Roofing Contractor Marketing

Cover Your Roofing Marketing Needs

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Digital Marketing For Roofing Contractors

To get to the top of the roofing industry, you need to utilize the best digital marketing methods available. Our roofing contractor marketing services are here to drive results for your roofing company.

Build a stronger return on investment with LYFE Marketing.

Number 1.

Social Media Marketing

Our social media managers will create and then develop a strong online presence for you on social media. We will take a look at all the digital platforms available and select which ones fit your brand best. Our content specialists will start things off by creating great content that people will want to have more of. We will also place targeted Facebook ads as part of your social media marketing campaign. These targeted ads will help increase direct traffic to your roofing website.

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Number 2.

PPC & Google Advertising

Pay-per-click (PPC) search ads will be placed on Google by our online marketing specialists to target people who have been searching for roofers or services similar to what you offer. For people who have previously visited your website, display ads will be used. They will be placed on various websites so conversion rates will increase.

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Number 3.

Email Marketing

Any roofing contractor would benefit from being connected to their audience. And you can no longer solely rely on sending direct mail for this. If you want maximum results, you can use any of our email marketing services, from creating strategic drip campaigns, newsletter design to sending and reporting. You can also choose to use our personalized email services to take your company name to the next level and help you build a better relationship with your target audience.

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Number 4.

Short Video Management

Roofing and videos might seem like an incompatible pair as one comes off as a dull task while the other spells fun. But with the right videos, you will definitely attract the attention of your target audience and produce amazing results. Our creative team of video editors can create how-to videos, quick tips, and informative guides to help establish your business as an expert in the roofing industry. Drive these casual viewers to your website and turn them into clients.

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The Reason Your Business Needs Roofing Contractor Marketing Services

All business owners, including roofing contractors, aim to cover all of its client’s needs. They try to do it both in a literal and in a figurative sense. If it succeeds, then it can only mean more business for them in the long run.

But before a roofing contractor can start covering any of its clients’ needs, it needs to have clients to begin with. If you are a roofing contractor yourself, your first challenge is to have enough clients.

The sheer amount of competitors in the industry serves as a stumbling block for you to reach more roofing leads. Therefore, you need to find an appropriate solution.

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All business owners, including roofing contractors, aim to cover all of its client’s needs. They try to do it both in a literal and in a figurative sense. If it succeeds, then it can only mean more business for them in the long run.

But before a roofing contractor can start covering any of its clients’ needs, it needs to have clients to begin with. If you are a roofing contractor yourself, your first challenge is to have enough clients.

The sheer amount of competitors in the industry serves as a stumbling block for you to reach more roofing leads. Therefore, you need to find an appropriate solution.

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Now if you are thinking of using traditional marketing tools as your roofer marketing solution, then you are making a mistake that many others have. Some have realized late that advertising on direct mail, print, radio, and TV does not have the same impact that they used to.

The solution that today’s market and technology warrants is digital marketing. It checks all the boxes that a business requires, regardless of its size and nature.

Digital marketing reaches the most people while being the most cost-effective choice. This has everything to do with the reach of the Internet and social media.

A quick look at some numbers will highlight this further:

About 40 percent of the planet’s population has Internet access.

The exact number of Internet users today (2019) is estimated to be around 4.083 billion around the world.

Social media users spend more than two hours on social media networks each day on average.

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A quick look at some numbers will highlight this further:

About 40 percent of the planet’s population has Internet access.

The exact number of Internet users today (2019) is estimated to be around 4.083 billion around the world.

Social media users spend more than two hours on social media networks each day on average.

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These are significant numbers that businesses—roofing contractors included—cannot disregard.

One of your main challenges is to find the right digital marketing agency to work with. It has to be one that understands your industry as well as the unique challenges that it brings.

We are an agency that offers a unique blend of experience and industry-specific expertise. Our roofing contractor marketing services will help guide you to where you want your business to be, and that is at the top.

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Benefits of Using Roofing Contractor Marketing Services

Digital marketing is the future of advertising, and it is already here. So if you are a business owner, local business or otherwise, why not take advantage of its unique advantages.

What is great about digital marketing is that it can benefit all types of businesses. To make things even more clear, let us look at some of the benefits of using roofing contractor marketing services.

Brand Exposure

As a roofing contractor, you want your own brand to grow. Making more people more aware of your brand is your guarantee of boosting your lead generation, getting more clients and ending up with more revenue. After all, roofing materials and services will always be in demand, be it for dwellings or other types of structures. The trick is in being able to reach more people faster than your competitors.

Measurable Results

The margin of error of small businesses is much smaller. Because of that, you want to be able to measure each result that comes in and see if it is going in your preferred direction. There are various metrics that can be used to accurately measure the results. Use them as a guide for the direction that your marketing campaign will go.

Brand Exposure

As a roofing contractor, you want your own brand to grow. Making more people more aware of your brand is your guarantee of boosting your lead generation, getting more clients and ending up with more revenue. After all, roofing materials and services will always be in demand, be it for dwellings or other types of structures. The trick is in being able to reach more people faster than your competitors.

