Search Engine Optimization Consultant

Drive Quality Traffic & Higher Rankings With A

Search Engine Optimization Consultant

SEO is still one of the best ways to draw high-quality traffic to your site. Search engine optimization is continuously evolving and developing. With the help of a good search engine optimization consultant, you can stay updated on the latest developments in the SEO industry. This way, you’ll always be on the right track to see results.

SEO Strategy Components You May Be Missing

SEO is such an important part of online marketing today, but as everyone knows, the online world changes quickly. What was true last year in terms of effective digital marketing practices may not be necessarily true today. So, where do marketing practices with SEO stand now?

There are some methods that are shaping the practice of SEO today. It’s crucial to understand these practices to redesign your SEO campaigns in an effective way to drive optimal results.

Using Voice Search

The use of voice search is an important SEO trend although using voice for searching isn’t really new. It was released way back in 2012, but it wasn’t fully utilized immediately. In recent years, it has grown to be an integral part of SEO and should become part of your SEO marketing strategy.

There are more than 35 million voice search demands per month so it is something that you cannot afford to ignore. You must optimize your site for voice searches so that your website appears and ranks #1 for relevant searches.

How You Can Use Keywords And Negative Keywords

When it comes to search engine optimization, keywords are very crucial. These are the words that people use when they perform a Google search. When doing SEO, you want to optimize your website for these keywords so that when someone types that word on Google, Yahoo, or Bing, your site will be the one to appear.

Just imagine if you get the number one search result spot for the most popular keyword in your niche. That will translate into a massive increase in traffic which of course can be converted into sales. So, keyword research is very crucial in identifying the keywords for which you will be optimized. It takes careful research to find the right words.

When doing research on keywords, it is also important to know what your negative keywords are. These are the words that are similar to your target keywords but may have a different intent when used by those searching online. Negative keywords are words you want to exclude from your campaign. Negative keywords are useful in making your campaign more focused.

Using SERP Features To Your Advantage

Google has been making changes to the Search Engine Results Page (SERP). This is, in part, due to a Google algorithm update. These are the pages that you see when you make a search on Google. They have added features to the SERPs that give a lot of indexing opportunities for your website to gain more visibility.

Some of those features include:

Featured Snippets. Featured snippets are placed on top of the organic results and are summarized replies to the keywords in question form.
Local Pack. The Local Pack features a map and is a location-based display depending on the query. This is great for brick and mortar locations of your business.
People Also Ask. These are additional questions that are related to the keywords. They also provide the best answer for the queries.
Knowledge Panel. This feature typically appears on the right side of the page and is used to give some background knowledge about a topic. The knowledge panel usually features sites that give information around the subject, like Wikipedia.

There are other features on the SERP like Site Links, Video, Featured Video, Video Carousel

Top Stories, and Image Pack. What’s amazing is that you can optimize your site for these SERP features, drawing in even more organic traffic.

A Proven Search Engine Optimization Consultant

We know SEO can sound overwhelming. With so many moving parts like HTML, schema markup, and many more, it’s easy to get stressed out without the proper help. One way that you can bypass the stress of figuring SEO out on your own while still experiencing the benefits of SEO is to seek help from SEO consulting services.

When it comes to choosing an SEO consultant, however, there are so many companies claiming to be SEO experts on the internet that don’t actually have the right skill set to help your business. How can you be sure that the one you pick can really help you?

The best way is to analyze their past performance.

Here at LYFE Marketing, we have waves of case studies, results, and reviews to show how we’ve helped hundreds of our clients, not just with SEO but with other aspects of digital marketing as well. We pride ourselves on pricing the top SEO consulting services that are sure to get your business results!

Why Employ The Services Of A Search Engine Marketing Consultant

When you want to achieve the best results for SEO, it’s best to rely on the help of professionals and specialists to guide you through it.

Search engine platforms like Google take hundreds of factors into account when deciding which websites should rank first for any given keyword. Simultaneously, there are so many ways to address those factors; the practices we listed above only account for a few of them!

By utilizing the help of a search engine optimization consultant, you equip yourself with the knowledge, experience, and tools to navigate SEO effectively and efficiently.

By employing LYFE Marketing’s digital marketing services, a full service, experienced digital marketing agency, you are giving yourself the ability to generate the most results possible.

Our agency and consultants can help you generate the qualified traffic and ROI you’re looking for in SEO in a faster time than you would be able to on your own. And we know first hand that small business owners don’t have time to waste! Work with LYFE Marketing for promising and efficient SEO results.

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Our SEO Expertise

We Perform Our Own SEO

We are so confident in our SEO practices that we conduct our own SEO. There’s a high chance you probably came across this page through a search engine like Google! We will use the same techniques that we utilize for our own pages in optimizing your website.

We Stay Up To Date On Changing SEO Practices

We keep track of the latest developments in the field of SEO. As we mentioned above, the algorithm and driving factors behind SEO rankings are always changing. We stay on top of these changes to ensure we are always using the most current technical SEO practices as well as the best SEO tools for the job!

