Go Digital With The Top Advertising Agency In Texas

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Understanding Digital Advertising

In this modern age, the internet is constantly growing. The number of internet users has climbed from 3.97 billion in 2019, to 4.66 billion in 2020. That’s a 69 billion jump! Since 2020, there have been more people logging on every day, moving their daily activities online. This includes video conferencing, socializing, and shopping. In fact, it is predicted that over 2.1 billion people will buy goods and services online.

Understanding Digital Advertising

In this modern age, the internet is constantly growing. The number of internet users has climbed from 3.97 billion in 2019, to 4.66 billion in 2020. That’s a 69 billion jump! Since 2020, there have been more people logging on every day, moving their daily activities online. This includes video conferencing, socializing, and shopping. In fact, it is predicted that over 2.1 billion people will buy goods and services online.

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So, what does all this mean? It means that if you are still using traditional advertising methods to market your business, you could be missing out on one of the best ways to take your business to the next level. Digital advertising is the way of marketing and selling goods or services online. Digital advertising functions through its many platforms. Because of this, there are many ways you can advertise on the internet. You can use Google Ads, social media marketing, SEO (search engine optimization), email marketing, and much, much more. The internet is packed with endless opportunities to grow your business. If your company wants to stay relevant, increase sales, and spend less doing so, digital advertising is the way to go.

How To Save Money With Digital Advertising

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Segment your audience

There are billions of users on the internet, like we mentioned earlier. Of those users, there will be an audience that has pain points that your business can solve. So how do you put your ads right in front of them? By using audience filters. If you want to advertise your healthcare company in Dallas for example by using Google Ads, then you can filter by location and keywords. The next time anyone in Dallas Google searches “healthcare company near me” or “Dallas healthcare,” your website will pop up right under the search bar. That way, people who are actively searching for your product or service will be connected to your business. Alternatively, you could also segment your audience via interests and demographics on many social media platforms including Facebook, Instagram, and others. This feature saves money because you are not aimlessly advertising to everyone, hoping that your ad will eventually be seen by a potential customer. Digital advertising is able to better put your business in front of your target audience for less.

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Optimize your results

Being able to change your campaign metrics as they progress has changed the advertising world. This feature shows you that digital advertising is a better way to market than traditional forms of advertising in this day and age. This is because when you put money towards print ads, radio ads, or anything similar, you have to wait weeks and even months to see your results. After waiting all that time, only then can you change your advertising strategy. Then you would have to spend more money putting out another advertisement. When you use online marketing, you can track your advertisement’s progress as it’s happening! If you see something you want to change or improve, do it right there and then. This generates better results before your campaign is over. Reviewing your data and making changes in real time can not only save you money, but also time!

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Scale campaigns to fit your budget

Digital advertising works with your company’s budget when creating campaigns. You can set how much you want to spend on your campaign, and from there, spend more or cut back as it progresses. With traditional advertising, you do not get the same freedom with the time frame and initial money spent. Digital advertising allows you to choose how long you want your campaign to run for, how much you want to put more money towards it, and optimize other variables. This method of advertising allows your budget flexibility and control over your digital marketing campaigns.

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Hire a digital marketing company

When you hire a digital advertising marketing agency, you can be sure that you will be working with professional, experienced, and creative people. Hiring an agency may seem counterintuitive to saving money, but let us tell you why it is a cost-effective option. When you work with an ad agency, you won’t have to spend money on any marketing tools, programs, or software that you need to be successful. Most of these programs come with a hefty subscription price, that you will have to pay if you do your marketing. With this, if you hire in-house, you will have to pay for health benefits, employee benefits, and salaries. Most advertising agencies will have affordable pricing and come prepared with the best tools suited for your marketing goals. If you are looking to work with the best digital marketing agency in the state of Texas, that won’t over-charge for marketing services, fill out the contact form at the bottom of this page to learn more.

Our Texas Digital Marketing Agency

LYFE Marketing was founded over ten years ago with one goal in mind, to help small businesses grow. Our agency has plenty of years of experience working with countless different businesses and industries. Our experts have skills and knowledge in media planning, interactive digital marketing campaigns, graphic design, social media, and so much more. We have helped grow many of our clients’ businesses and save them money using our knowledge of different digital advertising methods.

Our Texas Digital Marketing Agency

LYFE Marketing was founded over ten years ago with one goal in mind, to help small businesses grow. Our agency has plenty of years of experience working with countless different businesses and industries. Our experts have skills and knowledge in media planning, interactive digital marketing campaigns, graphic design, social media, and so much more. We have helped grow many of our clients’ businesses and save them money using our knowledge of different digital advertising methods.

Whether your goal is to maintain your brand identity, leverage your public relations efforts, increase website traffic, or something else, our agency can help you achieve all of your objectives. Hiring our agency will save you time from having to learn about the ins and outs of online marketing. There are so many ways to advertise your business online, so it can be difficult to know which one is best for your business. When you hire our agency, you can be confident that our experts will use the best tools and platforms to grow your business. And we can do it with any business, it doesn’t matter where you are located. Whether you are in Austin, Fort Worth, San Antonio, or outside the Lone Star State, our full-service advertising agency can service any business across the United States.

