Lead Generation For IT Companies

More Leads More Business

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LEAD GENERATION FOR IT COMPANIES

Our lead generation specialists can help you attract more qualified leads, increasing your ability to nurture and convert them into paying customers.

Capture more leads. Convert them. Increase ROI.

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Lead Generation For IT Companies

What’s the best way to make lead generation work? How can you get more leads?

Those are common questions asked regarding lead generation. 

It’s common knowledge that generating leads is a necessity, but the problem starts when determining how to implement it. More than 60% of marketers say that lead generation is one of the main challenges that their clients face.

To start generating higher quality leads, let’s first define what lead generation is.

Lead Generation Defined

The simplest definition of lead generation is that it is the process of identifying potential customers for your business. If you have conducted marketing for your own IT company, then you have probably done some lead generation already.

Some people may think that lead generation is limited to sending out emails to a list of email addresses or cold calling a list of phone numbers, hoping that through the law of averages, enough people express interest. Thankfully, digital marketing has made lead generation a lot more advanced and therefore rewarding than this.

A lead is a prospective customer who has expressed an interest in your product or service. Generally, that interest is indicated by their willingness to share their name, email address, and phone number.

The simplest definition of lead generation is that it is the process of identifying potential customers for your business. If you have conducted marketing for your own IT company, then you have probably done some lead generation already.

Some people may think that lead generation is limited to sending out emails to a list of email addresses or cold calling a list of phone numbers, hoping that through the law of averages, enough people express interest. Thankfully, digital marketing has made lead generation a lot more advanced and therefore rewarding than this.

A lead is a prospective customer who has expressed an interest in your product or service. Generally, that interest is indicated by their willingness to share their name, email address, and phone number.

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Lead generation is essential because it helps in obtaining new sales for you to close and grow your business.

In some cases, leads can be classified into two categories: Sales Qualified Leads (SQL) and Marketing Qualified Leads (MQL). An MQL is a lead who has shown interest in the product or service but is not ready to make the purchase just yet. Their contact details are kept by the marketing team for nurturing, or feeding them with content that should keep them interested and move them into an SQL.

SQLs, on the other hand, are leads who have been deemed to be ready to purchase. This means they are ready for an actual sales push by the sales team.

Channels Of Lead Generation

So what are the channels that we use for generating leads? Here are the three main ones:

Social Media Advertising

First of all, social media includes many different channels. It’s important to pick the right channel for you to create leads. The more popular platforms like Facebook and Twitter are the default choices for IT companies generating leads, but the niche platforms can also be fruitful for your brand. According to a survey of B2B marketers, Facebook is still the best platform for generating leads and with 2.45 billion users it’s easy to understand why. 

We follow  a systematic approach to ensure that your social media profile(s) yield good leads. First, we optimize your social media profile, which includes providing all the info needed to contact your business, to sign up for your newsletters, and to take advantage of your offers. Your contact information must be included clearly on your page. Then we will create enticing call-to-actions and clickable content. Now, users who click on your CTAs and your content can start to form a relationship with your brand and be directed toward your website.

SEO

As you know Search Engine Optimization is a leading means of generating organic traffic. When people search for a keyword that is related to what you are offering in the IT field and your site is optimized for that keyword, there is a chance they will get directed to your site. If you provide them with the answers that they are looking for, they can become leads, which in turn can be converted into paying customers.

So, it’s crucial that the people looking for your IT services come across your site through Google and once they click to your site, your content should provide enough value and helpful information that it encourages them to become a lead.

PPC Advertising

PPC Advertising can generate leads in the same way that SEO does but through paid advertising. PPC ads target the right keywords within the IT industry and direct users making those searches to your website. Our team can help you determine which keywords would be most profitable and effective for you to base your advertisements around.

Making Your Website Or Landing Page Optimal

We have talked about the channels which we use for driving potential leads to your site and landing page. We have also mentioned the importance of giving them quality content that potential leads need to convert into customers.

