Restaurant Email Marketing

Keep Customers Connected

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  • BEST PLAN
    $400/ month
    • 2 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • GOOD PLAN
    $600/ month
    • 4 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • BETTER PLAN
    $950/ month
    • 8 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting

Attract new patrons and keep loyal customers returning for life.

Use our restaurant email marketing services to inform your customers about the latest drink specials, new menu offerings, events, live bands, and more at your restaurant.

Personalization

Personalization

The customer is always right and everything is about the customer, including email! You can personalize your emails and tailor them to specific members in your target audience for greater results.

Shareable Content

Shareable Content

People love telling others about the latest greatest restaurant they just tried. Restaurant email marketing allows you to give your customers a way to easily share their experience with shareable content they can forward with a click of a button.

Greater ROI

Greater ROI

Keep customer turnover rates low with a bi-weekly restaurant newsletter, so your cafe, coffee shop, or five star establishment is always top of mind.

Learn a Little More About Restaurant Email Marketing

email marketing for restaurants

The number of business to consumer emails sent and received per year is expected to exceed 257 billion emails by end of the year. Yet only a mere 13% of restaurant owners are currently promoting their business through restaurant email marketing. That is a hugely untapped market that offers great opportunity to the restaurant owners that aren’t producing a restaurant newsletter yet.

Email is highly targeted, measurable, and desired. You have a contact list of restaurant patrons, so you know exactly who you are marketing to. You know when they received your email and the action they took. And you know they want to receive the emails because they gave you their email address and permission to send them.

Research shows that over 90% of customers that receive restaurant newsletters find them useful at some point, showing that they are opening the emails and are engaged in the content they contain if you send them. You don’t want your restaurant missing out on this kind of exposure.

Restaurant Email Marketing Pricing

Our email services can help you speed up your sales cycle. We help you move email marketing lads from one stage to the next. Skyrocket your engagement, email opens, and click-through rates with our email marketing today. Check out our pricing below:

FEATURES GOOD BETTER BEST CUSTOM
Monthly Newsletters 2 Email Blasts 4 Email Blasts 8 Email Blasts Contact Us
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On Add-On Add-On Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING

Need something a little more custom? No problem! Fill out the contact form and schedule a meeting today. Also, check out some of our popular add-ons below:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Email Drip (1 sequence, 4 emails) $500.00
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

Custom Pricing. Value Packed Pricing.

Flexible pricing so you get exactly what you need.

FEATURES GOOD
Monthly Newsletters 2 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING
FEATURES BETTER
Monthly Newsletters 4 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING
FEATURES BEST
Monthly Newsletters 8 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING
FEATURES CUSTOM
Monthly Newsletters Contact Us
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING

Need something a little more custom? No problem! Fill out the contact form and schedule a meeting today. Also, check out some of our popular add-ons below:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Email Drip (1 sequence, 4 emails) $500.00
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE
coffee-shop-email-marketing

So Why Do You Need Email Marketing for Your Restaurant?

Increased foot traffic into your restaurant is generally the greatest benefit that our clients see when they implement a restaurant email marketing campaign. Sending weekly or monthly emails keeps your restaurant top of mind when people are planning out dinners for the week or trying to decide on a restaurant to celebrate an upcoming birthday or well-deserved promotion.

Restaurant email marketing offers you an audience to market to now and for years to come, and it’s an audience that is interested in you and has asked to receive more information about you. As you gain more contacts to add to your email lists, you are gaining those customers for life and making your way up through the restaurant industry. You own your email contact list and don’t have to pay to get them like you do through some social channels. It’s like an all you can eat buffet that never closes.

Experience an increase in ROI and decrease in advertising costs. Restaurant email marketing is one of the most cost effective forms of digital marketing for restaurants because it yields a $40 return on average for every $1 invested. The more emails you send, the greater diner loyalty you will achieve, the higher your sales will be, thus giving you a profitable margin through email marketing.

Beat Out Corporate Chains with Restaurant Email Marketing

Email marketing is one of the most cost effective forms of advertising your restaurant. This is because you are advertising to a warm audience. You already have their attention. They have asked to receive information from you. Over 70% of restaurant patrons want local restaurants to send them coupons and are prepared to use them. So give them what they want! All you need is a strong strategy and great content, and your customers will respond well to your email marketing efforts.

ecommerce newsletter
ecommerce newsletter

Experience an increase in ROI and decrease in advertising costs. Restaurant email marketing is one of the most cost effective forms of digital marketing for restaurants because it yields a $40 return on average for every $1 invested. The more emails you send, the greater diner loyalty you will achieve, the higher your sales will be, thus giving you a profitable margin through email marketing.

Beat Out Corporate Chains with Restaurant Email Marketing

Email marketing is one of the most cost effective forms of advertising your restaurant. This is because you are advertising to a warm audience. You already have their attention. They have asked to receive information from you. Over 70% of restaurant patrons want local restaurants to send them coupons and are prepared to use them. So give them what they want! All you need is a strong strategy and great content, and your customers will respond well to your email marketing efforts.

