The first step we take in creating a successful SEO campaign for your business is a complete business evaluation. We do this to get familiar with your business as well as your goals to ensure we are identifying the proper target audience. In addition to getting familiar with your business, we perform a full SEO audit which consists of analyzing keyword research, backlinks, and web pages. All of this will help us identify your competition relative to the industry you are in. This will also help us better identify where any weaknesses may be located to ensure that we help your business rank higher on the SERPs.

Once we have a better understanding of your business and where you are at when it comes to SEO, we can begin to develop a custom strategy for your business. We will take a deep dive into configuring your site’s web pages to ensure that they are set up in a way that will yield the best SEO results. Our SEO experts use the best SEO practices to not only have your site rank higher but also to provide a smooth and seamless experience for the new traffic your site will receive.

Finding the proper tools is equally as important as posting the right content which is why this is a critical step in our process. At our Nashville SEO company, we are results-driven. Getting results isn’t enough for us though. We want to be able to strategically look at the results so we can achieve even better results over time. In order to do this, we first have to find the right tools for the job. We use various dashboards and analytics tools that help us examine every piece of information to gain the insight we need to optimize your results!

Now that all of the dirty work is done, it’s time to make it happen! Once we have built a custom SEO strategy for your business, we can start optimizing your results. We will take all of the factors identified in the third step to start making the necessary adjustments to your website design as well as building around the keywords we identified your customers are using to search with most often. We will conduct work on both your on-page and off-page SEO in this step as well.

On-page refers to factors that you have direct control over such as content and web design. Off-page refers to any of the external factors that still relate back to your website. Just because on-page are factors you have control over does not mean that our SEO experts won’t have control over off-page SEO factors. Our Nashville SEO company will put an emphasis on link building and other off-page factors to ensure that optimal SEO results are achieved.

Being a top SEO agency, we know that the work doesn’t stop once results are achieved, especially when it comes to SEO. When it comes to SEO, ranking at the top of SERPs doesn’t mean it will always stay that way. Great SEO, like the kind you can expect from our SEO experts, requires constant monitoring in order to remain effective. Over time, search algorithms change and your audience’s search habits will change as well. By identifying the right tools for the job in step 3, we can assure that we will effectively monitor and optimize your content so that it can be as effective as possible at all times.