Portland Advertising Agency
Portland Advertising Agency
Portland Advertising Agency
It’s time to accomplish your business goals by working with the best creative agency in Oregon!
The internet possess a ton of information that connects us to the solutions we need. Search engines like Bing and Google provide us with search results that match our searches. Social media platforms show us content based on the things we show interest in. But all in all, the internet is the main source consumers use to find new information.
It’s time to accomplish your business goals by working with the best creative agency in Oregon!
The internet possess a ton of information that connects us to the solutions we need. Search engines like Bing and Google provide us with search results that match our searches. Social media platforms show us content based on the things we show interest in. But all in all, the internet is the main source consumers use to find new information.
For a business, this means that the internet is a powerful channel you can use to reach more potential customers. Reaching your audience can be done through digital advertising. It is the top marketing method used today because of the power it gives brands to generate new business. Essentially, increasing your visibility and receiving more recognition from your target audience is the first step to growing your business. That is why digital advertising can really make a difference. The most important of digital advertising however, is ensuring your ads will produce results. There are many other companies advertising online already, so it’s key to produce high-quality ads that set your business apart from other advertisers, especially your competition. Luckily, partnering with a skilled Portland advertising agency will provide you with those high-powered digital advertisements. And we’re the best in-house strategists to help you do so. With us, you’ll have amazing digital advertisements that bring in new business effortlessly.
Reach Your Business Goals With Digital Advertising
Within digital advertising, there are many platforms that can help you achieve different goals. If you are interested in creating traffic for your website, search engine marketing (SEM) would be a good option. SEM works with different search engines like Google, Bing, Amazon and more. Think about anytime you go to search for something on Google. How many times do you scroll past the first page, or even past the first 5 links? Not very often. Google Advertising is a great way to attract a customer from a simple internet search, using certain keywords. If your goal isn’t focused on website traffic, but rather brand awareness for your small business, then maybe social media advertising is the way to go. By posting attention-grabbing content on your social profiles and engaging with your audience, the chances of your target audience recognizing your brand and wanting to interact, will be higher. There are many more features to digital advertising than the two shared above, but no matter what your goal is or the size of your business, digital advertising has a service for everyone.
Within digital advertising, there are many platforms that can help you achieve different goals. If you are interested in creating traffic for your website, search engine marketing (SEM) would be a good option. SEM works with different search engines like Google, Bing, Amazon and more. Think about anytime you go to search for something on Google. How many times do you scroll past the first page, or even past the first 5 links? Not very often. Google Advertising is a great way to attract a customer from a simple internet search, using certain keywords. If your goal isn’t focused on website traffic, but rather brand awareness for your small business, then maybe social media advertising is the way to go. By posting attention-grabbing content on your social profiles and engaging with your audience, the chances of your target audience recognizing your brand and wanting to interact, will be higher. There are many more features to digital advertising than the two shared above, but no matter what your goal is or the size of your business, digital advertising has a service for everyone.
Digital Advertising Facts To Be Aware Of
In 2021, digital advertising spend is set to increase from $83 billion to $129 billion.
The spend on digital advertising has increased significantly since 2020 and will only continue as we move further into a digitally driven world. Many companies now see that investing in digital advertising can help them reach new customers. They have witnessed how profitable it has been for other brands and want to invest in it too.
Facebook and Google are the top two digital advertising channels online.
Facebook and Google are internet giants. They rule the internet because they both hold an ample amount of data about consumers. The information they possess is vital to helping advertisers reach new business. Therefore, encouraging more advertisers to utilize these platforms. A large portion of Facebook users purchase goods from a business after seeing their Facebook ads. Approximately half of Google searchers click on SEM ads before clicking on any other pages. As you can see, both platforms have a substantial influence on the way consumers behave online. So, investing in these platforms is key. Our Portland advertising company is a Google Partner and Facebook campaign manager expert. Thus, we have the knowledge needed to make your digital ads as responsive as possible on both platforms.
54% of the United States’ total spend on advertising went to digital advertising.
Essentially, more advertisers were interested in digital advertising than traditional advertising. Why? Because more people are using the internet on a daily basis than listening to the radio and reading newspapers. Therefore, advertisers want to be where their potential customers are so they are wasting advertising dollars and actually generating results. Soon retail activations and public relations will be completely digital because of the way consumers behave now. People have changed their habits. Now they consume less traditional media and more online media. Thus, if a business wants to attract more consumers, they have to advertise on the right mediums.
