Product Video Service

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Videos That Connect With Your Target Audience & Increase ROI

Videos are the content of the future and we can help you create the right videos to highlight your products. Get in touch with us now.

Why Use A Product Video Service

How can you increase the brand awareness and sales around your product?

The digital space can seem like an oversaturated market with so many brands and businesses advertising their product; it can be easy for your product to get lost in all of the marketing noise happening. You need content that will make your product stand out, like videos. If you’re not using video content right now, then you’re missing out on a lot of opportunities.

Why Use A Product Video Service

How can you increase the brand awareness and sales around your product?

The digital space can seem like an oversaturated market with so many brands and businesses advertising their product; it can be easy for your product to get lost in all of the marketing noise happening. You need content that will make your product stand out, like videos. If you’re not using video content right now, then you’re missing out on a lot of opportunities.

Videos Build Brand Consumer Trust

Product videos can help in building consumer confidence in a product. According to research, 58% of consumers believe that brands and companies that use product videos are trustworthy. Not just any videos though, high-quality videos. Poorly made videos are not going to perform as well when compared to those with high production values.

Why do people have so much confidence in product videos? It has something to do with the old saying, “show don’t tell.” It’s easier to win the confidence of consumers if they are shown why something is great instead of just being told about it.

product video service product video service

Videos Build Brand Consumer Trust

Product videos can help in building consumer confidence in a product. According to research, 58% of consumers believe that brands and companies that use product videos are trustworthy. Not just any videos though, high-quality videos. Poorly made videos are not going to perform as well when compared to those with high production values.

Why do people have so much confidence in product videos? It has something to do with the old saying, “show don’t tell.” It’s easier to win the confidence of consumers if they are shown why something is great instead of just being told about it.

product video service product video service

Videos Drive Website Traffic & Purchases

Statistically, videos also help increase website traffic and sales! On average, videos can generate 3X more website visitors than other forms of content, and consumers feel more confident about buying a product when they see product videos. 64% of consumers say that they made a purchase after they have viewed branded social videos. Plus, according to market research, online shoppers are more than 50% confident with their purchase if they bought an item from an online seller that uses video content. Videos that show the product being used or show the product from different point of views can answer any questions or tackle any objections that may have prevented the buyer from purchasing previously.

Videos Help With Brand Recall

Video is also instrumental in building brand awareness. Views in branded video content have increased by 258%. People will recognize your brand more easily if you publish video content focused on meeting their needs in relation to your industry. Consumers can remember what they watched better than what they read in most cases. So, if you’re associating your brand with a helpful or entertaining video, you’re helping your target market remember your company.

Videos Help With Brand Recall

Video is also instrumental in building brand awareness. Views in branded video content have increased by 258%. People will recognize your brand more easily if you publish video content focused on meeting their needs in relation to your industry. Consumers can remember what they watched better than what they read in most cases. So, if you’re associating your brand with a helpful or entertaining video, you’re helping your target market remember your company.

Video Improves Your SEO

Another significant benefit of product videos is how it can improve search engine optimization (SEO). Google is actually partial towards video content and using video content on your website can lead to more than a 150% increase in organic traffic. According to research, it is also 50X easier to get a page 1 ranking on Google when you use video content on your website. So, while producing a high-quality video can take more time and resources when compared to written content, it’s effectiveness more than makes up for it.

Video Improves Your SEO

Another significant benefit of product videos is how it can improve search engine optimization (SEO). Google is actually partial towards video content and using video content on your website can lead to more than a 150% increase in organic traffic. According to research, it is also 50X easier to get a page 1 ranking on Google when you use video content on your website. So, while producing a high-quality video can take more time and resources when compared to written content, it’s effectiveness more than makes up for it.

Videos are very engaging forms of content which ask very little from your audience. This is why site visitors tend to spend more than 2.6 times longer on a page with video than on one without. Once they find a video interesting, they are willing to spend more time on the page. That longer time spent on a page is an indicator to search engines of the overall quality of that page and your site in general.

Now, a lot will depend on the quality of the video. Your audience is not going to be engaged by a poorly made video about topics that they find irrelevant. You need to make sure that the videos you publish are of high quality. If you manage to do that, you will be rewarded with 88% more “time spent” on pages.

Why Trust Our Video Content Services

Understanding all of the ways videos help with the overall sales funnel makes it easy to see why audiences are up to 85% more likely to purchase after they have viewed a product video. They easily understand the concept being conveyed and they continue with their purchase. It is just a matter of making sure that you publish the right product videos that can generate the results and sales you are looking for.

