What Is the Cost of PPC Management in 2024?

The average PPC management costs between $500 to $10,000 a month, with PPC ads costing $0.11 – $0.50 per click and $0.51 – $1.00 per 1000 impressions on average on platforms like Google Ads and Microsoft Ads.

What is the cost of PPC Management in 2024?

The average PPC management costs between $500 to $10,000 a month, with PPC ads costing $0.11 – $0.50 per click and $0.51 – $1.00 per 1000 impressions on average on platforms like Google Ads and Microsoft Ads.

How Much Does PPC Cost in 2024?

PPC costs anywhere between $500-$10,000 a month depending on how many ad campaigns you’re running, who you’re competing against and who is managing your PPC ads. This PPC management pricing guide is going to break down the different costs, average cost-per-click (CPC) and more by platform.

LYFE Marketing offers the #1 PPC management services for small businesses. We have driven more than $32,580,000 in revenue for small businesses with Google Ads. LYFE Marketing has the hands-on experience, time and resources to propel your business with PPC ads.

PPC Services Pricing

LYFE Marketing’s PPC packages range from $500 to $10,000 a month to accommodate small business owners’ varying needs and budgets. Check out our PPC pricing packages below or contact us today to get a free, custom quote and proposal.

  • GOOD PLAN
    $500/ monthly
    • Advanced ad targeting
    • Advertising creation
    • Bid Management & Optimization
  • BETTER PLAN
    Featured
    $800/ monthly
    • Advanced ad targeting
    • Advertising creation
    • Bid Management & Optimization
  • BEST PLAN
    $1400/ monthly
    • Advanced ad targeting
    • Advertising creation
    • Bid Management & Optimization

What Is PPC?

PPC stands for pay-per-click and it’s a form of online advertising that appears on search engine result pages (SERPs) where you only pay when your ad gets clicked on. You tell a search engine, such as Google, what keywords (aka search queries) you want your ad to appear for, which means PPC ads often attract high-intent leads and customers.

How Much Does PPC Cost Per Month?

PPC costs anywhere between $500-$10,000 a month on average depending on the number of ad campaigns you’re running, the average cost per click (CPC) in your industry and who is managing your PPC ads. Check out the chart below for a breakdown of average PPC management fees:

Item Cost
Ad Spend $500-$20,000 per month (varies)
PPC Tools & Software $15 to $800 per month
PPC Management Cost (Agency) 12% to 30% of ad spend per month
PPC Management Cost (In-House) Varies

What Determines The Cost of PPC Management?

There are 4 main factors that determine the cost of PPC management:

Your budget

Your industry

Your goals

Your chosen ad networks

The way PPC works is that you bid on a keyword that your target market searches that you want your ad to appear for.

Depending on how competitive your industry is, there could be more or less competitors bidding for the same keyword, which is why your budget and your industry directly influence the cost of PPC ads.

If a lot of people are bidding for their ad to appear for the same keyword you want your ad to appear for, you will need to outbid them in order to drive a lot of clicks and sales from your ad.

You also can run different ad campaigns on different networks like Google Ads or Microsoft Advertising depending on what your goals are, and each one requires its own bid strategy which can also affect your overall cost.

The Cost of PPC Management by Ad Network

PPC advertising costs can vary because ad engagement levels and the number of bidders varies by platform. Let’s look at which each platform entails and what the average costs are:

Ad Platform Description Competitive Level Average CPC
Google Search Network Text ads that appear at the top and bottom of the Google search result pages More competitive because the majority of companies focus their advertising budgets on this network $2.69
Google Display Network Visual ads that appear on other Google properties like YouTube and Gmail and thousands of websites and apps. Typically less competitive than Google search because you’re showing the ads to an audience that’s not as high-intent $0.63
Microsoft Advertising PPC ads that display on Bing, Yahoo!, and DuckDuckGo search engines. Less competitive because the majority of companies spend their money on Google Ads $1.54
Ad Platform Description
Google Search Network Text ads that appear at the top and bottom of the Google search result pages
Google Display Network Visual ads that appear on other Google properties like YouTube and Gmail and thousands of websites and apps.
Microsoft Advertising PPC ads that display on Bing, Yahoo!, and DuckDuckGo search engines.
Ad Platform Competitive Level Average CPC
Google Search Network More competitive because the majority of companies focus their advertising budgets on this network $2.69
Google Display Network Typically less competitive than Google search because you’re showing the ads to an audience that’s not as high-intent $0.63
Microsoft Advertising Less competitive because the majority of companies spend their money on Google Ads $1.54

What is the cost of PPC management on Google Ads?

