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The Importance of Search Engine Optimization for Online Businesses Today

As an online business, there are many ways your business can be discovered by a potential customer. If that same potential customer can’t find your business, they will never become a sale. This means that a lot of your conversions will come down to how easy it is for a potential customer to find your business when they search for an answer to the problem they are having. This is where SEO comes into play. Search engine rankings can tell you exactly where your business will appear when a customer performs a Google search or a search on Bing. The goal is to land somewhere on the first page of the results. This is because 75% of people never scroll past the first page of search engine results!

Just imagine your target audience performing a Google search for a product or service related to what your business provides. If the content put out by your business was not optimized the right way, the search algorithms will fail to show your business on the first page of results- meaning your website may not be discovered at all. As scary of a thought as that is, SEO experts from our Nashville SEO company will build your online presence by utilizing the best and most current SEO strategies. At this point, your content will not only be seen but you will gain increased brand awareness and targeted website traffic which will be key to converting more sales.

Our SEO Services Will Help Your Business Grow

Number 1.

Higher Search Engine Rankings

One way your website will generate traffic is by appearing on search engine result pages (or SERP for short). The higher you are on SERPs, the more your website will be seen as relevant. There are many different search engines such as Bing and Yahoo so you don’t only want to get found on Google. Any website that ranks higher than your own for any search result will be seen as competition because they are taking valuable website traffic that your business could be getting. With help from our Nashville SEO agency, our SEO specialists will use the best SEO strategies to ensure you are getting noticed for the right search terms and gaining valuable organic traffic.

Number 2.

High-Quality Organic Traffic

Traffic is very important for a business’s website. High-quality traffic is even more important. The difference is, by optimizing keywords, your website will receive traffic from people that are looking for solutions that your small business can provide! Without optimized results, your Nashville business may be put in front of the wrong audience, or might not be found at all, which will not help generate sales.

Want to know what’s even better than high-quality traffic? High-quality organic traffic! Organic traffic is any traffic that your website generates without being paid for. Paid traffic is commonly conducted through either Google Ads or a PPC campaign. For example, if you own a pizza shop and someone were to perform a local search for “best pizza in Tennessee” on Google, you would want your website to appear at the top of Google’s results. By appearing at the top of the search results, your business will automatically gain more credibility in addition to being seen more. If this aligns with your business’s goals, our Nashville SEO company will make it happen with our top-rated SEO services.

Number 3.

Results That Will Help You Understand Your Business Better

We understand that tackling SEO campaigns on your own can be confusing. If you don’t understand the metrics of your campaigns, there isn’t a lot you can do to improve for the next campaign. That is where our Nashville SEO company comes in. We provide monthly detailed reports to help outline the success of your campaigns in a manner that is easy to understand. Working with our professional SEO team will provide any small or new business with new customers and a higher conversion rate!

Why Work With Our Nashville SEO Company?

Marketing Services At our Nashville SEO agency, we don’t just offer SEO services. We are a full-service marketing agency. If you are just looking for SEO services, you may think that this isn’t important, however, we know that SEO isn’t the only factor in an effective marketing strategy. That is why our goal is to provide more than just great SEO services, rather, we would like to yield great SEO results that benefit your entire marketing efforts. Your website is the command center of your marketing efforts. By implementing better seo techniques, all of your other marketing efforts will flourish. At our Nashville SEO agency, you’ll not only find SEO solutions but you will also find marketing solutions that enhance your entire marketing strategy!

Focused On Google Ranking Factors. Factors such as social media, digital marketing, and website design all determine where your site will rank. As the top Nashville SEO agency, we know that these same factors also pertain to building a successful marketing strategy. We know that SEO plays a bigger role in the grand scheme of online marketing and brand exposure as a whole. With that said, you can be confident that we provide the best Nashville SEO services to business owners in any industry that help enhance their overall marketing strategy.

76% of the individuals that perform searches on their mobile device for local businesses will actually visit that business the same day. If you want to invest in more powerful methods to get more traffic into your restaurant, salon, or any local business, SEO services can help.

You Want SEO Experts Working For You Our experienced SEO experts will work closely with you as the business owner to yield the best results possible for your business. Unlike many other SEO agencies that will send your information off-site, our team completes all SEO work in-house to ensure that you not only receive optimal results but also so that your important business information is protected. Our SEO experts have developed a process for creating SEO campaigns that are tailored to your business’s goals and needs. With lots of experience and up-to-date techniques, our SEO professionals can get your website the qualified traffic it deserves.

