Drive Results With Our San Francisco Digital Advertising Agency

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The Use Of The Internet Has Grown

The use of the internet has increased year over year for the last decade anyway, but after 2020, internet usage and remote work-from-home positions have skyrocketed. The way we all purchase items and services has changed forever. Because of this, internet marketing (also known as digital advertising) has had to evolve and update. There are so many platforms that have shaped their strategies to become money-making and beneficial for different businesses and companies. On the internet, the two most popular forms of digital advertising used by marketers is search engine marketing and social media marketing. Later, we will take a deep dive into these methods and many others, so keep reading to learn more! The internet is not going anywhere, anytime soon. Use the internet’s growth to your advantage with digital advertising!

The use of the internet has increased year over year for the last decade anyway, but after 2020, internet usage and remote work-from-home positions have skyrocketed. The way we all purchase items and services has changed forever. Because of this, internet marketing (also known as digital advertising) has had to evolve and update. There are so many platforms that have shaped their strategies to become money-making and beneficial for different businesses and companies. On the internet, the two most popular forms of digital advertising used by marketers is search engine marketing and social media marketing. Later, we will take a deep dive into these methods and many others, so keep reading to learn more! The internet is not going anywhere, anytime soon. Use the internet’s growth to your advantage with digital advertising!

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Reach Your Business Goals With Digital Advertising

Within digital advertising, there are many platforms that can help you achieve different goals. If you are interested in creating traffic for your website, search engine marketing (SEM) would be a good option. SEM works with different search engines like Google, Bing, Amazon and more. Think about anytime you go to search for something on Google. How many times do you scroll past the first page, or even past the first 5 links? Not very often. Google Advertising is a great way to attract a customer from a simple internet search, using certain keywords. If your goal isn’t focused on website traffic, but rather brand awareness for your small business, then maybe social media advertising is the way to go. By posting attention-grabbing content on your social profiles and engaging with your audience, the chances of your target audience recognizing your brand and wanting to interact, will be higher. There are many more features to digital advertising than the two shared above, but no matter what your goal is or the size of your business, digital advertising has a service for everyone.

san francisco advertising agency

Within digital advertising, there are many platforms that can help you achieve different goals. If you are interested in creating traffic for your website, search engine marketing (SEM) would be a good option. SEM works with different search engines like Google, Bing, Amazon and more. Think about anytime you go to search for something on Google. How many times do you scroll past the first page, or even past the first 5 links? Not very often. Google Advertising is a great way to attract a customer from a simple internet search, using certain keywords. If your goal isn’t focused on website traffic, but rather brand awareness for your small business, then maybe social media advertising is the way to go. By posting attention-grabbing content on your social profiles and engaging with your audience, the chances of your target audience recognizing your brand and wanting to interact, will be higher. There are many more features to digital advertising than the two shared above, but no matter what your goal is or the size of your business, digital advertising has a service for everyone.

Struggling To Find Your Target Audience?

If you are like a lot of small business owners out there, you know that it can be tough to find your target audience. Add the internet into the mix, and now you have billions of people to sort through. Surely, there has to be a better way to reach the exact audience you want. Well there is! When you use different types of digital advertising, you can leverage marketing strategies, media planning, social media, and more to target your audience. This biggest part of this is being able to filter your audience. For example, let’s say you are trying to promote your San Francisco Airbnb in the Bay area to families.

Struggling To Find Your Target Audience?

If you are like a lot of small business owners out there, you know that it can be tough to find your target audience. Add the internet into the mix, and now you have billions of people to sort through. Surely, there has to be a better way to reach the exact audience you want. Well there is! When you use different types of digital advertising, you can leverage marketing strategies, media planning, social media, and more to target your audience. This biggest part of this is being able to filter your audience. For example, let’s say you are trying to promote your San Francisco Airbnb in the Bay area to families.

