Orthodontic Marketing

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Brace Yourself For Success With Orthodontic Marketing

Patients are rapidly changing how they go about finding the dental services they need. Traditional marketing is becoming less effective, which means that your practice can benefit from creating and managing your digital presence. Digital marketing services such as these can help guide your orthodontic practice towards greater success:

Social Media Growth

More and more consumers are using social media as a way to find the products and services they need. Establishing an engaging brand and posting useful or entertaining content can draw in the attention of many clients. From there you can gain more leads and convert more of them into actual clients. Our team specializes in social media advertising and management services that will help you promote and expand your brand.

Social Media Management

PPC & Google Ads

Using proper ad placement can cause your orthodontic practice to appear on Google whenever local consumers search for orthodontic services in their area. These ads will put you front and center, highlight your services, and allow for potential clients to get to your website easier. Pay-per-click strategies will drive more traffic to your website from search engines, and Google ads are specifically useful for retargeting clients who have previously viewed your site and left without converting.

PPC Management

Email Newsletters

Emails are a great tool for orthodontists because they provide an easy channel for communication with your clients. You can personalize emails to include office updates, appointment scheduling, special promotions, and more. Our services accommodate drafting, design, management, and reports.

Email Marketing

Short Video Management

As an orthodontist, you can use social media to showcase your practice and demonstrate why potential patients should choose you. For one, you can establish yourself as an expert in your field by showing before and after treatment videos of your patients. Short videos like this are what potential patients love to search for, especially those who are doubtful of getting help from an orthodontist. You can also create fun and engaging videos to respond to common questions your audience has, or introduce your staff and give a quick tour of your clinic to encourage more people to make an appointment.

Short Video Management

Reputation Management

When researching dental offices or specific orthodontic treatments, consumers frequently take online reviews into consideration. They want to make sure that they’re getting the best services possible, and going through comments from other dental patients makes the decision process a little easier. We know that you do great work, but make sure that your target audience knows that too. With the help of online reputation management, you have the power to improve how your practice appears online, and turn each social channel into reliable referral sources. You can provide timely responses to your social media followers, work to improve Google business reviews, and maintain your positive digital image.

Reputation Management

Why Is Orthodontic Digital Marketing Important?

Reaching a large portion of your target audience quickly and effectively is possible with digital marketing.

Marketing your orthodontist clinic well is crucial in the digital world we live in. When most patients are looking for their needed services online, it’s important to put your business out there where it can be seen. As the times are changing, your marketing strategy should move with it. Your orthodontic practice should be clear and distinct in the minds of potential patients, and the way to get to that point is by investing in your digital presence.

These statistics show why digital marketing is a critical tool in your clinic’s success:

The Importance Of Orthodontic Marketing

These statistics show why digital marketing is a critical tool in your clinic’s success:

One study showed that searches like Google searches are the #1 driver of traffic to content sites

64% of customers around the world make a purchase after watching a brand’s video on social media.

75% of consumers have purchased a product or service because they saw it on social media

77% of prospective patients do their research through search engines online

Video searches generates a higher click rate (41%) than other first-page results.

93% of people say online reviews do affect their purchasing decisions

86% of marketers say that video is successful in generating leads.

The relationship between orthodontists and their patients relies heavily on digital presence. A website can provide useful service and contact information, social media posts can showcase your services and patient satisfaction stories, and short videos can provide informational content about orthodontic procedures. There’s so much you can do to establish and promote your brand – all you have to do is take the time to develop a strong digital marketing strategy.

The issue with that, however, is that you may not have the time or ability to handle the creation and management of an entire digital marketing campaign on your own. A lot of energy goes into the maintenance of digital platforms, and the time you’d spend doing it on your own could be spent improving the upkeep of your facilities or patient satisfaction instead. Marketing your services online is critical to the continued success of your practice, so a great solution is to hire a digital marketing agency that can handle marketing strategies for orthodontics.

What Are Some Benefits Of Orthodontic Marketing?

With orthodontic marketing, you can anticipate lower marketing expenses, a larger ROI, elevated brand recognition, and improved leads.

Digital marketing is becoming more and more crucial to utilize in any industry, but especially orthodontistry. Social media and mobile search use has drastically increased over the past few years, and it will only continue to grow more prominent. The good news is that digital marketing has become much more cost effective than traditional marketing, meaning you can save a lot of money from switching.

What Are Some Benefits Of Orthodontic Marketing?

These are some of the results you can expect when you follow key orthodontic marketing ideas:

Lower marketing costs and higher ROI resulting from implementing digital marketing management over traditional strategies
Increased brand awareness and website traffic from PPC and social media advertising
More qualified leads derived from specific targeting and retargeting techniques
Higher numbers of returning patients following engaging, personalized content

Your clinic provides a valuable service, so let that be known. There are numerous advantages to digital marketing, and the best part is that you can often get fast results. Our team at LYFE Marketing can assist you in all of your digital marketing needs and more. Your orthodontic practice can go above and beyond your competitors, so let us help you achieve that.

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Elements Of Successful Orthodontic Marketing

No two practices are the same, so your marketing strategy shouldn’t be exactly like another. However, there are some common guidelines that can help ensure that your practice sees great results. Here are just a few marketing tips that can improve your online presence and generate more patients for your business.

