Riverfront Village – Chance Partners

Image Credit: Riverfront Village

The Results

3000

New Followers

600%

More Engagement

750%

More Leads

1,846

Conversations

Background

Riverfront Village is the newest addition to off-campus properties serving the University of Alabama.

Objective

Riverfront village, nearing the end of construction, needed a huge push to increase website traffic and leads, interact with current and potential residents, and host startegic contest and giveaways.

Solution

University of Alabama students spend large amounts of time on social media and we understood the importance of marketing on every platform to capture their attention. We created and executed a Facebook, Instagram and Twitter campaign to attract, engage, and convert students into residents for Riverfront Village.

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