Restaurant Email Marketing

First you need to determine a strategy for your restaurant email marketing campaign. We will meet with you to help you develop your short-term and long-term goals and then formulate a campaign that will help you achieve those. We’ll go over email templates, content ideas, email marketing platforms, and more. We will explain the strategy to you and walk you through how each step will bring you that much closer to achieving your goals.

We then generate a contact list for your emails if you don’t already have one. If so, we try new methods to add more contacts to your list by setting up lead magnets on your website. These lead magnets generally offer coupons, discounts, or free menu items such as an appetizer or dessert. These lead magnets will automatically populate an email with the free offer and deliver to their inbox while simultaneously adding the website visitor’s email to your contact list for all future emails and restaurant newsletters.

The benefits of segmenting your email list will be seen more and more as your list grows. Segmentation allows you to divide the contacts in your email list by different interests, actions taken, new customers vs repeat customers and more. We can learn more about your customers by seeing what calls to action they click on in your emails, such as placing a catering order online, reserving a table, or scheduling a delivery. By doing this we can craft emails that deliver specific content that those groups of people want to see rather than sending everyone the same email. 9 out of every 10 restaurant owners do not segment their email lists, and that’s probably because they aren’t working with an email marketing agency so they are missing out on a great deal of profits and being able to further engage and connect with customers. All your customers are not the same, so we won’t treat them like they are with just one email.

One of the best features of email is it allows you to be both in your restaurant managing it and in the palms of people’s hands as they check their email on their phone. We can set up email automations that trigger different emails depending on the action a customer makes when they receive the email. Even things like welcome emails and birthday emails are things we can automate. Automated emails are a great way for you to be responsive and provide a service without actually having to physically press send.

Your restaurant newsletter is where you get to share all the information about your restaurant that you don’t want to be in a promotional email. We can craft weekly or monthly newsletters that share happenings at your restaurant like new menu changes, employee highlights, happy hour specials, and popup community events. Your restaurant newsletter is also a great time to share the story behind your restaurant and build a foundational relationship with your customers. The more they feel like they know you, the more they will patronize your restaurant.

We will use the data from your monthly reports to gain an understanding of what your customers like, respond to, and want to see in your future emails. We will also segment your list by varying characteristics based on their interests and the type of customer they are.