Online Marketing Company

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How Our Online Marketing Company Helps Small Business Maximize ROI

78% of your customers now research online before making a purchase.

They check out reviews. They evaluate your online presence. They explore what you offer.

How Our Online Marketing Company Helps Small Business Maximize ROI

78% of your customers now research online before making a purchase.

They check out reviews. They evaluate your online presence. They explore what you offer.

It is not guaranteed, however, that those potential customers will actually find you online if your online presence isn’t optimized! These same customers may find your competitors first instead.

An online marketing company’s goal is to maximize your visibility online. It’s to expand your reach among your target customers and above all, gain new customers thus helping you make more sales.

A skilled marketing firm knows how to do all of this on a small business budget while delivering the highest possible ROI.

Let’s explore how the digital marketing team at LYFE Marketing deliver these kinds of results.

How Our Online Marketing Company Increases Brand Awareness

Businesses with a consistent brand presence generate 33% more revenue. The reason is that it takes 5 to 7 brand impressions before someone will even remember seeing a given brand.

And it may take as many as 13 touches before someone actually becomes a customer.

Without awareness of your brand, your business is not part of the consumer’s purchasing decision. When they need a product or service you offer, they may go elsewhere.

So one of the primary goals of an online marketing company is to generate awareness.

Businesses with a consistent brand presence generate 33% more revenue. The reason is that it takes 5 to 7 brand impressions before someone will even remember seeing a given brand.

And it may take as many as 13 touches before someone actually becomes a customer.

Without awareness of your brand, your business is not part of the consumer’s purchasing decision. When they need a product or service you offer, they may go elsewhere.

So one of the primary goals of an online marketing company is to generate awareness.

We do this by creating a more uniform brand image across your online presence. That way, people who see you 3-4 times online realize it’s the same company. So those 3-4 impressions “count” toward the ~7 you need to be remembered.

Achieving this also takes repetition. Your target customer needs to see you where they “hang out”. Increasingly, people “hang out” online.

Are you resonating with likely customers in the places they frequent?

Digital agencies have several online tools at their disposal to help you achieve this. They use these tools to generate brand awareness.

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Social Media Marketing Improves Brand Awareness

Social media is one of the cutting edge tools an internet marketing agency has to generate brand awareness.

People use social media every day. That includes:

  • 90% of Millennials
  • Nearly 80% of Gen X
  • Around 44% of Boomers

That’s almost everyone. You can rest assured that your customers are using at least one of the many social media platforms.

Plus, out of the top 10 reasons people use social media, searching for brands and buying ranks number 7.

And if you position yourself correctly in your industry and among your competitors, your customers will find you.

Marketing experts use an effective combination of organic and ad-based social media. These generate targeted impressions and increase engagement.

Engagement generates even more positive brand awareness and it makes the social media algorithms favor your account, making your post more visible to others.

Redundant exposure and engagement also increase trust and investment in your brand. A savvy marketing agency knows how to convert that into sales.

Social media also generates social proof. You can think of social proof as a way to automatically build trust online with someone who’s never heard of your brand before.

When they see other people interacting with your brand, it makes them want to check out your brand, and they may be more willing to buy.

Other social media followers are automatically considered third-party, unbiased consumers that new followers can rely on to share their real opinions regarding your brand and product or service. So if those people trust your brand, it overcomes that buying-obstacle of doubt or distrust that a lot of newer or smaller businesses face.

We at LYFE Marketing were founded on social media management before we became the full-service digital marketing agency we are today. While we’ve successfully conducted social media management and advertising for hundreds of clients to date, you can look at a few of our client’s results here where we generated 54,874 fans across 4 major social media channels for a small business and more

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Pay Per Impression Advertising Improves Brand Awareness

Studies show that a company can increase brand awareness by 46% by appearing in paid mobile search results.

Paid social ads can generate immediate sales as we did here when we increased sales for our online e-commerce client by 714%. But paid ads can also create brand awareness that sets your company up for consistent sales for the long haul.

You typically pay for online ads when someone clicks an ad. But you can also pay per 1000 impressions. Social ads are often set up on a pay-per-impression basis, making them extremely affordable.

An online ad agency may run these ads on social media platforms such as Facebook, Instagram or LinkedIn, etc.

Overall, the goal with pay per impression ads is to drastically expand your reach to a targeted audience, thus increasing your brand awareness and ultimately sales.

