Reputation Management Services

reputation management services

Reputation Management Services

Build your brand with the help of online reputation management. Let your audience know just how good your products or services are through the power of online reputation management. Allow professionals to handle your online reputation so that potential customers see your brand in a more positive light.

In the past, reputation management was more so the concern of big corporations who could lose billions if their reputation became negative. That’s not the case anymore. With the internet, it is possible for any small business to gain negative coverage. However, it’s possible for any small business to have some control over their brand reputation at the same time.

So, what’s involved with reputation management?

So, what’s involved with reputation management?

Asking For Feedback

It is okay for you to ask your customers for feedback. It’s encouraged! You can use the feedback that you get to improve your business or service. More importantly, you can use positive feedback as a means of promoting your brand. Plus, customers appreciate when you ask for their feedback because it shows that you care about them.

Addressing Criticism

In an ideal world, your business would receive zero criticism, but the truth is that the more you do business, the more criticism you’re likely to receive. It’s inevitable. You cannot please all of your customers and even if the complaint is in regards to something that was not your fault, they will still have something negative to say about your business. Online reputation management is partly about addressing those criticisms and showing your side of the story. Addressing criticisms include acknowledging them, being transparent in sharing your side of the story, and making sure the customer knows you still care about their needs being met.

Speaking And Engaging With Your Audience

To build your reputation even further, you need to engage with your audience. You can engage with them using social media platforms, through a chat feature on your website etc. Engaging with your potential customers often allows you to discover and address any issues they may be experiencing before they take to publicly writing about it on the internet. It also helps encourage a trusting relationship between your brand and your customers.

Reputation Management Services Best Practices

The internet can be helpful or it can be problematic depending on how you utilize it. Stories that can cause damage to the reputation of your business can go viral and spread really fast. Vice versa, positive association with your brand can spread like wildfire too.

Here are some of the best practices when it comes to reputation management that help circulate a positive reputation:

Great Content Marketing

This is crucial for reputation management. You really need to have great content that your audience can see. The content should be well written and free from errors. On top of that, it should also be relevant to your niche and address the major concerns of your audience. If your content is well-written but it doesn’t really answer the questions of your audience, it’s not going to be effective. Quality content is one of the best ways that you can establish your brand as a helpful authority in your industry and your niche. If you can anticipate the questions or problems your audience may have and address them ahead of time in your content, you can eliminate a percentage of future negative comments.

Enhance Customer Experience

In the past, product quality and price were the two most important factors in a customer’s purchasing decision. While those still remain two important factors, customer experience is fast becoming another main deciding factor. So, what is customer experience, and how do you enhance it? The aim is for you to make the customer’s experience throughout their buying process as smooth as possible. Whether they end up purchasing your service or product or not, you want to ensure that they had a clear, smooth process either way. Furthermore, you don’t want a poor customer experience to be the reason that they didn’t purchase!

Be Responsive On Social Media

Social media is a very powerful tool where people can leave comments on your posts, and that can impact your reputation. You have to pay attention to what people are saying about your brand -or directly to your brand- on social media. When someone leaves a negative comment about your brand, you need to respond to it right away. Sentiments can spread on social media very quickly. A negative experience related by a customer on social media can be shared by others. Before you know it, a negative comment about your brand is giving you a negative reputation as a whole. Being responsive on social media helps diffuse negative comments, address that customer’s needs, and it also gives your brand the chance to respond publicly to give onlookers the whole picture of what may have happened in any given scenario. In other words, responding on social media allows you to help the customer and keep your reputation intact.

Deliver The Best Customer Support That You Can

Have you noticed that these points are mostly about your customers? That’s because your reputation is their perception of your brand. If they have a negative view of your brand, then your reputation reflects negatively as well. Customer support is taking action when your customers have questions and concerns. You have to take action regarding this because when a customer gets in touch with you, they usually already have a problem that they need help with. They are already leaning towards having a negative opinion of your brand and your customer support is the only thing that can turn them around. To deliver the best customer support, be sure to offer them multiple options for contacting you. Some prefer being able to talk to someone right away so a phone number will be highly appreciated. Having a chat service is also a good idea for instant access to your customer service team.

Personalization Is The Key

When strengthening your brand reputation, it’s important to personalize all of your interactions with your customers. You need to access all the data that you have regarding your customer so you can communicate with them in a personalized way. Personalization can make your customer feel more valued. It can help you to build rapport with them. It does more harm than good for a customer to be met with a generic or automated response that does not provide any help, value or satisfaction to the customer.

Ensure Customer Satisfaction

What’s the best way to avoid customer complaints? Ensure that they are satisfied. That’s easier said than done, but if a company really builds a culture around prioritizing the needs and concerns of customers, customer satisfaction can be achieved. Remember that satisfied customers can be your best promoters. They will tell their friends and family about your business and brand if they are really satisfied with what you have delivered.