MOST IMPORTANT ELEMENTS OF RESTAURANT EMAIL MARKETING

Strategy

First you need to determine a strategy for your restaurant email marketing campaign. We will meet with you to help you develop your short-term and long-term goals and then formulate a campaign that will help you achieve those. We’ll go over email templates, content ideas, email marketing platforms, and more. We will explain the strategy to you and walk you through how each step will bring you that much closer to achieving your goals.

Lead Magnets

We then generate a contact list for your emails if you don’t already have one. If so, we try new methods to add more contacts to your list by setting up lead magnets on your website. These lead magnets generally offer coupons, discounts, or free menu items such as an appetizer or dessert. These lead magnets will automatically populate an email with the free offer and deliver to their inbox while simultaneously adding the website visitor’s email to your contact list for all future emails and restaurant newsletters.

Segmentation

The benefits of segmenting your email list will be seen more and more as your list grows. Segmentation allows you to divide the contacts in your email list by different interests, actions taken, new customers vs repeat customers and more. We can learn more about your customers by seeing what calls to action they click on in your emails, such as placing a catering order online, reserving a table, or scheduling a delivery. By doing this we can craft emails that deliver specific content that those groups of people want to see rather than sending everyone the same email. 9 out of every 10 restaurant owners do not segment their email lists, and that’s probably because they aren’t working with an email marketing agency so they are missing out on a great deal of profits and being able to further engage and connect with customers. All your customers are not the same, so we won’t treat them like they are with just one email.

Automation

One of the best features of email is it allows you to be both in your restaurant managing it and in the palms of people’s hands as they check their email on their phone. We can set up email automations that trigger different emails depending on the action a customer makes when they receive the email. Even things like welcome emails and birthday emails are things we can automate. Automated emails are a great way for you to be responsive and provide a service without actually having to physically press send.

Restaurant Newsletter

Your restaurant newsletter is where you get to share all the information about your restaurant that you don’t want to be in a promotional email. We can craft weekly or monthly newsletters that share happenings at your restaurant like new menu changes, employee highlights, happy hour specials, and popup community events. Your restaurant newsletter is also a great time to share the story behind your restaurant and build a foundational relationship with your customers. The more they feel like they know you, the more they will patronize your restaurant.

Reporting

We will use the data from your monthly reports to gain an understanding of what your customers like, respond to, and want to see in your future emails. We will also segment your list by varying characteristics based on their interests and the type of customer they are.

KEY MARKETING TIPS FOR RESTAURANT EMAIL MARKETING

When it comes to promoting your restaurant, you have to make sure your marketing emails stand out among the competitors that may also be in your customer’s inbox. Here are some email marketing best practices to follow in your campaign:

Subject lines

This is the first thing your customers will see when they receive your email, so you want to make sure it’s effective. Each email subject line should be eye catching and should tell old and new subscribers alike what the email is going to offer.

Add value

Your email subscribers gave you their contact information because they’re interested in what you do. They already see potential value in your services, but you have to work to maintain their interest over time. Make sure your email content is relevant to what they want to see, engaging to read through, and worth their time. Valuable content, like special offers, new menu items, or loyalty programs, will improve your open rates and customer loyalty.

CTAs

Your customers want content that is easy to read and engage with. Make your message clear and tell the customer what you want them to do. Whether it’s use a coupon, follow you on social media, or register for your next event, give them a call to action.

Reporting

Implementing your email campaign is only part of the process. In order to see continued success, you have to optimize your email newsletters as you go. All of your email metrics are available to you, and your reports will tell you how your customers respond to your emails. The data you receive will show you what’s working, what isn’t working, and where you need to adjust your strategy (if needed).

Schedule a Free Consultation Today.

WHY OUR EMAIL MARKETING SERVICES ARE THE BEST CHOICE

Restaurant Experience Preferred

Restaurant Experience Preferred

You write it on all your job postings that you want your new hires to have restaurant experience. Shouldn’t you want the same from your email marketing company? We think so too. We’ve worked with restaurants in the past and we know how hungry minds operate. We use only the most visually pleasing images and create engaging copy to keep your customers reading until the very end of the email and coming back to your restaurant time and time again. A full customer is a happy customer.

Email Specialists

Email Specialists

Our marketing team is composed of many email service experts, and one of them will be assigned to you as your dedicated campaign specialist. This person will work in individualized departments dedicated to bettering your restaurant email marketing strategy. They’ll help you at every step of the way – from strategy development, to copy writing, to automation, and more. You’ll have access to the best specialists and the best marketing tools in the business.

Full Service

Full Service

We are a full service digital marketing company that can promote your restaurant in more ways than just restaurant email marketing. If you want to boost the success of your email marketing, or if you have bigger plans for your restaurant marketing strategy, we provide many additional services. We can help you implement social media management, search engine optimization (SEO), website design, content marketing, pay-per-click (PPC) advertising, and even more.

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