So how do you do that?

It is easy to create videos now. The cameras and the software for editing are readily available, but having access to the equipment alone is not enough to create a video that produces ROI.

For your audience to be really engaged, you need videos with great concepts and even better execution. LYFE Marketing can help you through the whole process. We can work with you in developing the concepts for your videos all the way through executing the video production. 

LYFE Marketing has a team of experienced product video creators and digital marketers who are ready to craft relevant videos for marketing your brand and your business. Beyond the creation of your video, we can also help in its publishing and its use in marketing since we offer full digital marketing services. In other words, we can help you from start to finish.

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Why Trust Our Video Content Services

Understanding all of the ways videos help with the overall sales funnel makes it easy to see why audiences are up to 85% more likely to purchase after they have viewed a product video. They easily understand the concept being conveyed and they continue with their purchase. It is just a matter of making sure that you publish the right product videos that can generate the results and sales you are looking for.

So how do you do that?

It is easy to create videos now. The cameras and the software for editing are readily available, but having access to the equipment alone is not enough to create a video that produces ROI.

For your audience to be really engaged, you need videos with great concepts and even better execution. LYFE Marketing can help you through the whole process. We can work with you in developing the concepts for your videos all the way through executing the video production. 

LYFE Marketing has a team of experienced product video creators and digital marketers who are ready to craft relevant videos for marketing your brand and your business. Beyond the creation of your video, we can also help in its publishing and its use in marketing since we offer full digital marketing services. In other words, we can help you from start to finish.

Get in touch with one of our specialists now.

This Is Our Video Content Services Recipe For Success

Creating The Video Concept And Draft

Creating The Video Concept And Draft

You might already have an idea for your video when you sign up for our product video service. If you have a concept, then we will be happy to hear what you have envisioned! If not, then no worries! Our team can help you create a video concept that will resonate with your target audience, represent your brand and generate sales. Once we have finalized the concept, we will move forward in creating a first draft of the video for you to review.

Creating The Video

Creating The Video

Once you have approved the concept and draft, we will proceed with the creation of the video. Since we’re making a product video, we need a sample of your product so we can showcase its best features. Ideally, we will demonstrate how a product is used and any of its unique selling points. Most if not all of the questions of your potential customers regarding your product should be answered by the product video that we make.

Revisions And Submission

Revisions And Submission

Once we have created the video, we will knock out any remaining revision requests you may have. Once all revisions are complete, we will submit the final copy of the video to you so you can use it for your marketing, your website, and your social media accounts. Again, if you need help in promoting your video effectively, we can help with that too.

Schedule A Free Consultation Today.

What Makes A Great Product Video?

Here are some of the qualities that make a compelling product video:

Focused. The video is focused on the product and nothing else that can distract the audience. While you do want the video to be engaging and entertaining, you don’t want to stray too far from the product you’re focusing on.

Provides Value & Information. The video provides value to the viewers by giving information about the product and preemptively addressing any questions they may have. You want your video to remove any hesitations your audience may have in purchasing your product.

Interesting. The video needs to be visually interesting to the viewers, causing them to stick around to view it until the end. With so much content floating around the internet, you want your video to be engaging and catch your target market’s attention!

How We Can Help You Further

Video SEO

Creating videos is not the extent of the services that we can provide to you. If you need help when it comes to marketing those videos, then we can help you with that too. Video SEO is a great way to boost your website in search engine rankings. This makes it easier for potential customers to find your website and videos when searching online.

Social Media Marketing

Social media is where people go to build real connections with family, friends AND business brands alike. We can use your product videos to make the most out of your social media presence and advertising.

Product Photography

You can also count on us to take amazing photos of your product which can also be used for marketing and promotions. Why get a different service provider for photography when you can have everything handled under one roof with one cohesive marketing eye?

What’s Holding You Back? Start Using Our Product Video Service Now!

Visual messages are processed faster by the brain. By using video content, you are making it easier for your audience to digest the message that you want to convey. But you cannot just publish a poor quality video and expect great results. 

Using product videos has the potential to take your business to a whole new level but the videos must be strategic in concept and well-executed. Our team of expert specialists can craft any kind of video that you need. Get in touch with our specialists now so you can learn more about our video content services.

We’ve driven over 2,137,349 leads for clients through digital marketing.

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