Starting A Fitness Blog

Exercise The Mind With Great Content

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More Traffic

More Traffic

One of the great benefits of a successful blog is increased website traffic. Did you know businesses that operate a strong content marketing strategy see 8x more traffic than their competitors that don’t consistently blog for their followers? It’s just that simple.

More Conversions

More Conversions

After you start fitness blogging, you’ll experience the greatest benefit any gym wants, more members! This is because blogging helps to increase the organic traffic to your website. In turn, allowing you to generate more conversions. Gyms with a fitness blog generally receive 6x more members from their marketing efforts than gyms that don’t operate a consistent blog.

More Value

More Value

Blogging is one of the most inexpensive ways to market your brand. Not to mention, it allows you to provide deeper knowledge to your blog visitors, which is great in strengthening your brand image. Even at a low cost, your blog still offers a great deal of benefits including 3x more quality leads than any other form of outbound marketing efforts your gym may have.

Content Marketing for Fitness Facilities

As a fitness business, it’s important to remember what your customers are looking for when it comes to learning about how to live a healthy lifestyle and weight loss. For your audience, finding answers to their health and wellness needs is how a business like yours can provide value. That’s why establishing a knowledgeable health blog on your fitness website can do wonders for your business’s online presence and growth. Starting a fitness blog means implementing inbound marketing tactics that will drive more traffic to your site and your gym. Ultimately, the end goal is to expand your business by getting new members in your gym.

starting a fitness blog
starting a fitness blog

Content Marketing for Fitness Facilities

As a fitness business, it’s important to remember what your customers are looking for when it comes to learning about how to live a healthy lifestyle and weight loss. For your audience, finding answers to their health and wellness needs is how a business like yours can provide value. That’s why establishing a knowledgeable health blog on your fitness website can do wonders for your business’s online presence and growth. Starting a fitness blog means implementing inbound marketing tactics that will drive more traffic to your site and your gym. Ultimately, the end goal is to expand your business by getting new members in your gym.

fitness blog

For many, exercising is more of a mental game than it is a physical one. Some people need a little extra encouragement every now and then. And some people need daily motivational quotes and success stories to keep them progressing on their fitness journey. Sometimes your audience just wants to be up-to-date with new topics in the fitness industry. For example, they may want to know about current fitness trends or new diets plans they can try. Whatever the case may be, you can provide value to all your members with fitness content marketing.

A key part of good content marketing that makes fitness blog content special is the ability to create and tell a story for your audience. Keep the storytelling going online with a fitness blog about members, community icons, or even your own fitness journey. We are encouraged by others, and that’s definitely what people look for in a lifelong gym membership. Developing meaningful content that speaks to the hearts of your potential clients and current clients is how you build those lifelong membership relationships. Why? Because that’s when they will begin to trust what you have to say. And trust builds connections — with your clients, audience, and community. You want to build a community and fitness content marketing is the way to do it.

How much does content marketing cost?

Start creating smart content that drives connection and value for your audience. See our simple content marketing pricing below:

FEATURES GOOD BETTER BEST CUSTOM
Monthly Content Creation 2 Blogs 4 Blogs 8 Blogs Contact Us
500 Words Each Contact Us
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On Add-On Add-On Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING

Looking for something different? Reach out to our team to learn how we can craft a package that fits your needs. Also, see below some of our popular add-ons for our blogging and content marketing pricing:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

Custom Pricing. Value Packed Pricing.

Flexible pricing so you get exactly what you need.

FEATURES GOOD
Monthly Content Creation 2 Blogs
500 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING
FEATURES BEST
Monthly Content Creation 4 Blogs
500 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING
FEATURES BETTER
Monthly Content Creation 8 Blogs
500 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING
FEATURES CUSTOM
Monthly Content Creation Contact Us
Word Count Contact Us
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING

Looking for something different? Reach out to our team to learn how we can craft a package that fits your needs. Also, see below some of our popular add-ons for our blogging and content marketing pricing:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

Why Is Starting A Fitness Blog Beneficial To Your Business?

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Inexpensive

Any low cost form of marketing is always a plus to any small business, and blogging is no exception. Creating a blog for your business is not only effective, but also budget-friendly as well. Starting a fitness blog is an excellent use of your digital marketing budget because it is one of the least expensive forms of marketing costing more than 60% less than traditional outbound marketing methods. When it comes to those traditional outbound methods, you won’t achieve as good of an ROI as you would with inbound digital marketing methods like blogging. Creating a blog for your gym, personal training program, or fitness club helps drive qualified leads to your business without you having to chase them. And when you combine that fact with the fact that it’s also cost efficient, you can’t beat that!