On top of having high quality content, your website should be easy to navigate so site visitors can find what they need fast. Your site’s average speed index should be under 3 seconds. With each additional second that it takes your site to load, the probability of site abandonment increases too. When designing your landing pages, we also keep in mind some of the best practices that we have learned through the years.

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Best Practices For Landing Pages

One Page One Goal

One Page One Goal

We make sure that your landing page is focused on one goal. We don’t cram one landing page with several actions that we want users to take. Multiple goals in a single landing page can diminish the message and lessen its effectiveness.

Focus On The Customer

Focus On The Customer

The landing page should be focused on what your IT company can do for your customer. The landing page should tell them about the specific benefits that they can get from your product or service.

Talk About Features Too

Talk About Features Too

You have to talk about the features of your product or service. Without telling them about those features, people will have no idea how they can obtain the benefits you are talking about or what makes you different from competitors.

Get The Backing Of A Leader In Digital Marketing

LYFE Marketing is a big name in online marketing and when you sign up for our lead generation services, you get our full experience and expertise that we have compiled over the years. We aim to provide a complete service to all our clients whether big or small. According to research, the IT industry spends 7.8% of its total spend on digital advertising. Make sure you’re spending it effectively with the guidance of LYFE Marketing!

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THE STEPS WE TAKE FOR LEAD GENERATION FOR IT COMPANIES

We Get To Know About Your IT Business

We Get To Know About Your IT Business

Before we can do anything else, we need to learn a bit more about your business. We do extensive research to learn more about you, your IT services and what sets you apart in your industry.

Understanding Your Target Audience

Understanding Your Target Audience

Based on what we learn about your business, we will then take the time to research your ideal target customer as well. This will guide us in how we build brand-consumers relationships for your business and how we address your target audience.

Crafting The Landing Page

Crafting The Landing Page

Though a landing page is not always necessary to a lead generation campaign, it’s often included with our services in case you need one made. Your landing page or website is the destination of most of your marketing efforts and is the tool that captures contact info of potential clients. Our experience in creating landing pages can be very useful at this point.

Increasing Your Visibility

Increasing Your Visibility

To get people to view your landing page or website, you need to increase visibility online. You can only do that by publishing relevant content and advertisements that people really are interested in seeing.  We are experts when it comes to creating specialized content.

Monitoring The Performance Of The Lead Generation

Monitoring The Performance Of The Lead Generation

We will continue to monitor the performance of your lead generation campaign so we can make changes to it when needed.

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Important Lead Generation Metrics

What are the metrics that we need to keep track of in lead generation?

Cost-Per-Click (CPC) – Generally, the lower your CPC is, the better.

Cost-Per-Lead (CPL) – This is a very important metric in lead generation. To put it simply, this is the amount of your spend for each lead that you acquire. You may be receiving quality leads, but can you afford them? We make it a point to drive down your CPL when possible.

Return On Investment (ROI) – We always strive for a positive ROI in the lead generation campaigns we manage since that determines if the whole campaign is effective or not.

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WHY LYFE MARKETING?

We Will Work With You

When we start doing lead generation for you, we will be there to explain the whole process and answer any questions you may have. The last thing we want you to feel is “in the dark.” This is why we transparently work with you through the whole process.

A Well-Rounded Approach

We’re not just a lead generation company or a digital marketing company; we provide other digital marketing services as well. When we perform lead generation for you, we do it with an eye for the other services that we provide. In other words, we have a well-rounded approach.

Get in touch with one of our specialists now.

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Get Our Lead Generation For IT Companies Now

You’re in a hi-tech field. You need to focus on providing the best service possible to your clients. Let us do the lead generation end of your business process.

We have the experience and the expertise to take your business to the next level.

Get in touch with our specialists now to learn more about how we can help your IT company.

We’ve driven over 983,287 leads for clients through digital marketing.

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CLIENT TESTIMONIAL

“In short, LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. So, definitely one of the best agencies I’ve worked with and I highly recommend them for your online presence”

–  David

Subsequently, LYFE Marketing is ranked #299 on Inc’s fastest-growing companies list.