Top-Rated Philadelphia SEO Company

If you are a business that is primarily functioning online, your online presence will determine how much your business can grow. Thus, how well your business will succeed overall. Your goal as a business owner is to make it as easy as possible for people to find your business online. If people can’t find your business, they won’t be able to buy from you. It’s as simple as that. Making sure your brand is easily visible in the digital space is exactly what search engine optimization (SEO for short) is all about.

Picture this: Someone is browsing the internet looking for a product or service that your company provides. They use a search engine to find a solution. In an instant, hundreds of thousands of results are at their fingertips. Because your company’s content wasn’t optimized for your audience and due to the search engine algorithm, your business doesn’t appear where it needs to. This means the consumer will most likely spend their money at a business that is not your own. Especially since 75% of people never scroll past the first page of search engine results!

As the top Philadelphia SEO agency, we understand how much this can hurt your business. Our SEO services will help your business bridge the gap when it comes to high-quality SEO. Our SEO experts are not only experienced but they are also current on the best SEO strategy out there. If you’re not reaching business goals, it may be time to take a deep dive into your current SEO strategy. The SEO experts at LYFE Marketing can help with that!

Search engine optimization and pay per click (PPC for short) can work together to achieve optimal results. Thus, it is not necessary to pick one or the other. However, if you have successful PPC campaigns and are curious as to why SEO is important as well, then you’ve come to the right place.

PPC is a paid search method. When running PPC ads, the marketer will place a bid for ad space, like at the top of a search engine’s results for example. An ad space like that will get a lot of views, however, you won’t be charged for views. You are only charged for the engagement you get from the ad, like website visitors. If you have success with this method of paid search, you will gain valuable website traffic, much like you would with SEO. The difference is, SEO is free traffic.

SEO yields organic traffic. This means that website visitors you obtain from SEO were not paid for. They found you organically by performing a web search using a search engine. The better your SEO is with keywords your target audience is using, the more qualified traffic you will get. You can still get qualified traffic through PPC but the disadvantage is that you are paying for that traffic. So why wouldn’t everyone just focus on SEO only? Because the disadvantage to SEO is that it can take some time to rank as highly as you’d like. With our talented SEO experts, we can expedite that process to ensure that you achieve an SEO rank you are proud of and one that yields high-quality traffic for your business.

The world is becoming more digital by the minute. More businesses are switching from brick and mortar to e-commerce business models. With all of this happening simultaneously, competition is rapidly increasing across all industries. If your business is not currently on the best internet marketing strategies, you may be falling behind your competition and losing out on valuable brand awareness. If you are a small business, you might think it’s impossible to compete when it comes to national SEO or even local SEO. Whatever your situation may be, working with our experienced marketers and highly talented SEO experts can make all the difference when it comes to seeing results.

As a full-service digital marketing agency, we provide a full selection of Digital Marketing Services. Everything from Social media marketing services to email marketing, to paid advertising and much more! We want to help take your business to the next level. With SEO experts at your side, we know that an increase in qualified traffic to your site will help increase conversions. If you’re serious about growing your business, the professionals at LYFE Marketing are ready to help you.