Different content styles include:

• Blogs – can help build brand awareness, spark interest, and position you as an expert.
• Research & Industry News – businesses can share case studies, reports, and industry news.
• How-To & List-Style Posts – easily digestible and informational format. One of the best ways to effectively execute this type of content is by creating infographics.
• Quick Tips – inspiring quotes and helpful advice can help your posts stand out.
• Photo Updates – posting company photos helps add a humanized element to your brand.
• Company Updates – like photo updates, company updates help followers learn about and engage with your brand.

Each of these content styles are a great way to energize your LinkedIn content and keep it from getting stagnant.

In addition, users like to share their opinions.

This is important to remember because the more content you post that allows your audience to voice their opinions, the higher engagement rate you are likely to receive on those posts.

It is estimated that LinkedIn updates that contain questions on average receive 50% more interactions from engaged users.

Even though according to HubSpot, there are 61 million senior level influencers and 40 million decision-makers on LinkedIn, you cannot get carried away with the numbers.

Yes, you may look at the numbers and want to reach as many people as possible, but content that is targeted towards everyone, will reach no one.

This means, if you do not implement targeted, engaging content such as blogs and photo updates, you won’t be providing specific content that connects you with your audience.

When you get down to the bottom of it, you are still engaging with other humans, so you have to keep their interests in mind.

Only then will you be able to see an improvement in your engagement.

As a business owner, remembering to post on social media may not be at the top of your to-do list everyday.

However, that may be one reason you aren’t seeing the LinkedIn engagement rate you want.

Yes, it’s true. Not posting consistently can be hurting your engagement success because of the way LinkedIn’s algorithm is set up.

LinkedIn tends to promote users that post most frequently.

This means if you haven’t made a post in 2 weeks, you probably won’t be promoted as highly on LinkedIn.

If you don’t post frequently, you can start with posting once or twice a day.

Yup, you heard right. Posting consistently 1-2 times a day will help your posts become more consistent on LinkedIn.

However, if your business already posts once or twice a day, you can boost the frequency to three or four times a day.

When posting, it is important to keep in mind what you post. It’s not enough to post just anything and think it will positively affect your engagement.

What you post has to be informative and valuable. Otherwise, your audience will leave feeling like they’ve gained nothing and they will be less likely to engage with your content in the future.

Optimizing your content is very important to the success of your engagement.

Depending on whether you post updates, videos or articles, each one has to be optimized correctly to get the most engagement.

For example, let’s say you want to optimize your posts. Posts are different from articles because they are much shorter.

This means you have to be more methodical about what you say since you only have a certain amount of characters.

Posts with only text, tend to perform worse than posts with visuals on LinkedIn.

Keep in mind when writing the texts for posts, formatting is key.

Shorter sentences, spacing and even emojis help break up a large body of text.

In addition, studies have shown that including external links in the body of the text is less effective than including it in the comment section.

Those are just a few examples of how you can optimize the content you post to garner the most engagement.

Even though users have to click on your link for it to count as engagement, this means that these users may be more interested in what your company posts.

And these are the individuals you should target.

Additionally, if you are creating blogs for your company website, publishing them to LinkedIn is a great way to generate engagement.

A great thing about posting articles on LinkedIn is that they show up differently than external links in posts do.

Articles show up as large thumbnails on a users page.

Why is this beneficial for your content?

It’s great because it will immediately draw attention to your content regardless of what the article may be about. After all, it’s a known fact that people will always be drawn to visuals.

In addition to being more eye-catching, articles allow your business to promote more external links.

This can help generate leads and attract more qualified interests to your business as well!

Using hashtags in your content is not just for Instagram and Twitter anymore.

LinkedIn is mainly used for business and professional consumers, but many LinkedIn users tend to forget LinkedIn is still social media.

This means that photos and hashtags are still completely okay to use in your LinkedIn content.

And because many business owners only use hashtags on platforms like Instagram and Twitter, using hashtags on LinkedIn can help increase your LinkedIn engagement rate and get ahead of your competitors. It’s also a great way to reach a certain follower demographic, location or job function.

Hashtags were not always supported on LinkedIn. Up until a few years ago, LinkedIn users could not use hashtags in their content.

However, now it’s a different story.

Including hashtags in your content help increase visibility because they are searchable.

The key to using hashtags in your LinkedIn content is making sure they are relevant to your company and industry.

In addition, using more than 5-6 hashtags per post (even articles) can negatively impact your LinkedIn engagement rate.

This is because too many hashtags can be excessive and the LinkedIn algorithm tends to mark excessive hashtag use as spam. And you don’t want that.