Your Business Is Our Business As the top digital marketing agency in the country. we treat your business like it’s our business. This means that the same techniques our SEO experts use to achieve results for our business will be used to achieve great results for your business too. We don’t offer services that we don’t believe will work! We have gained results from our process and we know that with our best practices and techniques, your business can too. Don’t believe us? Just search “social media management company” and you will see that LYFE Marketing is the top result. If your goal is to outrank your competitors, then you can’t go wrong with choosing our Nashville SEO company!

We know that there is a lot of competition in the digital realm. We also know that copying a successful competitor’s strategy won’t work the same for you and your business as it does for them. Just like any of the marketing campaigns we run, we know that analyzing what the competition is doing is important, however, a custom SEO strategy that is tailored to your business is what will yield the best results. Our Nashville SEO company offers different SEO services packages to ensure that you find a package that aligns with your specific business goals and budget.

Our SEO Agency’s Process

Evaluation And Complete SEO Audit

The first step we take in creating a successful SEO campaign for your business is a complete business evaluation. We do this to get familiar with your business as well as your goals to ensure we are identifying the proper target audience. In addition to getting familiar with your business, we perform a full SEO audit which consists of analyzing keyword research, backlinks, and web pages. All of this will help us identify your competition relative to the industry you are in. This will also help us better identify where any weaknesses may be located to ensure that we help your business rank higher on the SERPs.

Develop A Strategy

Once we have a better understanding of your business and where you are at when it comes to SEO, we can begin to develop a custom strategy for your business. We will take a deep dive into configuring your site’s web pages to ensure that they are set up in a way that will yield the best SEO results. Our SEO experts use the best SEO practices to not only have your site rank higher but also to provide a smooth and seamless experience for the new traffic your site will receive.

Getting The Right Tools For The Job

Finding the proper tools is equally as important as posting the right content which is why this is a critical step in our process. At our Nashville SEO company, we are results-driven. Getting results isn’t enough for us though. We want to be able to strategically look at the results so we can achieve even better results over time. In order to do this, we first have to find the right tools for the job. We use various dashboards and analytics tools that help us examine every piece of information to gain the insight we need to optimize your results!

Ready, Set, Go!

Now that all of the dirty work is done, it’s time to make it happen! Once we have built a custom SEO strategy for your business, we can start optimizing your results. We will take all of the factors identified in the third step to start making the necessary adjustments to your website design as well as building around the keywords we identified your customers are using to search with most often. We will conduct work on both your on-page and off-page SEO in this step as well.

On-page refers to factors that you have direct control over such as content and web design. Off-page refers to any of the external factors that still relate back to your website. Just because on-page are factors you have control over does not mean that our SEO experts won’t have control over off-page SEO factors. Our Nashville SEO company will put an emphasis on link building and other off-page factors to ensure that optimal SEO results are achieved.

Analyzing Results And Further Optimization

Being a top SEO agency, we know that the work doesn’t stop once results are achieved, especially when it comes to SEO. When it comes to SEO, ranking at the top of SERPs doesn’t mean it will always stay that way. Great SEO, like the kind you can expect from our SEO experts, requires constant monitoring in order to remain effective. Over time, search algorithms change and your audience’s search habits will change as well. By identifying the right tools for the job in step 3, we can assure that we will effectively monitor and optimize your content so that it can be as effective as possible at all times.

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The Right Nashville SEO Company For You!

With the world becoming ever-more digital, and more and more businesses focussing on internet marketing, it may be tough to keep up with the increased competition. Having a great marketing strategy that optimizes for traffic gained from SEO will help increase sales. Though this may sound difficult, the best part is that you don’t have to figure it out on your own! Our SEO experts use the best SEO practices that yield optimal results for your business. SEO doesn’t have to be hard, especially when you work with a team of qualified SEO professionals like the ones here at LYFE Marketing.

Whether you are a new brick and mortar business looking to increase local SEO or a small business that needs help ranking higher on the SERPs, our SEO experts will help you gain the quality website traffic you deserve. Our proven process can drive results for businesses in any industry. If you are ready to get results from the best practices and SEO techniques out there, then we are ready to help!

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