You can use pay-per-click advertising to capitalize on people searching for roofing services in your area as well. Similar to SEO, this process places your website in a prominent space on search engine results pages and allows consumers to easily find and interact with your site. The difference is PPC is a paid process where you pay for each click that your ads receive. PPC ads are also great for generating quick results, because you can place bids on ad space and publish your ads at any time. Your business benefits from being seen by wider audiences, and you can accomplish this through strategic PPC placement on search engines.

Billions of people use social media, so this is a great place to work on brand awareness and outreach. Facebook marketing for roofing, as well as other social media marketing campaigns, have become really useful for reaching large audiences efficiently. Developing an effective social media campaign and managing it well can be crucial in the path towards your business’s success.

Make sure that your business can easily be found through search engines. When people need roofing services, one of the first things they do is Google search for roofers in their area. Most consumers don’t look past the first page of results, so optimizing your content can allow for your website to appear more prominently. Through roofing SEO, you can put your website at the forefront of the results pages.

Another great way to attract and sustain new customers is by investing in content marketing. Engaging content is great on its own, but what’s even better is that you can tie your content creation efforts into other areas of your internet marketing campaign. Written content, like blog posts or articles, can demonstrate to your target audience that your roofing business is experienced and knowledgeable. This not only strengthens your credibility, but helps improve your SEO rankings because of greater keyword implementation. Visual content, like images and videos, are great for drawing in customer attention across any digital channel. It can help improve the look of your website, attract more followers on social media, and if your content provides value for your customers, then they are much more likely to engage with your business.

Website design is very important when getting the attention of consumers. If your roofing website isn’t designed well, or if it’s hard to navigate, this can deter potential customers. You want to create a website that is appealing to look at, easy to navigate, and provides useful information to those who are interested in your services.

Email marketing is a great tool for nurturing existing leads. You can build brand trust in your roofing company and establish a relationship with potential customers via email. This sets you apart from competitors and helps turn leads into customers.