Leading Digital Advertising Agency In Nashville, Tennessee

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Too Small To Go Digital?

These days, a lot of smaller business owners feel that their businesses are too small to have a website or to do paid ads. However, most marketers will tell you that every business, especially smaller to mid-size businesses, can really benefit from digital advertising. This is because it can help boost your brand awareness which in turn, can help draw customers to your website. The longer they stay on your website, the more likely they are to make a purchase. So, what if you are not online? You could be ignoring your largest target audience! It will also be likely that your target audience will end up buying from your competitors. Avoid this situation by investing your business into digital advertising. With each internet platform, it doesn’t matter what your business size is, digital advertising is helpful for every business owner.

What Is Digital Advertising?

Nowadays, with the large increase of people taking to the internet, digital advertising is a modern way to market businesses, on the internet. Digital advertising, also known as internet marketing, is an effective way to market and advertise because of its growing audience and various features. Billions and billions of people are on the internet every single day, ready to start their buyer’s journey, looking for your product or service. Anyone with access to the internet around the world can search for your business at any moment. We just have to connect them to you! Digital advertising functions through its many platforms including Google advertising, social media applications, email marketing, video production, and much more. Each platform was created with its own purpose, so it helps to set defined marketing goals for your business, to know which platform to use to be effective.

nashville advertising agency

What Is Digital Advertising?

Nowadays, with the large increase of people taking to the internet, digital advertising is a modern way to market businesses, on the internet. Digital advertising, also known as internet marketing, is an effective way to market and advertise because of its growing audience and various features. Billions and billions of people are on the internet every single day, ready to start their buyer’s journey, looking for your product or service. Anyone with access to the internet around the world can search for your business at any moment. We just have to connect them to you! Digital advertising functions through its many platforms including Google advertising, social media applications, email marketing, video production, and much more. Each platform was created with its own purpose, so it helps to set defined marketing goals for your business, to know which platform to use to be effective.

Our Creative Agency’s Advertising Services

Social Media

Social media is the foundation of our agency. There are over 3.6 billion people on social media today. This is a great opportunity to promote your small business and create a name for yourself with your target audience. Using our social media services, we can help take your social media marketing to the next level. In our social media advertising service, we use social media marketing campaigns to drive traffic to your website and increase your conversion rates. Our marketing specialists will create, carry out, and measure your customized marketing campaign. We will then track your results to see what is working and where we can improve. Our social media management service is more catered to increasing your brand awareness and follower engagement. This means that we make sure your audience matches the behaviors and interests of your usual customers, so we know how to advertise to them. We also post and engage with your followers to develop a positive feeling and relationship with your audience. These are great services for an extremely popular digital advertising platform.

Social Media

Social media is the foundation of our agency. There are over 3.6 billion people on social media today. This is a great opportunity to promote your small business and create a name for yourself with your target audience. Using our social media services, we can help take your social media marketing to the next level. In our social media advertising service, we use social media marketing campaigns to drive traffic to your website and increase your conversion rates. Our marketing specialists will create, carry out, and measure your customized marketing campaign. We will then track your results to see what is working and where we can improve. Our social media management service is more catered to increasing your brand awareness and follower engagement. This means that we make sure your audience matches the behaviors and interests of your usual customers, so we know how to advertise to them. We also post and engage with your followers to develop a positive feeling and relationship with your audience. These are great services for an extremely popular digital advertising platform.

SEM

Search engine marketing is the process of using certain keywords, (words that you type into the search bar), to get your website to show up on the search engine results page. This process is also known as PPC (pay-per-click) ads, which are the advertisements that you see at the very top of any search engine results page. SEM is an effective strategy because it brings in a lot of traffic to your company website, just utilizing the right keywords and phrases. In this service, we also work with Google Ads. A really effective feature of Google advertising is that you can re-target people who visited your website before but left without purchasing anything. SEM is guaranteed to boost relevant traffic to your website!

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What Are The Benefits To Digital Advertising?

