Social Media For Accountants

Build Your Brand Through Social Media

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GROW YOUR CLIENTELE & EXPAND YOUR FIRM WITH

Social Media For Accountants

One of your goals is to stand out as one of the top accounting firms on social media. But how do you do that? By working with an agency that provides high-quality social media marketing for accountants. Want to gain increase your brand awareness and establish new clients?
Get started with LYFE Marketing.

Social Media for Accountants

More Clients

Secure more clients by making your firm more well known and accessible across social media platforms.

Build Credibility

More activity on social media builds credibility with your followers. They trust your organization and the advice you give.

Build Awareness

Use social media to expand your reach beyond your local community. Provide financial solutions to a growing audience.

Social Media for Accountants

More Clients

Secure more clients by making your firm more well known and accessible across social media platforms.

Build Credibility

More activity on social media builds credibility with your followers. They trust your organization and the advice you give.

Build Awareness

Use social media to expand your reach beyond your local community. Provide financial solutions to a growing audience.

Social Media Statistics You Need To Know

With billions of social media users today, these social media platforms have become an integral part of daily life for most people. In fact, more than half of the world’s total population have at least one social media account. These platforms are so influential that they now provide key marketing opportunities for accounting firms like yours. Here are some figures that will show you how users interact with businesses on these social media networks.

76% of US consumers

stated that they purchased a product after seeing it on a brand’s social post.

1/3 of the most-viewed Stories

on Instagram are from brands.

LinkedIn InMails

can boost your response rate by 300%.

39% of consumers

only trust brands if they have interacted with them on social media platforms.

83% of weekly users

have made a purchase based on a Pin they saw from brands on Pinterest.

53% of users

are likely to buy from brands that are transparent on social media.

Social Media for Accountants

Social media is indeed changing the way that brands interact with their consumers. And as an accountant wherein credibility and professionalism are two of the most important factors that you need to establish, social media can really be a big help. Let’s tackle the benefits of having a social media strategy for accountants.

Schedule A Free Consultation Today.

LYFE Marketing Team

THE IMPORTANCE OF SOCIAL MEDIA FOR ACCOUNTANTS

Social media gives unparalleled reach to potential clients. And the number of social media channels that you can use to advertise your business are growing at a high rate. Traditional forms of advertising cannot match this reach nor compete with the low cost of social media marketing. Therefore, businesses like accounting firms are using social media marketing to their advantage.

 

Between all of the social media platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn and others, there are billions of users online every day. If you are an accountant, a banker, or a financial advisor, then social media marketing can help you reach your target audience daily among those platforms.

 

Social media not only increases your reach, but it also helps in customer retention. Establishing a strong social media presence helps your firm build credibility and helps clients to trust you over your competitors. Best of all, you will be seen as a true expert and leader in the accounting industry.

Why You Need Social Media For Accountants

Increase Brand Awareness

It doesn’t matter whether you’re a startup accounting firm or you’ve been in the finance industry for years now. Any accounting firm who wants to boost their brand awareness can utilize social media marketing to widen their audience base, get ahead of the competition and establish themselves as thought leaders. We will create a social media plan unique to your accounting firm to set you apart from your competitors, engage more users and build your brand.

Humanize Your Brand

Today, most people tend to better connect and engage with businesses when they feel like there’s another person on the “other side”. For your accounting firm to be humanized, you need to be very good at interacting with your target audience. Our social media specialists will write engaging posts and create ad campaigns that show the warm, professional and helpful side of your accounting firm. This way, your audience will feel more connected with your brand.

Stay Relevant

Social media is more than just posting, creating ads and replying to your follower’s comments. It is also a great avenue to know what your clients think about your service. You can gather information on what your target market is expecting from accounting firms like yours. With our years in this industry, we’ve learned how to utilize strategic tactics to use these cues to your advantage and get ahead of your competitors.

Measurable Results

One of the great things about social media marketing is that it allows you to measure the results. It provides insights on how well or how poorly your marketing campaigns are doing. This is an advantage for marketers and business owners because it gives you a chance to tweak and improve your ongoing campaigns. We will provide you with detailed reports to show your campaign’s performance. Along with this, we will optimize them based on the data we find to get better results.

