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Marketing
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Acquire More Clients For Your Law Firm
Lawyer Marketing Services
Acquire More Clients For Your Law Firm
Lawyer Marketing Services
Acquire More Clients For Your Law Firm
Achieving Your Goals With
Digital Marketing For Lawyers
While every law firm wants to grow, what are your specific business goals? Do you want to grow your clientele base? Do you want to market your legal services to a wider audience? Are you interested in increasing your return on investment? These are all great goals to have, and digital marketing can help you achieve all of them.
As a consumer yourself, you probably scout companies that meet your requirements when looking for services to hire. Consumers typically know what they do and do not want from a certain service, so we try to take this mindset into consideration when creating marketing strategies for service-based businesses like law firms. We want to find your target audience and market your services well. The fact is, customers are more likely to trust companies with a strong online presence.
For many, finding the right lawyer is a struggle, so it is crucial to distinguish your firm from the others. Establishing your online presence can allow for your business to reach larger audiences and draw in new clients. There is a lot you can say or do through your brand image, so make the most of it. You want to prove that your team is knowledgeable, trustworthy, and reliable. Through online marketing, you can achieve this.
Here at LYFE Marketing, we can assist you in creating a personalized internet marketing strategy that centers around your goals as a law firm and assembles the tools necessary to make your law firm marketing campaigns successful.
Find More Clients Through Our Lawyer Marketing Services
75% of small business owners believe that digital marketing is an effective way of getting new clients. This means that digital marketing can be crucial for your legal marketing strategy, but where do you start? There are many areas and marketing solutions available that you can focus on, and each has the potential to maximize your outreach. Here are some examples of what we can do to help move your business forward:
Social Media Marketing
Approximately 75% of small business owners utilize a social media marketing plan to promote their business and find new customers. The reason is because there are billions of social media users, giving both established and new businesses direct, instant access to their target market. With the world at your fingertips, you can (and should) take advantage of this and market your services digitally.
PPC Marketing & Google Ads
Pay-per-click is a form of digital advertising that allows you to advertise your law firm website on local search engine result pages (SERPs) and draw in qualified website views. You can place an advertisement for your law firm on industry-related SERPs and viewers will be able to see and click on it at the top of the page.
Email Marketing
Email marketing can help you nurture new leads into paying clients. You can fit a lot into an email, so get creative with it! Research shows that you can get higher click-through rates if you add in elements such as videos or drip sequences to the emails you send out. Consumers tend to favor innovative or creative emails over the traditional format. We help our clients navigate these best practices.
Short Video Management
As a lawyer, videos are great for capturing your potential client’s attention. Showcase your expertise in the law field by sharing short videos with some common legal advice. Create videos that highlight what your law firm stands for to better connect with your audience. Share a video of the various types of cases you handle and what they should expect from each type of case.
Why You Should Implement Digital Marketing For Your Law Firm
Digital marketing strategies are becoming more important than ever. The rise of the internet and social media has allowed for information to be spread quickly, easily, and prominently, and this should be used to your advantage. Your law practice services can benefit from lawyer marketing services, and ongoing digital marketing research affirms this:
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Digital ad campaigns that are location-specific are 20x more effective than traditional banner ads that are not location-based
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48% of people cited that a website’s design is the number 1 factor in determining the credibility of a business
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Leads from search engines have a 14.6% conversion rate
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35% of all private practice attorneys obtain new clients through social media (and this number is continually
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For every $1 spent on email marketing, the average expected ROI is $42
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PPC ads can boost brand awareness by up to 46%
You want to make sure you establish a good online presence because the numbers show your digital presence can make or break your ability to acquire new, qualified leads. You want to reach a wider audience within your target market and prove that your legal services, in whatever practice area you have, are better than your competitors’. The best way to do this is to craft your brand image and identify which lawyer marketing services are best for your business. That’s where we at LYFE Marketing can help.
The Benefits Of Digital Marketing For Lawyers
Digital marketing has become increasingly useful for businesses over the last decade as the general public moves towards digital and mobile platforms. Better utilizing your law firm website and social media pages, along with other online marketing efforts, can spread awareness of your services and draw in a higher customer base. Here are some of the top benefits of our lawyer marketing services:
There are 4 billion internet users every day, so crafting your brand image with our legal marketing services can help identify and promote your firm to them. Having a strong digital marketing footprint leaves an impact on potential customers and makes an impact on your bottom line. In today’s world, digital presence speaks to a business’s credibility. When potential customers feel like they can trust your law firm and are familiar with your firm as a result of digital marketing, they will choose your law firm over competitors.
Digital marketing is both cheaper and oftentimes more effective than traditional marketing. Digital marketing gives you access to billions of people instantly, and you can reach them with strategic, cost-efficient ads. Moving towards digital strategies is beneficial across the board – it is accessible to many, and this decision can maximize both your resources and profits.
