There are various internet marketing services pricing components you can factor into your marketing efforts. Since there are many avenues you can explore with digital marketing, there are many services you can utilize to achieve a great ROI, or any marketing goal you may have. If you want to increase your social media engagement, or develop a better website, or drive traffic to your landing page, there are internet marketing services pricing components to solve those needs too.

Now that we’ve seen what digital marketing can do for your business, let’s take a deeper look at the specific digital marketing pricing elements and a marketing services price list.

If you haven’t recognized your website design as a factor in attracting your target audience and jump starting your lead generation, here’s why you should. For starters, a great website design will provide a better user experience. When your agency or company offers a better user experience, it encourages individuals to make purchases on your website, locate your contact information, sign up, or subscribe to emails. Thus, boosting your conversion rates.

In addition, you can increase the responsiveness of your website with website design services. This is important when it comes to the accessibility of your website and increasing your inbound marketing efforts. With website design, now your website visitors can access your site from any digital device, making it easier and more convenient to do business with you.

Google is the most popular search engine platform today. It is highly likely your prospective customers are using Google to search for companies like yours to solve their needs. Therefore, PPC and Google Ads allow you to place ads on Google that will help your prospective customers find your business. This is done through the use of keywords. When your target customers search for something online, the words they use will help place ads about your company that are relevant to their search, on their results page. This is why effective keyword research is vital to any PPC or Google Adwords success.

Display ads work slightly differently than text ads. Display ads can be used to target customers on other websites that are partnered with Google. So if your potential customer does click to your website but leaves without purchasing or contacting you, you can place display ads for your company on other sites to drive them back to yours.

Also, these PPC and Google ads will have tracking data attached to them, so ad cost, ad spend, conversions, and more can be tracked on your ads. Through this, you can see how much ROI you are generating.

What is the use of having an awesome website if your potential customers can’t find it when they search online? SEO helps increase your website visibility so that you can get more traffic to your website. This internet marketing services pricing component gives you the ability to arrange and reconstruct your website content so it can be recognized by search engines’ like Google and Bing’s ranking system. Reconstructing your website information may include changes to your coding, tags and copy.

If you need more help increasing your rankings on search engines, SEO helps with that too. Acquiring backlinks, blogging, and increased social media activity are all organic ways in which you can improve your relevancy on Google and other search engines. Targeting your potential customers in your local area is easier when you implement local SEO too.

In turn, this will help your website move higher up in the search ranking results, as well as help individuals recognize your business.

As briefly mentioned before, email newsletters, drip campaigns and other email marketing techniques are a good way to keep your customers engaged with your brand. This internet marketing services pricing element will allow your business to speed up its sales cycle by easily moving email leads through the purchasing funnel.

If you want to grow your email list, you can do so through lead magnets, promotions, special offers, or other deliverables. Also, you can implement email signup or subscription call-to-action buttons on your website to encourage visitors to subscribe to your emails.

The key to turning potential customers into purchasing customers through email is consistent communication. Through email marketing, you will nurture those leads into customers by remaining relevant and fresh on their minds.

Content marketing is simply how you get customers to purchase from you based on the content you display. Content marketing helps bridge the gap between your target audience and your website. It aids in the connection between external marketing factors, like your social media and Google ads.

When you create valuable content for your audience, that will help them engage with your business and help you capture new customers. This internet marketing services pricing element enables your business to develop content that is recognizable on search engines, so your audience can find your business. In addition, this content will play a vital role in building trust between you and your audience.

Social media marketing is one of the most affordable and responsive digital marketing tools your business can use. Essentially, you will be launching campaigns on your social platforms such as Facebook, Twitter, Instagram, LinkedIn and Pinterest, that are designed to generate results. So many businesses use social media marketing because they are able to directly target their audience with their campaigns and filter out any unqualified prospects.

Facebook, Instagram, and Twitter are just some of the platforms that give businesses the tools to engage with their prospective audience. This form of direct engagement gives businesses the chance to interact with their target audience and build a strong image around their brand. In turn, you will be able to more easily encourage your audience to further connect with your brand, visit your website or landing page, and use your product or service over the competition.