Physical Therapy Marketing

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Find More Patients With Physical Therapy Marketing

The healthcare industry is constantly changing, especially in the way patients select the facilities they go to. What does this mean for you? This means that you may need to evaluate the way you implement your physical therapy marketing strategy.

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Social Media Marketing

We offer full-service social media marketing and management services, including reputation management. Our marketing experts can also help you with social media ads such as Facebook ads, Instagram ads, and etc. Our PT marketing methods of informative content, follower interaction, and daily engagement will help your private practice clinic develop brand awareness, build relationships with your current patients, and increase website exposure.

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SEM & Google Advertising

Pay-per-click (PPC) ads can quickly highlight your PT clinic for patients searching for your services on Google. After visiting your site, we’ll retarget these potential patients with engaging, visually appealing ads that will help represent your PT practice facility. These marketing efforts will help you draw in new patients that you might have lost without a reminder of your physical therapy services.

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Email Marketing

The use of email as a digital marketing strategy has grown exponentially over time because most patients have shown that they prefer to receive emails from businesses they associate with. With email marketing, you can easily keep your current and even your past patients informed through a personalized email focused on what’s happening in your rehab clinic. You can send appointment reminders, special promotions, and relevant news regarding physical therapy practice with ease.

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Content Marketing

Research shows that clients are more likely to utilize services from businesses that put out their own content. Creating content, like blog posts and webinars, is a great tactic for a physical therapy marketing plan. As a practice owner, you can showcase your knowledge and expertise in your field while providing valuable information to your patients. Our content marketing services will help you put out content that helps you build trust and create security with your patients.

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Website Design

Your website will often be the first thing that new patients see when they do a Google search, so it’s important that you represent your clinic well and make a good impression. Creating a clear, professional design that is easy to navigate on both desktop and smartphones is absolutely critical for your website. The easier it is for a patient to find your contact information and details about your services, the more likely they are to trust your facility and convert.

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SEO – Organic Traffic

50% of all clicks on Google are received by the top three search results. Utilizing our SEO strategies will help you rank at the top of search engine results pages and increase traffic for your website. We will optimize your web pages and submit it to business listing websites such as Google My Business and Yelp. Our SEO marketing solutions will also help you dominate local search rankings by using local SEO. Make the process simple – place your site front and center, and let your new patients find you with ease.

Why Use Online Marketing For Your Physical Therapy Clinic?

With the increase of internet usage, consumers are changing the landscape of healthcare services. More and more people are researching and locating their service needs online, and physical therapy is no exception. For instance, if someone experiences back pain and wants to see a physical therapist, you can no longer expect them to drive around town to look for a clinic. What they would do is to go to Google search or Google Maps and find the nearest PT clinic in their area. This means that the way you present your clinic on search engines, social media and other online platforms in general is very important in gaining the attention of potential patients.

With the increase of internet usage, consumers are changing the landscape of healthcare services. More and more people are researching and locating their service needs online, and physical therapy is no exception. For instance, if someone experiences back pain and wants to see a physical therapist, you can no longer expect them to drive around town to look for a clinic. What they would do is to go to Google search or Google Maps and find the nearest PT clinic in their area. This means that the way you present your clinic on search engines, social media and other online platforms in general is very important in gaining the attention of potential patients.

84% of physical therapy consumers did an online search before scheduling an appointment

Nearly 41% of users say that online reviews and testimonials on social media have influenced their choice of a particular doctor, facility, or medical practice

91% of participants in a WEGO Health study say that online communities, word-of-mouth recommendations and review sites play a role in their health decisions

34.5% of consumers would rather interact with a company via social media than through other methods of communication

The healthcare and medical industry has one of the highest open rates in email marketing at 21.72%

60% of doctors say that social media presence can improve the quality of care delivered to patients

Because of these numbers, digital marketing is becoming a much more effective practice to utilize. It has the potential to reach and have direct access to a much larger audience at a fraction of the cost of traditional marketing. When you switch your focus to digital, you no longer have to waste time and money on marketing ideas that may fail to yield the results you want. Digital platforms are trackable and easy to adjust, so you can make edits to your approach and notice the difference in real-time.

