Riverfront Village – Chance Partners
Image Credit: Riverfront Village
The Results
3000
New Followers
600%
More Engagement
750%
More Leads
1,846
Conversations
Background
Riverfront Village is the newest addition to off-campus properties serving the University of Alabama.
Objective
Riverfront village, nearing the end of construction, needed a huge push to increase website traffic and leads, interact with current and potential residents, and host startegic contest and giveaways.
Solution
University of Alabama students spend large amounts of time on social media and we understood the importance of marketing on every platform to capture their attention. We created and executed a Facebook, Instagram and Twitter campaign to attract, engage, and convert students into residents for Riverfront Village.
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