Nonprofit Email Marketing

Raise Awareness For Your Fundraising Campaign & Generate Support

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  • BEST PLAN
    $400/ month
    • 2 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • GOOD PLAN
    $600/ month
    • 4 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • BETTER PLAN
    $950/ month
    • 8 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting

ATTRACT NEW DONORS AND
RETAIN YOUR CURRENT DONOR BASE WITH

Nonprofit Email Marketing

With nonprofit email marketing, you’re doing more than just putting a message in someone’s inbox. You’re sharing values, relevant content, telling a story and creating relationships with people who want to help you help others. Boost your donations and promote your online fundraising. If it’s your first time using email campaigns, we can help you get started.

ARE YOU AIMING TO INCREASE YOUR DONATIONS FOR YOUR NONPROFIT ORGANIZATION?

Running a nonprofit organization is not so different to managing normal businesses. You need to have strong nonprofit marketing strategies to be able to tap into the right audience and encourage them to take action. Although with nonprofit organizations, you obviously wouldn’t want to sound too “salesy” in your marketing campaigns.

We understand that the ultimate goal for nonprofit organizations is to gather as much support as you can- and retain it. You want to have a solid base of volunteers and donors who will actively support your advocacies. And today, digital marketing makes it more possible to achieve this.

Digital marketing offers a lot of ways for you to reach a wider audience, promote your advocacies and increase your donations. Nonprofit email marketing, in particular, is a very effective strategy to grow the support you get. Let’s find out more about email strategy for nonprofit in the sections below.

Nonprofit Email Marketing Pricing

Our email services can help you build trust with potential donors and volunteers. We help you move email marketing leads from one stage to the next. Skyrocket your engagement, email opens, and click-through rates with our email marketing today. Check out our pricing below:

FEATURES GOOD BETTER BEST CUSTOM
Monthly Newsletters 2 Email Blasts 4 Email Blasts 8 Email Blasts Contact Us
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On Add-On Add-On Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING

Need something a little more custom? No problem! Fill out the contact form and schedule a meeting today. Also, check out some of our popular add-ons below:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Email Drip (1 sequence, 4 emails) $500.00
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

Custom Pricing. Value Packed Pricing.

Flexible pricing so you get exactly what you need.

FEATURES GOOD
Monthly Newsletters 2 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING
FEATURES BETTER
Monthly Newsletters 4 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING
FEATURES BEST
Monthly Newsletters 8 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING
FEATURES CUSTOM
Monthly Newsletters Contact Us
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING

Need something a little more custom? No problem! Fill out the contact form and schedule a meeting today. Also, check out some of our popular add-ons below:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Email Drip (1 sequence, 4 emails) $500.00
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

LOOKING AT THE NUMBERS OF NONPROFIT EMAIL MARKETING

Email marketing has been proven to yield positive results for businesses in all types of industries. However, does it also provide the same results for nonprofit organizations? Several studies and articles’ marketing tips have shown that it indeed increases leads and return on investment, but how about donations? Can you also expect to get the same positive results? Let’s start with these facts.

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The number of donors motivated to donate to nonprofit fundraisers online has risen 46% since 2018 and over 300% since 2010.

These growing numbers show us that fundraising emails are making a huge impact in a positive way for nonprofit organizations around the world.

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For every 1,000 email subscribers, nonprofits generally see about 400 Facebook followers, 140 Twitter followers, and 40 Instagram followers.

This demonstrates the power nonprofit marketing emails have and the support it provides to your other forms of marketing.

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Almost half of America checks their phone when they wake up while still lying in bed before they do anything else.

The first app they open on their mobile devices is email. Your email list could be opening your follow-up or welcome emails by now. It could be the story they read that brightens their morning and then stays on their mind all day, later converting them to be a donor or volunteer.

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Nonprofit email marketing campaigns

can yield up to a 25.96% open rate, on an average note.

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Emails with personalization

can also boost click-through rates by up to 14% and conversions by 10%.

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Email messages with social sharing buttons

can increase click-through rates up to 158%.

Based on the numbers above, can you expect to achieve the same positive results for your nonprofit organization? Definitely, you can! And the best way to achieve these results is by having an effective email marketing strategy that reflects your cause and targets the right audience. LYFE Marketing can help you get started.

Why Does Your Organization Need Nonprofit Email Marketing?

It’s Easily Shareable

It’s Easily Shareable

If you want more people to know about your group or advocacy, then using email marketing tools is a great way to spread your message. Ensure your email content, and even your email template, is share-worthy. It only takes one quick click for the person on the receiving end of your nonprofit newsletter to forward your story with a friend or many friends. You can use a variety of email marketing software or email marketing platforms to create this. Some of the best email marketing tools that you can use are Mailchimp, Campaign Monitor, AWeber and Constant Contact.

It’s Cost Effective

It’s Cost Effective

Email brings in approximately $40 in donations for every $1 spent. This kind of return is possible because you’re putting your message where people look everyday and making it easy for them to donate by backing up your email with a great cause that tells an amazing story. And if you’re hesitant to try it because you think it might cost you a lot of money, then don’t be. There are a lot of email marketing software that you can utilize that offer free plans, including those that feature drag-and-drop tools, a/b testing, and easy to integrate opt-in forms.

