Ads for your insurance company targeting those who are looking for your services such as life insurance, auto insurance, and other insurance needs. In addition to creating new ads, we will also work towards retargeting those who’ve visited your agency website previously to increase your conversion rate.

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Email Marketing

The use of email newsletters and follow up drip campaigns can be a really effective marketing idea in insurance marketing services. There are two different types of email marketing services: newsletter and drip sequence. An insurance marketing agency like LYFE Marketing can help you decide which of the two makes the most sense for your new business. Our experience in both insurance marketing as well as email marketing will ensure your success.

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Content Marketing

We have web content specialists who can create content for your website to build brand awareness and brand trust among your target audience. We follow a thorough process when it comes to writing content. As an insurance marketing agency, our writers are familiar with the insurance industry, but we also do the necessary research around your specific business. This is so we can generate more insurance marketing ideas for your content. Once the research is done, the actual writing, proofreading, and posting of the article will follow.

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Web Design

Driving traffic to your agency website and boosting your lead generation are two of the main goals of our insurance marketing services. If your website is not strategic and optimized for conversions, then using other marketing ideas to drive traffic there will not prove profitable. We have website designers who can create a website for your insurance business that is easy to navigate and attractive to visitors. This sets the tone for your brand and business as well as provides an optimal landing pad for all the website traffic you’re driving.

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SEO – Organic Traffic

Most internet traffic today is driven by search engines like Google. The same is true in the insurance marketing industry! When someone needs insurance, more often than not, they search for something on Google to find an insurance firm. Search Engine Optimization (SEO) is one of our insurance marketing services that allows you to capitalize on the traffic coming from those searches. SEO includes site adjustments that help your site appear in the top search results.

Why Your Insurance Company Needs An Insurance Marketing Agency

If your insurance firm is not utilizing digital marketing, you could be missing out on profitable ROI! Let’s start with some statistics around digital marketing:

More than 90% of all website traffic is driven by search engines.

90% of people who search for a product or a service have not made up their minds about a brand when they go online.

About 50% of searchers online will click on a certain brand if they see it twice in the search results.

Almost half of the world’s population uses some form of social media.

There’s a lot of information there! So what does it mean for you as a business owner? As an insurance marketing agency, there are several things we can take away from this, so let’s break it down.

The people searching for an insurance company want information about the services that you provide. You want to make sure that your website and brand is appearing in the results for those searches. You want to be on top of mind of your potential customers. The other thing we can learn from these statistics is that people need to have multiple interactions with your brand before getting your contact information or hopping on a phone call with you. Digital marketing can create these touch-points so that consumers start to trust and choose your insurance agency over competitors.

Benefits of Insurance Marketing Services

By providing digital insurance marketing services to your company, you can experience the following benefits:

Build confidence and trust with your existing and potential customers

When you’re prospecting or speaking with someone about investing in your insurance policies, they may internally question your credibility first. They want to make sure that they are working with the right person. So we will help you increase your outward credibility to attract new clients and retain your current clients.

Help consumers who are looking for the type of services you provide to find your company

Gone are the days when you can simply hand out your business cards, gift cards or flyers and expect people to give you a phone call. People nowadays like to search online for information about almost anything under the sun. If they are to search for services like yours, they should be able to find your company. We will optimize your agency website, especially your homepage, so prospects can easily find it thus increasing your conversions.

Insurance Marketing Services
Insurance Marketing Services

Build confidence and trust with your existing and potential customers

When you’re prospecting or speaking with someone about investing in your insurance policies, they may internally question your credibility first. They want to make sure that they are working with the right person. So we will help you increase your outward credibility to attract new clients and retain your current clients.

Help consumers who are looking for the type of services you provide to find your company

Gone are the days when you can simply hand out your business cards, gift cards or flyers and expect people to give you a phone call. People nowadays like to search online for information about almost anything under the sun. If they are to search for services like yours, they should be able to find your company. We will optimize your agency website, especially your homepage, so prospects can easily find it thus increasing your conversions.

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Connect with potential customers through their preferred channels.

Whether people search for your business using search engines or on social media – you need to make sure that they can find you anywhere on the internet. Even through emails, you have to ensure that they can conveniently reach out to you. We will make your brand visible on all marketing channels through various marketing materials to reach a wider pool of customers.

Perform marketing campaigns with the ability to accurately measure the effectiveness of those campaigns

How is your campaign for that newly launched referral program doing? How about the webinar you published and promoted through PPC ads? It’s hard to determine whether your marketing campaign is effective or not if you don’t measure its data. Every campaign you create should give you statistics that are aligned with your goals. We will manage your marketing campaign starting from its launch to monitoring the results.