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Authority & Credibility

It’s not likely that you would trust a company with very little valuable or insightful information on their website. The same goes for your audience as well. When you provide your website visitors with valuable information about the topics they are looking for information about, they will frequent your website in the future. This is because they will trust what your fitness brand has to say. The more content you produce on your fitness blog, the more you are helping your current and potential members find solutions to their questions — or even just give them helpful information in general. You’re establishing yourself as an industry leader and expert that they know they can trust. In turn, this helps to build your credibility with your audience within your industry, giving you a great advantage above your competitors.

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Boost Other Marketing Efforts

Implementing a content marketing strategy for your gym by starting a fitness blog will not only give you all of the aforementioned benefits but also boost your other digital marketing efforts to help your business climb to the top. Content marketing improves your SEO efforts by adding more indexed pages to your site. It also gives you more content to share and distribute through social media and email so you can drive even more traffic to your site. And more traffic correlates to more conversions for your business.

You might be thinking: “Do I really need a blog? Will it even pay off?”

The answer is 110% yes it does! Content marketing allows you to constantly be in communication with your potential members by providing them valuable information that helps them make the decision to choose your gym to start or continue their fitness journey. Check out our pricing here: Content Marketing Pricing. Your content marketing efforts will pay for themselves and bring more profitable members. It’s just that simple.

WHAT’S MOST IMPORTANT WHEN STARTING A FITNESS BLOG

Building A Strategy

Before you can jump into creating the blog itself, you have to build a plan on how you want to run your blog and what you hope to achieve. We conduct research to help you determine your target audience and the answers they are generally looking for when they visit a fitness blog. This starts by determining what questions they’re asking and what’s most important to them. The next step in your strategy development is deciding the message you want to send when starting a fitness blog and answering your prospects’ questions. We will help you develop a voice that people will only associate with your brand when they see your content across your different digital marketing channels. Having this strategy in place will be the basis of your content marketing campaign. It will help to guide us in the process of creating the most efficient fitness blog for your business.

Custom Content Development

Of course you want to stand out among all the fitness craze blogs out there. Not to mention, you want to have your own voice unique to your brand so your audience can digest your content easier. To do this, our in-house writers will create custom content for your fitness blog each month. This content will highlight important parts of the health and fitness niche that are crucial to connecting your business with your audience. All blog posts will be delivered to you for your to review and approve before they go live. Any changes will be made within 24 hours and submitted to you again for final approval. During this phase, we also create a monthly content calendar so you will know when your content will be distributed and what topics we will focus on each week so you can adjust your other channels of marketing accordingly.

Sharing Your Blog

When starting a fitness blog, many new bloggers use blogging platforms like Wix and WordPress, which also include hosting plans (even though they aren’t full hosting companies.) We highly suggest using WordPress as your publishing platform when starting your blog. If you do not currently use WordPress for your website design, then we will embed a WordPress link into your website. This way, you’ll be able to use the WordPress platform for blogging. In addition to publishing your content on your website, we also suggest sharing it to your social media platforms like Facebook, Twitter, and LinkedIn organically and via paid ads. However, there are other sharing features you can utilize with your blog as well. For a more robust sharing strategy, you can implement our email marketing or advertising services for greater awareness of your fitness blog.

Understanding What The Metrics Mean

Through all this, we will always keep in mind the metrics that are important to track. It is through this data that we will learn more about your target audience and how they respond to the content published on your site. This data is important because it helps us recognize what content resonates best with your audience and what they want to see. We analyze each metric and adjust your strategy to improve it and build up your blog following. Each month you will receive these same reports straight to your inbox, which will indicate how your blogging efforts are improving traffic, time on site, and conversions.

Oftentimes, when you are a fitness blogger or decide to blog without the help of digital marketing experts, you can get stuck thinking about the content creation side and overlook the analytical side. But with our team supporting you, you’ll not only be aware of the metrics, but you will also know exactly what they mean. All these metrics play a part in identifying how well your audience is receiving your content and how successful your content marketing is.

fitness blogging

BENEFITS OF FITNESS CONTENT MARKETING

Experience these benefits with our content marketing services:

Blogging and content creation helps you bring in more qualified leads. That means more great business for your fitness company.

Starting a fitness blog will increase traffic for your website organically.

High-Quality content will help your gym build credibility and stronger relationships with members. This will help establish your fitness company as an industry leader, garnering more advantage above your competitors.

A fitness blog can expedite the lead to member nurturing and conversion process. When the process moves faster and more smoothly, you will see the increase of more members in a shorter amount of time.

Content marketing can help your gym climb in SEO rankings. The more optimized pages your company has linked to your site, the more visibility your company will receive.