If you choose to use a social media platform like Facebook, you can select which people you want to see your ad. You can do this by age, interest, location, demographics, behaviors, pages they like, etc. It doesn’t matter what type of business you have, or how niche your audience is, you can reach your exact target audience, at the click of your mouse. You can use this filtering feature on your audience on Instagram, Twitter, LinkedIn, and more. If you were to use Google Ads, you could use specific keywords that your audience would use to look up your business. This is great for small to mid-size businesses and startups, because you save a lot of money by avoiding advertising to a general group of people, who are not likely to buy anything from your business.

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Generate A Better ROI

A really helpful feature for boosting your ROI is the ability to track your digital marketing campaign. By seeing what works and what doesn’t, you can save time and money. If you are running a campaign on Facebook and you notice that one of your variables isn’t doing well, thanks to digital advertising, you can fix those issues almost instantly. When you need to make changes in traditional marketing, the parts of your campaign that didn’t perform well would have been time and money down the drain. Now, when you review a digital marketing campaign, you can make changes to your progress in real time, you can optimize your results and increase your conversion rates! This changes the way that businesses market on the internet.

Generate A Better ROI

A really helpful feature for boosting your ROI is the ability to track your digital marketing campaign. By seeing what works and what doesn’t, you can save time and money. If you are running a campaign on Facebook and you notice that one of your variables isn’t doing well, thanks to digital advertising, you can fix those issues almost instantly. When you need to make changes in traditional marketing, the parts of your campaign that didn’t perform well would have been time and money down the drain. Now, when you review a digital marketing campaign, you can make changes to your progress in real time, you can optimize your results and increase your conversion rates! This changes the way that businesses market on the internet.

Trying To Compete With Large Businesses?

Outside of the internet, small businesses have had to compete with franchise stores around the world. A lot of these big businesses like Nike, H&M, and more have endless money and resources. They are able to open multiple store locations, put out bigger print ads, and give large enough discounts to get your shared target audience to buy from them. Well, the playing field has changed with digital advertising. Online, every “store” is the same size. Platforms like Google advertising consider quality and level of engagement over just budget size when choosing which ads to deliver, so it’s not just about being “bigger” when you advertise online. Using digital advertising, you can put your business right in front of your target audience and build relationships with them. When a person interacts positively with your brand, in the future they will be more likely to buy from you.

san francisco advertising agency

Trying To Compete With Large Businesses?

Outside of the internet, small businesses have had to compete with franchise stores around the world. A lot of these big businesses like Nike, H&M, and more have endless money and resources. They are able to open multiple store locations, put out bigger print ads, and give large enough discounts to get your shared target audience to buy from them. Well, the playing field has changed with digital advertising. Online, every “store” is the same size. Platforms like Google advertising consider quality and level of engagement over just budget size when choosing which ads to deliver, so it’s not just about being “bigger” when you advertise online. Using digital advertising, you can put your business right in front of your target audience and build relationships with them. When a person interacts positively with your brand, in the future they will be more likely to buy from you.

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Building that trust between your customers can give you a big advantage. Show them the relatable and relevant content they want to see. In doing this, you can become an influencer in your industry, setting your business apart from your competition.

Let’s take an example. Say that you are a makeup and beauty business in San Francisco competing with big chain companies like Sephora. You can leverage being a small business to your advantage, in order to make your customers trust you. You can do this using creative development and media strategy like incorporating humor in your messaging or highlighting a pain point of buying from chain makeup companies. This will show that your business can solve these pain points, and set you apart from the competition. The power of digital advertising is that it is essentially levels your industry’s marketplace, helping smaller businesses like yours, increase their lead generation.

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Our San Francisco Digital Marketing Agency

Our company is an award-winning agency that has over 10 years of experience in social media marketing and digital advertising. What sets us apart from other San Francisco agencies like Duncan Channon and Argonaut, is that we are affordable, low risk, and a full-service agency. We have experienced team members, all under one roof. We are your one-stop-shop for all of your digital advertising needs, whether you need help with search engine marketing, video production, B2B marketing, and more!