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Search Engine Optimization Improves Brand Awareness

Search engine optimization (SEO) takes longer than other methods to generate brand awareness, but it’s worth the investment because when executed correctly, it can catapult you into massively-increased brand awareness (and sales) without spending money on paid ads.

SEO allows you to capitalize on searchers looking for particular products and services on search engines like Google.

They’re often doing the research around an item or service to aid in their purchasing decision.

We refer to consumers like this as “High Intention.”

SEO is the process that puts your website in one of those top search results spots when someone searches for something relevant to what you offer.

It helps businesses gain optimal visibility for the searches that matter to their brand. This generates brand awareness as well as immediate traffic. And that traffic means more sales.

There is also SEO relative to your business’s geographic location. This is called local SEO and is great for small, brick and mortar businesses, to build local brand awareness.

LYFE Marketing was able to generate nearly $100,000 in increased revenue in just 5 months for a small business using our SEO services. This just goes to show the power of a carefully crafted SEO strategy that is custom to your business’s goals and needs.

And speaking of revenue, let’s look at how your online marketing company builds off of brand awareness and further employs digital marketing tools to generate immediate sales!

How Our Online Marketing Agency Increases Sales

Small businesses and startups often can’t survive on long-term projections. They don’t have the funding to spend years sitting in the red.

They need to become profitable as soon as possible to then be able to fuel long-term sustainable marketing methods.

For this reason, any comprehensive small business digital marketing strategy should include a more immediate sales plan. How do you make more sales now, not just 12 months from now?

In the short-term, expect quick sales to cost you more. You’ll have a lower ROI. But as your brand awareness efforts kick in, those costs continue to decline.

Optimized Web Design Increases Sales

Your website is your home base. When it works at its best, it’s easier to make a sale. A fast, mobile-friendly, customer experience focused web design is your first step toward increasing sales.

Because think about this.

Let’s say you click an ad in the search results or on social media. When you click it, it takes you to a website that’s slow and hard to read on your smartphone. You can’t find the “buy now” button.

Would you waste your time? Most customers won’t. You lose around half of your visitors if your website takes over 5 seconds to load.

A website design focussed on conversion rate optimization (CRO) makes the sale.

The checkout process is flawless. Customers can find precisely what they want and fast.

Email Marketing Increases Sales

Nearly 60% of consumers say email is the #1 way brands can communicate with them. Once someone signs up for your email list, you have a direct line into their mailbox.

A well-designed email will have an open rate of at least 25% on average. And of those, around 30%+ will click the email link to visit your website.

As a result, email is a great way to make sales and repeat sales, increasing customer value over time.

It’s easy to see why email marketing has the highest ROI on any marketing method. You receive $44 back for every one dollar you spend on average.

But here’s the catch. Not all emails can achieve this kind of result.

To achieve this, emails need to be:

  • Automated – You employ tools to send emails at the ideal time to get the best outcome.
  • Segmented – The more segmented an email campaign is, the more likely it is to connect with the audience. Segmentation increases open rates and conversion rates. It also reduces unsubscribe requests.
  • Permission-based – We always help our clients build an email list where the subscribers opted-in for our client’s emails. When people sign up for your emails (giving you permission to send them emails) they want to receive your emails. Buying an email address is not only unethical, but it’s also usually highly ineffective and does more harm than good for your business.
  • Value-based – Your email adds value to the subscriber’s life. Use a combination of helpful content and promotional deals to accomplish this. If you just fill their inbox with ad after ad, they’re likely to unsubscribe.
  • Conversion-rate optimized – This involves a combination of best practices and analytics to maximize the effectiveness of your emails.

LYFE Marketing employs these tactics along with advanced machine learning and automation tools for our clients that may otherwise be cost-prohibitive for a small business. All of these tools and methods combined allow us to achieve our clients’ email marketing goals.

Pay Per Click Advertising Increases Sales

Pay per click (PPC) means you only pay for an ad if someone clicks on it. This helps businesses like yours make sales while keeping costs low.

Google AdWords and Facebook ads are perhaps the most familiar advertising platforms with this model.

Putting the right message in front of the right person at the right time is key to making the sale. Analytics and thorough research help you refine your campaigns to achieve those goals.