The average cost of PPC management on Google Ads is $500 to $10,000 a month because you’re including the cost of the management fee.

The average CPC for Google Search Ads is $2.69 and the average CPC for Google Display Ads is $0.63, but the actual cost will vary quite a bit from business to business depending on your industry, your audience and your competitors.

What is the cost of PPC management on Microsoft Advertising?

The average cost of PPC management on Microsoft Advertising is $500 to $10,000 a month. The average CPC for Microsoft Advertising is $1.54, but again this can vary a lot from business to business.

You’ll generally see a cheaper cost per click on Microsoft Advertising than on Google Ads for two reasons:

  1. Because fewer people use Microsoft than Google, the percentage of your target audience on Microsoft is lower.
  2. The majority of businesses advertise on Google, driving the prices higher because you’re competing with more bids, since that’s where most of the people are.

What Are The Options for PPC Management?

There are 3 options for PPC management: employing an agency, employing a freelancer or employing an in-house team. Let’s look at the pros and cons of all three below:

Type of PPC Management Pros Cons
PPC Agency
  • Full team of expertise for sometimes cheaper annually than a singular salaried employee
  • Some agencies charge an expensive monthly fee
Freelancer
  • Can be cheaper than agency or an employee’s salary
  • Expertise is not guaranteed
  • Is one person / does not have the resources and team you’d get with an agency
In-House Team
  • More control over your campaigns
  • Can help keep marketing budget lower if you’re doing the work yourself
  • Lack of expertise with PPC ads
  • Juggling too many other tasks already; not enough time

We at LYFE Marketing have built out our PPC management pricing for the small business owner. We’ve generated more than 2 million Google Ad conversions for our clients because our team has the hands-on experience and knowledge to see effective results not just once or twice, but every time. Partner with LYFE Marketing if you want to see real revenue from your PPC ads.

How much does PPC management cost from an agency?

PPC management from an agency costs anywhere from $500-$10,000 a month or more on average. This is because you’re getting a full team of PPC experts and agency-grade tools that ensure your PPC ads are actually profitable for you.

How much does PPC management cost from a freelancer?

PPC management from a freelancer costs $1,000-$3,000 a month or more on average.

What Do PPC Pricing Plans Include?

PPC pricing plans include the full keyword and bid strategy, creation and execution of PPC ad campaigns.

LYFE Marketing’s PPC management pricing packages specifically include the following:

Thorough market research and strategy

Competitor analysis

Keyword research

Bid management

Ad copywriting

Ad designs (if needed)

Landing page design (if needed)

Monthly PPC reporting

Agency-grade PPC analytics and tools

Take a look at everything that is included in LYFE Marketing’s PPC services below.

  • GOOD
    $Free
    • Account Setup Fee: $300 (Call us to waive)
    • Google Search Network
    • Google Display Network
    • Bing PPC Networks: $150/month
    • Initial Campaign Strategy
    • Ad Creation & Development
    • Ongoing keyword research and optimization
    • Dynamic Keyword Insertion
    • Single Account Manager
    • Geotargeting & Location Exclusions
    • Results Analysis/Reporting
    • Google Text Retargeting
    • Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
    • Campaign Tracking with Installation Codes or Google Analytics
    • Custom rule based bidding
    • Up to two hours of consultation per month
  • BETTER
    Most Popular
    $Free
    • Account Setup Fee: $300 (Call us to waive)
    • Google Search Network
    • Google Display Network
    • Bing PPC Networks: $150/month
    • Initial Campaign Strategy
    • Ad Creation & Development
    • Ongoing keyword research and optimization
    • Dynamic Keyword Insertion
    • Single Account Manager
    • Geotargeting & Location Exclusions
    • Results Analysis/Reporting
    • Google Text Retargeting
    • Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
    • Campaign Tracking with Installation Codes or Google Analytics
    • Custom rule based bidding
    • Up to two hours of consultation per month
  • BEST
    $Free
    • Account Setup Fee: $300 (Call us to waive)
    • Google Search Network
    • Google Display Network
    • Bing PPC Networks: $150/month
    • Initial Campaign Strategy
    • Ad Creation & Development
    • Ongoing keyword research and optimization
    • Dynamic Keyword Insertion
    • Single Account Manager
    • Geotargeting & Location Exclusions
    • Results Analysis/Reporting
    • Google Text Retargeting
    • Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
    • Campaign Tracking with Installation Codes or Google Analytics
    • Custom rule based bidding
    • Up to two hours of consultation per month
  • CUSTOM
    $Free
    • Account Setup Fee: $300 (Call us to waive)
    • Google Search Network
    • Google Display Network
    • Bing PPC Networks: $150/month
    • Initial Campaign Strategy
    • Ad Creation & Development
    • Ongoing keyword research and optimization
    • Dynamic Keyword Insertion
    • Single Account Manager
    • Geotargeting & Location Exclusions
    • Results Analysis/Reporting
    • Google Text Retargeting
    • Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
    • Campaign Tracking with Installation Codes or Google Analytics
    • Custom rule based bidding
    • Up to two hours of consultation per month

How Much Should I Pay For PPC Management?

