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What Makes Search Engine Optimization Important For Online Businesses Today?

If you are a business that is primarily functioning online, your online presence will determine how much your business can grow. Thus, how well your business will succeed overall. Your goal as a business owner is to make it as easy as possible for people to find your business online. If people can’t find your business, they won’t be able to buy from you. It’s as simple as that. Making sure your brand is easily visible in the digital space is exactly what search engine optimization (SEO for short) is all about.

Picture this: Someone is browsing the internet looking for a product or service that your company provides. They use a search engine to find a solution. In an instant, hundreds of thousands of results are at their fingertips. Because your company’s content wasn’t optimized for your audience and due to the search engine algorithm, your business doesn’t appear where it needs to. This means the consumer will most likely spend their money at a business that is not your own. Especially since 75% of people never scroll past the first page of search engine results!

As the top Philadelphia SEO agency, we understand how much this can hurt your business. Our SEO services will help your business bridge the gap when it comes to high-quality SEO. Our SEO experts are not only experienced but they are also current on the best SEO strategy out there. If you’re not reaching business goals, it may be time to take a deep dive into your current SEO strategy. The SEO experts at LYFE Marketing can help with that!

Why Should I Consider SEO Instead Of PPC?

Search engine optimization and pay per click (PPC for short) can work together to achieve optimal results. Thus, it is not necessary to pick one or the other. However, if you have successful PPC campaigns and are curious as to why SEO is important as well, then you’ve come to the right place.

PPC is a paid search method. When running PPC ads, the marketer will place a bid for ad space, like at the top of a search engine’s results for example. An ad space like that will get a lot of views, however, you won’t be charged for views. You are only charged for the engagement you get from the ad, like website visitors. If you have success with this method of paid search, you will gain valuable website traffic, much like you would with SEO. The difference is, SEO is free traffic.

SEO yields organic traffic. This means that website visitors you obtain from SEO were not paid for. They found you organically by performing a web search using a search engine. The better your SEO is with keywords your target audience is using, the more qualified traffic you will get. You can still get qualified traffic through PPC but the disadvantage is that you are paying for that traffic. So why wouldn’t everyone just focus on SEO only? Because the disadvantage to SEO is that it can take some time to rank as highly as you’d like. With our talented SEO experts, we can expedite that process to ensure that you achieve an SEO rank you are proud of and one that yields high-quality traffic for your business.

Focused On 3 Key Areas, Our SEO Services Will Help Your Business Grow

Number 1.

Higher Search Engine Rankings

A way in which your website will generate traffic is through search engines. When an individual performs a search, you want your business website to appear as close to the top as possible of the search engine result pages (SERPs for short). Your website will appear to be more relevant the higher it is on SERPs. Because these pages appear to be more relevant and because they are the most commonly seen, they will receive more clicks and higher traffic. All of the pages ranked higher on the SERPs than your own can be viewed as competition. This is because they are ranking higher for keywords that your audience is using. Our SEO experts will help by using the best SEO strategies to ensure you move up the search engine results and are being noticed for the right keywords.

Number 2.

Quality Website Traffic

Getting high website traffic is great. Getting high-quality organic traffic is even better. There isn’t much of a point to ranking for keywords that do not pertain to what your business has to offer. This would be considered low-quality traffic. Being found for the right keywords is the key to gaining high-quality traffic. It ensures that you are being found for reasons related to your target audience’s needs. This will lead to a much higher conversion rate and ultimately, more sales.

Number 3.

Results To Help You Understand Your Business Better

There are many measurable aspects of SEO campaigns. Some of these are difficult to understand. Although you will have access to raw data from your SEO campaigns, like in Google Analytics for example. We provide monthly reports as part of our Philadelphia SEO services. On a monthly basis, we will break down the essential pieces of information, from your SEO campaign results, into digestible reports to help you better understand your business. Working with a Philadelphia SEO company like LYFE Marketing can help local businesses in the Philly area turn potential customers into new customers!

Why Work With Our Philadelphia SEO Company?

Google Ranking Factors. Various pieces factor into where you will rank when searched on Google. Some of these factors include website design, social media, and backlinks to name a few. As different as these may sound, they are all essential to building an effective digital marketing strategy. As a digital marketing agency, we are committed to brand exposure because we know what that can do for sales and conversion rates. With our SEO services, we can fulfill this duty along with helping you rank at the top of search engines like Google and Bing.

