The Leading Advertising Agency In Phoenix

If you are a small business owner in Arizona looking to boost your sales and transform your business, check out our digital advertising services.

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What Exactly Is Digital Advertising?

Good question! Digital advertising is a marketing method packed with plenty of features that are always updating and changing. Digital advertising is also known as internet marketing. The internet is filled with millions of your potential customers online every day. As a business owner, you can see how digital marketing can be a great place to reach your audience and grow your sales.

What Exactly Is Digital Advertising?

Good question! Digital advertising is a marketing method packed with plenty of features that are always updating and changing. Digital advertising is also known as internet marketing. The internet is filled with millions of your potential customers online every day. As a business owner, you can see how digital marketing can be a great place to reach your audience and grow your sales.

Digital advertising serves many purposes, depending on each internet platform. YouTube and Facebook can be great platforms for video marketing and helping customers better learn information about your brand. Twitter and Instagram are great ways to send out multiple pieces of content daily, in a fun and creative way. Google Ads is a “spend money to make money” option that generates faster results. Not all platforms were created equal, so in order to be successful in digital advertising, it’s important to set defined goals and understand which platforms can assist with different goals. To see the best results, try to use a combination of these different strategies.

Reach Your Business Goals With Digital Advertising

Within digital advertising, there are many platforms that can help you achieve different goals. If you are interested in creating traffic for your website, search engine marketing (SEM) would be a good option. SEM works with different search engines like Google, Bing, Amazon and more. Think about anytime you go to search for something on Google. How many times do you scroll past the first page, or even past the first 5 links? Not very often. Google Advertising is a great way to attract a customer from a simple internet search, using certain keywords. If your goal isn’t focused on website traffic, but rather brand awareness for your small business, then maybe social media advertising is the way to go. By posting attention-grabbing content on your social profiles and engaging with your audience, the chances of your target audience recognizing your brand and wanting to interact, will be higher. There are many more features to digital advertising than the two shared above, but no matter what your goal is or the size of your business, digital advertising has a service for everyone.

Within digital advertising, there are many platforms that can help you achieve different goals. If you are interested in creating traffic for your website, search engine marketing (SEM) would be a good option. SEM works with different search engines like Google, Bing, Amazon and more. Think about anytime you go to search for something on Google. How many times do you scroll past the first page, or even past the first 5 links? Not very often. Google Advertising is a great way to attract a customer from a simple internet search, using certain keywords. If your goal isn’t focused on website traffic, but rather brand awareness for your small business, then maybe social media advertising is the way to go. By posting attention-grabbing content on your social profiles and engaging with your audience, the chances of your target audience recognizing your brand and wanting to interact, will be higher. There are many more features to digital advertising than the two shared above, but no matter what your goal is or the size of your business, digital advertising has a service for everyone.

Save Money When You Use Digital Advertising

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Filtering your audience

Imagine that you want to advertise your real estate business to young single people in Phoenix. Using a social media platform like Facebook, you can narrow down who actually sees your advertisement. If you know that college students aren’t in your target audience, you don’t want to spend money advertising to them so you can exclude them with strategic targeting solutions. Use the audience filter feature to narrow down specific demographics like location, interests, behaviors, etc. This feature is also available on LinkedIn, Instagram, Twitter and many more platforms. This marketing strategy will end up saving you a lot of money in the future. Over time, if you spend money putting your ads in front of the right people, you will save big marketing dollars.

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Hiring a digital marketing agency

Digital advertising marketing agencies are great tools for establishing brand credibility, saving money over time, and learning about your industry. When you let an ad agency create your marketing content, you will not only see an increase in your lead generation, but also your ROI. Why is this? Because they are professionals! We have the experience, tools, and knowledge to meet your goals. Let’s say you decide to do in-house marketing. You will have to pay for employee benefits, health benefits, and salaries. Also, you will have to pay for hefty subscription prices, tools, and programs that agencies already come with. Over time, an agency will cost a lot less while having all the best programs and services you need.

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Pay less per post

When you advertise on platforms like Facebook, Instagram, Twitter, etc., you can end up saving hundreds of dollars. Our marketing agency has been able to help our clients save money on cost per advertisement. For example, we were able to help one of our clients generate 10,000 page views on Instagram and Facebook, only paying $0.12 per page view! With print, radio, TV, or any other traditional advertising methods, you would not be able to have the same impact, for the same amount of money and it would be less targeted. This is the effect that digital advertising can have on your business and budget.

Digital Marketing Is Powerful, But How?

Consumers see 5,000 ads every single day

That is a lot of ads! If you want to stay relevant and up to date, invest into creating unique content. With a saturated market, depending on your industry, it’s important to stand out of the crowd. If you are not experienced in graphic design, you can always hire a freelance designer or a digital marketing agency that has a creative design service. When you create relatable and relevant content for your customers, they will feel like they can trust your brand more, and you can start to build a relationship. The more often that people positively interact with your brand, the more willing they will be to buy from you and digital marketing allows you to create these interactions easily and frequently.

71% of consumers who have a good experience with a brand’s social media, are likely to recommend it to their friends and family

This is a why it’s important to make sure your social media profiles and web design are professional and user-friendly. You want to make sure that your profiles coordinate with each other, making it easier for your customers to recognize you. You also want to check to see that your website design is fit for mobile purchases and is user-friendly in general. You don’t want to lose a customer to poor website functionality or branding. If your target audience likes you, they are likely to tell their wide network of friends and family about your company! This snowball effect could generate an increase in sales and website traffic.