There are so many ways that digital advertising can help your business grow, without spending all of your marketing dollars. Using digital advertising, you can:

nashville advertising agency

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See results faster

It doesn’t matter if you use Google Ads or social ads because either way, digital advertising can produce faster results than traditional advertising methods. When you give out a flyer or infographic, you have no idea how far your marketing effort is going. There is no way to track, measure, or see results because of that specific flyer. With this, because you can track your results with digital advertising, you can see your marketing efforts pay off. The more time you spend on your marketing campaign, whether it’s with Google Ads or social ads, the faster you will see results. Based off your industry competition, target audience, budget, and your starting point, digital advertising can prove to be a speedy and beneficial way to market your business.

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Spend time with your target audience

On different internet platforms, you can narrow down which audience you want, to see your advertising content. This is a great feature because it not only puts your content right in front of your target audience, but it is also cost effective. This feature is great with both social media and Google Ads. For example, let’s say you are a public relations company and you want to use Google Ads to target highly educated PR professionals, college graduates, and businesses. You can use this feature to put your ads in front of people searching keywords that are related to what you offer! On social media, you could target interests, behaviors, location, and more! If you wanted to use a social media advertising, you can also target your audience on platforms like LinkedIn advertising. Again, you could filter by job function, job title, location, education level, and more. Either way you choose, whether Google Ads or social media ads, they can both be beneficial for your business. By spending time marketing to the audience you want, you don’t overspend or break the bank on marketing.

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Save money

One of the best parts about digital advertising is that it is very cost effective. Because you are able to filter your audience and use keyword optimization, you spend less money advertising overall. Your marketing dollars go right to the audience you want. You also spend less money per post on social media platforms, because of their cheaper prices. Since you are spending less, you can either put that money towards more ads, or save it.

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Review your progress in real time

This is a really important feature for boosting your conversion rate and ROI. After running your campaign on social media platforms, it’s vital that you track and measure your progress. Doing this will allow you to edit and actively make changes, in order to produce better results. Digital marketing makes it easy for marketers and business owners to shape up their campaigns for the best results, at an inexpensive price!

The Benefits To Hiring A Tennessee Digital Advertising Agency

Ready to invest in digital marketing for your business, but are confused on how or where to begin? A digital advertising agency is a great way to kick-start your journey.

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Your advertisements will look professional

When you hire a digital marketing company, you can be confident that your ads will be professionally crafted. To your audience and competitors, your advertisements will establish brand credibility. This is a great option, especially for smaller businesses trying to create a name for themselves. If you want your marketing material to be high-quality and command attention from your audience, an ad agency is the way to go.

It doesn't cost as much as you think

You will also cut down your overall cost on marketing. While some agencies out there do over-charge for their services, other agencies like LYFE Marketing work with your budget and use a price-point suited for small to mid-size businesses. Also, compared to in-house options, hiring an agency will cost a lot less over time. You will save on costs such as health care, benefits, salaries, and much more. If you want to spend less in the long run, consider using a digital advertising company.

You may not have all the tools

When you work with a marketing agency, they will likely have access to programs and tools that your business may not. Additionally, they will have the best tools made for their client’s business goals. If you were working on your own, you would have to pay a lot more for the programs and tools that already come with an experienced agency. Agencies can save you time in research, and money on programs.

Stay up to date, and relevant in your industry

Many agencies conduct market research on your company, competitors, and your industry. They learn about your target audience, so they know the best ways to reach them, and grab their attention. Even after your contract is over, you will have learned so much more about your industry than if you had done your marketing on your own.

Work With Our Experienced Digital Advertising Agency

At LYFE Marketing, we understand that every business is different from one another. This means that your goals, industry, competitors, and audience will be different. This is why we create fresh and new marketing solutions for our clients. And unlike other agencies like Bohan, we do it all at an affordable price. We have priced our full-service advertising agency for business owners like you. We think about what we would pay if we were you, and what services you would want to use. We understand that choosing the right agency is an important part of your journey. We have worked with countless businesses in several different industries for over a decade. If your business wants to partner with an experienced, professional, and affordable Nashville agency, look no further!

Work With Our Experienced Digital Advertising Agency

At LYFE Marketing, we understand that every business is different from one another. This means that your goals, industry, competitors, and audience will be different. This is why we create fresh and new marketing solutions for our clients. And unlike other agencies like Bohan, we do it all at an affordable price. We have priced our full-service advertising agency for business owners like you. We think about what we would pay if we were you, and what services you would want to use. We understand that choosing the right agency is an important part of your journey. We have worked with countless businesses in several different industries for over a decade. If your business wants to partner with an experienced, professional, and affordable Nashville agency, look no further!