Our Award-Winning Services

SEM

Search engine marketing, also known as PPC, is a great way to boost your website traffic. There are many search engines that you can use including Bing, Amazon, Yahoo, and more. But using a popular search engine like Google would be the most beneficial for your business. Google sees over 3.5 billion searches every day. Many of those searches are likely to be a pain point that your business can solve. So now it’s about connecting you to your target audience. Google Ads uses “keywords” (words or phrases that you type into the search bar) to place your advertisement on that search engine results page. If someone is looking for “real estate agents in Austin,” using a similar keyword or similar phrase to this, your ad will show up right under the search bar. SEM advertising is effective because of how these advertisements are placed on search engines. How many times have you scrolled past the first few links on Google, let alone the first page? Probably not very often. Google advertising also generates results faster than other search engine marketing methods. If SEM advertising sounds like something you are interested in, visit our blog to learn more.

Social Media

Social media’s usage has sky-rocketed in the last few years, especially after 2020. Nowadays, millions and millions of people use social media every day, whether it’s to share pictures, socialize with friends, or buy products. Our agency was built on social media marketing. Our experts have a decade’s worth of knowledge on the increasingly changing world of social media. With that, we have curated our services to use the best practices for our clients, to reach their marketing goals. If you are wanting to increase website traffic and boost your conversion rates by using a digital marketing campaign on any of your socials, our social media advertising service would be best for that. We create and carry out customized digital marketing campaigns based on your business, industry, goals, and target audience. We then track and measure your results, using ad optimization. If you want to maintain the results of this campaign and boost your brand awareness, then follow up with our social media management service. Social media is an important platform to invest in if you want to grow your business and build a positive relationship with your audience. With our agency’s help, you can reach all your social media goals!

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Why You Should Invest In Digital Marketing

Facebook ad spend was over $31 billion in 2020

Facebook is one of the most popular social media platforms businesses use to advertise. This is because of the large volume of users and audience-filtering features. You can filter down to be as specific as the pages and advertisements that your target audience has liked in the past, when using Facebook. This is a money-saving feature that is really effective because it puts your advertisements right in front of people who are inclined to buy from you. Facebook also is a popular platform because it is really cheap to put out advertisements. You can spend $5-$10 on Facebook and reach up to 1,000 people- targeted people at that! You can’t beat that price with traditional advertising where you reach less people and have less control over who those people are. Facebook advertising also works really fast, compared to other marketing methods. With all these benefits, it makes sense why marketers and business owners are spending billions of dollars to advertise their company on Facebook. If you are interested in running your own Facebook ad campaign, check out our blog to learn how.

Over 50% of people online use social media to research a product or service before buying

This shows how social media can be influential in your target audience’s purchasing decisions. You want to make sure that your social media profiles coordinate and look professional. If you need to update your logo or edit your biography, take the time to do so! People spend average of 2 hours on social media every day, so in that time, it’s your job to catch a person’s attention and show them why they need your product or service. Using videos, pictures, influencer reviews, etc. you can create strong brand credibility. So, the next time someone sees an ad for your business, they will be inclined to learn more, and even buy from you. Don’t be afraid to get creative and stand out! Creating a FAQ section on your profile, posting reviews, or making videos showing how to use your product, can all be helpful to your potential customer. The goal is here is to make their pathway to buying your product or service as seamless and easy as possible. And with social media marketing, you can do just that!

By 2023, 83% of the world’s internet traffic will be video

As you can see, video production and video marketing are becoming a very popular method in the advertising world. Why is this? Because most modern consumers enjoy visual content. Pictures and videos are more likely to grab someone’s attention than text and infographics. Even on Twitter, a more text-based website, tweets with images do a bit better at engaging audiences. The best part is that you don’t need an expensive camera or professional experience to create a good video. Apps like TikTok and Instagram Reels are pulling in millions of people because of the kind of videos that are posted, just simply using their phones. Whether they are entertaining or informative, videos have a way of helping users understand a product or service better than any other form of marketing. Use video marketing to stay relevant in your industry and your target audience.

Our Client Was Able To Generate Over 192,000 Impressions Using Our Social Media Advertising Service

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Our full-service marketing agency was built off of social media marketing. We have worked with every moving part in social media, as well as its continuous updates and changes. A client asked us to help them boost their online word of mouth using our social media advertising service. Our client specifically wanted to use Twitter to do this. We created targeted ads and a giveaway marketing campaign to boost their brand awareness and increase sales. Using our best methods, our client was able to reach over 89,000 Twitter accounts and generate over 192,000 impressions! Our social media advertising service is one of our most sought-after marketing solutions because businesses know that we generate impressive results. If you are interested in using Twitter ads to increase your conversion rate, check out our blog.

Partner With Our Texas Digital Advertising Agency Today

Small businesses are the backbone to our economy. Our agency is committed to the growth of small businesses in every state. No matter where you are located, what business industry you are in, or what business type you are, LYFE Marketing has the skills and expertise to boost your ROI, drive traffic to your website, and ultimately grow your small business. If you are ready to start your journey with us, give us a call or contact us today.

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