How An Insurance Marketing Agency Can Help Your Firm Grow

As an insurance marketing agency, we have experience not just in performing digital marketing, but specifically in performing marketing for insurance agents and firms. We often are able to anticipate what your marketing campaign needs before you do! Our experience has allowed us to help hundreds of clients grow their business in the form of increased brand awareness, qualified leads and sales. If you’re ready to see your business grow, click the button below.

WHY CHOOSE LYFE MARKETING AS YOUR INSURANCE MARKETING AGENCY

Because We Have Extensive Experience

The main reason why you should choose LYFE Marketing as your insurance marketing agency is because of our extensive experience. We have helped a lot of clients from different industries, particularly insurance firms, achieve their digital marketing goals. There are so many marketing firms out there today claiming that they can do wonders for your business, but not all of them can prove their worth. We can refer you to a long list of satisfied clients that we have helped.

Because We Are Expert Specialists

The team behind LYFE Marketing includes expert specialists who are experienced in both digital marketing and insurance marketing. We will work with you in creating the best strategy for your campaign.

Because We Provide Customized Services

Every insurance firm is unique and is after different things when it comes to digital marketing. We recognize this and that is why we adjust our services to each client. We study your business and understand your needs first before we create your marketing strategy. That ensures the best results.

Schedule A Free Consultation Today

Proven Strategies for Insurance Companies

At LYFE Marketing, we want you to succeed and to do that we factor these strategies into your campaign.

TRUSTWORTHINESS

TRUSTWORTHINESS

Insurance is an industry where the customer needs to really trust and feel comfortable with the insurance agency. You don’t want to blindly promote your services or sound “salesy” without first understanding what your target audience needs and what it will take for them to trust your brand. This way, you can break down their barriers, attack their pain points and help them to trust you. This is why all of our insurance marketing services create a personalized experience between your brand and consumers.

INFORMATIVE

INFORMATIVE

People want to know more about the services you offer. With something as important as insurance, your customers want to know that the company they are working with is credible. Can they really trust you with their money? How are you different from other insurance agencies? Now, more than ever, consumers tend to search online for information regarding an insurance business before actually reaching out to you. We will provide you with the right kind of content to let your potential clients learn more about your business and again, instill that trust.

REAL VALUE

REAL VALUE

Above all, you want to provide value to your clients, and we want to do the same for you. We will showcase what your business can offer and how it can help your potential clients. All of our insurance marketing services work to position your brand in a way that gives valuable, helpful content to your target market.

Schedule A Free Consultation Today.

Steps For Achieving Success With An Insurance Marketing Agency

Phase 1: Audit Your Online Presence

The first step in performing insurance marketing services for your company is to audit your online presence. How is your site performing? Are your social media accounts actively increasing your brand awareness? We will assess your current online presence before anything else.

Phase 2: Analysis of the Competition

Who are you up against in your industry? We will study your competitors to see what they’re doing well and what’s working against them. Then we can implement that knowledge to create the right insurance marketing strategy for your campaign.

Phase 3: Defining Your Ideal Client

We will really define your target market by creating a customer avatar. We’ll study their pain points, goals, demographics and more. This will allow us to create optimal ads that speak to them and help us target the right audience!

Phase 4: Launching

After identifying your ideal client and creating a thorough strategy, we launch! Launching is an exciting step because you get to see all of our content creation that we’ve made for your campaign go live.

Phase 5: Monitoring & Measuring

Monitoring is a very important step in digital marketing. Unfortunately, many forget about it and neglect it. We monitor to ensure success daily and to catch any marketing trends, social media comments and more that may occur.
We are able to determine the success of your insurance marketing efforts because we know what metrics to measure and what those metrics mean. We send monthly reports to our clients that explain the measurements we care about, how your campaign is performing and what we suggest doing next.

Get More Clients When You Have An Insurance Marketing Agency Working For You

Insurance marketing can really take your insurance firm to the next level in terms of qualified leads and ROI.
Our insurance marketing agency has the experience and expertise needed to perform a well-researched and effective insurance marketing strategy for your firm. We will help you make the most out of your marketing budget and see the increase in brand awareness and qualified leads that you’re looking for. If you’re ready to grow through the help of our insurance marketing services, click the button below.

Get More Clients When You Have An Insurance Marketing Agency Working For You

Insurance marketing can really take your insurance firm to the next level in terms of qualified leads and ROI.
Our insurance marketing agency has the experience and expertise needed to perform a well-researched and effective insurance marketing strategy for your firm. We will help you make the most out of your marketing budget and see the increase in brand awareness and qualified leads that you’re looking for. If you’re ready to grow through the help of our insurance marketing services, click the button below.

Schedule A Free Consultation Today.

We’ve driven over 2,137,349 leads for clients through digital marketing.

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Don’t Believe Us? Here’s What Our Clients Say About LYFE Marketing!

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

– David