Westmar Student Lofts is an Atlanta off-campus student housing property that provides housing for Georgia State and Georgia Tech college students.
Westmar Lofts introduced @WestmarLofts twitter, but after one year and 4 months they were only able to attract 169 followers. Westmar reached out to LYFE Marketing to assist them in growing a real organic following on Twitter that translated into leases.
LYFE Marketing launched the @WestmarStudents twitter page that would connect students from all major colleges and universities in Atlanta. Our goal was to organically grow the amount of followers by 600 students per month, improve online customer service, and heighten retention rates.