There are many different departments that all play a very big role in digital marketing. So even if you are a social media aficionado, there are many other places in which your brand’s online presence can improve. For example, if you are looking to improve where your business lands when searched on Google, our search engine optimization service will help you accomplish that. If you are looking to build your social media presence or maybe you want to join a new social media network but don’t know where to start, our social media marketing services can get you where you want to be! At LYFE Marketing, we are a full-service marketing agency so any problem you might encounter in the digital space, we have the marketing tools and experienced professionals to help solve them.

Did you know that a recent study shows that 84% of consumers are more likely to buy from a brand that they follow and 78% of consumers say they will visit the physical retail store of the brand they follow? Why is this important? Because every day, consumers are forming connections with brands across the world through social media. The beauty of social media is that it gives your customers a voice. The social realm gives consumers various methods to engage with your brand such as liking a post, sharing or retweeting a post, and commenting on posts. This is what makes social media such a powerful tool in today’s digital world. People are making new connections every day and your business can too. With our affordable social media marketing services, you can start making connections with the perfect audience for your business. Missing out on connecting with this digital audience would be a big mistake. With the help of our Nashville digital marketing agency, we will start making those connections and build an audience that not only trusts but loves your brand.

Email marketing is most commonly thought of for communicating to subscribers current promotions and discounts in hopes of them making a purchase. However, there is a lot more to email marketing than just creating sales. Email marketing can also be used to deliver important information which can be done through newsletters or even to improve brand loyalty. Email marketing is not only used to obtain new customers rather, it is also a method to gain repeat customers. Repeat customers tend to be happy customers which means you are more likely to gain new customers from their recommendations. Email marketing is also a great way of keeping in touch with current customers. Your consumers want to stay up to date with what is currently going on with your brand. Email marketing is a quick and cost-effective way to do that! Our email marketing services will build you a strategy that works for your business and engages new and current customers alike.

Your website design plays a critical role in your customer’s mind. This is because your website may be the first impression a customer gets of your brand. As the saying goes “first impressions are everything.” Your website can be viewed as the command center of your marketing efforts. This is because your website is where customers will go to get more information and to view the products and services that you offer. However, if a customer gets to your website and the homepage looks unorganized or even if it just takes too long to load, leading to a bad user experience, they will move on with their web browsing and probably not consider returning to your site. To ensure that this doesn’t happen, you will need to provide your customers with a visually appealing, easy to navigate, mobile-friendly website. By doing this, you will ensure that your conversion rate thrives instead of suffers. Web development is key and with our website design services, we will build a fully functional web design that will wow your customers and drives conversion rates up!

Pay-per-click (or PPC for short) is a paid method that generates website traffic from search engines. Did you know that there are over 3 billion searches every single day? A percentage of those searches are people looking for answers to their problems that your business can provide! PPC campaigns will feed high-quality traffic to your website that will cause your conversions to skyrocket! Our PPC Management Services will help your business achieve these results.

Search engine optimization (or SEO for short) is essentially the unpaid version of PPC. SEO determines where your business ranks when the customer searches for your brand specifically or keywords related to your brand. This yields increased brand awareness and targeted website traffic which will ultimately lead to increased sales. SEO puts your brand in the right place at the right time for the customer. It helps take away the feeling of being sold to which is a big bonus when it comes to today’s customers. Help drive more qualified traffic to your website and increase your ROI by connecting with our search engine optimization services today!

In the business world, we know that cash is king. In the digital marketing world, content is king. Any content that is posted to the internet on behalf of your business is tasked with engaging your customers and building their trust. The more valuable content your customer base can consume, the more they will buy from you. Content marketing can enhance various areas of your digital marketing efforts such as social media and email marketing efforts. Content marketing is a cost-effective way to increase traffic that not every business has adopted. With our Nashville digital marketing agency, you can have polished content that gets to the hearts of your readers. Our Content Marketing Services is not a service that you will want to pass up.

Video has become a popular and exciting way for consumers to view content. Consumers don’t have to read any text which makes it easier for the consumer to digest the content. This is clear when it comes to YouTube where 5 billion videos are watched every day. In addition to videos being very engaging, recent studies show that they can also lead to an increase in purchases. These studies show that consumers that viewed videos are 64% to 85% more likely to buy. Video also has a very high ROI which makes it a valuable tool for marketers and business owners like you! Although it may be tempting to use one of the many mobile apps out there to create your own video, much like your business’s website, appearance means everything to the consumer. Our Nashville digital marketing agency’s Video Production Services can create high quality, engaging, videos to get your audience excited about your brand.