In-House SEO Services. Did you know that most SEO agencies outsource their work to third party providers? They do this to save money. At our Philadelphia SEO company, our goal is to save YOU money. We have a team of SEO experts that will perform SEO services in-house. This ensures you will receive the most optimal results from a local SEO agency that cares about your business. With up-to-date techniques and a lot of experience in the field, our SEO experts can get your website the qualified traffic it deserves.

Same SEO Strategies, Same Great Results. As the top marketing company in the United States, we offer only the best marketing services available. We believe in perfecting our approach so that we can guarantee optimal results on each and every campaign we run. With that said, your business will not be treated as a guinea pig. We will use the same great SEO strategies on your business that we have with our own! We full-heartedly believe in our SEO services because we know how well they have worked for our own business. Don’t believe us? Perform a Google search for “social media management company” and you will see that LYFE Marketing is the top result. Our team of experienced SEO experts is dedicated to getting similar results for your business. If your goal is to outrank the competition, you can’t go wrong with partnering with our Philadelphia SEO company.

SEO Packages Designed With Your Business In Mind. It goes without saying that there are certain SEO techniques and strategies that we apply to all of our client’s SEO campaigns. With that said, we know that not all businesses are the same and they don’t all have the same needs. That’s why we offer custom SEO service packages to ensure you are only paying for everything you do need and not anything that you don’t. Our custom SEO packages will be tailored to your business’s audience, goals, and budget.

Our 5 Step SEO Process

Business Evaluation And Complete SEO Audit

The first step is getting familiar with your business. In order to construct a successful SEO campaign, we must identify your business’s goals and who your target audience is. From there we can begin our complete SEO audit. This process consists of conducting keyword research as well as a full analysis of your web pages and web design. We will also conduct research on competitors relative to your industry. At this point, our SEO experts will be able to identify where some of your weaknesses might be. This will provide us with a better explanation of why your site ranks where it does on the SERPs.

Strategy Development

After completing our SEO audit and getting to know more about your business, we can begin to develop a strategy for your SEO campaigns. A lot of transformation can be seen during this page depending on the results obtained from the SEO audit. Your web design along with your web pages may require a total makeover. This alone will help you start to rank above the competition. Our SEO experts understand that user experience is everything when it comes to a website. This will be kept in mind during our entire process to ensure the focus is on your customers in addition to SEO.

Setup

At this point, we are just about ready to start running your SEO campaigns. Before we do, we need to gather the tools that will help us along this process. Without the proper tools, we won’t be able to effectively measure the success of your campaigns. Since we constantly monitor this success, implementing the right dashboards and analytics tool is crucial to our success.

Let The Optimization Begin

Now that we have built an SEO strategy for your business and have gathered the tools we need to make it successful, we can begin to perform our on-page and off-page strategies. On-page refers to factors that you have direct control over such as web design and content creation. Off-page refers to external factors that still have a relationship with your site, like backlinks. Our SEO experts specialize in link building, keyword usage, page optimization, and more to ensure optimal SEO results are achieved.

Ongoing Optimization And Reporting Results

Our work doesn’t end when optimal results are achieved. As a top SEO agency, we know that algorithms and target audience search behaviors are constantly changing. We continuously monitor your SEO campaigns so that we can continue to optimize your results. Our SEO experts are your SEO consultants. That’s why, as a part of our SEO services, we provide monthly reports on your campaigns. These reports are designed to be easy to read so that you can better understand your business. With our proven process and constant optimization of results, our Philadelphia SEO company can provide lasting success for your business.

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The Best SEO Agency In Philadelphia And Beyond

The world is becoming more digital by the minute. More businesses are switching from brick and mortar to e-commerce business models. With all of this happening simultaneously, competition is rapidly increasing across all industries. If your business is not currently on the best internet marketing strategies, you may be falling behind your competition and losing out on valuable brand awareness. If you are a small business, you might think it’s impossible to compete when it comes to national SEO or even local SEO. Whatever your situation may be, working with our experienced marketers and highly talented SEO experts can make all the difference when it comes to seeing results.

As a full-service digital marketing agency, we provide a full selection of Digital Marketing Services. Everything from Social media marketing services to email marketing, to paid advertising and much more! We want to help take your business to the next level. With SEO experts at your side, we know that an increase in qualified traffic to your site will help increase conversions. If you’re serious about growing your business, the professionals at LYFE Marketing are ready to help you.

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