Digital marketing for physical therapists is extremely important for the continued success of your clinic. There are so many marketing strategies that you can mix and match to find the best results for your business. Maintaining your brand is crucial, and without it you might find your clinic left in the dust. Take charge of your business and do what’s right – hire a digital marketing agency like LYFE Marketing.

Because of these numbers, digital marketing is becoming a much more effective practice to utilize. It has the potential to reach and have direct access to a much larger audience at a fraction of the cost of traditional marketing. When you switch your focus to digital, you no longer have to waste time and money on marketing ideas that may fail to yield the results you want. Digital platforms are trackable and easy to adjust, so you can make edits to your approach and notice the difference in real-time.

Digital marketing for physical therapists is extremely important for the continued success of your clinic. There are so many marketing strategies that you can mix and match to find the best results for your business. Maintaining your brand is crucial, and without it you might find your clinic left in the dust. Take charge of your business and do what’s right – hire a digital marketing agency like LYFE Marketing.

Find More Patients With Physical Therapy Marketing

Choosing to implement digital marketing campaigns for your physical therapy facility or services is the most cost effective way to grow your brand. Develop your digital personality and spread awareness of your PT practice services. Make yourself known as a leading physical therapy clinic in your community by increasing your competitive advantage against other rehab clinics.

With the help of digital marketing services, you’ll notice the following results:

Find More Patients With Physical Therapy Marketing

Choosing to implement digital marketing campaigns for your physical therapy facility or services is the most cost effective way to grow your brand. Develop your digital personality and spread awareness of your PT practice services. Make yourself known as a leading physical therapy clinic in your community by increasing your competitive advantage against other rehab clinics.

With the help of digital marketing services, you’ll notice the following results:

  • Lower overall marketing costs and lower cost per patient acquisition through social media marketing and search engine advertising
  • Attract a higher patient volume through content creation, PPC, and digital media management
  • Find more qualified leads through digital targeting and retargeting efforts
  • Create loyal patients and increase patient referrals through engaging and personalized content

Your services are valuable, so let the world know that! There are so many advantages to digital marketing, and it allows you to see better results very quickly. Here at LYFE Marketing, we can aid you in all of these areas. With our online marketing services, we can help you establish an impactful brand voice, create engaging content, and manage your digital channels. Your clinic has a lot of potential, and we want to help it be the best that it can be.

What Makes Our Services As A Physical Therapy Marketing Company Highly Sought After

Up To Date

It’s important for healthcare services to keep up to date with the latest technology in their respective fields, so why settle for a digital marketing agency that doesn’t do the same. Here at LYFE Marketing, we keep current with the latest marketing and technology trends so we can provide the best services for you and your patients.

Industry Experience

Our digital marketing agency has worked with many clients in the healthcare industry, including physical therapy clinics, and we’re well suited to work around your specific needs. We know what patients and physical therapists want, as well as how to fulfill those expectations.

Individualized Service

Not every physical therapy clinic is the same, so hire a marketing agency that knows how to personalize a digital campaign around your brand. We will work with you to create a marketing strategy that represents your clinic well and follows its business goals.

Quality Work

We create these marketing campaigns so that you can benefit from them. Everything is specially crafted so that it can help maximize your exposure and lead generation. From social media graphics, to blog posts, to website design, and more, we take pride in delivering you quality content.

Components Of Successful Physical Therapy Marketing Campaigns

Marketing for physical therapy clinics is crucial for both your business and local consumers. You provide an important service, and you want to make sure you get everything right. You’ve got the physical therapy part covered, so let us help you raise the bar on your digital marketing strategies. Here are some of the factors we take into consideration when creating effective digital marketing campaigns:

Competitor Research

Competitor Research

We perform thorough research on your competitors so we know what they’re doing and how we can put your physical therapy practice over the top. We’ll see what has and hasn’t worked on their end, and then use that information to craft an effective strategy for you.

Constant Communication

Constant Communication

We keep an open line of communication with you throughout the entire process. We have management software that allows you to examine how your digital marketing channels are going, and you can schedule monthly or bi-weekly calls to check on your marketing campaign’s overall progress.