For example, LYFE Marketing was able to turn an $840 ad spend into 72 conversions for an eCommerce company using those methods! In addition to immediate sales, that spend generated 146,000 impressions and 2700 clicks. Isn’t it amazing how effective our search engine marketing (SEM) is?

All of those impressions and clicks aren’t wasted. An exceptional digital marketing company takes nothing for granted. We know how to make the most of them so that they can deliver even more sales.

Remarketing Increases Sales

What are remarketing ads? They’re those ads that you see online after visiting that exact company’s website.

You’re not seeing those ads by coincidence.

One of the great perks of digital marketing is how trackable everything is. With the right tracking tools set up, you can track website visitors and send them specific advertisements that appear to them on social media, Google, and elsewhere.

The internet is a distracting place. Many times people leave your website because something pulled them away (or because it was poorly designed!). Remarketing ads re-capture these missed opportunities, and they’re very effective.

People are about 400X more likely to click a remarketing ad than a “cold” ad or one from a brand they don’t recognize. Companies that use remarketing have been known to double their revenue.

That’s not a small change.

And you might expect an ad this effective to cost more money, but actually, they’re often cheaper than other ads making them extremely cost-effective!

The way Google and Facebook see it, you’ve already paid to attract that customer. They’re here to help you seal the deal.

How Our Online Ad Agency Helps Small Businesses Maximize ROI

An online marketing company deploys many online tools and strategies. These generate brand awareness, engage your customers and grow your small business.

But here’s the real value in digital marketing services. It’s how we optimize everything through analytics and expertise. More than just setting everything up and getting you started, continuous optimization is how we achieve the highest return on investment on your behalf.

Most business owners have no funds to waste on ineffective marketing that doesn’t deliver measurable results fast.

Let’s look at some ways our online marketing company maximizes results for small businesses.

Sales Funnels Optimization

Sales funnels have been around for a long time, but online marketing has flipped the old-fashioned sales funnel on its head.

Like never before, online analytics let you see exactly where traffic comes from. That’s true even if multiple touchpoints led them to you.

You can also see the specific paths people take through your website.

And if it’s trackable, it’s optimizable.

At LYFE Marketing, we don’t just run ads for you. We do more than just the labor of setting up or executing the service.

We create defined sales funnels for your business. Sales funnels lead target customers down a distinct path to becoming paying customers.

Through analytics, we can see which parts of the funnels work best. How can they be improved?

What leaks in funnels prevent people who are aware of you from buying?

When sales funnels are optimized, all tactics work together more effectively. You save money by avoiding paths that don’t work.

Social Media Optimization

Content development comprises a variety of different strategies that all work together to build your brand online. As you produce strong content, you will use both visual and text-based content, all working together to engage your prospects.

Businesses large and small sometimes feel like they’re wasting time and money on social media. That’s because brand awareness and engagement don’t automatically equate to more sales.

Sure the use of social media influencers and other social media marketing methods can get you a lot of likes, a ton of followers, comments, etc.

But why are they here? Will they actually become customers?

Like sales funnel optimization, social media optimization (SMO) employs analytics to do things like:

  • Make sure you’re attracting the right audience
  • Get that audience excited about and invested in your brand
  • Put your fans to work generating buzz for your business
  • Create the right kind of social content for your audience
  • Publish at the right times and frequencies

Optimization stops the waste. It keeps costs low and returns high. It uses analytics to confirm that this is taking place.

Content Marketing Optimization

There’s a lot of overlap in each of these methods, strategies, and tools. That’s because they all work together to help you achieve your goals. Content marketing optimization primarily involves using analytics to:

  • Create more compelling content for your website and social media
  • Align content more effectively with the buyer’s journey
  • Continually improve how content helps customers and meets your marketing goals

Once again, it’s all about getting the most out of your content marketing budget. That’s how to generate the highest revenue for the least possible investment.

Ad Campaign Optimization

Online ads are a unique animal. Big ad platforms like Facebook/Instagram and Google actually reward you when your ads resonate with customers.

If ads under-perform, some ad platforms decrease your reach further to protect their general users from seeing ads they don’t relate to.

Are you running online ads now? Are your acquisition costs outrageous? This could be what’s happening.

A person with a low score could end up paying 400% more for the same ad click compared to someone with a good score.

Paying 400% more than your competitor for the same ad spot? That’s unsustainable.

Online ads are never something you can set and forget. You must continually monitor and improve ad campaigns to avoid falling into this trap.