Measurable Results

The margin of error of small businesses is much smaller. Because of that, you want to be able to measure each result that comes in and see if it is going in your preferred direction. There are various metrics that can be used to accurately measure the results. Use them as a guide for the direction that your marketing campaign will go.

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More Traffic

Your roofing website is an important aspect of your business. There may even be instances when it proves to be its most important component. The right roofing contractor marketing strategy will guarantee more traffic to your website and landing pages. Increased traffic also increases the chances of getting more leads. It ultimately translates to more clients trusting your company and getting your services for their roofing needs.

Cost-Effective

Roofing contractor marketing is not going to be a burden on your budget. Digital marketing is a lot less costly than traditional marketing. Your ROI will be impacted positively by the savings from using digital marketing.

Why Choose LYFE Marketing for Your Roofing Contractor Marketing Services

Industry Experience

Industry Experience

Digital marketing can help your brand grow and cover every single need of your clients. This is why you decided to use this strategy. The next step for you will be to choose the right digital marketing agency to work with. It needs to be an agency that has industry-specific experience. They should have worked with other roofing contractors before, and most importantly, they should have implemented a successful roofing contractor marketing strategy.

True Specialists

True Specialists

Directly connected with having industry-specific experience is being a true specialist. That is the kind of marketer you need to work with. However, you also have to be careful about any marketer who claims to know everything about digital marketing. There are no such marketers. There are only specialists who excel in every service offered by digital marketing agencies. As for our digital marketing agency, you can check out our case studies here and find out why our clients love our work.

The Best for Your Business

The Best for Your Business

There are many different types of contractors. Some are general contractors, while others are more specialized, such as roofing contractors. This diversity calls for a customized marketing strategy for each one. That is what our agency offers with our roofing contractor marketing services. Each service is based on your own specific needs.

Proven Strategies for Roofing Contractors

Our number one priority at LYFE Marketing is to help you get to the top. To achieve that, we use the following strategies in your campaign:

Personalization

People tend to choose companies that they trust. To help you with your reputation management and build that trust, we will establish a trusting relationship between you and your clients. This will also help you generate more positive online reviews.

Knowledge

By providing you with informative and useful content, your audience will want more of it. They eventually become actual and long term clients of your roofing business. Moreover, high-quality content will also boost your local SEO strategy, helping you to dominate the local search results.

Value

By providing real value to your clients, you are ensuring that they become long-term supporters. They will also help market your brand through referrals and word of mouth. If they are satisfied with what you provide them- both online and offline, you might just earn a new review on Google My Business (Google Maps), Angie’s List and Yelp.

Keys to Success in Roofing Contractor Marketing Services

Audit

An audit is the first step in our process of creating an effective digital marketing plan for your roofing business. Its purpose is to determine your current online status. Once we know about it, we can start crafting the best marketing plan for you. As we go through the implementation, we will aim to hit all your goals on the way to success.

Analyze

One of your goals is to become a leader in the roofing industry. For you to accomplish that, you first need to know about your competitors. If you know them, then you will know what you need to do to beat them and everything they have to offer. We will take care of researching and then analyzing your competitors for you.

Define

Aside from knowing the competition, digital marketing is about knowing your target audience. You need to if you are to provide the best possible service for them. We will use the information we got from our research to create your buyer persona. This will, in turn, lead to us defining who your target audience is.

Launch

We arrive at the part where your campaign is ready to be launched. To get to this part of the process, we went through planning, goal computation, and industry research. As we launch your campaign, all the preparation that we did should result in an immediate increase in traffic and leads.

Monitor

Leads should start coming in after your campaign is launched. You need to monitor these leads as you get them. Our specialists will take care of this task and do it on a regular basis. You will soon see if real progress is being made on any of your campaigns.

Measure

Monitoring is a great way to see if results are according to your expectations. But you also need to measure them to truly gauge how much success you are getting or how much more effort is needed. We know the right metrics to use and what each one of those metrics mean.

Talk to an expert right now!
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Cover All the Bases with Our Roofing Contractor Marketing Services

You want to serve as many clients as you can. One of the reasons you put up a roofing business is to provide all kinds of structures with quality roofing.

If you can free yourself from the needs and worries of marketing your brand effectively, then it will be a huge boost.

Our roofing contractor marketing services will take charge of spreading the word about you. Soon, you will be getting as many clients as you can handle.

Cover All the Bases with Our Roofing Contractor Marketing Services

You want to serve as many clients as you can. One of the reasons you put up a roofing business is to provide all kinds of structures with quality roofing.

If you can free yourself from the needs and worries of marketing your brand effectively, then it will be a huge boost.

Our roofing contractor marketing services will take charge of spreading the word about you. Soon, you will be getting as many clients as you can handle.

We’ve driven over 983,287 leads for clients through digital marketing.

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864K Hours of Experience

40+ Team Members

1,000+ Campaigns Launched

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Don’t Believe Us? Here’s What Our Clients Say About LYFE Marketing!

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

– David

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