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Social Media

In the last few years, social media networks have seen a massive increase in users. It’s a great place for friends, families, and even strangers to connect throughout the world. You can share all kinds of content like pictures, videos, statuses, and much more. But, social media can also have a ton of advantages for businesses to use, like improving your brand strategy. With Instagram, there are a lot of new features that can completely upgrade the way you advertise to your audience. If you are interested in using Instagram for business, check out our blog to learn more. In our agency, our staff is completely trained and knowledgable about all social media platforms and can help you reach your business goals. Our social media services are aimed at leveraging high-quality content to promote your product or service, to your target audience. Use our social media management service if you want to increase brand activation (brand engagement) and establish a relationship with your followers. In this service, we create social media posting schedules, reply to your followers’ comments, and post on your social profiles. By increasing your engagement with followers, they will trust you and be likely to buy from your brand. As a bonus, they will sometimes recommend your product or service to their friends! Our other social media service is social media advertising. This service is good for directly increasing website traffic and conversion rates. Our team will plan and carry out a creative marketing campaign for your business, and then track the progress to optimize your results. Every month we will send you a report and go over it with you, so you can understand the results of your marketing campaign. If you are looking to leverage social media solutions for your business goals, you’ve come to the right agency.

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SEM

Search engine marketing, also known as PPC advertising (pay-per-click), is a popular method that businesses are using to boost qualified traffic to their website. SEM is the process of using specific keywords, (phrases that you type into a search bar), to have your website place in the top spots on a search engine results page. For example, let’s say you sell second-hand exercise technology, and you are wanting to sell your surplus of Fitbits. When creating your keywords, you would use something like “cheap fitbit watches” or “second hand fitbits.” When your target audience goes to Google to search for your business using those keyword phrases, your website will be one of the first ones to pop up. Although you can do this through any search engine, Google is the most common. Another benefit to using Google Ads is that it is known for producing faster results. This is why many businesses choose SEM over other search engine methods. If you are interested in SEM advertising, visit our San Francisco blog to learn more.

Take Advantage Of These Impressive Numbers

Customers are 70% more likely to buy a product after a company re-targets them

Nowadays, everyone is glued to their phones, so it makes sense that mobile purchases have increased. And people using their phones to research products, get ideas, and make decisions has doubled even more! After 2020, the majority of people have stopped going in-store to buy things. Because of this, they are turning to their phones and laptops to start and end their buyer’s journey. So, if your customers are online and looking for your business, you don’t want to ignore them. If they can’t find you, they will end up buying from somewhere else. Instead, invest in social media ads and Google advertising to be present where your customers are shopping and connect with your target audience!

50% of people are more likely to click on a brand name if it shows up more than once on the search engine results page

With SEM, repetition and relevancy are key! Half of the internet population is likely to visit your website if you put your ads right in front of them, time after time. If they see your company the first time and don’t interact, re-target them by showing up on their screen again. When they see your brand a second and even a third time, they will start to remember your company! Doing this shows them that you are a reputable brand, making it easier for them to trust you. This will make it easier for them to buy from you because they will feel like they know your brand. When they see your company name a few times on their search engine results page, it will increase brand recognition and establish brand credibility, which will boost your sales.

87% of video marketers say that videos have increased their website traffic

Nowadays, many platforms like TikTok and Instagram Reels, have transformed how audiences learn information. Most people retain information better through video, making it a desired method for businesses to gain loyal customers. So, with a majority of people attracted to videos to learn about brands and be entertained, it makes sense that videos will draw more attention to company websites. Videos are a common way that people decide what to purchase because consumers are very visually-oriented. The best part about video marketing is that it is easy to incorporate, and does not need to be of the highest quality. Using Instagram IGTV or TikTok are good options because they are relevant and only require a phone to record! If you want to increase your website traffic, try using video marketing.

