Regardless if your business is a local business, ecommerce business, or B2B business, you will benefit from Orlando pay-per-click ads. All you need is a team of PPC experts to build and manage your PPC marketing campaigns for you. Once you utilize the right ad services, your ad campaigns will be more substantial than ever before. Our Orlando PPC agency provides detailed PPC services that are designed to target the right individuals whenever they search online.

Similar to our Orlando SEO services, we use keyword optimization to effectively gain more visibility for your business. However, the only way to do this is by identifying what key terms are being used by your audience. We do this through keyword research which allows us to pinpoint the top keywords to use in your PPC campaigns. The research we do as a part of our PPC service is essential to understanding your industry and competition. It gives us insight on how much you can expect to spend using certain terms. In addition, it shows us what keywords to stay away from that won’t be the most profitable for your business.

Google is the most popular search engine today. And for good reason. It’s because it provides businesses with the resources they need to get in front of their desired customer. With PPC ads you can run targeted campaigns that place ads under certain keywords your audience is using in their searches. Without targeting these keywords it makes it a challenge to reach the right consumers. That’s where Google search ads come in. Our Orlando PPC agency will use Google Ads to identify what key terms your audience searches for to place your business information right in front of them on Google. For example, if you run a cleaning service in Orlando and your desired customers search for “Orlando cleaning services,” placing ads on these search results would allow them to find your business first and faster. Basically, if they are searching for an Orlando business like yours, they will find it. That’s what makes PPC marketing so powerful for small businesses and any business needing to gain more visibility.

Google Shopping Ads are the perfect feature for any ecommerce business looking to promote their products online. Our Orlando PPC agency will use this in your pay-per-click advertising strategy to generate more traffic on your product landing pages. As a result, your brand will generate more visibility as well. This is because when a potential customer searches for a product that your business has, your products will pop up in their search results. When you work with our Orlando PPC management company, we will utilize this Google Shopping feature to get more of your potential customers to see your products.

Typically, it will take more than one site visit for a consumer to make a purchase from your website. It’s normal for this to happen. However, if you don’t have tactics in place to encourage these previous website visitors to come back to your site, then that’s a lost conversion. Remarketing is a marketing strategy that our PPC marketers use to get individuals who have been on your website before and didn’t convert to revisit your website. It helps encourage conversions and prevents your business from losing the interest of qualified consumers. Our Orlando PPC agency uses remarketing by placing display ads on other sites to remind visitors of your brand. We will develop remarketing campaigns that work to re-engage your audience and keep your bounce rates down. Ad recall is also very important to generating conversions. So, if your website visitors continue to be exposed to your brand after visiting your site, they will be more receptive to your brand over your competition.

Search engines are the most common PPC platform used but here’s the thing…you don’t only have the option to run PPC ads on search engines. You can also run pay-per-click ads on social media platforms. Twitter, Instagram, Facebook, and LinkedIn are all platforms that our agency can help your business place ads on with our separate social media advertising services. We can develop a strategy that helps your business ads stand out on social platforms, and you can use PPC marketing in combination with our other social media marketing services so your target audience can find your business more easily on these platforms too.