You should pay a minimum of $1,000 a month or more for PPC management if you want to start seeing real results. When it comes to PPC management, you get what you put into it.

On one hand, you only pay when your ad gets clicked on (which will hopefully turn into a customer or lead, making the cost per click worth it!). But because you’re outbidding competitors, you’ll need to have a competitive budget if you want to get any clicks to begin with.

You’ll also want to make sure whoever is calling the shots on your PPC campaign knows what they’re doing so that you don’t waste ad spend (another reason most businesses hire a PPC agency like LYFE Marketing).

On average, companies spend anywhere from $500-$20,000 a month or more. The reason it varies so much is because it depends on how many ad campaigns you want to fuel (the more ads, the bigger budget you’ll need) and how expensive the person or agency is that’s managing all of it.

How Much Does PPC Cost by Company Size?

PPC costs range depending on the company size. Take a look at how much different sized companies spend on PPC on average:

Business Size How Much They Spend On PPC
Startups $100-$5,000
Small Businesses $100-$5,000
Mid-sized Businesses $10,000-$50,000
Enterprises $100-$250,000

Keep in mind that these are averages, and how much you spend on PPC will depend on your specific target audience, competitors, keywords, budget and more.

PPC Pricing: Google Ads

How much does Google Ads cost?

Google Ads costs $1.66 per click and $0.51-$1.00 per 1000 impressions on average. This takes both Google Search Ads and Google Display Ads into account.

How much does it cost to advertise on the Google Search Network?

Google Search Ads cost $2.69 per click and $0.51-$1.00 per 1000 impressions on average. Again, this can vary depending on the amount of competition bidding for the same keyword you are.

How much does it cost to advertise on the Google Display Network?

Google Display Ads cost $0.63 per click and $0.51-$1.00 per 1000 impressions on average. The price can range depending on your industry, market and competitors.

How does PPC pricing work on Google Ads?

As we mentioned earlier, when you run Google Ads, your ad goes into a bidding auction, and Google has to make a decision on which ad to show to the target audience.

However, Google considers one other factor when deciding on ad placement because if Google went on highest bid alone, the wealthiest companies would win every time.

So, Google also takes Quality Score (QS) into consideration. Your Quality Score is a combination of your ad’s relevance to the keyword, click through rate (CTR), and the quality of the landing page visitors see after clicking your ad.

There is a formula you can follow to somewhat predict your ad ranking.

The Ad Rank formula = (your max cost per click (CPC) bid) x (your ad’s QS). For instance, if your maximum bid for a keyword is $3, and you have an ad QS of 5, your Ad Rank is 15.

The advertiser with the top Ad Rank will win the top advertising spot.

What determines PPC costs on Google Ads?

Your industry, max bid, your competitors’ max bid, your ad quality score and your competitors’ ad quality score all determine PPC costs on Google Ads.

Some industries, such as insurance, financial services, and legal industries, see a higher CPC on average than others.

How is my Google Ads budget spent?

Sometimes the way Google Ads spends your budget can be confusing to new Google advertisers.

While yes, you set a daily budget, it’s important to keep in mind that Google may spend less or more than this number based on what’s optimal and what happened in the bidding auctions that day.

However, Google Ads will not spend more than your “monthly spending limit,” which is about 30.4x your average daily budget

You also have control over other settings in your Google Ads such as what time frames to deliver your ads, what geographical areas to deliver your ads to, which devices to deliver your ad to and so on.

All of this can impact when or how much Google uses of your budget each day.

How can I lower my PPC costs on Google Ads?

Working with a PPC management agency like LYFE Marketing will lower your overall PPC costs because you won’t waste money on ad campaigns that deliver zero results.

We’ve driven more than $32 million in revenue for our clients using Google Ads because we have the experience and expertise necessary to drive ROI for our clients again and again.

If you want to see profitable ROI from your Google Ads, contact us for a free quote today!

PPC Pricing: Microsoft Ads

How much does Microsoft Advertising cost?

