You don’t want to lose your customers just because your business’ ecommerce design is poorly done, do you? Looks do matter and they matter a lot. Even if you have the best product that’s being sold online, you will still lose out on sales and potential customers if your website design isn’t attractive to viewers. So, while yes you do need to consider your product and customer service etc. to increase sales, you also need to think about how your site will look.

The majority of digital marketing companies today prioritize more traffic over quality traffic. Realistically, more traffic isn’t what boosts your conversions. If the consumers who visit your pages are not looking to convert or are not potential customers, then your conversion rate won’t improve. It’s because this is not “quality traffic.” This means they are not part of the audience that produce results. Targeting and attracting more quality traffic is how better results are produced. Our Las Vegas SEO company designs our SEO services with reaching more quality leads as the main priority. We focus on not only the amount of traffic but also the quality of that traffic. Your marketing campaigns will be created to appeal to search engines and your target audience. Focusing on your ideal customers improves the quality of your SEO which can also enhance your return on investments too. Ultimately, we care about driving the best traffic to your business so your business can garner the best results.

As a business owner it is vital to understand what is going on with your audience, competitors, and brand at all times. You can keep up with these factors through your analytics. But if you are not familiar with what analytics mean and which ones are most important, then you may be missing out on obtaining key information that can help you. This information is what helps many business owners make better decisions for their brands. If you want to gain a better understanding of your business, our Las Vegas SEO company can help you. We monitor your SEO campaigns and collect the data to report back to you. In these reports, we clearly define the data we measured and discuss with you what everything means. Tools like Google Analytics allow us to efficiently keep up with the data of your campaigns. We compile everything into a report that gives an in depth look at your business. We evaluate everything with you so you can understand how your campaigns are performing and what the data means for your business. As a result, this insight provides you with a better look at your business overall and what actions you need to take.

There are two different marketing methods that both take advantage of search engines. Our Las Vegas SEO company actually offers both SEO services and PPC services because they both produce amazing results. Even though they are both utilized on search engines, they operate differently. PPC is an advertising method which utilizes paid ads on search engines to target consumers on specific searches. Your ads are placed at the top of the page for searchers to see and will result in more traffic for those qualified searchers. The goal of SEO is the same but SEO is an organic method. So, instead of paying for digital ads to be placed on search engines, with SEO you have to focus on the details of your website and organically optimize your information. For example, performing keyword research is part of the SEO process. It helps us discover what specific words your potential customers may be using in their searches so we can implement that into your content. This is how search engines recognize where to place your pages and who to show your results to. SEO and PPC both influence your visibility and can help produce more conversions. That is why we provide both. You can surely invest in one or the other, but to get even better results investing in both is a great option!