When we talk about scores, here’s what we mean: Google calls it a Quality Score and Facebook calls it a Relevance Score. Either way, it’s a number the ad platform gives you to rate the overall performance of your ad. Ad optimization keeps these scores high.

So, how do you optimize ads? Here are a few examples:

  • Compelling copy and imagery – Everything must connect with your target audience and speak directly to their goals and pain points
  • Dedicated landing pages – Optimized ad campaigns usually send traffic to a landing page or a specific page on your website that is conversion rate optimized
  • Timing – You want to be aware of where your target audience is in their buyer’s journey and make sure you’re serving them the right ad at the right time.

While these are important factors to keep in mind overall, most advertising platforms will have unique factors specific to their platform that can also affect your score.

Keeping Your AdWords Quality Score High

With the Quality Score, keyword research is vital.

We say keyword, but a keyword is usually a phrase of three or more words.

“Funny graphic tees”, for example, could be a keyword.

Keywords are things people search for in search engines like Google.

You need to target the right searches with your ads. And your copy needs to align with the intent of the searcher.

Further, optimize how you use keywords by selecting negative keywords to block. These are words people could use with your keywords that tell you this probably isn’t your target customer.

For example, if you’re a funny graphic tee company, you may not want to target these searches:

  • DIY funny graphic tees
  • Make your own graphic tees
  • Cheap graphic tees

These may tell you they’re not looking for what you sell. And you don’t want to appear in that search.

Why? Because if they don’t click your ad when you appear, your Quality Score may go down slightly.

As you run your campaigns, you’ll spot new negative keywords you need to add.

Keeping Relevance Score Up

Facebook and Instagram use a Relevance Score. Other social media sites apply similar criteria.

To keep the Relevance Score, you need to target narrowly using Facebook’s characteristics targeting tool. Then make sure your ad resonates with the group you’re targeting. Segment your ads to reach each audience with the right message.

If someone “hides” or blocks your ad, that can have a negative effect on your Relevance Score. Vice versa, if lots of people are positively engaging with it, clicking on it, and liking it, that will cause your score to increase.

Get in touch with one of our specialists now.

Get Experience & Get Results With LYFE Marketing

As you can see, marketing companies do a lot more than create and run ads. We employ digital marketing tools to increase brand awareness and convert that awareness into sales. We can help you keep costs low and revenues high to maximize your ROI.

At LYFE Marketing, we are a full-service digital marketing agency. This makes us your business’s one-stop-shop for any marketing needs. This also means that regardless of if you choose one or many of our marketing services, we understand the big picture. No matter the service you choose, we will make sure that the marketing plans we develop for your business will help benefit your overall marketing efforts. Our marketers have lots of experience in the field which is what helps them build next-level digital marketing campaigns for your business. No matter where you are in the world, whether it’s Los Angeles or New York City, our marketing professionals are ready and eager to help your business.

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As you can see, marketing companies do a lot more than create and run ads. We employ digital marketing tools to increase brand awareness and convert that awareness into sales. We can help you keep costs low and revenues high to maximize your ROI.

At LYFE Marketing, we are a full-service digital marketing agency. This makes us your business’s one-stop-shop for any marketing needs. This also means that regardless of if you choose one or many of our marketing services, we understand the big picture. No matter the service you choose, we will make sure that the marketing plans we develop for your business will help benefit your overall marketing efforts. Our marketers have lots of experience in the field which is what helps them build next-level digital marketing campaigns for your business. No matter where you are in the world, whether it’s Los Angeles or New York City, our marketing professionals are ready and eager to help your business.

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The pricing of our services is designed with the small business owner’s budget in mind. Our custom services packages are created to include everything your business needs so you can be sure you’re only paying for what you actually need. Not anything that you don’t need. When you partner with us, we become team members and it becomes our marketing strategist’s goal to grow your business through our marketing efforts.

Find out why David Lefkovits, Chairman of Niche Digital Brands, said of LYFE Marketing, “After having worked with multiple digital marketing and social media agencies, we have finally landed on a winner and hit a home run with LYFE Marketing. They understand […] authentic social media strategies that drive qualified traffic to our website, reduce conversion cost and increase revenue per visitor.”

To learn more about how LYFE Marketing can help you reach your business goals and grow your business, contact us to get a free proposal.

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“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

– David