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LEAD GENERATION FOR IT COMPANIES
Our lead generation specialists can help you attract more qualified leads, increasing your ability to nurture and convert them into paying customers.
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Lead Generation For IT Companies
What’s the best way to make lead generation work? How can you get more leads?
Those are common questions asked regarding lead generation.
It’s common knowledge that generating leads is a necessity, but the problem starts when determining how to implement it. More than 60% of marketers say that lead generation is one of the main challenges that their clients face.
To start generating higher quality leads, let’s first define what lead generation is.

What Is Lead Generation?
Lead generation is the process of identifying potential customers for your business.
Some people may think that lead generation is limited to sending out emails to a list of email addresses or cold calling a list of phone numbers, hoping that through the law of averages, enough people express interest. Thankfully, digital marketing has made lead generation a lot more advanced and therefore rewarding than this.
A lead is a prospective customer who has expressed an interest in your product or service. Generally, that interest is indicated by their willingness to share their name, email address, and phone number.


The simplest definition of lead generation is that it is the process of identifying potential customers for your business. If you have conducted marketing for your own IT company, then you have probably done some lead generation already.
Some people may think that lead generation is limited to sending out emails to a list of email addresses or cold calling a list of phone numbers, hoping that through the law of averages, enough people express interest. Thankfully, digital marketing has made lead generation a lot more advanced and therefore rewarding than this.
A lead is a prospective customer who has expressed an interest in your product or service. Generally, that interest is indicated by their willingness to share their name, email address, and phone number.

Lead generation is essential because it helps in obtaining new sales for you to close and grow your business.
In some cases, leads can be classified into two categories: Sales Qualified Leads (SQL) and Marketing Qualified Leads (MQL). An MQL is a lead who has shown interest in the product or service but is not ready to make the purchase just yet. Their contact details are kept by the marketing team for nurturing, or feeding them with content that should keep them interested and move them into an SQL.
SQLs, on the other hand, are leads who have been deemed to be ready to purchase. This means they are ready for an actual sales push by the sales team.
Channels Of Lead Generation
So what are the channels that we use for generating leads? Here are the three main ones:
Making Your Website Or Landing Page Optimal
We have talked about the channels which we use for driving potential leads to your site and landing page. We have also mentioned the importance of giving them quality content that potential leads need to convert into customers.
On top of having high quality content, your website should be easy to navigate so site visitors can find what they need fast. Your site’s average speed index should be under 3 seconds. With each additional second that it takes your site to load, the probability of site abandonment increases too. When designing your landing pages, we also keep in mind some of the best practices that we have learned through the years.

What Are The Best Practices For Landing Pages?
The best practices include ensuring that your landing page has a single goal, is customer-centric, and also discusses the features of your product or service.
Get The Backing Of A Leader In Digital Marketing
LYFE Marketing is a big name in online marketing and when you sign up for our lead generation services, you get our full experience and expertise that we have compiled over the years. We aim to provide a complete service to all our clients whether big or small. According to research, the IT industry spends 7.8% of its total spend on digital advertising. Make sure you’re spending it effectively with the guidance of LYFE Marketing!
THE STEPS WE TAKE FOR LEAD GENERATION FOR IT COMPANIES
lead generation for it companies

Important Lead Generation Metrics
What are the metrics that we need to keep track of in lead generation?
lead generation for it companies
WHY SHOULD YOUR IT COMPANY CHOOSE OUR LEAD GENERATION SERVICES?
Get in touch with one of our specialists now.
Get Our Lead Generation For IT Companies Now
You’re in a hi-tech field. You need to focus on providing the best service possible to your clients. Let us do the lead generation end of your business process.
We have the experience and the expertise to take your business to the next level.
Get in touch with our specialists now to learn more about how we can help your IT company.
We’ve driven over 983,287 leads for clients through digital marketing.
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“In short, LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. So, definitely one of the best agencies I’ve worked with and I highly recommend them for your online presence”
– David
Subsequently, LYFE Marketing is ranked #299 on Inc’s fastest-growing companies list.