We’ve Helped Our Clients Rank #1 For Hundreds Of Keywords

As a digital marketing agency, LYFE Marketing has helped hundreds of clients with search engine optimization. We have helped them to rank #1 for keywords that are valuable to their niche and drive relevant organic traffic.

Best SEO Practices

Do Keyword Research

We have mentioned the importance of keywords to SEO, but we want to emphasize the power of conducting the right research to find effective keywords for your niche. We have learned to master this whole process. It first starts with identifying the right sets of words that are relevant to your business and have high search volume. Then we expand that list of words by discovering how people are performing other relevant, similar searches. We then identify the keywords which should be prioritized for your campaign. When you work with LYFE Marketing, you can count on us to find the most effective keywords for you.

Study Your Competitors

This is a time-proven technique when it comes to SEO. When your competitors are doing things right, then it’s okay to learn from them. We will examine the keywords that they’re using and the other techniques they are utilizing to rank. Why not learn from your competitors’ mistakes and successes when you share a target audience? This can save a lot of time and resources.

Go Mobile

More and more people are using mobile devices to access the internet. Specifically, as it relates to SEO, 4 out of 5 users conduct local searches using their mobile devices now. If your website still does not have a mobile version or is not optimized for mobile users, then you’re missing out on a lot of traffic. Google and other search engines will not favor your site if it is not mobile-optimized either.

Top Signs Your SEO Is Not Working

A Drop In Organic Website Traffic

This is the main sign that your SEO is not working the way that you want it to. Your SEO campaign is designed to boost organic traffic, which refers to the traffic coming from unpaid, organic search efforts like SEO. So a drop in traffic is a direct sign that something is not working with your SEO campaign. Keep in mind that SEO might take several months before it takes effect, still, a drop in your organic traffic is pretty telling. There are various reasons for website traffic to drop but keep in mind that search engines are the major drivers of traffic.

Decline In Keyword Rankings

If you see a drop in your keyword rankings, your SEO strategy is not working. One of the main goals of SEO is to move your website higher through rankings for relevant keywords. So, if you’re seeing a decline in keyword rankings, that is the opposite of what your SEO strategy should be achieving.

No Leads

You should see additional leads coming in if you are running a successful SEO campaign. After all, a good SEO campaign means more qualified traffic and an increase in the leads that you are getting should follow because SEO traffic is made up of people who are already interested in what you’re offering. If you’re not seeing an increase in leads, it might mean that you’re using the wrong keywords.

No Improvement In Sales And Conversions

At the end of the day, the ultimate aim of your marketing efforts is to generate more sales but if after a while you don’t see a bump in your sales, then there could be one or more flaws in your existing SEO strategy. Again, you could be using the wrong set of keywords.

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What’s The Role Of Your Search Engine Optimization Consultant

As your SEO marketing consultant, we will make sure that you learn how to run your own SEO marketing campaign from start to finish.

We are going to SEO audit your site and check the changes that must be made to it. Thanks to our many years of experience, our specialists can go through your site and tell right away what elements must be changed to make it optimized.

We will go through the content of your site and give recommendations if there are changes that must be made. If you need help when it comes to crafting content for your site, then we have a separate service for that where our experienced content marketing specialists can assist you.

Our role is to guide you and teach you how you can run your own SEO marketing effectively. We will study your business and your product and base our recommendations on what we learn about you.

All of our SEO specialists are veterans and experts in their field. When we make recommendations and suggestions to you, those are all based on our professional knowledge and experience.

Learn what LYFE Marketing can do for your business now! We can help you as a top search engine marketing consultant. We can take your online presence to the next level with our expertise.

Why Choose A LYFE Marketing Search Engine Optimization Consultant

At LYFE Marketing, we are serious about wanting to help you achieve your SEO potential. Unlike a typical SEO agency, all of our SEO services are completed in house. We cater our services to small businesses and start-up companies. Our SEO consultants have experience helping all kinds of businesses in many different industries. From e-commerce to bloggers, we can help your business’s SEO efforts succeed.

LYFE Marketing is a full-service digital marketing agency full of experienced and professional marketers. We offer everything from web design services to Social media marketing services and everything else in between! When it comes to internet marketing, we are your one-stop-shop. Because of this, even if you only choose to work with us for SEO consulting, we can help improve your overall internet marketing efforts. This not only helps your marketing efforts but will also improve your potential customer’s user experience.

There’s not an SEO company out there that can compete with the results we’ll provide your business for the low price that we offer. Whether your business needs help with link building, page SEO, or any other aspect of search marketing, we can help. Our SEO consultants have a proven process that yields results. We will then take the metrics from those results and optimize them with software like Moz, to get your business even better results on the next campaign. We can help you as your search engine marketing consultant, so what are you waiting for? Don’t let your competitors beat you in the search engine rankings. Contact our specialists now to start growing your business faster, today.

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Don’t Believe Us? Here’s What Our Clients Say About LYFE Marketing!

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

– David

Search Engine Optimization Consultant