Utilize marketing automation to speed the process of marketing and to perform tasks more efficiently. We will guide you in automating your marketing.
What Is Marketing Automation
Marketing automation can be the marketing solution that you have been looking for. It automates tasks to make them faster and more efficient, but it can also be used for personalizing your marketing efforts, which can yield very powerful results.
Marketing automation is the use of software and other tools in order to automate some of the processes involved in marketing. Because some of the tasks involved in marketing are repetitive, automation makes sense.
Marketing automation should be a combination of the use of software and customized strategy. With good marketing automation, it is easier for you to nurture your leads and potential customers. This is critical because nurtured leads produce 20% more in sales opportunities when compared to non-nurtured leads.
But marketing automation should not just end when you turn a lead into a customer. In fact, your customer should play a central role in the whole automation process as well. For example, you can send out automated emails to them and newsletters (after getting their permission) which nurtures your connection with them and encourages repeat purchases or referrals.
Marketing automation is the use of software and other tools in order to automate some of the processes involved in marketing. Because some of the tasks involved in marketing are repetitive, automation makes sense.
Marketing automation should be a combination of the use of software and customized strategy. With good marketing automation, it is easier for you to nurture your leads and potential customers. This is critical because nurtured leads produce 20% more in sales opportunities when compared to non-nurtured leads.
But marketing automation should not just end when you turn a lead into a customer. In fact, your customer should play a central role in the whole automation process as well. For example, you can send out automated emails to them and newsletters (after getting their permission) which nurtures your connection with them and encourages repeat purchases or referrals.
What Automation Can Do
Marketing automation makes it possible for you to implement a marketing strategy without having to do each and every step all the time. This can save you a great deal of time. On top of speeding things up, it also reduces the chances of errors. Manual processes can be open to errors every time that they’re done. When a process is automated, it just follows the path that has been set without any deviation.
Marketing automation can help you in identifying your audience, creating content, and having actions triggered based on actions taken by customers or leads. It allows you to save time and resources while still executing strategic marketing efforts.
Marketing automation can increase sales productivity by as much as 14.5% while reducing marketing overhead by as much as 12.2%.
How Marketing Automation Works
So, how does marketing automation work? It depends on which digital marketing channel you’re using, but in general, you need to collect customer data first. There are different channels that you can use for that. You can rely on social media, visits to your website, apps and other channels. This will give you a clear picture of who your customer is.
From there, you can use marketing automations to accomplish different tasks on different platforms. A few examples include automating your emails, automating your advertising audience and more. Marketing automations can determine the right audience for your campaigns in an instant, tailor the message to match customers, and it can make sure that each and every message sent out under your campaign is personalized and relevant.
How Marketing Automation Works
So, how does marketing automation work? It depends on which digital marketing channel you’re using, but in general, you need to collect customer data first. There are different channels that you can use for that. You can rely on social media, visits to your website, apps and other channels. This will give you a clear picture of who your customer is.
From there, you can use marketing automations to accomplish different tasks on different platforms. A few examples include automating your emails, automating your advertising audience and more. Marketing automations can determine the right audience for your campaigns in an instant, tailor the message to match customers, and it can make sure that each and every message sent out under your campaign is personalized and relevant.
Automation From The Customers’ End
Now, how does marketing automation look from the customer’s end?
Because marketing automation can create relevant content and tailor your message on multiple platforms, the customer will feel that they are being taken care of. It helps to improve the trust that customers have for your brand because you give the impression that you care about them.
Marketing automation has come a long way now. In the past, it was mostly made up of using the customers’ names on the emails that you send out. Now, there are dynamic email messages that can grab the attention of your audience. You can create digital images now that will appear for the right people at the right time.
Why You Need A Marketing Automation Consultant
So, using marketing automation works and is very effective, but should you resort to hiring a consultant?
If you’re not using marketing automation now, chances are that you are planning on doing so in the near future. Around 50% of companies are now using marketing automation.
The benefits of automation are undeniable but there are hurdles that you must overcome in using it effectively. Creating the right strategy, creating enough content that can be fed through the system and personalization are just a few of the pieces to master in automation to experience all of its benefits.
This is where you can utilize the services of LYFE Marketing as your marketing automation consultant.
So, using marketing automation works and is very effective, but should you resort to hiring a consultant?
If you’re not using marketing automation now, chances are that you are planning on doing so in the near future. Around 50% of companies are now using marketing automation.
The benefits of automation are undeniable but there are hurdles that you must overcome in using it effectively. Creating the right strategy, creating enough content that can be fed through the system and personalization are just a few of the pieces to master in automation to experience all of its benefits.
This is where you can utilize the services of LYFE Marketing as your marketing automation consultant.
We can help you set up and run your automation software. Not only that, but we can also teach you how to do things on your own. For example, we can help you to integrate the marketing tools that you are using with your CRM.
We will work with you in developing automation strategies that are based on your sales and your marketing. We will then work on setting up reporting systems so we can keep track of those marketing efforts. Our reports are clear and easy to understand so you will always be up-to-date on where your marketing stands.
You can rely on LYFE Marketing to help you with all of this because we have been doing digital marketing for several years now and we have become experts in marketing automation. We have been relying on automation to make our marketing process more efficient, and we can use the same best practices that we have learned to make you a master at marketing automation.
Contact one of our specialists now so you can learn more about how we can help and teach you how to do marketing automation. It’s about time that you take your marketing to the next level.
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It’s important for you to understand digital marketing because it’s the tool that can grow your business. You will be left behind by your competitors if you do not utilize it for your business. We can help you save time and resources with our consultancy services.
With us helping and guiding you, you can skip the hassle of trial and error and get started with advanced automation. You don’t need to learn from your mistakes because we have done that for you. Let your customers experience a different level of nurturing through automation.
Get in touch with our specialists now so you can learn about how we can deliver the best marketing automation consulting services that you can find.
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