It Maintains Relationships

It Maintains Relationships

Once a donor gives you their information using your pop-ups or sign up form, you want to keep that relationship strong for the lifetime of your cause. Starting off by sending a welcome series, continually emailing and staying connected is what drives strong relationships that last for years between individuals and nonprofits.

It Saves You Time

It Saves You Time

With nonprofit email marketing, there’s no need for volunteers to cold call people asking for donations. These volunteers could spend their time doing better things in areas that need manpower and let the emails and newsletters tell the convincing stories for them.

Nonprofit Email Marketing

Share A Story. Capture Their Hearts. Receive Donations.

It’s no secret that email marketing is one of our most common services with our nonprofit clients. Nonprofit email marketing offers an opportunity for you to share your story with hundreds, if not thousands of people, with a simple click. Your story goes straight to their inbox. Instead of continually asking for help or money, you’re simply sharing a story that resonates with people on a personal level and compels them to help you in any way they can. That’s why our nonprofit clients love email marketing strategies so much. It’s simple, and it truly works!

Important Processes For Nonprofit Email Marketing Success

Know Your Path

You have to know where you want to go before you can get there. We help you develop an email marketing strategy that determines the “who, what, when, where, and how” of your nonprofit email marketing campaign. We will identify your target audience and their interests, the message you want to convey to them, and how often you want to convey it.

Grow Your Email List

Before you can share more information about your nonprofit organization and all the good you do, you have to have people to share it with who are interested in learning more. Some of our other digital marketing services like social media advertising help you grow your list and attract the people you actually want to read your nonprofit emails. We can create strategic landing pages with lead magnets such as infographics and videos to attract visitors to provide their email address and be entered into your contacts lists.

Automation

We send a systematic flow of email campaigns to your contacts to keep your organization top of mind and continuously provide valuable content that interests your audience.

Newsletter & Drip Campaigns

There are different types of emails we can send depending on what your goals are and how your target audience responds. Email newsletters are great for sending weekly or monthly updates to your contact list. These updates could include anything from relevant happenings they need to be aware of to heartfelt stories about your cause. Drip campaigns are emails that are a little more automated and are triggered by certain actions your contacts take. For example, one drip-sequence email could be a confirmation/thank you email that automatically sends upon someone donating. Part of our process is to implement clear call to action buttons or links and improve its deliverability for maximum results. Usually a combination of both types of emails works best!

List Maintenance

We keep your contacts list maintained, cleaned, and organized. Without this extra little step, your contact list can become cluttered and cause your emails to not deliver properly to potential donors and volunteers that actually want them. You don’t want your warm contacts to unsubscribe and get lost among the contacts that no longer open emails.

Reporting

Measuring the results of your nonprofit email marketing campaign is what will help us optimize all future email campaigns for your organization, which is why we deliver detailed reports to you each month indicating your delivery rate, open rate, click through rate, and more.

USEFUL TIPS FOR NONPROFIT EMAIL MARKETING

In a world where it seems everyone is always looking for volunteers & donations, how do you stand out? Use these email marketing tips!

Subject Line

If you want your subscribers to open your email, you need to stand out in their inbox. Why would they open your message? Grab their attention & tell them what the email is about.

CTA

Ensure that your message has a clear call to action and tell subscribers what you want them to do: donate, volunteer, share, or sign up. Give them a call to action to help you.

Tell A Story

People want to know who they are helping, and if it is worth it. Nothing makes people want to help you more than a great “feel good” story.

Follow Reports

Email marketing data is extremely important and can tell you a lot about your audience or how to adjust your email marketing strategy.

Why Our Services Are Best For Your Nonprofit Email Marketing Needs

We've Worked With Many Nonprofits

We've Worked With Many Nonprofits

Our nonprofit email marketing platform experience ranges from social activism and education to community improvement and religious organizations. You can rest assured that you’re in good hands with knowledgeable experts creating and running your nonprofit email marketing campaign.

Expert Marketers

Expert Marketers

You will have dedicated specialists working on your account who are highly skilled in crafting newsletters for nonprofit email marketing. All of your custom designed emails will be written with donor intent while offering valuable resources by spreading your message and sharing the purpose of your organization.

We Offer More Than Just Email Marketing

We Offer More Than Just Email Marketing

As a nonprofit we know you try to keep costs down and get the most out of your marketing budget all in one place. For this reason, working with a full service digital marketing firm is ideal for your nonprofit email marketing services. We execute your email marketing strategy with all of your other marketing efforts in mind and vice versa. We also offer SEO, social media marketing on channels like Facebook, Twitter, Instagram, LinkedIn and Pinterest, content marketing, and PPC advertising. Combining cohesive channels of digital marketing will help you receive more of a return.

Get More Donations & Boost Support For Your Nonprofit Organization!

nonprofit email newsletter

Gathering donations for your nonprofit organization doesn’t have to be impossible, especially now that you have more ways to reach potential donors. In this day and age where almost everyone is online every day, you should take advantage of it! All it takes is an effective and strategic email marketing plan to put your advocacy in front of your target audience.

Nonprofit email marketing makes it easier for you to reach more people, entice potential donors to take action and promote your cause to gather support. Through the years that we’ve been in this business, we have helped countless nonprofit organizations like yours to achieve their goals. Now, let us help you too. Click the button below to talk to us today.

Click the button below and get started today!

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