The cost of a basic social media package ranges from $500 to $5,000 per month. For a complete package that includes content creation for multiple platforms, advertising, and management tools, the cost is approximately $5,000 monthly.
The fees associated with social media management are diverse. On average:
Several factors contribute to these variations in costs. The number of profiles under management, the influx of inbound messages, the size of the online community, and the specific features utilized all play pivotal roles in determining the overall expenditure.
Average Cost | Pros | Cons |
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$500–$2,000 per month; many freelancers also offer hourly rates with an average of $31. | Freelancers offer schedule flexibility, cost-effective solutions, and expertise in social media. They work beyond standard hours to address different time zones, charge only for specific work, and excel in their field while staying up-to-date with the latest trends and best practices. | Managing multiple clients can lead to lower commitment levels and, as a result, experience higher turnover rates. |
Average Cost |
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$500–$10,000 per month; many freelancers also offer hourly rates with an average of $31. |
Pros |
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Freelancers offer schedule flexibility, cost-effective solutions, and expertise in social media. They work beyond standard hours to address different time zones, charge only for specific work, and excel in their field while staying up-to-date with the latest trends and best practices. |
Cons |
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Managing multiple clients can lead to availability and response time issues for freelancers. Compared to full-time employees, freelancers may have lower commitment levels and, as a result, experience higher turnover rates. |
Average Cost | Pros | Cons |
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$750 to $5,000 monthly, covering organic and paid marketing across multiple networks | Agencies bring expertise with a team of specialists in copywriting, graphic design, advertising, email marketing, and more. Access to premium tools and software is a perk, aiding in optimizing your social media presence and tracking performance. | Outsourcing social media management to a social media marketing agency can mean giving up some control over your content and strategy as you trust the experts to do what they believe is best. |
Average Cost |
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$4,000 to $7,000 monthly, covering organic and paid marketing across multiple networks |
Pros |
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Agencies bring expertise with a team of specialists covering various social media aspects, providing a comprehensive approach to your strategy. Access to premium tools and software is a perk, aiding in optimizing your social media presence and tracking performance. |
Cons |
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Outsourcing social media management to agencies can be costly for small businesses or startups compared to hiring freelancers or doing it in-house. It may mean giving up some control over your content and strategy. It may also result in communication issues or delays. |
Average Cost | Pros | Cons |
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The annual base salary typically ranges from $47,800 to $70,300, or about $33.80 per hour. | Opting for an in-house social media manager gives you better control over your social media strategy and content. They understand the company inside and out. An in-house manager also ensures quick responses to comments, messages, and any alterations in your social media strategy. | Hiring an in-house social media manager is often a lot more expensive than outsourcing, factoring in salary, benefits, and training costs. Additionally, an in-house manager intimately connected with the brand might overlook potential areas of improvement or innovative strategies. |
Average Cost |
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The annual base salary typically ranges from $47,800 to $70,300, or about $33.80 per hour. |
Pros |
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Opting for an in-house social media manager gives you better control over your social media strategy and content. They understand the company inside and out. An in-house manager also ensures quick responses to comments, messages, and any alterations in your social media strategy. |
Cons |
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Hiring an in-house social media manager could be more expensive than outsourcing, factoring in salary, benefits, and training costs. Additionally, an in-house manager intimately connected with the brand might overlook potential areas of improvement or innovative strategies. |
Average Cost | Pros | Cons |
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Expect to pay at least $1,000 monthly for a comprehensive platform. | Social media management software automates tasks like post scheduling, analytics tracking, and managing multiple accounts. These programs also provide a centralized platform for team collaboration, task assignment, and progress tracking. | Social media management platform prices fluctuate depending on features and user count. Furthermore, integrating a new platform may entail a learning curve. Certain platforms might have limited customization options. |
Average Cost |
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Expect to pay at least $1,000 monthly for a comprehensive platform. |
Pros |
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Social media management software automates tasks like post scheduling, analytics tracking, and managing multiple accounts. These programs also provide a centralized platform for team collaboration, task assignment, and progress tracking. |
Cons |
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Social media management platform prices fluctuate depending on features and user count. Furthermore, integrating a new platform may entail a learning curve. Certain platforms might have limited customization options. |
Social media strategy development
Content creation for a limited number of monthly posts
Basic analytics and reporting
Includes everything in the Basic package
More monthly posts
Engagement and community management (responding to comments, messages, etc.)
Social media advertising
Includes all features of the Intermediate package
Even more monthly posts
Social media account setup and optimization
Crisis management
For $500 a month, you can get basic social media management services, including:
For a monthly budget of $2,500, you gain access to advanced social media management services, including:
With a monthly budget of $5,000, you can unlock even more comprehensive services that include everything in the $2,500 package and more:
Do set clear goals.
Do evaluate your resources.
Do consider all costs.
Do monitor and adjust your budget accordingly.
Do identify and prioritize your core platforms.
Don’t ignore hidden costs.
Don’t overlook engagement.
Don’t overestimate your budget.
LYFE Marketing Agency is a full-service social media marketing agency. Drive traffic and sales with our management services.
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