Bing and Google continue to reign as the top search platforms today. That is because these platforms continue to invest in advancements that make finding information as simple as possible. These advancements include the use of PPC ads on their platforms. Our New York PPC agency specializes in creating impactful ad copy that will put your business information before the eyes of your target audience. We utilize Google Ads and Bing Ads to discover what words to use to target your ads. This allows us to place your business ads under the queries that are made by the individuals your business wants to attract. So, if you own a financial firm in New York City and want to place ads under searches that are relevant to your business, then our PPC agency can help you develop those ads and target keywords such as “Financial services in NYC.” In turn, you will have the opportunity to gain more visibility from potential clients, which means your firm can receive more quality leads.

Google retargeting or remarketing ads can be placed on over 2 million different websites online allowing your business to reach 90% of all users online. This is one of the main reasons our New York PPC agency believes in utilizing remarketing services. But we also swear by retargeting methods because it’s common for your website visitors to travel to your site and not convert on the first visit. That’s where remarketing ads come in. Our firm uses retargeting to attract those visitors that left your site without converting, back to your pages. Without this method in place, those individuals that left your pages may forget about your brand and not ever return back to your site. This can harm your conversion rates and negatively impact your business in the long run. To combat this, we use the Google Display Network to run your business ads on other sites that your website visitors may be on. As a result, these consumers are reminded of your brand and are encouraged to revisit your site. Additionally, the more times users see your ads, the better they can recall your brand information, which can positively impact your ability to generate conversions.

Google Shopping Ads are essentially the most beneficial ad features ecommerce businesses can invest in. This is because Google shopping ads help present your business’s products to consumers that are searching for relevant items. This helps drive more traffic to your product landing pages and boost your brand awareness. When you have these ads on search engines or even platforms like Amazon, it serves as a more defined path between your products and customers. In addition, it makes the process of generating conversions less difficult. Our New York PPC agency will optimize your ads and product pages so that your products can be seen by more of your potential customers.

You can utilize PPC advertising not only on search engines, but also on social media platforms too. All of the top social media websites allow businesses to utilize pay-per-click marketing campaigns on their platforms. When you use our New York PPC agency services, our PPC specialists can create engaging messaging that appeals to your target audience and encourages them to click on your content. Using PPC advertising in combination with content marketing campaigns, SEO campaigns, and even our other social media marketing services can give your business a well-rounded digital marketing strategy.

Much like our SEO services, keyword optimization is a main factor in developing campaigns for search engines. Our New York PPC agency is able to perform keyword optimization by first identifying the best keywords to utilize. Thus, keyword research is done. Our PPC experts are able to uncover these keywords and more through research of your audience, industry, and competitors. We look at what terms are popular and how certain terms will fit into your budget. This is important because many keywords can be costly if used ineffectively, especially if that keyword is used too often. Therefore, our keyword researching process allows us to recognize what keywords will be worth targeting.