According to Yahoo, 64 percent of Twitter users are more likely to buy the products of brands they follow online. According to Level Eleven, 25 percent of Twitter users say they’ve bought something as a direct result of what they’ve seen/learned on Twitter. According to our own case study, we were able to generate over $400,000 in revenue for a client using Twitter. (See case study here: Over $400,000 in Signed Leases)
Twitter is indeed a platform that influences sales for businesses. Therefore, it is highly important to optimize your Twitter page in a way that will help drive the sales of your business. Luckily for you, there are simple and practical ways to do it.
Here are the top 3 overlooked ways to ignite your Twitter profile for leads:
Your Profile Header
One of the first things people notice about your Twitter profile is your header. Leverage the eyeballs you receive to advertise information about your business, such as your number, a promotion, discount, or special. Those that happen to land on your page will be welcomed with information that will help them in their decision to become a customer.
Look at Host Gator’s Twitter profile, for example, they make great use of their Twitter header by adding a call to action, their number, and a promo code. The header is clean and the promo code allows Host Gator to track all conversions that came from Twitter.
When potential leads want to know what your business does, they look at your bio. Use your bio to resonate with your target audience. A good bio puts a strong focus on being specific, telling your target audience exactly what you do. A good bio has a call to action that will prompt the visitor of your page to convert; use action verbs. A good bio includes your company website or landing page, making it easy for potential customers to get to your website. A great bio will include all of the above.
You can also use hashtags and keywords in your bio that relate to your business and you believe your target audience is using to find a business like yours. Remember, hashtags and keywords show up in Twitter’s search results.
Take a look at Coffee Grounds’ Twitter bio. They do a great job of being specific, including the items they serve, and letting their current and potential customers know they are open 7 days a week.
Bluehost’s Twitter bio is a perfect example of including great call-to-actions. They have successfully used action verbs and instructions to send all complaints to the appropriate sources, instead of their official page.
Your Pinned Tweet
Pinned tweets place a single tweet to the top of your timeline. With this feature, you get to choose which tweet you would like your audience to see first. A tweet that has performed well, contains contest or event information, includes a special announcement, or promotes a special are some tweets worth pinning.
According to Danzarrella, tweets containing more action verbs, fewer nouns, the right words (such as “please” and “RT”) and are between 120 and 130 characters in length get more clicks.
On Twitter, Starbucks uses a lovely pinned tweet to highlight their pre-valentines day promotion. (No pun intended, or was there?) You can do the same to promote your next big special or event.
There you have it! No confusing strategies or software, just the tools that Twitter already provides for you. Now you have the knowledge to ignite your Twitter page and increase leads for your business. If you have 3 seconds and found this post valuable, please share this with your social media audience.
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