Top-Rated Portland Advertising Agency Services
We wouldn’t be ranked as a top-rated agency if our advertising services didn’t produce results. The results we attain for the brands we help come from our custom-built marketing campaigns. Each campaign is unique because each business is unique. But our services are versatile enough to accommodate the uniqueness of each business. This allows any business to reap the rewards of digital advertising. Nevertheless, you will see results no matter what digital advertising method our Portland digital advertising agency helps you use.
Here are some of the Portland advertising agency services we provide:
Social Media Marketing and Advertising
The influencers you see on social media promoting a product or service is an advertising method. But the most detailed form of advertising on social media platforms are social ads. An amazing part about social media is that billions of people have social media accounts. Therefore, the chances of your business interacting with your target audience increase the more active you are on social media. However, there is a right way to go about using social media platforms for your brand to truly make those connections. That way is social media advertising. Because there are billions of people posting and sharing information on these platforms, it makes it harder for your content to make an impact on your audience. That’s where our Portland advertising services come in. We create ads that are optimized to run efficiently on social media platforms. We use key features on these platforms to structure your ads so they cut through the competition and are presented to the right consumers. We use detailed media planning to strategize the placement of your ads. We look at your audience’s behaviors and interests online and we tailor your ads to them. As a result, more potential customers will come across your ads and take action. Our ad specialists implement geotargeting, retargeting, and more to make your ad campaigns run smoothly. We even offer more social media assistance such as social media management. Our social media management services are designed to upkeep your social media accounts and content. Pair this service with our social media advertising solutions and you’ll magnify the performance of your social media accounts!
SEM Services
SEM, also known as pay-per-click advertising, is one of the leading digital marketing solutions on the internet. Search engines are commonly used on a daily basis so it’s understandable why PPC ads can drive results. Search engines match users with results they believe are most relevant to that search. The results at the top are the ones that receive most of the clicks because they typically have the most information. SEM ads are presented first on the pages. Therefore, searchers will click them first and those ads will generate most of the traffic from those results pages. If your business wants to reach more consumers on search engines, you have to understand how certain ad features work. For example, Google Shopping ad feature helps ecommerce brands like Nike display their products to consumers that make relevant searches. Even small brands can use this feature to garner more brand awareness and produce sales. There is also location based targeting that is used to target ads to consumers in a designated area. For example “PDX” is a common location based keyword that targets consumers in the Portland area. Our Portland advertising agency is experienced with running PPC ads on search engines. We know all the techniques that help your ads receive clicks. We use keyword research to determine which terms are most profitable. And we use practices such as remarketing to re-engage your leads if they click on your ads without converting. All of these practices combined are what make our SEM services effective and drive desired results for our clients.
Video Production Services
Video content remains to be the most exciting and interactive method of advertising. Videos are received well by many audiences. Oftentimes, they are more comprehensible than text which makes the information easier to grasp. Platforms like TikTok, YouTube, and Instagram have popularized the use of video ads. Therefore, investing in video content in your advertising can help you connect with your audience on a different level. Our Portland advertising agency knows how receptive video ads are and can develop the exact video content your ads need. We will ensure that your video ads are conveying the message you want your audience to receive in an engaging way. We make sure that your ads are unique and separates your business from the rest because that is what draws more people in. Ultimately, if you need a fresh way to deliver your brand information to your target audience, our video production services are the perfect solution for your business.
Schedule A Free Consultation Today.
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Our Portland Advertising Agency Is Ready When You Are!
There is more than half the global population online. It doesn’t matter who your target audience is, it is certain you can reach them online. All it takes is the right platforms and techniques and your business can reach new customers in no time. That’s where we come in. We have everything it takes to make your digital advertising the best at generating more business. Our ad agency is here to assist brands like yours when it comes to leveraging everything digital marketing has to offer. With the help of LYFE Marketing, you have all the power of digital marketing available to you!
Our Portland Advertising Agency Is Ready When You Are!
There is more than half the global population online. It doesn’t matter who your target audience is, it is certain you can reach them online. All it takes is the right platforms and techniques and your business can reach new customers in no time. That’s where we come in. We have everything it takes to make your digital advertising the best at generating more business. Our ad agency is here to assist brands like yours when it comes to leveraging everything digital marketing has to offer. With the help of LYFE Marketing, you have all the power of digital marketing available to you!
Schedule A Free Consultation Today.
We’ve driven over 983,287 leads for clients through digital marketing.
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