How Important Is Reputation Management To Your Bottom Line?

Are you wondering if reputation management is really worth the trouble? A few statistics might give you clearer insight as to how valuable it really is.

If you’re wondering if reviews matter, you should know that 49% of consumers say that they need to see at least a 4-star rating before they do business with a brand. Anything lower than that is not worth researching further to them. On top of that, the average consumer will read a total of 7 reviews first before making a choice.

Reviews can also help to build trust in a brand. In fact, 74% of consumers say that they will have greater trust in a business if they manage to read positive reviews.

Now, if you are thinking that bad reviews might not be that bad at all, then think again. Stores that got 1 or 2 stars on average failed to convert more than 80% of prospective customers! That’s a major loss that no business can afford.

Another important statistic is that 87% of consumers do comparison shopping. So, they will be comparing your products or services and reviews before making a decision.

Why Choose LYFE Marketing’s Reputation Management Services

Reputation marketing is not always an easy or straightforward process. Managing how your audience will perceive your brand requires knowledge, skills, experience and time. Even if you have all of the know-how to execute reputation management effectively and efficiently, do you have the time to do so? Most business owners don’t! That’s why it’s often better to have a reputation management agency like LYFE Marketing handle things for you. As a reputation management agency, we can deliver. Here are some of the reasons to choose LYFE Marketing:

Experience In Digital Marketing

Compared with other reputation management agencies out there, LYFE Marketing has extensive experience in digital marketing as a whole and in working with hundreds of clients. We have helped many businesses to build their brands from scratch. We can use that experience to help enhance your online reputation.

We Value Your Experience As a Client

We practice what we preach. When we say that customer experience is important in enhancing the reputation of a brand, we mean that. We make sure that you have a good experience when you work with us. We provide responsive and excellent customer support to round things off.

We Can Help With Other Digital Marketing Needs

As we mentioned earlier, we’re not like other online reputation management agencies. We are a full-service digital marketing company. That means we also offer SEO, social media marketing, PPC marketing, email marketing and anything else that your company needs when it comes to digital marketing. Digital marketing, after all, plays a large part in how your brand and reputation is built. Choosing our services means you can avoid the hassle of working with multiple service providers. We can provide all the services you need right here in-house.

Benefits Of Implementing Reputation Management Services

How can LYFE Marketing’s online reputation management services benefit the relationship between you and your customers Here are a few ways:

More Profits

A better reputation can translate to better profits for your business. When more people trust your business, you are bound to acquire more customers which will translate to more profits for you.

More Trust

People will trust your brand more with the help of reputation management. When they see that you have excellent reviews and have appropriately addressed any negative reviews, they will be more inclined to purchase from you. People just want some kind of assurance that you can deliver what they need. Our reputation management can help persuade them in your favor.

Efficient Conflict Resolution

It’s inevitable that some of your customers will be dissatisfied with the service or product you have to offer. By having effective reputation management, you can resolve issues quickly before they turn into public conflict. That’s where we can help you.

Our Reputation Management Services Process

We Get To Know You

We cannot manage your online reputation if we don’t know anything about your business and brand. This is why this stage is all about who you are and what your business is all about. We also need to gain a thorough understanding of the brand guide that you are following.

Audit

During this stage in the process, we will audit your online presence, including your website and the social media accounts that you are using for your business. We will be looking for things that can be harmful to your reputation and suggest changes. We may also look at the way your team currently handles customer support and customer complaints since to see if there’s any room for improvement.

Changes And Maintenance

We may suggest changes to your site and your social media accounts to make sure you are maximizing your potential for a positive reputation. We will maintain and monitor the changes to see if they are working. If we see that a particular aspect is not working, then we will change that. For example, we may implement a chat service on your site but if your customers are not using it and are contacting you on social media instead, then we can shift focus.

Additional Services

If you haven’t already, you should seriously consider some of our other services to accompany our reputation management services. When we handle your digital marketing, everything will be in sync. The marketing efforts that we execute for you can be aligned with reputation efforts- all in all encouraging consumers and potential customers to trust you more and purchase from you.

Get in touch with one of our specialists now.

Talk to An Expert

Build Your Reputation & Success!

Are you worried that your brand is acquiring a negative reputation online? Or worse, are you unaware as to what kind of reputation you have out there right now?

Don’t let the business you have built so carefully be ruined by a few negative opinions. Get the help that you need from LYFE Marketing. We will polish your online reputation to the level that you deserve. Let our online reputation experience work wonders for your brand.

Call us now!

Build Your Reputation & Success!

Are you worried that your brand is acquiring a negative reputation online? Or worse, are you unaware as to what kind of reputation you have out there right now?

Call us now!

Reputation Management Services