Customers are 70% more likely to buy a product after a company re-targets them

Google Ads are a great way to reach out to people who visited your website but left without buying anything. This process is called re-targeting. As you can see, this method has proved to be very successful in generating sales. Through digital advertising, your business can round up all your potential customers and send them a friendly push to “buy now!” Remove all the obstacles your customer had to go through the first time they visited your website with re-targeting. This make their journey to purchasing, a lot simpler.

97% of online consumers use the internet to find local businesses

SEM and SEO can both be really profitable ways to increase your leads. Your target audience can find your product or service just by searching the right keywords. Make sure to use more specific keywords rather than general ones. For example, let’s say you own the Casino Del Sol in Arizona. If you use SEM, you want to pay for ads that will show up when someone searches “best casino phoenix” or “phoenix luxury casino.” This is because people who are searching for more general terms will not be likely to buy or be relevant traffic for your business. You also save money putting your advertisement right in front of people who want to buy it. Bigger does not mean more profitable in this case, because relevancy is key!

E-commerce stores with a social media presence earn on average 32% more sales than businesses that don’t

We know that people are more likely to buy from you if you are online. But if you are an e-commerce business, it is almost essential to have a social media profile, if you want to increase your sales. The reason for this is because it establishes credibility. When consumers see that you are an established brand, they will trust you more and feel comfortable enough to buy from your business. It also makes it easier to buy from your business, because they won’t have to dig to find you!

If you are interested in more digital marketing statistics to take advantage of, check out our website.

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LYFE Marketing’s Digital Advertising Marketing Services

Social media

As we have seen, social media is a powerful tool in the digital advertising world. With over almost 4 billion people using social media every day, it’s an important platform to invest in. You have probably seen the multitude of ways that social media marketing can be done, like with influencer marketing, for example. Consumers will be happy when they interact with your brand. Whether it’s a funny advertisement, a positive review, or user-friendly website, they will be more inclined to buy from you. Social media is a powerful tool to be able to spread the word about your product or service, when done right. Our social media management service is aimed at elevating your social media engagement to increase your sales. We do this by interacting with your followers, posting quality content, and maintaining your brand personality. In our social media advertising service, we assign a team of marketers to your business who will specifically target your audience through social media marketing campaigns. We attract your audience and turn them into customers. We know how important the messaging is in a campaign, that is why we use the best practices to grab your target audience’s attention. The longer they stay on your website, the better the chances that they buy something. This is a great service for when you want to boost traffic to your website and increase your leads and sales. To see the best results, use our social media management service to maintain the quality of your social media profile. This is a great way to increase follower engagement and brand awareness.

SEM

PPC (pay-per-click) ads, also known as search engine marketing (SEM), are paid advertisements that appear at the top of the search engine results page, above the organic website links. This process of SEM includes Google Ads, (previously known as Google Adwords). These types of advertisements are so effective because of how they are placed on the search engine results page. Their prime location makes it the first thing your potential customer sees. We also use Google Ads to re-target people who left your website without buying anything. For example, if you are a fitness company in Phoenix, and you want to increase your brand awareness and generate website traffic, you would want to use keywords similar to “gym in Phoenix” so people can find your company when they do a Google search. Doing this will place your website at the top of Google, putting your ad right in front of your potential customers. If you happen to actually be a business owner in the fitness industry reading this, check out our post on fitness marketing. Lastly, let’s talk about SEO vs. SEM.

SEO

Lastly, we have SEO (search engine optimization) searches that are a bit different than SEM/PPC ads. What is the difference between SEO and SEM? SEO is a free, organic process to get your website to rank at the top of the search engine results pages. So why choose SEM to advertise if SEO is free? SEM is a great way to get fast results. Even though you are paying money, you see a profit much fast than compared to SEO, which takes longer to see the results from your efforts, and takes more hard work.

Our Award-Winning Phoenix Agency

Our agency is our longest case study. Since our company was founded, we have been testing the best solutions for all marketing problems for small businesses. What sets our agency apart from others like Zion & Zion, is that we have many services for your business needs, beyond social media and SEM. We offer email marketing, SEO, video production, and more, to help you with your media buying and media planning needs. As the best full-service advertising agency in Arizona, our digital marketing team stays up to date with the newest trends in marketing. We make sure to use the best practices in our agency to get your business the best results.

For instance, in our search engine optimization service, we will increase your website ranking on search engine results pages. This is a great way to organically boost your website ranking and in turn, boost your traffic. If you have a large subscriber list, our email marketing expertise would be a beneficial service to use. Only 46% of small business owners use email marketing. The good news is that you can use this to your advantage. Don’t know how or where to start? Try our email marketing services. And lastly, use our video animation services to grab your audience’s attention. Even if you think video animation won’t fit your brand personality, our animators can make creative and professional story-telling videos to carry out your message. If you want to stay relevant in your industry and to your target audience, our digital marketing services are here to help!

Start Your Journey With The Top Digital Advertising Agency In Arizona

No matter if you are located in Phoenix, Scottsdale, Tucson, or outside Arizona, our agency can service cities all across the nation. We are committed to helping all small businesses grow. If you are ready to start your journey with our Phoenix advertising agency, schedule a call or contact us today!

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