By 2022, there will be an average of 347 billion emails sent every day

Most people online check their email every single day, and sometimes multiple times a day. As a business owner, you probably have your email open all day ready to receive and send emails back and forth. So, contrary to popular belief, email marketing is not dying. Most people enjoy receiving promotional newsletters and emails from their favorite brands. It is important to make sure you know the difference between the types of emails, so you know which ones to send. There are promotional emails, which usually include discounts, exclusive offers, and your company’s new products/services. Next are newsletters which inform your audience of announcements, updates, and even give tips and tricks about your product or service. Lastly is what’s called a customer acquisition email. These are effective for pushing your audience through the sales funnel. With all 347 billion emails flooding your target audience’s inbox, use any of these email types with attractive content, and your business will be sure to stand out of the crowd!

54% of people use social media to research products they are interested in buying

As we have mentioned, social media is such a powerful tool in digital advertising. It can influence purchasing decisions, help spread the word to friends and family, allow you to share products online, and more. Because over half the internet uses social media to research and eventually buy a product or service they are interested in, you will want to make sure that your social media is cleaned up and optimized. This means that if you have multiple social profiles, you’ll want them to have similar or the same images and text, so that your audience can recognize you. And don’t be afraid to get creative and go the extra mile to make it easier for your customers. You can set up a FAQ section on your profile, so while potential customers are researching your product or service, it makes it easier for them to “add to cart.” If you want to create brand awareness for your company using social media, consider running a social media marketing campaign. While someone is deciding to buy from your business, they can enter giveaways, tag friends, or share your company to their account for all their followers to see. Impress your audience with attractive content, user-friendly design, and show them you care about their experience!

How A Digital Advertising Agency Can Help Your Business Grow

Use a digital marketing agency to help with your integrated marketing goals and media buying practices.

Professional Work

If you want your company to look more professional and have a positive feeling attached to your brand, consider using a digital creative agency. By promoting your high-quality advertisements to your target audience, they will feel more comfortable with your brand and be more likely to trust and buy from you. Think about it. If you are looking to get your car serviced by an automotive company, would you rather go to the business without a website or the one with an attractive website detailing all its services and FAQ’s? Probably the second one with a nice online presence. Digital advertising has the potential to improve your relationships with customers and generate sales, but a digital advertising agency, will help you reach those goals quicker.

Cost Effective

A big benefit to any business, especially smaller ones, is the chance to save money. With a digital advertising agency, you could be saving big marketing dollars in the long run! Let’s say you choose to use an in-house option. You would have to pay for healthcare benefits, employee benefits, salaries, and more. Not to mention the many programs that you would have to invest in, that often come with a hefty subscription price. However, when you hire an agency to outsource your marketing, they not only come with the tools, but the best marketing tools and programs. Agencies will have the knowledge of the best methods to help you reach your goals, so you don’t overspend or waste money in areas that won’t help you in the future.

Save Time

Understanding the in’s and outs of digital advertising can be time-consuming and even expensive. While the professionals are planning your marketing business strategy, you can focus on other high-priority business activities. Working with a digital advertising agency allows you the space to not worry about your marketing campaigns, because you know that experienced marketers are taking care of it.

Case Study: How Our San Francisco Agency Generated Over $2,900 In Revenue In Just 30 Days

Digital advertising can connect you to the people looking for your product or service, no matter how specific or niche your business is. Social media is one of the best tools to reach your audience anywhere in the world, and with our award-winning social media advertising service, we can help your business achieve its marketing goals. One of our clients came to us wanting to increase their sales using our social media advertising service. Before working with our ad agency, our client was not making any sales. During our campaign we worked to target their market, appeal to their potential customers, and retain any existing potential customers. Using creative design and our strategists’ knowledge of content creation, we were able to generate over $2,900 in just 30 days! Our e-commerce client was in a very saturated industry but was still able to compete against the big businesses through our social media advertising service. If you are interested in working with our experiential marketers, check out our website or schedule a call today.