Relationships

Part of what makes certain orthodontic practices so successful is that they take the time to establish a personal relationship with their patients. You may think this just works in face-to-face interactions, but you can actually accomplish this with your digital presence as well. A friendly brand tone can encourage trust between you, current patients, and potential patients alike. We’ll work with you to craft written copy that is clear and welcoming, so that your potential patients can build a trusting relationship with your brand.

Informative Content

Publishing your own content is useful in establishing credibility for your brand. Consumers tend to trust businesses that seem to know what they’re doing, and this is a tool that can really give you an advantage. For example, blog posts about your services or other industry-related topics can better prove that your practice is trustworthy and worth choosing over your competitors.

Modern

You wouldn’t want to use outdated equipment on your patients, and the same should apply for your digital marketing strategy. Consumers have changed the marketing landscape to become more digital, and we’ve been keeping up with the innovation that comes with it. All of our tools and techniques are up-to-date and guaranteed to help you become more successful.

Reputation

Word-of-mouth, and the digital equivalent of patient referrals, still plays a large part in many healthcare industries. Patients are more likely to trust orthodontic practices that have good reviews. Digital reputation management, like publishing testimonies on your website or social media channels, can prove to be reassuring to potential patients who may still be on the fence about your practice.

Following these practices will put your dental practice at a high advantage over the others. You’ll get to see almost immediate results, as well as sustained long-term growth.

Why Should You Choose Our Orthodontic Marketing Services?

Knowledgeable & Experienced

LYFE Marketing employs top-tier experts who will create a customized digital marketing strategy for your practice to connect with your target audience.

We know what it’s like to work in specialized fields, so we understand that your orthodontic practice has its own unique needs. We have been crafting and perfecting campaigns for years, and we know which marketing ideas for orthodontic offices might benefit you the most.

Open & Collaborative

Everything we do is to benefit your practice, and you know your services better than anyone. Here at LYFE Marketing, we hold open lines of communication so that you can better convey what your practice is looking for. Do you have orthodontic marketing ideas, but don’t know if they’ll be a good fit? We’re here to collaborate on the best possible strategy for your practice. We’ll take care of the campaign, and you have the ability to overlook our work and provide feedback on how our services are working for you.

Guaranteed Quality

We care about the success of your practice, so our goal is to provide you with the best quality services we can. Reviews and feedback from previous clients prove that our services result in digital platforms that are appealing, engaging, and result-driven.

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Our Marketing Strategies For Orthodontics

Our team has worked diligently to create digital marketing campaigns for hundreds of clients, so we know what does and doesn’t work. All businesses fare better when they have a marketing strategy clearly planned out, and our goal is to work out a specific plan with each of our clients. Our steps to success can help your orthodontic practice move in the right direction:

Planning

The first thing we do is get a better understanding of your practice. What are your goals? Who is your target audience? Our goal is to familiarize ourselves with your roofing business so that we can accurately and effectively progress your marketing efforts forward. We’ll start this stage by performing an audit of your online media channels and further discussing with you your goals for a digital marketing campaign. Once we have this information, we’ll create a marketing plan that is tailored specifically towards your needs.

Promotion

Once a plan is in place, we do our part to contribute to your digital presence. We can create ads and videos, manage your social media channels, engage in email marketing practices, and much more. Our specialists will handle every aspect of your campaign. We provide quality work and promotion for all of your digital channels so that you spread awareness of your services and generate more new patients.

Monitoring

Because digital trends tend to shift, we will conduct daily monitoring of all of your channels and make sure that you stay on the right track. Our dedicated specialists will monitor all of your accounts and perform any necessary reputation management every day.

Involvement

Your practice can benefit greatly from better relationships with patients. By interacting with potential patients online, you can establish a personal bond and attract more trust. And in the case of referrals, patients who receive prompt and satisfactory customer service from your clinic are more likely to recommend your services to other people.

Optimization

Our team is continually maintaining and perfecting your campaign so that you can experience large growth. By continuing the optimization process, you better your chance of attracting more qualified leads and strengthening loyalty between regular patients. Digital marketing isn’t a stagnant process, so it’s important to keep progressing your campaign.

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Get On The Road To Success

When it comes to digital marketing, we know what we’re doing. There are a lot of marketing ideas for orthodontic offices out there, but we can help you figure out which ones are best for your practice. With our knowledge and client portfolio, we have proven to be a valuable asset in the field of orthodontic marketing. We want to help your orthodontic practice become more successful.

There are many digital marketing tools and techniques out there that can help your practice, and we want to help you figure out which ones are best for you based on your goals, target market and more. We have in-depth knowledge of the marketing industry and know how to navigate different applications for research, comparison, and media metrics.

Take the next step by hiring LYFE Marketing to handle your digital marketing campaign. We’ve helped hundreds of previous clients, had years of experience, and employ fantastic marketing specialists that have helped shape us into the digital marketing agency we are today. We are the perfect agency to help you because we know what it’s like to start small and grow bigger and more successful. The strategies we use helped us grow our brand, and we want to help you do the same.

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