Continuous Optimization

Continuous Optimization

Don’t get left in the dust – consumer and patient preferences are always changing, and with that, digital marketing trends change as well. When you work with us, we make sure to adjust your campaigns to keep up with any and all updates.

Digital marketing campaigns achieve better success when clearly planned out and executed.

With LYFE Marketing, we can help your clinic in both aspects. Our goal is to work with you to create a digital marketing campaign that perfectly suits your needs and gains the results you want. Our marketing methods are tried and true, and we want to see your clinic succeed.

Our Physical Therapy Marketing Strategies

When it comes to digital marketing, we’re specialists. We’re knowledgeable about the latest marketing trends and how they impact your physical therapy clinic. We’ve worked with hundreds of unique clients, and our campaign development procedure has proven to be effective time and time again. With this course of action, we can help your clinic become more successful:

Strategic Plan

The first step we take in this process is to work with you on determining who your target audience is and what you want to achieve with our services. With the information we gather, we’ll compose a personalized digital marketing strategy and examine your projected path to success.

Ads, Content & Promotion

Through content creation and ad placement, we’ll attract potential patients to all of your sites. Your brand will be well-represented on your website, social media platforms, ads, and more. We aim to create and promote content that aligns with both your clinic and your target audience’s goals.

Daily Monitoring

Good marketing management is flexible and continual. We don’t believe in setting a plan in place and leaving it as is, so we have dedicated specialists perform account monitoring and reputation management for your campaign each day.

Engagement

Interacting with people online is just as important as interacting with people coming into your clinic. Communicating with your patients and sparking engagement between them and your physical therapists can help expand your network.

Optimization

Optimizing your campaign is necessary to maintain the growth of your clinic. By continuing this process, you can find new patients and strengthen the relationship with your repeat patients. You can generate more revenue and progressively lower the cost of conversions.

Physical Therapy Marketing In A Digital Landscape

Digital marketing is taking over traditional physical therapy marketing strategies that clinics used to utilize most. Clients are spending more time online, and research shows that most service-based needs are sought out via digital platforms. In order to accommodate your client base, it’s important that you make the move to digital marketing.

Physical therapy digital marketing creates a lot of benefits for both your clinic and your clients. Developing a digital marketing campaign will aid you in cutting your costs while increasing your number of leads and actual patients. You’ll be able to then allocate those saved funds to other areas within your clinic and provide better services to your patients.

We aim to adopt a patient-centered strategy in order to help your clinic succeed. We have experience across many different healthcare industries, and are specialized to help with your clinic’s personalized needs. Through our physical therapy digital marketing services, you can help more patients and strengthen your facilities.

Digital marketing is taking over traditional physical therapy marketing strategies that clinics used to utilize most. Clients are spending more time online, and research shows that most service-based needs are sought out via digital platforms. In order to accommodate your client base, it’s important that you make the move to digital marketing.

Physical therapy digital marketing creates a lot of benefits for both your clinic and your clients. Developing a digital marketing campaign will aid you in cutting your costs while increasing your number of leads and actual patients. You’ll be able to then allocate those saved funds to other areas within your clinic and provide better services to your patients.

We aim to adopt a patient-centered strategy in order to help your clinic succeed. We have experience across many different healthcare industries, and are specialized to help with your clinic’s personalized needs. Through our physical therapy digital marketing services, you can help more patients and strengthen your facilities.

Take The Next Step

Over the years, we’ve adjusted and perfected our digital marketing strategies so that clients like you can get the best results possible. We genuinely care about your physical therapy clinic and will work diligently to provide you with personalized digital platforms you are proud of.

With your direction, we can market your services and manage your accounts on social media, search engines, and more. Proper digital media management takes a lot of time and effort, and we are well suited for the task. We can take care of your sites and campaigns so that you have more time to focus on what you do best – providing patients with excellent physical therapy. The time and money you save by hiring LYFE Marketing will allow you to focus more on your facilities and provide patients with even better care.

So what are you waiting for? Let the experts handle your digital marketing needs. Our services can take your business from good to great.

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