Click the button below and get started today!

How Digital Advertising Is So Impactful

Google is responsible for processing over 3.5 billion searches per day

This is a great statistic to show how investing in Google Ads can be beneficial. Of the 3.5 billion searches, quite a few of them have to be going towards a product or service that you offer. Don’t make it hard for your potential customers to buy from you! Google is where most questions, curiosity, and sales start. If you want to get your business ranked at the top, talk to someone on our team today.

Most people spend about 3 hours on social media every day

This is a great time for your business to clean up your social media, or even start a social media account, if you haven’t yet. You will want to make sure all your social profiles coordinate, in order to look more professional and recognizable. This will improve your brand recognition and establish credibility for your business. Make sure to use the same images, text, slogans, logos, etc. No matter which social media platform your potential customers are on, they should be able to immediately recognize your brand. If you would like our assistance with your social media presence, take a look at our social media advertising services on our website.

Over 50% of internet purchases are made from a mobile phone

If over half of the internet’s population is using their phone to buy from businesses, investing in Google Ads or social media advertising would be highly beneficial. These methods of advertising make it easy to connect your target audience’s wants, to your company. Through keyword optimization, re-targeting, location, and more, you can place your advertisements right in front of your mobile users, ready to make a purchase! The best part is that most internet browsers, search engines, and social media applications, are all properly suited for mobile use. So, you don’t have to worry about losing a sale because of poor website design or functionality. Use social media campaigns or Google advertising to grab your target audience’s attention, and turn them into customers!

Case Study: How LYFE Marketing Increased A Client’s ROI By 162% Using Google Ads

Over 4 million businesses use Google Ads for their marketing. It’s no wonder that 70% of Google’s revenue comes from this service. It is one of the most popular, cost-effective, and speedy marketing methods on the internet! One of our clients came to us wanting help with targeting their specific audience using our Google advertising service. Our specialists were able to target our client’s audience and attract them to their website. In doing this, our Nashville agency was able to generate 100 conversions, translating to $15,000 in revenue. Additionally, our client was able to boost their ROI by 162%! If you are wondering how do Google Ads work, wonder no more! You can contact us, or schedule a call.

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Case Study: How LYFE Marketing Increased A Client’s ROI By 162% Using Google Ads

Over 4 million businesses use Google Ads for their marketing. It’s no wonder that 70% of Google’s revenue comes from this service. It is one of the most popular, cost-effective, and speedy marketing methods on the internet! One of our clients came to us wanting help with targeting their specific audience using our Google advertising service. Our specialists were able to target our client’s audience and attract them to their website. In doing this, our Nashville agency was able to generate 100 conversions, translating to $15,000 in revenue. Additionally, our client was able to boost their ROI by 162%! If you are wondering how do Google Ads work, wonder no more! You can contact us, or schedule a call.

Other Services Our Nashville Agency Offers

We are a full-service agency, so we offer more than just social media and SEM. For example, our email marketing services can help you send engaging and attractive content to increase sales. Puzzled about what kind of emails to send? Check out our article on email best practices, to learn more. Video production and animation is another service that we offer. Most people can retain information better through video, so this means if you want your target audience to pay attention and develop a relationship with your brand, video marketing would be a good way to go! We also assist with SEO strategy. Search engine optimization is the organic process of getting your website to rank in the top spots on the search engine results page. Keeping fresh content with specific keywords is a great way to boost your website ranking, without paying money for ads.

Turn Your Goals Into Profits With Our Nashville Digital Advertising Agency

Become an influencer in your industry with the help of our digital advertising agency. No matter what kind of metrics you want to measure, or what your goals are, our agency has the experience to help your business. Our Tennessee agency is motivated by creating high-quality content to help your business grow online. We are committed to serving all small businesses inside and outside the Nashville area.

If you are curious to learn more about our services, contact us below!

We’ve driven over 6,437,349 leads for clients through digital marketing.

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Don’t Believe Us? Here’s What Our Clients Say About LYFE Marketing!

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

– David