Want To Grow Your Business? Get In Touch

Best Advice When Starting A Fitness Blog

Blogging Platform

Before you begin, it’s always good to do your research and choose a reputable blogging platform to create your blog on. Like we previously mentioned, WordPress is a great platform to use for new bloggers. Not only that, but we wouldn’t recommend using anything we don’t believe in ourselves. That’s why we use WordPress for our own blogs as well. WordPress has tons of useful plugins and tools for businesses that make your blog content really stand out among other fitness companies that may also use blogging. The platform you use truly makes a difference in the quality and efficiency of your blogs. The more efficient your blogs are, the more results you will be able to see for your business. Ultimately, you want your blogs to provide the best user experience and information for your website visitors as possible.

Blog Name & Domain Name

Sometimes coming up with a good fitness blog name is hard. However, it’s one of those things that make a big difference for your content. When staring a blog, you’ll want to pick a name that is appealing and relevant to your audience. This will help your blog be easier to remember and easily recognizable to your audience. An engaging name will help attract your audience and get them interested in what you have to say. When it comes to the domain name on the other hand, sometimes the name you pick isn’t even available. Finding a suitable domain name can be hard work. However, sites like GoDaddy can help you figure out what domain names are available when brainstorming names as well. In most cases, it’s actually very common for your blog name and domain name not to match. And this is completely fine.

New Content

As fitness professionals, you know eating a healthy meal and doing a 30-minute workout isn’t how you will see amazing results, because being healthy isn’t a one time thing — neither is publishing a post on a new blog. To see successful results you have to remain consistent. That means constantly updating your blog site with new and informative information for your audience. Refreshing the same content won’t be of much value to your readers and you won’t see good results that way. But if you’re stuck trying to figure out what content to publish on your blogs, we got you covered. With the help of our content marketing specialists, you will have amazing fitness content to consistently post on your blogs that your audience will be sure to appreciate.

Guest Posts & Backlinks

Having other blog sites link back to your site is a powerful way to reach new audiences that you may not have reached from a search engine. This type of link building helps build connections with other brands and increase your blog visibility in return. For instance, if you were to develop a blog post about healthy dieting plans to help individuals lose weight, a food blog may link back to your blog on their site. This brings in new traffic to your business and helps your fitness company reach more people than before. Guest posts are also a great way to build up your audience as a new blogger and encourage more people to continue checking out your blog content in the future.

Schedule a Free Consultation Today.

WHY YOU SHOULD WORK WITH US TO START YOUR FITNESS BLOG

Fitness Industry Experience

Fitness Industry Experience

You wouldn’t take fitness advice from someone who doesn’t appear to be in shape or perform daily workouts. So why would you work with a digital marketing company who has never actually succeeded in starting a fitness blog for a gym or workout facility? You wouldn’t. And we wouldn’t want you to. We know you’ll be confident in working with us because we have started, created, and maintained several fitness blogs for our clients who use our content marketing services. They have been able to keep their clients informed, engaged, and returning to their blogs through the content our professional writers produce.

Highly Trained Specialists

Highly Trained Specialists

Feel like you’re working with a personal trainer everyday when starting a fitness blog for your brand. The most important part in building a great fitness blog is how you do it. And you won’t have to do it alone. You will be assigned a dedicated content specialist who will write engaging content that entertains your readers and aids in obtaining and retaining members month after month. All content is written in-house by your personal content specialist with your company goals in mind. Your specialist will have the skills and knowledge necessary to build content for your blog that fits your brand and speaks to your audience. With our team, you won’t have to worry about inorganically generating leads. This is because the great content we produce will speak for itself and have leads coming to you!

Full Service Offerings

Full Service Offerings

We want all of our fitness clients to grow to their greatest potential when they work with us which is why we offer a full service portfolio of digital marketing opportunities. Why is this beneficial? Starting a fitness blog can only be strengthened by combining your content efforts with SEO to increase traffic to your site and shares to social media. When you work with a team that has specialists in not just content marketing and blogging, but all the areas of digital marketing, you will be able to maximize how well your blogs have the potential to do. Combining your blogging efforts with other digital marketing efforts will give you an advantage above your competition. We take your marketing efforts to the next level by sharing your blog with your contacts through email marketing.

Now’s The Time To Start A Successful Fitness Blog For Your Business

In today’s digital age, businesses all over have to figure out the best methods to use to reach their target audience and increase leads. And your fitness company is no different.

If you want to give your clients and potential clients a strong reason to trust your fitness club, gym, or personal training program, you have to start by providing value outside of the fitness sessions. Blogging is a powerful and effective way for your business to make a deeper impact on the individuals looking to live an all around healthy lifestyle. And when you partner with a company like LYFE Marketing that specializes in creating great blog sites for their clients, you’ll give your blog and business the proper tools they need to reach success!

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