Because our legal marketing services are entirely digital, you have the ability to view your performance and results in real-time. Everything is trackable, so you can quickly and easily see what strategies are and are not working. You do not want to put a lot of money and energy into an ineffective campaign. Going digital allows you to make adjustments on the fly.
Digital marketing tactics give you many options for identifying and targeting your ideal audience. For example, targeting by keyword searches, demographics, or behaviors and interests, can allow you to focus more on real, potential clients. And because you are targeting a qualified audience, you then increase your chance of conversion.
Why You Should Choose LYFE Marketing For Lawyer Marketing Services
Experience
Your clients wouldn’t trust a lawyer that didn’t know what they were doing, so why make the same mistake with your digital marketing specialists. Our marketing team has vast industry knowledge and extensive experience creating digital marketing campaigns for law firms. Each firm has different goals and audiences, and we know how to establish and execute strategies built around your personalized needs.
Skilled Specialists
Our digital marketing experts are experienced and knowledgeable in their respective fields. We understand user metrics, as well as proper social media management, PPC marketing, blogging, email marketing and more. We have the knowledge to know which marketing solutions can best benefit your firm, and the expertise to transform these goals into reality.
Quality Services
Your law firm deserves an excellent, cohesive digital marketing campaign, and we can provide you the best service for all of your needs. Our marketing agency and lawyer marketing services can help you find the right brand voice and craft digital content that is both visually appealing and engaging for your audience. Our goal is to help you take your law firm to the next level, and we will work alongside you to formulate attorney marketing strategies that will maximize your business goals.
Proven Techniques For Law Marketing
The success of a digital marketing campaign depends on the techniques and strategies utilized. While every law firm is unique and can therefore benefit from a custom-made law firm marketing strategy, we do implement best practices for our clients that we’ve seen work across the board. These are some of the proven techniques we use within our lawyer marketing services:
Personal Brand Voice
Establishing a personal tone within your brand can make customers feel more comfortable with your law firm. It helps them identify with your brand and shows that you care. It has been shown that customers who feel more comfortable with a certain brand are more likely to give them their business. We will work with you to craft your brand voice and make sure that it reflects what your target audience and potential clients need.
Customization
Your law firm is unique and deserves more than just a generic marketing strategy. With LYFE Marketing’s lawyer marketing services, you get a personalized digital marketing strategy that aligns with your business, goals, and budget. We will work with you at every step in the process, and make sure that you are satisfied with your campaign and your results.
Credibility
Your clients want to know that they are hiring the best lawyers for their personal needs. We know that your legal services are great, but make sure they do too. Establishing credibility for your law firm is perhaps the most important thing you can do, and we know which marketing techniques can affirm your image. From blog content, to clean website design, to customer testimonials and more, we can optimize your digital platforms so that they show off your abilities and prove that your lawyers are reliable.
How To Succeed In Digital Marketing For Law Services
In order to ensure that your digital marketing campaign is successful, there are several steps you should take along the way. Here at LYFE Marketing, we have a process in place for our lawyer marketing services that has proven to benefit our customers in every field. If you follow these steps, you will better achieve your goals and make your business more successful.
The first thing we do as part of our legal marketing service is perform an audit of your online presence. This means that we will evaluate your website, social media channels, and more to determine your online performance and productivity. We are here to help you figure out what is and is not working, and where you can improve.
We will research your competitors and observe what marketing strategies they are using. The purpose is to find what is and is not working for them, and to see if there are any strategies they are using that you would benefit from. We want to keep up with them, but also note where you can pull ahead.
What type of legal services do you provide? Do you practice in family law, criminal law, tax law, business law or personal injury law? Who is your ideal customer? We need to know what your ideal customer base looks like so we can target and address them effectively.
Based on the information we find from the other phases, we will create effective content for the digital marketing channels on which you’ve partnered with us. From your emails to your website to your social media channels and more, we aim to make an impact and generate user engagement and qualified leads.
From there, we will monitor the performance of your digital marketing campaigns and make adjustments as needed. During this process, you will also have full access to digital marketing reports that evaluate your ongoing campaign performance.
Get More Clients For Your Law Firm With Digital Marketing
Digital marketing is consistently proving to be useful for spreading brand awareness, boosting your lead generation and increasing customer interaction. The sooner you establish your online presence, the sooner you can get ahead of the competition.
Hiring one of the top digital marketing companies in the United States like LYFE Marketing can make a big difference in your law firm’s success. We work with you to create a digital marketing campaign suited for you and your audience. We have substantial experience in the field of law marketing, and we have hundreds of satisfied customers that can confirm our abilities.