Digital Marketing Specialist

Experience The Benefits Of Implementing Social Media For Accountants!

How do we know so much about social media marketing for accountants? Well, here’s a little fun fact about our company. LYFE Marketing was founded on social media marketing, by CPAs. If anybody knows how to conduct a successful social media campaign for accountants, it’s us. If you’re ready to grow your firm, schedule a meeting by clicking the button below!

How To Drive Results With Social Media For Accountants

Highlight Your Unique Selling Points

To have a successful social media for accountants campaign, you need to set yourself apart from other accounting firms. That process starts with finding out what makes your business unique from its competitors. We will work with you to pinpoint and market your USPs.

Define Your Customer Persona

The second key to driving results is determining your exact customer persona. What are their specific problems? What are their financial pain points? How old are your usual accounting clients? What are their behavior patterns online? All of these questions are important to take into account when building your strategy and crafting your assets.

Create Engaging Content

Now that we know what makes your accounting business unique and what your customer persona is, or in other words, your ideal customer, we are confident that we can create the kind of content that will resonate with them. This is the kind of content that your customers will find useful and informative.

Reach Relevant Followers

As we help you produce engaging content, you will start gaining more followers. One important thing that we always make sure of is that your content reaches the right audience. You have several options to extend your content’s reach; some of those methods are organic, while others are paid. Let our social media managers help you decide on which is the best for your firm.

Measure Key Metrics

One advantage of using social media marketing is that it is measurable. With our social media for accountants services, you get 24/7 analytics that will tell you what is going on with your campaign. The analytics that we look at include follower metrics, engagement metrics, and so much more.

METRICS TO TRACK: SOCIAL MEDIA FOR ACCOUNTANTS

The following metrics are the ones we use to monitor the social media growth of your accounting firm:

Follower Growth

The higher the number of your followers, the more awareness you create for your brand. Increased brand awareness fuels an increase in clientele.

Increased Engagement

One thing we look for across all of your social media channels is increased engagement. This means an increase in likes, comments, shares and more. Engagement tell us your target market is responding well to the content we’re producing.

More Traffic

An increase in the number of users that visit your website means more interest about the services that your firm offers, and eventually this translates to more leads for your firm.

Why Choose LYFE Marketing For Social Media Marketing For Accountants

1

We Understand The Accounting Industry

LYFE Marketing has a very thorough understanding of the accounting industry. That understanding makes us aware of the best way to position your firm on social media. We have extensive experience working with accountants, banks, insurance agencies, and more. We know what it takes to succeed and how to manage regulatory compliance when posting on social media. These are just some of the advantages of working with an agency that knows your industry inside and out.

2

We Produce Unique Work

Choosing to use our social media for accountants services means that you will enjoy our unique work. It will be delivered and implemented in your social media campaign. You can count on us to create custom strategies and unique content. We will also increase engagement and produce authentic followers for your campaign. So if you are looking for custom work that is done for you by real experts of the industry, then you can never go wrong by choosing our agency.

3

We Are A Full-service Agency

The social media for accountants services that we provide include all aspects of social media marketing such as content creation, follower and engagement growth, reputation monitoring, advertising and reporting. If you require other types of online services such as email marketing, website design, PPC or SEO, we offer those too. Our full-service capacity means we provide everything for your digital marketing campaign to make sure all moving parts work cohesively to your benefit.

Grow Your Firm’s Clientele With Our Social Media For Accountants!

With billions of users on social media, you can find just about any given demographic on at least 1 social platform, including your potential clients. You need to market your firm where your potential clients are already scrolling. The considerable amount of time that people spend on social media daily includes time spent researching brands and services. So if they go online to look for the best accounting firm they can find, you want to be their top choice.

 

Social media for accountants has become an absolute necessity to firms around the nation in growing their clientele and staying ahead of the competition. Don’t know where to start? No worries. LYFE Marketing can help you. Click the button below to talk to us today!

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