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Digital advertising can connect you to the people looking for your product or service, no matter how specific or niche your business is. Social media is one of the best tools to reach your audience anywhere in the world, and with our award-winning social media advertising service, we can help your business achieve its marketing goals. One of our clients came to us wanting to increase their sales using our social media advertising service. Before working with our ad agency, our client was not making any sales. During our campaign we worked to target their market, appeal to their potential customers, and retain any existing potential customers. Using creative design and our strategists’ knowledge of content creation, we were able to generate over $2,900 in just 30 days! Our e-commerce client was in a very saturated industry but was still able to compete against the big businesses through our social media advertising service. If you are interested in working with our experiential marketers, check out our website or schedule a call today.

We Are A Full-Service Agency

We are more than just your average social media marketing business. Our San Francisco company is a full-service agency, where we proudly offer a variety of services outside of social media and search engine marketing. For instance, if you want to get your website organically ranked at the top of search engine result pages, we offer SEO (search engine optimization). If you are interested in creative email newsletter design to reach a large audience at once, consider using our email marketing services. Looking to hop on the video marketing train? Our animators can take your videos to the next level, no matter what your brand personality is! No matter what your business goals are, or what you are looking to improve, our San Francisco experience agency is prepared with the expertise and passion to help your business.

Bonus Tips and Tricks!

If you have stayed until the end of this page, congrats! We will be sharing some advice, that will help take your small business to the next level.

Don't spread yourself too thin!

Don't spread yourself too thin!

This is a mistake that a lot of business owners make, when starting to use digital advertising. Running campaigns on every single internet platform will not translate to more sales! Don’t waste your time and money trying to mass advertise on platforms with little strategy or where your audience may not located. Instead, take time to research and find out which social media and internet platforms your target audience is using. From there, set up one or two accounts at most (for now, you can always add more later), and use those to advertise online. This will also save you time and money because you won’t be spending your entire marketing budget on every platform. Instead, you will be concentrating your efforts and money to the most populated platforms where people are most likely to buy from your company.

Re-targeting is one of the most effective ways to boost your sales

Re-targeting is one of the most effective ways to boost your sales

We touched on re-targeting earlier, but here we are emphasizing that it can make people more likely to buy from your business. The point of re-targeting is to get rid of all the obstacles in the journey of buying from your business. Good re-targeting practices involve using strategic ad campaigns. Let’s say someone visits your shoe company’s website, spends time looking for the right product, adds a pair of sneakers to the cart, and then exits. This happens a lot with modern customers because of all the advertisements we see on a daily basis. What you want to do is create display ads, banner ads, or any other internet campaign to target that potential customer again. Your ads can say something along the lines of “forgot something?” or “only a few left!” to create a sense of remembrance or urgency. When they click your ad to be re-directed to your website, they can be brought to either your website or to their cart with their previously-selected pair of sneakers in it. All that energy it took the first time to search and browse through your all your items and pick out the perfect pair, has been completely eliminated. This is one of the countless ways to use re-targeting to increase your sales!

Get blogging!

Get blogging!

Businesses that regularly publish content and update their blog receive 8 times more traffic than businesses that don’t. This is a great method if you are a service-oriented business that is looking to attract more relevant and qualified traffic! Our agency always says that providing valuable content for your consumers is the #1 to grow your business, so it comes as no surprise that we recommend blogging. This method of digital marketing creates value for your potential customers and will likely help them solve their pain point, and as a bonus, create a positive relationship with you. Even if they don’t buy from you the first time but rather use your blog as a source of information, it will not only will increase your brand awareness and website traffic, but make them more likely to buy from you in the future. Either way, blogging is a win-win option to upgrading your business and creating a name for yourself.

Achieve Your Business Goals With Our San Francisco Agency

Whether your business is located on the East or West coast, our agency can service any business around the country! If you are looking to upgrade your business and command attention from your target audience, then look no further! Ready to get started with LYFE Marketing? Give us a call today.

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