Microsoft Advertising costs $1.54 per click and $0.51-$1.00 per 1000 impressions on average.

Microsoft Ads generally cost less than Google Ads because less people use Microsoft search engines and therefore there’s fewer competitors to bid against.

PPC Pricing: Retargeting

What is Retargeting?

Retargeting is when you deliver ads to a specific group of people who are already familiar with your brand in some way, such as your website traffic.

How much do Retargeting Ads cost?

Retargeting ads cost $0.11-$0.50 per click and $0.51-$1.00 per 1000 impressions on average. Delivering ads to a retargeting audience is typically cheaper because they convert faster than a cold audience that’s never heard of your brand before.

Why Businesses Choose Our PPC Management Agency Over Other Agencies

LYFE Marketing Other Agencies In-House Team
$32,580,000 in Sales & Leads Driven for Our Clients Our PPC management services have generated over $32 million in revenue for our clients using PPC ads, making us the the go-to choice for small businesses looking to scale! Haven’t driven more than $32 million for businesses (or say they have but don’t have the testimonials, case studies and proof to back up their claims!) Has not driven millions of dollars from PPC Ads for any business before.
PPC Ad Experts With 2,637,000 Google Ad Conversions Under Their Belt Our PPC services have generated more than 2 million Google Ad conversions for our clients. We have the know-how to take any Google Ad account and start producing results. Have managed a lot of PPC campaigns but without many results Has not generated millions of conversions from Google Ads before
1.8 Million Hours Spent Marketing for Small Businesses Our PPC services team has spent 1.8 million hours driving results for small businesses over the last decade. Our PPC management services reflect the knowledge and hands-on experience of those hours with results you can’t get anywhere else. Does not have millions of hours invested in marketing small businesses Has not spent millions of hours marketing any business
LYFE Marketing
$32,580,000 in Sales & Leads Driven for Our Clients Our PPC management services have generated over $32 million in revenue for our clients using PPC ads, making us the the go-to choice for small businesses looking to scale!
PPC Ad Experts With 2,637,000 Google Ad Conversions Under Their Belt Our PPC services have generated more than 2 million Google Ad conversions for our clients. We have the know-how to take any Google Ad account and start producing results.
1.8 Million Hours Spent Marketing for Small Businesses Our PPC services team has spent 1.8 million hours driving results for small businesses over the last decade. Our PPC management services reflect the knowledge and hands-on experience of those hours with results you can’t get anywhere else.
Other Agencies
$32,580,000 in Sales & Leads Driven for Our Clients Haven’t driven more than $32 million for businesses (or say they have but don’t have the testimonials, case studies and proof to back up their claims!)
PPC Ad Experts With 2,637,000 Google Ad Conversions Under Their Belt Have managed a lot of PPC campaigns but without many results
1.8 Million Hours Spent Marketing for Small Businesses Does not have millions of hours invested in marketing small businesses
In-House Team
$32,580,000 in Sales & Leads Driven for Our Clients Has not driven millions of dollars from PPC Ads for any business before.
PPC Ad Experts With 2,637,000 Google Ad Conversions Under Their Belt Has not generated millions of conversions from Google Ads before
1.8 Million Hours Spent Marketing for Small Businesses Has not spent millions of hours marketing any business

PPC Management Pricing FAQs

How much does PPC management cost?

PPC management costs anywhere from $500-$10,000 a month or more depending on the amount of ads you’re running, the cost of the keywords you’re bidding on, your audience, your industry and more.

How much does a PPC charge?

The average PPC ad charges $2.69 per click on Google Search Ads, $0.63 per click on Google Display ads and $1.54 on Microsoft Advertising.

How much should you pay for PPC?

You should pay a minimum of $1,000 a month for PPC if you want to actually see a return on your investment.

How much does an agency charge for PPC?

An agency charges anywhere from $500-$20,000 a month or more depending on what is included with the services and who their target clientele is. LYFE Marketing’s PPC management pricing was created by and for small business owners.

What percentage of your overall marketing budget should you allocate to PPC advertising?

You should allocate anywhere from 11%-50% of your budget to PPC ads depending on how profitable your PPC campaigns are.

How much should I pay for PPC?

You should pay a minimum of $1,000 a month for PPC if you want to see sales and leads from your PPC ads.

Is PPC worth the cost?

Yes, PPC is worth the cost if you’re targeting the right keywords because if you’re targeting the right keywords, that means only high-intent, warm, relevant people are seeing your ads.

What do PPC management services include?

PPC management services include a dedicated account manager that creates a PPC strategy for your business based on your budget, their keyword research, market research and expertise and the execution of that strategy.

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