When we think about it, Nonprofit organizations do not have a strong social media presence. But why? There are millions of people on social media to engage and reach with your message – you don’t need to have an expensive budget or a brilliant marketing team working behind the scenes in order to do so. Take a look at these 2 Nonprofit social media campaigns from 2013 that caught my attention:
1)Water is Life Campaign
They took the popular but insensitive hashtag #FirstWorldProblems and used it to help spread awareness of the world water crisis. Check out the video for yourself:
This video ended up going viral and helped with providing over a million days of clean water to those that needed it.
Take a look at this picture:
If that didn’t catch your attention, then I don’t know what will! To me, its pure genius – they are saying that “A like on Facebook is doing nothing, so you should help us out and donate.”
As a Nonprofit, what should you take away from this? Well first, don’t be afraid to put yourself out there on social media, again there are MILLIONS of supporters who you can reach with a simple tweet or post!
- You have a story to tell and social media has millions of people who would love to listen. Take a look at these tweets from @UNICEF :
@UNICEF uses pictures along with their tweets to share their story. Social media is an excellent source for sharing information – especially for Nonprofits. It helps to raise awareness and educate others on what your organization supports.
- Show your donors that you appreciate them. Social media platforms are the best place to acknowledge them. Donors feel good when they are supporting a cause they believe in but it makes them feel even better when they get recognized for their good deed! It doesn’t stop at just your donors-acknowledge your followers, employees and your volunteers!