Westmar Student Lofts

Image Credit: Westmar Student Lofts

The Results

9,676

New Followers

123

New Leases

21,631

Coversations

600%

More Web Traffic

Background

Westmar Student Lofts is an Atlanta off-campus student housing property that provides housing for Georgia State and Georgia Tech college students.

Objective

Westmar Lofts introduced @WestmarLofts twitter, but after one year and 4 months they were only able to attract 169 followers. Westmar reached out to LYFE Marketing to assist them in growing a real organic following on Twitter that translated into leases.

Solution

LYFE Marketing launched the @WestmarStudents twitter page that would connect students from all major colleges and universities in Atlanta. Our goal was to organically grow the amount of followers by 600 students per month, improve online customer service, and heighten retention rates.

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